Vital Farms, Inc.

NasdaqGM:VITL Stock Report

Market Cap: US$432.7m

Vital Farms Valuation

Is VITL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of VITL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: Insufficient data to calculate VITL's future cash flow value for valuation analysis.

Significantly Below Future Cash Flow Value: Insufficient data to calculate VITL's future cash flow value for valuation analysis.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for VITL?

Key metric: As VITL is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for VITL. This is calculated by dividing VITL's market cap by their current revenue.
What is VITL's PS Ratio?
PS Ratio0.6x
SalesUS$765.67m
Market CapUS$432.75m

Price to Sales Ratio vs Peers

How does VITL's PS Ratio compare to its peers?

The above table shows the PS ratio for VITL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.8x
LWAY Lifeway Foods
1.5x12.60%US$376.9m
OTLY Oatly Group
0.4x4.97%US$431.5m
AMNF Armanino Foods of Distinction
4.5x8.07%US$356.5m
SUJA Suja Life
0.6x10.75%US$382.0m
VITL Vital Farms
0.6x7.62%US$432.7m

Price-To-Sales vs Peers: VITL is good value based on its Price-To-Sales Ratio (0.6x) compared to the peer average (1.8x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does VITL's PS Ratio compare vs other companies in the US Food Industry?

20 CompaniesPrice / SalesEstimated GrowthMarket Cap
JBS JBS
0.1x2.09%US$13.78b
DOLE Dole
0.1x2.13%US$1.31b
BGS B&G Foods
0.1x-0.37%US$268.21m
HAIN Hain Celestial Group
0.04x-6.42%US$61.46m
VITL 0.6xIndustry Avg. 0.7xNo. of Companies20PS00.81.62.43.24+
20 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: VITL is good value based on its Price-To-Sales Ratio (0.6x) compared to the US Food industry average (0.7x).

Price to Sales Ratio vs Fair Ratio

What is VITL's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

VITL PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.6x
Fair PS Ratio0.7x

Price-To-Sales vs Fair Ratio: VITL is good value based on its Price-To-Sales Ratio (0.6x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst VITL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$9.89
US$13.22
+33.69%
18.79%US$18.00US$10.00n/a9
Sep ’27US$10.21
US$13.22
+29.50%
18.79%US$18.00US$10.00n/a9
Aug ’27US$12.73
US$12.00
-5.73%
16.67%US$16.00US$10.00n/a8
Jul ’27US$12.31
US$12.00
-2.52%
16.67%US$16.00US$10.00n/a8
Jun ’27US$10.07
US$11.67
+15.86%
16.66%US$16.00US$10.00n/a9
May ’27US$14.18
US$26.60
+87.59%
38.89%US$47.00US$15.00n/a10
Apr ’27US$13.40
US$31.90
+138.06%
30.63%US$47.00US$18.00n/a10
Mar ’27US$21.09
US$37.50
+77.81%
19.20%US$47.00US$24.00n/a10
Feb ’27US$28.45
US$49.45
+73.83%
9.22%US$60.00US$44.00n/a11
Jan ’27US$31.94
US$49.45
+54.84%
9.22%US$60.00US$44.00n/a11
Dec ’26US$32.92
US$53.20
+61.60%
8.89%US$60.00US$48.00n/a10
Nov ’26US$32.85
US$53.70
+63.47%
8.20%US$60.00US$48.00n/a10
Oct ’26US$40.66
US$53.70
+32.07%
8.20%US$60.00US$48.00n/a10
Sep ’26US$51.09
US$51.60
+1.00%
6.94%US$60.00US$48.00US$10.2110
Aug ’26US$35.27
US$45.90
+30.14%
7.12%US$51.00US$41.00US$12.7310
Jul ’26US$39.42
US$45.00
+14.16%
7.41%US$50.00US$39.00US$12.319
Jun ’26US$31.84
US$45.00
+41.33%
7.41%US$50.00US$39.00US$10.079
May ’26US$35.07
US$45.75
+30.45%
9.32%US$52.00US$39.00US$14.188
Apr ’26US$30.95
US$45.75
+47.82%
9.13%US$52.00US$40.00US$13.408
Mar ’26US$33.11
US$47.33
+42.96%
7.58%US$52.00US$42.00US$21.096
Feb ’26US$43.88
US$47.86
+9.08%
6.16%US$52.00US$44.00US$28.457
Jan ’26US$37.69
US$44.17
+17.18%
12.57%US$50.00US$34.00US$31.946
Dec ’25US$33.20
US$42.00
+26.51%
12.33%US$50.00US$34.00US$32.925
Nov ’25US$34.56
US$44.60
+29.05%
12.49%US$50.00US$34.00US$32.855
Oct ’25US$36.18
US$41.83
+15.63%
11.91%US$50.00US$34.00US$40.666
Sep ’25US$31.45
US$41.83
+33.02%
11.91%US$50.00US$34.00US$51.096
US$13.22
Fair Value
25.2% undervalued intrinsic discount
9
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/09/09 00:11
End of Day Share Price 2026/09/09 00:00
Earnings2026/06/28
Annual Earnings2025/12/28

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Vital Farms, Inc. is covered by 16 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Benjamin MayhewBMO Capital Markets Equity Research
Andrew StrelzikBMO Capital Markets Equity Research
Eric Des LauriersCraig-Hallum Capital Group LLC