Simply Good Foods (SMPL) Stock Overview
A consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
No risks detected for SMPL from our risk checks.
SMPL Community Fair Values
Create NarrativeSee what 19 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
The Simply Good Foods Company Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$11.41 |
| 52 Week High | US$35.16 |
| 52 Week Low | US$10.21 |
| Beta | 0.21 |
| 1 Month Change | -11.96% |
| 3 Month Change | -30.38% |
| 1 Year Change | -66.31% |
| 3 Year Change | -68.24% |
| 5 Year Change | -67.73% |
| Change since IPO | 14.10% |
Recent News & Updates
Recent updates
Narrative Update • Apr 23
SMPL: Easy Protein Adoption And Buybacks Will Support Future Upside
The updated analyst price target for Simply Good Foods changes from $26.50 to $19.20, reflecting a reset in expectations as analysts reconsider revenue growth assumptions, profit margins and future P/E following a series of target cuts and a fresh neutral initiation. Analyst Commentary Recent research on Simply Good Foods points to a mix of optimism and caution, with multiple firms cutting price targets while one raised its rating and others moved to more neutral positions.Narrative Update • Apr 05
SMPL: Easy Protein Adoption And Buybacks Will Support Future Repricing
Analysts have trimmed their fair value estimate for Simply Good Foods from $27.90 to $26.50, reflecting lower price targets from firms such as UBS and Mizuho, as well as updated views on revenue growth, margins, and future P/E assumptions, even as some see support from broader protein adoption trends. Analyst Commentary Recent research shows a mix of optimism and caution around Simply Good Foods, with price targets reset and ratings adjusted to reflect changing expectations on protein trends, growth, and valuation.Narrative Update • Mar 21
SMPL: Easy Protein Tailwinds And Buybacks Will Support Future Repricing
The analyst price target for Simply Good Foods has shifted slightly lower by about $0.10, as analysts factor in modestly softer revenue growth and profit margin assumptions, along with ongoing interest in the broader "easy protein" trend highlighted in recent research. Analyst Commentary Recent research around Simply Good Foods focuses on how the company fits into the broader "easy protein" theme while also acknowledging valuation and execution risks.Narrative Update • Mar 07
SMPL: Buybacks And Returning Leadership Will Support Future Share Repricing Potential
Analysts have reduced their price target on Simply Good Foods by $5 to $28, citing updated assumptions around fair value, discount rate, revenue growth, profit margin and future P/E. These updates still support a consistent overall valuation framework.Narrative Update • Feb 21
SMPL: Buybacks And Returning Leadership Will Support Future Upside Potential
Analysts have trimmed their average price target on Simply Good Foods by $0.40 to $28.00, reflecting updated views on fair value and future P/E assumptions following recent research, including a reduction in the target cited by Mizuho. Analyst Commentary Bullish Takeaways Bullish analysts view the updated US$28.00 target as still consistent with a reasonable P/E framework, suggesting the current valuation remains aligned with their long term earnings assumptions.Narrative Update • Feb 06
SMPL: Margin Discipline And Buybacks Will Drive Future Upside Potential
Analysts have trimmed their price target on Simply Good Foods by about $0.10 to reflect slightly adjusted assumptions around fair value, discount rate, revenue growth, profit margin, and future P/E following recent research updates, including Mizuho's target reduction. Analyst Commentary Recent research commentary points to a more measured view of Simply Good Foods, with adjustments to price targets reflecting updated assumptions rather than a complete shift in thesis.Narrative Update • Jan 22
SMPL: Margin Execution And Buybacks Will Support Future Upside Potential
Analysts trimmed their price targets on Simply Good Foods by about US$1 to reflect updated views on fair value, profit margins, and future P/E assumptions, following recent Street research that included a US$5 target cut at one firm. Analyst Commentary Bullish Takeaways Bullish analysts see the trimmed price targets as a recalibration of fair value rather than a fundamental shift in the long term case.Analysis Article • Jan 20
Investors Can Find Comfort In Simply Good Foods' (NASDAQ:SMPL) Earnings Quality
The market was pleased with the recent earnings report from The Simply Good Foods Company ( NASDAQ:SMPL ), despite the...Seeking Alpha • Jan 14
Simply Good Foods Buybacks Don't Make Up For Weaker Margins
Summary Simply Good Foods (SMPL) is downgraded to Hold, due to margin pressure, despite underestimated revenue growth potential. Quest and OWYN brands are driving growth, offsetting Atkins' decline, but SMPL is trading pricing for volume, amid rising input costs. Buybacks funded by a $150M loan and ongoing cash flow will reduce share count, but margin compression limits EPS upside. SMPL trades at a discount to peers, yet margin guidance remains weak for 2026, with improvement expected only in late 2026. Read the full article on Seeking AlphaNarrative Update • Jan 07
SMPL: Share Repurchases And New Snack Launches Will Support Future Upside
Analysts have slightly increased their price target on Simply Good Foods to $29.60 from $29.40, citing minor adjustments to revenue growth, profit margin assumptions, and expected future P/E levels in their models. What's in the News Quest Nutrition is expanding its high protein chip range with Mexican Street Corn and Pizza flavors, with Mexican Street Corn available exclusively at Target starting in January and Pizza available nationwide from February after a prior Walmart exclusivity (Product Related Announcement).Narrative Update • Dec 19
SMPL: Share Repurchases And Margin Strength Will Support Future Upside
Analysts have modestly reduced their price target on Simply Good Foods, trimming fair value estimates by about $0.30 to $29.40 as they factor in slightly softer revenue growth expectations, while this is offset by a marginally improved profit margin outlook amid what they describe as another dynamic earnings season for U.S. consumer staples. Analyst Commentary Analysts remain divided on the outlook for Simply Good Foods, with recent price target revisions reflecting a more balanced assessment of the company’s growth prospects and execution risks.Narrative Update • Dec 05
SMPL: Share Buybacks And Resilient Snacking Trends Will Support Future Upside
Analysts have reduced their price target on Simply Good Foods by $9 to $27. This reflects a more cautious stance amid expectations for another "dynamic" earnings season in U.S. consumer staples.Narrative Update • Nov 21
SMPL: Share Buybacks And Neutral Ratings Will Drive Shareholder Value Forward
Analysts have lowered their price target for Simply Good Foods from $36 to $27. They cite expectations for another dynamic earnings season in the U.S. consumer staples sector.Narrative Update • Nov 06
SMPL: Equity Buybacks And Neutral Ratings Will Support Shareholder Value Ahead
Analysts have lowered their fair value estimate for Simply Good Foods from $35.20 to $29.70. They cite a reduced outlook for revenue growth and sector-wide caution among consumer staples stocks.Narrative Update • Oct 23
Analysts Lower Simply Good Foods Price Target Amid Softer Growth Outlook and Mixed Commentary
Analysts have lowered their price target for Simply Good Foods from $36.50 to $35.20. This change reflects slightly softer revenue growth and a reduced profit outlook for the company.Narrative Update • Oct 09
Quest Snacks And OWYN Retail Will Strengthen Market Position
Analysts have revised their price targets for Simply Good Foods lower, noting a reduction from previous estimates by as much as $9. This adjustment reflects slower organic sales growth and ongoing margin pressures from cost inflation and tariffs.Analysis Article • Sep 10
Simply Good Foods (NASDAQ:SMPL) Seems To Use Debt Rather Sparingly
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Jul 31
Investors Interested In The Simply Good Foods Company's (NASDAQ:SMPL) Earnings
When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") below 18x, you may...Analysis Article • May 02
Simply Good Foods' (NASDAQ:SMPL) Returns On Capital Are Heading Higher
If you're looking for a multi-bagger, there's a few things to keep an eye out for. Ideally, a business will show two...Analysis Article • Apr 17
Why Simply Good Foods' (NASDAQ:SMPL) Earnings Are Better Than They Seem
Investors signalled that they were pleased with The Simply Good Foods Company's ( NASDAQ:SMPL ) most recent earnings...Analysis Article • Apr 04
The Simply Good Foods Company (NASDAQ:SMPL) Shares Could Be 45% Below Their Intrinsic Value Estimate
Key Insights Simply Good Foods' estimated fair value is US$62.85 based on 2 Stage Free Cash Flow to Equity Simply Good...Analysis Article • Mar 05
Simply Good Foods (NASDAQ:SMPL) Could Easily Take On More Debt
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Jan 29
Here's Why We Think Simply Good Foods (NASDAQ:SMPL) Might Deserve Your Attention Today
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Jan 14
Investors Will Want Simply Good Foods' (NASDAQ:SMPL) Growth In ROCE To Persist
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Firstly...Analysis Article • Dec 30
Pinning Down The Simply Good Foods Company's (NASDAQ:SMPL) P/E Is Difficult Right Now
When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") below 18x, you may...Analysis Article • Dec 13
Is The Simply Good Foods Company (NASDAQ:SMPL) Trading At A 38% Discount?
Key Insights Simply Good Foods' estimated fair value is US$64.00 based on 2 Stage Free Cash Flow to Equity Current...Analysis Article • Nov 12
These 4 Measures Indicate That Simply Good Foods (NASDAQ:SMPL) Is Using Debt Reasonably Well
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
New Narrative • Oct 27
Revitalized Brands And Strategic Innovation Ignite Health And Wellness Growth
OWYN acquisition and revitalization efforts, including marketing and distribution, aim to significantly boost revenue and profitability through synergy realization and innovation.Seeking Alpha • Oct 27
Simply Good Foods: OWYN Integration Bolsters Growth Prospects
Summary Simply Good Foods reported a slight growth hiccup in Q4, caused by Quest's temporary supply chain issues. The underlying performance stayed consistent. The OWYN acquisition's integration boosts Simply Good Foods' earnings growth prospects with better distribution and cost synergies. The Quest brand's initiatives should also drive good in FY2025, in part mitigated by a continued weak Atkins brand. The SMPL stock has some upside, but I still believe that the undervaluation falls within a margin of safety. Read the full article on Seeking AlphaAnalysis Article • Sep 20
Simply Good Foods' (NASDAQ:SMPL) Returns On Capital Are Heading Higher
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysis Article • Aug 06
The Simply Good Foods Company (NASDAQ:SMPL) Investors Are Less Pessimistic Than Expected
The Simply Good Foods Company's ( NASDAQ:SMPL ) price-to-earnings (or "P/E") ratio of 22x might make it look like a...Analysis Article • Jul 17
Does Simply Good Foods (NASDAQ:SMPL) Have A Healthy Balance Sheet?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Jun 30
Here's What Analysts Are Forecasting For The Simply Good Foods Company (NASDAQ:SMPL) After Its Third-Quarter Results
Last week, you might have seen that The Simply Good Foods Company ( NASDAQ:SMPL ) released its third-quarter result to...Analysis Article • May 27
Is Now The Time To Put Simply Good Foods (NASDAQ:SMPL) On Your Watchlist?
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...Analysis Article • May 06
Calculating The Fair Value Of The Simply Good Foods Company (NASDAQ:SMPL)
Key Insights Simply Good Foods' estimated fair value is US$45.50 based on 2 Stage Free Cash Flow to Equity Current...Analysis Article • Apr 22
Subdued Growth No Barrier To The Simply Good Foods Company's (NASDAQ:SMPL) Price
With a price-to-earnings (or "P/E") ratio of 23.6x The Simply Good Foods Company ( NASDAQ:SMPL ) may be sending bearish...Analysis Article • Apr 07
The Simply Good Foods Company Just Beat EPS By 5.8%: Here's What Analysts Think Will Happen Next
Last week, you might have seen that The Simply Good Foods Company ( NASDAQ:SMPL ) released its second-quarter result to...Analysis Article • Mar 20
Investors Will Want Simply Good Foods' (NASDAQ:SMPL) Growth In ROCE To Persist
If you're looking for a multi-bagger, there's a few things to keep an eye out for. Firstly, we'd want to identify a...Analysis Article • Mar 05
Simply Good Foods (NASDAQ:SMPL) Has A Pretty Healthy Balance Sheet
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Feb 01
The Simply Good Foods Company's (NASDAQ:SMPL) Intrinsic Value Is Potentially 30% Above Its Share Price
Key Insights Simply Good Foods' estimated fair value is US$49.18 based on 2 Stage Free Cash Flow to Equity Current...Analysis Article • Dec 28
Should You Be Adding Simply Good Foods (NASDAQ:SMPL) To Your Watchlist Today?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Shareholder Returns
| SMPL | US Food | US Market | |
|---|---|---|---|
| 7D | -2.4% | -0.6% | 1.2% |
| 1Y | -66.3% | -7.4% | 27.0% |
Return vs Industry: SMPL underperformed the US Food industry which returned -7.4% over the past year.
Return vs Market: SMPL underperformed the US Market which returned 27% over the past year.
Price Volatility
| SMPL volatility | |
|---|---|
| SMPL Average Weekly Movement | 8.5% |
| Food Industry Average Movement | 5.6% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.9% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: SMPL has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: SMPL's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2017 | 328 | Joe Scalzo | www.thesimplygoodfoodscompany.com |
The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars.
The Simply Good Foods Company Fundamentals Summary
| SMPL fundamental statistics | |
|---|---|
| Market cap | US$1.07b |
| Earnings (TTM) | -US$105.68m |
| Revenue (TTM) | US$1.42b |
0.7x
P/S Ratio-9.8x
P/E RatioIs SMPL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| SMPL income statement (TTM) | |
|---|---|
| Revenue | US$1.42b |
| Cost of Revenue | US$936.74m |
| Gross Profit | US$479.47m |
| Other Expenses | US$585.15m |
| Earnings | -US$105.68m |
Last Reported Earnings
Feb 28, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -1.17 |
| Gross Margin | 33.86% |
| Net Profit Margin | -7.46% |
| Debt/Equity Ratio | 26.6% |
How did SMPL perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/03 21:48 |
| End of Day Share Price | 2026/06/03 00:00 |
| Earnings | 2026/02/28 |
| Annual Earnings | 2025/08/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
The Simply Good Foods Company is covered by 23 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Adam Mizrahi | Berenberg |
| Alexia Howard | Bernstein |
| Robert Dickerson | BTIG |