Storytel AB (publ)

OM:STORY B Stock Report

Market Cap: SEK 7.1b

Storytel Valuation

Is STORY B undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of STORY B when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: STORY B (SEK92.2) is trading below our estimate of future cash flow value (SEK381.05)

Significantly Below Future Cash Flow Value: STORY B is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for STORY B?

Key metric: As STORY B is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for STORY B. This is calculated by dividing STORY B's market cap by their current earnings.
What is STORY B's PE Ratio?
PE Ratio13x
EarningsSEK 549.64m
Market CapSEK 7.13b

Price to Earnings Ratio vs Peers

How does STORY B's PE Ratio compare to its peers?

The above table shows the PE ratio for STORY B vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average48.8x
KAR Karnov Group
6.9x-28.99%SEK 6.6b
HEM Hemnet Group
15.9x15.23%SEK 7.4b
PDX Paradox Interactive
158.5x42.61%SEK 13.9b
HACK Hacksaw
13.7x24.79%SEK 23.4b
STORY B Storytel
13x8.06%SEK 7.1b

Price-To-Earnings vs Peers: STORY B is good value based on its Price-To-Earnings Ratio (13x) compared to the peer average (48.8x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does STORY B's PE Ratio compare vs other companies in the European Media Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
STORY B 13.0xIndustry Avg. 15.2xNo. of Companies14PE01224364860+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: STORY B is good value based on its Price-To-Earnings Ratio (13x) compared to the European Media industry average (15.2x).

Price to Earnings Ratio vs Fair Ratio

What is STORY B's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

STORY B PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio13x
Fair PE Ratio12.5x

Price-To-Earnings vs Fair Ratio: STORY B is expensive based on its Price-To-Earnings Ratio (13x) compared to the estimated Fair Price-To-Earnings Ratio (12.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst STORY B forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 92.20
SEK 111.25
+20.66%
8.02%SEK 120.00SEK 100.00n/a4
Jul ’27SEK 94.55
SEK 111.25
+17.66%
8.02%SEK 120.00SEK 100.00n/a4
Jun ’27SEK 101.50
SEK 116.50
+14.78%
7.88%SEK 125.00SEK 101.00n/a4
May ’27SEK 95.65
SEK 113.00
+18.14%
8.69%SEK 125.00SEK 101.00n/a4
Apr ’27SEK 87.80
SEK 111.00
+26.42%
9.04%SEK 125.00SEK 102.00n/a3
Mar ’27SEK 79.75
SEK 111.00
+39.18%
9.04%SEK 125.00SEK 102.00n/a3
Feb ’27SEK 84.50
SEK 110.00
+30.18%
10.78%SEK 125.00SEK 96.00n/a3
Jan ’27SEK 83.80
SEK 108.00
+28.88%
15.74%SEK 125.00SEK 91.00n/a2
Dec ’26SEK 77.80
SEK 108.00
+38.82%
15.74%SEK 125.00SEK 91.00n/a2
Nov ’26SEK 89.00
SEK 111.00
+24.72%
12.61%SEK 125.00SEK 97.00n/a2
Oct ’26SEK 81.55
SEK 106.50
+30.59%
12.68%SEK 120.00SEK 93.00n/a2
Sep ’26SEK 78.00
SEK 126.50
+62.18%
26.48%SEK 160.00SEK 93.00n/a2
Aug ’26SEK 85.10
SEK 126.50
+48.65%
26.48%SEK 160.00SEK 93.00n/a2
Jul ’26SEK 92.10
SEK 122.00
+32.46%
22.95%SEK 150.00SEK 94.00SEK 94.552
Jun ’26SEK 99.25
SEK 116.50
+17.38%
28.76%SEK 150.00SEK 83.00SEK 101.502
May ’26SEK 84.00
SEK 104.00
+23.81%
20.19%SEK 125.00SEK 83.00SEK 95.652
Apr ’26SEK 96.45
SEK 110.50
+14.57%
13.12%SEK 125.00SEK 96.00SEK 87.802
Mar ’26SEK 93.30
SEK 110.50
+18.44%
13.12%SEK 125.00SEK 96.00SEK 79.752
Feb ’26SEK 79.95
SEK 95.50
+19.45%
15.18%SEK 110.00SEK 81.00SEK 84.502
Jan ’26SEK 68.80
SEK 95.00
+38.08%
15.79%SEK 110.00SEK 80.00SEK 83.802
Dec ’25SEK 60.50
SEK 95.00
+57.02%
15.79%SEK 110.00SEK 80.00SEK 77.802
Nov ’25SEK 66.30
SEK 95.00
+43.29%
15.79%SEK 110.00SEK 80.00SEK 89.002
Oct ’25SEK 52.80
SEK 89.00
+68.56%
12.36%SEK 100.00SEK 78.00SEK 81.552
Sep ’25SEK 51.05
SEK 87.50
+71.40%
8.57%SEK 95.00SEK 80.00SEK 78.002
Aug ’25SEK 61.90
SEK 87.50
+41.36%
8.57%SEK 95.00SEK 80.00SEK 85.102
Jul ’25SEK 54.65
SEK 73.33
+34.19%
28.57%SEK 95.00SEK 45.00SEK 92.103
SEK 111.25
Fair Value
17.1% undervalued intrinsic discount
4
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/13 04:33
End of Day Share Price 2026/07/10 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Storytel AB (publ) is covered by 4 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Oscar ErixonCarnegie Investment Bank AB
Joachim GunellDNB Carnegie