JD Sports Fashion (JD.) Stock Overview
Engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 1/6 |
| Past Performance | 2/6 |
| Financial Health | 4/6 |
| Dividends | 3/6 |
Rewards
Risk Analysis
No risks detected for JD. from our risk checks.
JD. Community Fair Values
Create NarrativeSee what 108 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
JD Sports Fashion Plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£0.83 |
| 52 Week High | UK£1.06 |
| 52 Week Low | UK£0.64 |
| Beta | 1.6 |
| 1 Month Change | -1.30% |
| 3 Month Change | 13.53% |
| 1 Year Change | -5.70% |
| 3 Year Change | -42.30% |
| 5 Year Change | -55.14% |
| Change since IPO | 2,620.39% |
Recent News & Updates
Narrative Update • Jun 22
JD.: Cautious Outlook Will Prioritise Dividend Payouts Over Upside Potential
Analysts have trimmed their average price target for JD Sports Fashion to £0.83, a reduction of £0.03, as they factor in updated assumptions on growth, margins and valuation multiples reflected in recent research. Analyst Commentary Recent research on JD Sports Fashion highlights a more cautious tone, with the reduced average price target to £0.83 reflecting reassessments of growth prospects, execution risks and how the stock is valued against those assumptions.
Narrative Update • Jun 07
JD.: More Conservative P/E Assumptions Will Still Support Future Upside
Narrative update on JD Sports Fashion Analysts have trimmed their fair value estimate and lowered the implied price target for JD Sports Fashion by £0.05 to £0.83. They attribute this change to more cautious assumptions on revenue growth, profit margins and future P/E multiples, following recent target cuts from several firms.Narrative Update • May 24
JD.: Softer Outlook And Higher Risk Will Shape Returns Despite Capital Returns
JD Sports Fashion's updated analyst price target has been trimmed to £0.75. Analysts point to a lower fair value estimate, a higher discount rate, softer revenue growth and profit margin assumptions, and a higher future P/E multiple underpinning recent target reductions from around £0.86 toward £0.83.Analysis Article • May 15
JD Sports Fashion's (LON:JD.) Soft Earnings Don't Show The Whole Picture
JD Sports Fashion Plc's ( LON:JD. ) recent soft profit numbers didn't appear to worry shareholders, as the stock price...
Narrative Update • May 02
JD.: Buyback Programme And Higher Future P/E Assumptions Will Support Upside
Analysts have slightly trimmed their price targets on JD Sports Fashion, with recent cuts of £0.10 and £0.01 contributing to a modest reset of fair value assumptions and forward P/E expectations. Analyst Commentary Recent research points to a modest recalibration of fair value for JD Sports Fashion, with price targets adjusted by £0.10 and £0.01.Recent updates
Narrative Update • Jun 22
JD.: Cautious Outlook Will Prioritise Dividend Payouts Over Upside Potential
Analysts have trimmed their average price target for JD Sports Fashion to £0.83, a reduction of £0.03, as they factor in updated assumptions on growth, margins and valuation multiples reflected in recent research. Analyst Commentary Recent research on JD Sports Fashion highlights a more cautious tone, with the reduced average price target to £0.83 reflecting reassessments of growth prospects, execution risks and how the stock is valued against those assumptions.Narrative Update • Jun 07
JD.: More Conservative P/E Assumptions Will Still Support Future Upside
Narrative update on JD Sports Fashion Analysts have trimmed their fair value estimate and lowered the implied price target for JD Sports Fashion by £0.05 to £0.83. They attribute this change to more cautious assumptions on revenue growth, profit margins and future P/E multiples, following recent target cuts from several firms.Narrative Update • May 24
JD.: Softer Outlook And Higher Risk Will Shape Returns Despite Capital Returns
JD Sports Fashion's updated analyst price target has been trimmed to £0.75. Analysts point to a lower fair value estimate, a higher discount rate, softer revenue growth and profit margin assumptions, and a higher future P/E multiple underpinning recent target reductions from around £0.86 toward £0.83.Analysis Article • May 15
JD Sports Fashion's (LON:JD.) Soft Earnings Don't Show The Whole Picture
JD Sports Fashion Plc's ( LON:JD. ) recent soft profit numbers didn't appear to worry shareholders, as the stock price...Narrative Update • May 02
JD.: Buyback Programme And Higher Future P/E Assumptions Will Support Upside
Analysts have slightly trimmed their price targets on JD Sports Fashion, with recent cuts of £0.10 and £0.01 contributing to a modest reset of fair value assumptions and forward P/E expectations. Analyst Commentary Recent research points to a modest recalibration of fair value for JD Sports Fashion, with price targets adjusted by £0.10 and £0.01.Narrative Update • Apr 17
JD.: Buyback Programme And Refined P/E Assumptions Will Support Future Upside
Analysts have trimmed their price targets on JD Sports Fashion by £0.01 to £0.10, reflecting updated views on the discount rate, revenue growth, profit margin, and future P/E assumptions. Analyst Commentary Recent research indicates that price targets on JD Sports Fashion have been adjusted within a relatively tight range, with changes between £0.01 and £0.10.Analysis Article • Apr 10
Is Now The Time To Put JD Sports Fashion (LON:JD.) On Your Watchlist?
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Narrative Update • Apr 03
JD.: Share Repurchases And Premium P/E Assumption Will Support Future Upside
Analysts have trimmed their average price target on JD Sports Fashion, with recent Street research indicating reductions of £0.10 and £0.01. This reflects a slightly more cautious stance on the shares.Narrative Update • Mar 20
JD.: Share Buyback And Premium P/E Assumption Will Support Future Upside
Narrative Update on JD Sports Fashion The analyst price target for JD Sports Fashion has been reduced to £1.08. Recent cuts of £0.01 and £0.10 from Citi and Deutsche Bank are reflected in a slightly higher discount rate, a small adjustment to forecast revenue growth, a marginally lower profit margin, and a modestly higher future P/E assumption, according to analysts.Narrative Update • Mar 06
JD.: Recalibrated Expectations And Buyback Plan Will Support Future Upside Potential
Analysts have reduced their price target for JD Sports Fashion to reflect a lower fair value of £1.70, with recent target cuts from 10 GBp at Deutsche Bank and 1 GBp at Citi supported by more cautious assumptions on growth, margins and future P/E. Analyst Commentary Recent target changes around £1.70 suggest that analysts are recalibrating their expectations, with adjustments in the low GBp range indicating more fine tuned views on execution, margins and valuation rather than a wholesale shift in sentiment.Narrative Update • Feb 19
JD.: Recent £100m Buyback Will Support Future Earnings Profile
Analysts have trimmed their price targets on JD Sports Fashion, with recent research indicating a small reduction driven by slightly higher discount rate assumptions and only marginal tweaks to long term growth and P/E inputs. This has led to modestly lower targets, such as the £0.01 and £0.10 cuts reported by major banks.Narrative Update • Feb 05
JD.: Recent £100m Buyback Will Support Future Earnings Multiple
Analysts have trimmed their price targets on JD Sports Fashion, with Citi and Deutsche Bank each cutting their views by £0.01 and £0.10 respectively. They now see slightly higher fair value and P/E assumptions, while modestly adjusting their views on growth, margins and discount rates.Narrative Update • Jan 21
JD.: Recent £100m Buyback Will Support Future Shareholder Returns
Analysts have trimmed their fair value estimate for JD Sports Fashion to £1.07 from £1.15, mainly reflecting slightly softer assumptions for revenue growth, profit margins and future P/E, along with a modestly higher discount rate. What's in the News JD Sports Fashion completed a share buyback program, repurchasing 115,071,637 shares, equal to 2.24% of the company, for £100 million between August 27, 2025 and December 17, 2025 (Key Developments).Narrative Update • Jan 07
JD.: Completed £100m Buyback Will Support Medium-Term Shareholder Returns
Analysts have trimmed their price target on JD Sports Fashion to reflect a fair value of £1.15 versus £1.20 previously, citing slightly lower assumptions for revenue growth and profit margins, as well as a modestly higher discount rate, partly balanced by a higher future P/E multiple. What's in the News JD Sports Fashion completed a share buyback program running from August 27, 2025 to December 17, 2025, repurchasing 115,071,637 shares for £100 million, equivalent to 2.24% of its share capital (Key Developments).Analysis Article • Dec 21
JD Sports Fashion (LON:JD.) Takes On Some Risk With Its Use Of Debt
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Dec 03
What Does JD Sports Fashion Plc's (LON:JD.) Share Price Indicate?
JD Sports Fashion Plc ( LON:JD. ), might not be a large cap stock, but it saw significant share price movement during...Analysis Article • Nov 15
Little Excitement Around JD Sports Fashion Plc's (LON:JD.) Earnings
JD Sports Fashion Plc's ( LON:JD. ) price-to-earnings (or "P/E") ratio of 8.1x might make it look like a strong buy...Narrative Update • Nov 10
JD.: Share Repurchase Program Will Drive Medium-Term Shareholder Value
Analysts have raised their price targets for JD Sports Fashion, with recent updates increasing the outlook from 92 GBp to as high as 155 GBp. This change is attributed to improved confidence in the company’s performance and growth prospects. Analyst Commentary Recent updates from the analyst community reflect both optimism and lingering caution regarding JD Sports Fashion's outlook.Narrative Update • Oct 27
Share Buybacks And Improved Sector Views Will Shape Retailer’s Next Chapter
JD Sports Fashion has seen its analyst price target increase modestly, with the consensus rising to £1.04 from £0.95 as analysts cite improved fair value assumptions and more optimistic sector sentiment. Analyst Commentary Recent street research on JD Sports Fashion reflects a mix of optimistic and cautious sentiment among analysts regarding the company’s valuation and outlook.Analysis Article • Oct 10
Here's Why We Think JD Sports Fashion (LON:JD.) Might Deserve Your Attention Today
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Analysis Article • Sep 25
A Look At The Intrinsic Value Of JD Sports Fashion Plc (LON:JD.)
Key Insights Using the 2 Stage Free Cash Flow to Equity, JD Sports Fashion fair value estimate is UK£0.93 Current share...Narrative Update • Sep 02
Hibbett Acquisition And Finish Line Conversion Propel Sporting Retailer's North American Growth
Analysts have raised JD Sports Fashion’s price target from £1.15 to £1.18, citing improved earnings visibility, stronger margin recovery, positive trading trends, and enhanced confidence in international expansion despite lingering cost and macroeconomic concerns. Analyst Commentary Bullish analysts cite improved earnings visibility and stronger margin recovery as key drivers for upward revisions.Analysis Article • Aug 14
Is Now An Opportune Moment To Examine JD Sports Fashion Plc (LON:JD.)?
While JD Sports Fashion Plc ( LON:JD. ) might not have the largest market cap around , it saw a significant share price...Analysis Article • Jul 24
Market Might Still Lack Some Conviction On JD Sports Fashion Plc (LON:JD.) Even After 25% Share Price Boost
JD Sports Fashion Plc ( LON:JD. ) shareholders would be excited to see that the share price has had a great month...Analysis Article • Jul 13
These 4 Measures Indicate That JD Sports Fashion (LON:JD.) Is Using Debt Reasonably Well
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
New Narrative • Dec 04
Hibbett Acquisition And Finish Line Conversion Propel Sporting Retailer's North American Growth
Strategic expansion in North America through acquisitions and conversions could drive revenue and market share growth.Shareholder Returns
| JD. | GB Specialty Retail | GB Market | |
|---|---|---|---|
| 7D | -1.6% | 0.03% | 1.7% |
| 1Y | -5.7% | -2.6% | 19.6% |
Return vs Industry: JD. underperformed the UK Specialty Retail industry which returned -2.6% over the past year.
Return vs Market: JD. underperformed the UK Market which returned 19.6% over the past year.
Price Volatility
| JD. volatility | |
|---|---|
| JD. Average Weekly Movement | 5.3% |
| Specialty Retail Industry Average Movement | 5.8% |
| Market Average Movement | 5.3% |
| 10% most volatile stocks in GB Market | 10.7% |
| 10% least volatile stocks in GB Market | 2.9% |
Stable Share Price: JD. has not had significant price volatility in the past 3 months compared to the UK market.
Volatility Over Time: JD.'s weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1981 | 96,084 | Régis Schultz | www.jdplc.com |
JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. It operates through JD, Complementary Athleisure, and Sporting Goods and Outdoors segments. The company also engages in the business of fitness and leisure clubs; and sells gift cards.
JD Sports Fashion Plc Fundamentals Summary
| JD. fundamental statistics | |
|---|---|
| Market cap | UK£3.96b |
| Earnings (TTM) | UK£436.00m |
| Revenue (TTM) | UK£12.66b |
9.2x
P/E Ratio0.3x
P/S RatioIs JD. overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| JD. income statement (TTM) | |
|---|---|
| Revenue | UK£12.66b |
| Cost of Revenue | UK£6.71b |
| Gross Profit | UK£5.95b |
| Other Expenses | UK£5.52b |
| Earnings | UK£436.00m |
Last Reported Earnings
Jan 31, 2026
Next Earnings Date
Sep 23, 2026
| Earnings per share (EPS) | 0.091 |
| Gross Margin | 47.00% |
| Net Profit Margin | 3.44% |
| Debt/Equity Ratio | 15.8% |
How did JD. perform over the long term?
See historical performance and comparisonDividends
1.4%
Current Dividend Yield14%
Payout RatioDoes JD. pay a reliable dividends?
See JD. dividend history and benchmarks| JD Sports Fashion dividend dates | |
|---|---|
| Ex Dividend Date | Jul 02 2026 |
| Dividend Pay Date | Jul 31 2026 |
| Days until Ex dividend | 6 days |
| Days until Dividend pay date | 23 days |
Does JD. pay a reliable dividends?
See JD. dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/07 17:38 |
| End of Day Share Price | 2026/07/07 00:00 |
| Earnings | 2026/01/31 |
| Annual Earnings | 2026/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
JD Sports Fashion Plc is covered by 31 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Richard Taylor | Barclays |
| Anne Critchlow | Berenberg |
| Aneesha Sherman | Bernstein |