The Boston Beer Company, Inc.

NYSE:SAM Stock Report

Market Cap: US$2.6b

Boston Beer Company Valuation

Is SAM undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of SAM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: SAM ($257.21) is trading above our estimate of future cash flow value ($257.14)

Significantly Below Future Cash Flow Value: SAM is trading above our estimate of future cash flow value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SAM?

Key metric: As SAM is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SAM. This is calculated by dividing SAM's market cap by their current earnings.
What is SAM's PE Ratio?
PE Ratio24.3x
EarningsUS$108.17m
Market CapUS$2.63b

Price to Earnings Ratio vs Peers

How does SAM's PE Ratio compare to its peers?

The above table shows the PE ratio for SAM vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average27.4x
FIZZ National Beverage
17.3xn/aUS$3.2b
COCO Vita Coco Company
40.8x14.64%US$2.9b
RLX RLX Technology
18.9x14.18%US$2.5b
TR Tootsie Roll Industries
32.6xn/aUS$2.9b
SAM Boston Beer Company
24.3x5.47%US$2.6b

Price-To-Earnings vs Peers: SAM is good value based on its Price-To-Earnings Ratio (24.3x) compared to the peer average (27.4x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does SAM's PE Ratio compare vs other companies in the North American Beverage Industry?

2 CompaniesPrice / EarningsEstimated GrowthMarket Cap
SAM 24.3xIndustry Avg. 17.3xNo. of Companies5PE020406080100+
2 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SAM is expensive based on its Price-To-Earnings Ratio (24.3x) compared to the Global Beverage industry average (17.1x).

Price to Earnings Ratio vs Fair Ratio

What is SAM's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SAM PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio24.3x
Fair PE Ratio13.8x

Price-To-Earnings vs Fair Ratio: SAM is expensive based on its Price-To-Earnings Ratio (24.3x) compared to the estimated Fair Price-To-Earnings Ratio (13.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SAM forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$257.21
US$232.70
-9.53%
13.73%US$326.00US$192.00n/a13
Apr ’27US$234.85
US$231.16
-1.57%
13.65%US$326.00US$192.00n/a13
Mar ’27US$226.78
US$237.44
+4.70%
14.81%US$326.00US$192.00n/a14
Feb ’27US$213.62
US$240.15
+12.42%
14.53%US$326.00US$192.00n/a14
Jan ’27US$195.13
US$241.01
+23.51%
14.47%US$326.00US$192.00n/a14
Dec ’26US$196.72
US$243.15
+23.60%
14.16%US$326.00US$192.00n/a14
Nov ’26US$206.99
US$243.86
+17.81%
13.96%US$326.00US$192.00n/a14
Oct ’26US$221.70
US$241.86
+9.10%
14.48%US$326.00US$187.00n/a14
Sep ’26US$221.09
US$243.94
+10.34%
14.06%US$326.00US$187.00n/a15
Aug ’26US$209.51
US$244.47
+16.69%
14.43%US$326.00US$187.00n/a15
Jul ’26US$199.64
US$260.81
+30.64%
13.91%US$328.00US$187.00n/a15
Jun ’26US$229.85
US$262.94
+14.40%
12.41%US$328.00US$210.00n/a15
May ’26US$244.85
US$262.94
+7.39%
12.41%US$328.00US$210.00n/a15
Apr ’26US$243.47
US$267.07
+9.69%
13.13%US$349.00US$210.00US$234.8514
Mar ’26US$243.77
US$273.71
+12.28%
13.46%US$349.00US$214.00US$226.7814
Feb ’26US$250.67
US$298.50
+19.08%
12.59%US$389.00US$225.00US$213.6214
Jan ’26US$299.98
US$312.29
+4.10%
12.98%US$389.00US$230.00US$195.1314
Dec ’25US$316.24
US$306.11
-3.20%
11.98%US$389.00US$230.00US$196.7215
Nov ’25US$294.94
US$306.78
+4.01%
12.18%US$389.00US$230.00US$206.9915
Oct ’25US$288.10
US$307.78
+6.83%
12.21%US$389.00US$230.00US$221.7015
Sep ’25US$271.72
US$307.98
+13.34%
12.28%US$389.00US$230.00US$221.0915
Aug ’25US$277.09
US$307.98
+11.15%
12.28%US$389.00US$230.00US$209.5115
Jul ’25US$301.90
US$322.42
+6.80%
11.43%US$395.00US$250.00US$199.6416
Jun ’25US$313.67
US$323.79
+3.23%
11.25%US$395.00US$250.00US$229.8516
May ’25US$276.57
US$322.98
+16.78%
11.08%US$395.00US$250.00US$244.8516
Apr ’25US$300.70
US$330.13
+9.79%
12.17%US$395.00US$257.00US$243.4715
US$232.7
Fair Value
10.5% overvalued intrinsic discount
13
Number of Analysts

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/04/12 08:00
End of Day Share Price 2026/04/10 00:00
Earnings2025/12/27
Annual Earnings2025/12/27

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Boston Beer Company, Inc. is covered by 33 analysts. 14 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Javier Gonzalez-LastraBerenberg
Nadine SarwatBernstein
Amit SharmaBMO Capital Markets Equity Research