Snap Inc.

NYSE:SNAP Stock Report

Market Cap: US$8.2b

Snap Valuation

Is SNAP undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of SNAP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: SNAP ($4.83) is trading below our estimate of future cash flow value ($15.45)

Significantly Below Future Cash Flow Value: SNAP is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SNAP?

Key metric: As SNAP is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SNAP. This is calculated by dividing SNAP's market cap by their current revenue.
What is SNAP's PS Ratio?
PS Ratio1.4x
SalesUS$5.93b
Market CapUS$8.16b

Price to Sales Ratio vs Peers

How does SNAP's PS Ratio compare to its peers?

The above table shows the PS ratio for SNAP vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average2.2x
MTCH Match Group
2x3.73%US$7.1b
BILI Bilibili
2.9x8.28%US$12.7b
PINS Pinterest
2.4x9.44%US$10.3b
JOYY JOYY
1.5x8.22%US$3.1b
SNAP Snap
1.4x8.47%US$8.2b

Price-To-Sales vs Peers: SNAP is good value based on its Price-To-Sales Ratio (1.4x) compared to the peer average (2.2x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does SNAP's PS Ratio compare vs other companies in the US Interactive Media and Services Industry?

22 CompaniesPrice / SalesEstimated GrowthMarket Cap
FUBO FuboTV
0.1x12.83%US$1.74b
TEAD Teads Holding
0.06x3.05%US$71.02m
SST System1
0.09x-15.03%US$33.19m
BZFD BuzzFeed
0.2x-0.44%US$30.40m
SNAP 1.4xIndustry Avg. 0.9xNo. of Companies22PS01.22.43.64.86+
22 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SNAP is expensive based on its Price-To-Sales Ratio (1.4x) compared to the US Interactive Media and Services industry average (0.9x).

Price to Sales Ratio vs Fair Ratio

What is SNAP's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SNAP PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.4x
Fair PS Ratio2.1x

Price-To-Sales vs Fair Ratio: SNAP is good value based on its Price-To-Sales Ratio (1.4x) compared to the estimated Fair Price-To-Sales Ratio (2.1x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SNAP forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$4.83
US$8.23
+70.46%
27.74%US$15.00US$4.00n/a36
Feb ’27US$6.93
US$9.81
+41.49%
19.39%US$16.00US$7.00n/a36
Jan ’27US$8.07
US$9.86
+22.15%
19.31%US$16.00US$7.00n/a35
Dec ’26US$7.64
US$9.84
+28.83%
19.31%US$16.00US$7.00n/a35
Nov ’26US$7.80
US$9.23
+18.30%
21.89%US$16.00US$6.50n/a36
Oct ’26US$7.71
US$9.34
+21.13%
21.47%US$16.00US$6.70n/a36
Sep ’26US$7.14
US$9.28
+30.01%
19.64%US$16.00US$7.00n/a35
Aug ’26US$9.05
US$9.88
+9.18%
18.31%US$15.00US$7.00n/a36
Jul ’26US$9.35
US$9.70
+3.74%
19.69%US$15.00US$6.50n/a36
Jun ’26US$8.25
US$9.62
+16.57%
19.94%US$15.00US$6.50n/a36
May ’26US$7.83
US$9.84
+25.65%
21.73%US$16.00US$6.50n/a36
Apr ’26US$8.93
US$12.82
+43.58%
14.97%US$16.00US$9.00n/a36
Mar ’26US$10.25
US$12.97
+26.55%
14.36%US$16.00US$9.50n/a36
Feb ’26US$11.29
US$13.14
+16.40%
14.71%US$17.00US$9.00US$6.9335
Jan ’26US$10.77
US$13.08
+21.49%
16.71%US$18.00US$9.00US$8.0735
Dec ’25US$11.81
US$13.11
+11.04%
16.81%US$18.00US$9.00US$7.6435
Nov ’25US$12.53
US$13.01
+3.80%
16.75%US$18.00US$9.00US$7.8035
Oct ’25US$10.42
US$12.92
+23.98%
16.25%US$18.00US$8.00US$7.7134
Sep ’25US$9.34
US$13.23
+41.62%
14.88%US$18.00US$9.50US$7.1432
Aug ’25US$12.81
US$15.44
+20.50%
13.99%US$20.00US$10.00US$9.0533
Jul ’25US$16.02
US$15.22
-4.98%
15.12%US$20.00US$10.00US$9.3532
Jun ’25US$15.02
US$15.19
+1.14%
15.12%US$20.00US$10.00US$8.2532
May ’25US$15.86
US$15.03
-5.23%
15.15%US$20.00US$10.00US$7.8333
Apr ’25US$11.25
US$13.56
+20.51%
18.77%US$20.00US$8.00US$8.9333
Mar ’25US$11.25
US$13.53
+20.24%
19.00%US$20.00US$8.00US$10.2533
Feb ’25US$15.87
US$14.85
-6.42%
30.63%US$23.00US$7.50US$11.2933
US$8.23
Fair Value
41.3% undervalued intrinsic discount
36
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/15 09:58
End of Day Share Price 2026/02/13 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Snap Inc. is covered by 68 analysts. 40 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Rocco StraussArete Research Services LLP
James KelleherArgus Research Company
Ross SandlerBarclays