BRC (BRCC) Stock Overview
Through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
BRCC Community Fair Values
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Analyst Price Targets
BRC Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$1.26 |
| 52 Week High | US$2.10 |
| 52 Week Low | US$0.60 |
| Beta | 1.2 |
| 1 Month Change | -28.00% |
| 3 Month Change | 68.58% |
| 1 Year Change | 1.61% |
| 3 Year Change | -75.91% |
| 5 Year Change | -87.01% |
| Change since IPO | -87.18% |
Recent News & Updates
Narrative Update • Jun 18
BRCC: Honeywell PSS Deal Comps And Reverse Split Plan Will Drive Repricing
Analysts have kept their BRC stock price target steady at $2.50, citing unchanged fair value estimates despite updated work on discount rates, revenue growth, and profit margin assumptions influenced by recent sector readthroughs such as the Honeywell transaction commentary. What's in the News for BRC Bloomberg reports that Honeywell is close to a deal to sell its Personal Safety Systems (PSS) unit for US$1.4b to Brady, signaling sector-level portfolio moves that investors often compare with BRC.Narrative Update • Jun 03
BRCC: Honeywell Deal Comps And Reverse Split Plan Will Drive Repricing
Analysts have adjusted their price target on BRC to reflect updated assumptions for growth, margins, discount rate, and future P/E, with the new target now sitting at $16.70 compared with the prior $24.95, citing recent sector readthroughs from deals such as Honeywell's PSS sale. What's in the News Bloomberg reported that Honeywell is close to selling its Personal Safety Systems unit to Brady for about US$1.4b, which has influenced recent sector comparisons and assumptions used in BRC valuation work.Narrative Update • Apr 29
BRCC: Industrial Deal Comps And Reverse Split Plan Will Support Recovery
Analysts have adjusted their price target on BRC to reflect updated views on valuation multiples, referencing recent industrial deal comps such as the Honeywell PSS sale, while keeping core assumptions, such as fair value, discount rate, revenue growth, profit margin, and future P/E, essentially unchanged. Analyst Commentary Bullish Takeaways Bullish analysts view the Honeywell PSS sale as a useful reference point, arguing that BRC can justify a premium to that multiple if it maintains its current assumptions on revenue growth and profit margins.Recent updates
Narrative Update • Jun 18
BRCC: Honeywell PSS Deal Comps And Reverse Split Plan Will Drive Repricing
Analysts have kept their BRC stock price target steady at $2.50, citing unchanged fair value estimates despite updated work on discount rates, revenue growth, and profit margin assumptions influenced by recent sector readthroughs such as the Honeywell transaction commentary. What's in the News for BRC Bloomberg reports that Honeywell is close to a deal to sell its Personal Safety Systems (PSS) unit for US$1.4b to Brady, signaling sector-level portfolio moves that investors often compare with BRC.Narrative Update • Jun 03
BRCC: Honeywell Deal Comps And Reverse Split Plan Will Drive Repricing
Analysts have adjusted their price target on BRC to reflect updated assumptions for growth, margins, discount rate, and future P/E, with the new target now sitting at $16.70 compared with the prior $24.95, citing recent sector readthroughs from deals such as Honeywell's PSS sale. What's in the News Bloomberg reported that Honeywell is close to selling its Personal Safety Systems unit to Brady for about US$1.4b, which has influenced recent sector comparisons and assumptions used in BRC valuation work.Narrative Update • Apr 29
BRCC: Industrial Deal Comps And Reverse Split Plan Will Support Recovery
Analysts have adjusted their price target on BRC to reflect updated views on valuation multiples, referencing recent industrial deal comps such as the Honeywell PSS sale, while keeping core assumptions, such as fair value, discount rate, revenue growth, profit margin, and future P/E, essentially unchanged. Analyst Commentary Bullish Takeaways Bullish analysts view the Honeywell PSS sale as a useful reference point, arguing that BRC can justify a premium to that multiple if it maintains its current assumptions on revenue growth and profit margins.Seeking Alpha • Apr 28
BRC: Coffee Price Stabilization And Stronger Retail Distribution (Upgrade)
Summary Black Rifle Coffee is upgraded to 'Neutral' as coffee prices soften, reducing a key profit headwind. BRCC's gross margin contracted to 34.6% in FY25, but management targets a return to 40%+ long-term margins. Wholesale distribution expansion coincides with rivals potentially fading, enhancing BRC's competitive positioning. Upcoming Q1 earnings on May 5 serve as the next catalyst; BRCC is now a solid watch-list candidate. Read the full article on Seeking AlphaNarrative Update • Apr 11
BRCC: Steady Outlook Will Support Recovery From NYSE Compliance Risk
Analysts have kept their price target for BRC steady at $2.50 per share, citing unchanged assumptions around discount rate, revenue growth, profit margins, and future P/E as the basis for maintaining this valuation view. What's in the News BRC issued earnings guidance for fiscal 2026, indicating an expectation for net revenue growth of at least 7% for the year (company guidance).Narrative Update • Mar 27
BRCC: Earnings Visibility Will Support Recovery From NYSE Compliance Risk
Analysts have adjusted their price target on BRC to $2.50, reflecting updated views on fair value, discount rate, revenue growth, profit margin and future P/E assumptions, while keeping the overall valuation level unchanged. What's in the News BRC issued earnings guidance for fiscal 2026 that points to net revenue growth of at least 7%, giving investors a reference point for management's current expectations for the business (Corporate Guidance).Narrative Update • Mar 10
BRCC: Higher Margin Outlook Will Support Recovery From NYSE Compliance Setback
Analysts have adjusted their price target on BRC to reflect updated assumptions around slightly softer revenue growth, a higher profit margin outlook of 3.19% versus 0.96%, and a more moderate future P/E of about 25 versus 83. This has led to a revised view on what they see as a reasonable valuation range for the stock in dollar terms.Narrative Update • Feb 24
BRCC: Stable Assumptions And NYSE Compliance Plan Will Support Earnings Rebound
Analysts have kept their price target on BRC steady at $2.50, reflecting largely unchanged assumptions around fair value, discount rate, revenue growth, profit margin, and future P/E, despite only minimal model tweaks. What's in the News BRC received a notice from the New York Stock Exchange that it is not in compliance with the exchange's minimum price requirement because its Class A common stock averaged less than $1.00 per share over the 30 trading days ending February 11, 2026 (Key Developments).Narrative Update • Feb 10
BRCC: Stable Assumptions And Higher Future P/E Will Support Earnings Rebound
Narrative Update on BRC Analysts have modestly adjusted their price target on BRC, reflecting small tweaks to inputs such as the discount rate, long term revenue growth, profit margin, and future P/E assumptions. Fair value remains broadly consistent in currency terms.Analysis Article • Jan 28
Take Care Before Jumping Onto BRC Inc. (NYSE:BRCC) Even Though It's 26% Cheaper
To the annoyance of some shareholders, BRC Inc. ( NYSE:BRCC ) shares are down a considerable 26% in the last month...Narrative Update • Jan 27
BRCC: Softer Fiscal 2025 Outlook Will Set Up Future Earnings Rebound
Analysts have trimmed their price target for BRC, citing more cautious assumptions on revenue growth and profit margins, along with a much higher future P/E multiple in their updated model. What's in the News BRC lowered its full year fiscal 2025 earnings guidance, signaling a more cautious outlook from management on upcoming results (Key Developments).Narrative Update • Jan 12
BRCC: Higher Discount Rate Will Support Upside Potential Despite Softer Guidance
Analysts have adjusted their price target on BRC to US$2.50 from US$2.25, citing updated assumptions for the discount rate, revenue growth, profit margins and future P/E multiples. What's in the News BRC updated its full-year fiscal 2025 earnings guidance, revising net revenue to at least US$395.0 million, compared with prior guidance of US$395.0 million to US$425.0 million (Key Developments).Analysis Article • Jan 08
Is BRC (NYSE:BRCC) A Risky Investment?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Narrative Update • Dec 26
BRCC: Future Margin Gains And Lower Multiple Should Drive Upside Potential
Analysts have raised their price target on BRC by a modest amount, citing slightly faster expected revenue growth, incremental margin improvement, and a marginally lower future P/E multiple that together support a higher implied equity value. What's in the News BRC lowered its full-year fiscal 2025 net revenue guidance to at least $395 million, tightening the prior range of $395 million to $425 million and signaling a more cautious outlook on top line growth (company guidance) Valuation Changes Fair Value: Unchanged at 1.5x, indicating no revision to the core valuation multiple.Narrative Update • Dec 12
BRCC: Future Margin Recovery Will Support Stronger Long-Term Upside Potential
The analyst price target for BRC has been reduced from 1.75 dollars to 1.50 dollars as analysts factor in slower expected revenue growth, lower projected profit margins, a higher discount rate, and a materially lower future P E multiple. What's in the News BRC Inc.Analysis Article • Sep 18
A Piece Of The Puzzle Missing From BRC Inc.'s (NYSE:BRCC) Share Price
It's not a stretch to say that BRC Inc.'s ( NYSE:BRCC ) price-to-sales (or "P/S") ratio of 0.5x right now seems quite...Narrative Update • Aug 06
Expanding Digital Channels And Black Rifle Energy Will Unlock Markets
Despite a substantial improvement in net profit margin and a sharp decline in future P/E, the consensus analyst price target for BRC has been notably reduced from $2.83 to $2.12. What's in the News BRC Inc.Analysis Article • Jun 18
Take Care Before Jumping Onto BRC Inc. (NYSE:BRCC) Even Though It's 26% Cheaper
Unfortunately for some shareholders, the BRC Inc. ( NYSE:BRCC ) share price has dived 26% in the last thirty days...Analysis Article • May 09
Earnings Release: Here's Why Analysts Cut Their BRC Inc. (NYSE:BRCC) Price Target To US$2.83
Shareholders in BRC Inc. ( NYSE:BRCC ) had a terrible week, as shares crashed 30% to US$1.57 in the week since its...
New Narrative • Apr 28
Upgraded Operations And Beverage Expansion Will Widen Market Reach
Strategic investments are enhancing BRC's operational efficiency, supporting expected long-term revenue and profitability growth.Analysis Article • Apr 24
Market Still Lacking Some Conviction On BRC Inc. (NYSE:BRCC)
There wouldn't be many who think BRC Inc.'s ( NYSE:BRCC ) price-to-sales (or "P/S") ratio of 0.5x is worth a mention...Seeking Alpha • Mar 06
BRC Inc.: Energy Drink Launch May Turn Out Challenging
Summary BRC Inc.’s coffee business shows mixed results. The DTC business is declining, offset by underlying wholesale growth. Profitability has improved well, but a recent coffee price surge causes future pressure. BRC launching the Black Rifle Energy branded energy drink in Q4 with Keurig Dr Pepper distribution, but the launch may have major competitive challenges. Despite ambitious financial targets, I remain on the BRCC sidelines for now due to uncertain future earnings. Read the full article on Seeking AlphaAnalysis Article • Mar 06
BRC Inc. Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
There's been a notable change in appetite for BRC Inc. ( NYSE:BRCC ) shares in the week since its yearly report, with...Seeking Alpha • Nov 20
BRC Inc.: This Brand Is Flaming Out Quickly (Rating Downgrade)
Summary BRC's shift from DTC to wholesale has not compensated for declining DTC sales, resulting in a 30% YTD stock value loss. I'm downgrading the stock to a sell rating. The company's planned expansion into the energy drink category in 2025 may drain resources, especially when the brand is already seeing declining sales. The stock's ~18x forward adjusted EBITDA valuation doesn't provide a valuation incentive to buy this stock at a risky juncture. Read the full article on Seeking AlphaAnalysis Article • Nov 07
US$5.88: That's What Analysts Think BRC Inc. (NYSE:BRCC) Is Worth After Its Latest Results
As you might know, BRC Inc. ( NYSE:BRCC ) recently reported its third-quarter numbers. It looks like a positive result...Analysis Article • Oct 02
It's Down 25% But BRC Inc. (NYSE:BRCC) Could Be Riskier Than It Looks
Unfortunately for some shareholders, the BRC Inc. ( NYSE:BRCC ) share price has dived 25% in the last thirty days...Seeking Alpha • Sep 04
BRC: This Company Now Has A Lot To Prove (Rating Downgrade)
Summary I'm downgrading Black Rifle Coffee to a neutral rating after the company's poor Q2 results, which showed a sharp slowdown in wholesale revenue growth and a cut to full-year revenue. Core near-term risks include potential wholesale adoption issues due to DTC declines and political risks amid a divisive election season. The company noted that wholesale rollouts are going slower than expected, though it has committed launch dates through mid-2025 and expects major wholesale growth in the next 12-18 months. The company isn't cheap at ~28x this year's adjusted EBITDA expectations. Read the full article on Seeking AlphaAnalysis Article • Aug 09
Slammed 41% BRC Inc. (NYSE:BRCC) Screens Well Here But There Might Be A Catch
BRC Inc. ( NYSE:BRCC ) shareholders won't be pleased to see that the share price has had a very rough month, dropping...Analysis Article • Jul 03
Is BRC (NYSE:BRCC) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Seeking Alpha • Jun 19
BRC Inc.: Adding This To The Watch List
Summary Black Rifle Coffee Company has seen its share price rise nearly 40% this year, firmly marking its appeal as a growth stock. The company has secured a significant distribution agreement with Keurig Dr Pepper for its coffee pods, which is a potentially major growth catalyst. In its most recent quarter, Black Rifle grew overall revenue at 18% y/y, while wholesale revenue grew more than 50% y/y. The company also recently turned a positive adjusted EBITDA profit, owing to rising gross margins and an operational restructuring. I'm initiating Black Rifle at a buy, but be patient and wait to buy this stock on the next dip as the company digests a recent stock price surge. Read the full article on Seeking AlphaShareholder Returns
| BRCC | US Food | US Market | |
|---|---|---|---|
| 7D | -3.8% | 0.9% | -2.5% |
| 1Y | 1.6% | -6.0% | 20.1% |
Return vs Industry: BRCC exceeded the US Food industry which returned -6% over the past year.
Return vs Market: BRCC underperformed the US Market which returned 20.1% over the past year.
Price Volatility
| BRCC volatility | |
|---|---|
| BRCC Average Weekly Movement | 11.6% |
| Food Industry Average Movement | 5.6% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.7% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: BRCC's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: BRCC's weekly volatility (11%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2014 | 468 | Chris Mondzelewski | www.blackriflecoffee.com |
BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, black rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. It sells its products through wholesale, Direct to Consumer, and outpost channels, and e commerce websites.
BRC Inc. Fundamentals Summary
| BRCC fundamental statistics | |
|---|---|
| Market cap | US$311.88m |
| Earnings (TTM) | -US$9.04m |
| Revenue (TTM) | US$417.52m |
0.4x
P/S Ratio-16.3x
P/E RatioIs BRCC overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BRCC income statement (TTM) | |
|---|---|
| Revenue | US$417.52m |
| Cost of Revenue | US$273.60m |
| Gross Profit | US$143.91m |
| Other Expenses | US$152.95m |
| Earnings | -US$9.04m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.077 |
| Gross Margin | 34.47% |
| Net Profit Margin | -2.17% |
| Debt/Equity Ratio | 48.9% |
How did BRCC perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/25 22:21 |
| End of Day Share Price | 2026/06/25 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
BRC Inc. is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Alexandra Crouse Davis | Citigroup Inc |
| Michael Baker | D.A. Davidson & Co. |
| Stephen Robert Powers | Deutsche Bank |