WPP plc

LSE:WPP Stock Report

Market Cap: UK£2.7b

WPP Valuation

Is WPP undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of WPP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: WPP (£2.5) is trading below our estimate of future cash flow value (£8.09)

Significantly Below Future Cash Flow Value: WPP is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for WPP?

Key metric: As WPP is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for WPP. This is calculated by dividing WPP's market cap by their current revenue.
What is WPP's PS Ratio?
PS Ratio0.2x
SalesUK£13.55b
Market CapUK£2.70b

Price to Sales Ratio vs Peers

How does WPP's PS Ratio compare to its peers?

The above table shows the PS ratio for WPP vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1x
FOUR 4imprint Group
1x1.14%UK£1.0b
INF Informa
2.5x5.98%UK£10.0b
NFG Next 15 Group
0.4x-14.12%UK£242.2m
SFOR S4 Capital
0.3x-3.01%UK£247.2m
WPP WPP
0.2x-11.14%UK£2.7b

Price-To-Sales vs Peers: WPP is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (1x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does WPP's PS Ratio compare vs other companies in the GB Media Industry?

4 CompaniesPrice / SalesEstimated GrowthMarket Cap
TMG Mission Group
0.07x-44.68%US$16.77m
DNM Dianomi
0.1x8.59%US$5.46m
BONH Bonhill Group
0.04xn/aUS$681.51k
JWNG Jaywing
0.02xn/aUS$498.23k
No more companies available in this PS range
WPP 0.2xIndustry Avg. 0.5xNo. of Companies9PS00.61.21.82.43+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: WPP is good value based on its Price-To-Sales Ratio (0.2x) compared to the UK Media industry average (0.5x).

Price to Sales Ratio vs Fair Ratio

What is WPP's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

WPP PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio0.7x

Price-To-Sales vs Fair Ratio: WPP is good value based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst WPP forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£2.50
UK£2.98
+19.20%
19.17%UK£4.25UK£2.10n/a13
Apr ’27UK£2.41
UK£3.05
+26.65%
18.02%UK£4.25UK£2.10n/a13
Mar ’27UK£2.75
UK£3.23
+17.29%
16.36%UK£4.25UK£2.10n/a13
Feb ’27UK£3.02
UK£3.63
+20.30%
20.92%UK£5.10UK£2.50n/a13
Jan ’27UK£3.38
UK£3.71
+9.90%
22.21%UK£5.10UK£2.50n/a11
Dec ’26UK£2.99
UK£3.72
+24.48%
22.11%UK£5.10UK£2.50n/a11
Nov ’26UK£2.88
UK£3.72
+29.33%
22.11%UK£5.10UK£2.50n/a11
Oct ’26UK£3.71
UK£4.48
+20.75%
15.97%UK£5.50UK£3.50n/a11
Sep ’26UK£3.93
UK£4.54
+15.43%
14.88%UK£5.50UK£3.50n/a11
Aug ’26UK£4.03
UK£4.67
+15.68%
11.04%UK£5.50UK£4.00n/a12
Jul ’26UK£5.24
UK£6.23
+18.89%
12.55%UK£7.40UK£5.20n/a11
Jun ’26UK£5.99
UK£6.55
+9.26%
11.47%UK£7.40UK£5.20n/a12
May ’26UK£5.80
UK£6.55
+12.88%
11.47%UK£7.40UK£5.20n/a12
Apr ’26UK£5.60
UK£7.33
+30.86%
15.01%UK£10.15UK£5.80UK£2.4113
Mar ’26UK£6.44
UK£7.81
+21.24%
12.31%UK£10.15UK£6.10UK£2.7513
Feb ’26UK£7.73
UK£8.59
+11.10%
14.52%UK£11.30UK£6.70UK£3.0213
Jan ’26UK£8.27
UK£8.69
+4.98%
17.23%UK£11.30UK£6.30UK£3.3814
Dec ’25UK£8.59
UK£8.48
-1.31%
15.88%UK£11.30UK£6.30UK£2.9914
Nov ’25UK£8.28
UK£8.47
+2.21%
15.98%UK£11.30UK£6.30UK£2.8814
Oct ’25UK£7.80
UK£8.33
+6.73%
17.81%UK£11.30UK£6.30UK£3.7114
Sep ’25UK£7.24
UK£8.33
+14.95%
18.13%UK£11.30UK£6.30UK£3.9314
Aug ’25UK£7.36
UK£8.80
+19.53%
17.89%UK£12.00UK£6.30UK£4.0314
Jul ’25UK£7.19
UK£8.83
+22.76%
17.60%UK£12.00UK£6.30UK£5.2414
Jun ’25UK£8.17
UK£8.84
+8.21%
17.03%UK£12.00UK£6.30UK£5.9915
May ’25UK£8.07
UK£8.79
+8.92%
16.82%UK£12.00UK£6.30UK£5.8015
Apr ’25UK£7.54
UK£8.76
+16.24%
18.45%UK£12.00UK£6.30UK£5.6015
UK£2.98
Fair Value
16.1% undervalued intrinsic discount
13
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/04/12 00:33
End of Day Share Price 2026/04/10 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

WPP plc is covered by 33 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
JULIEN ROCHBarclays
Sarah SimonBerenberg
Annick MaasBernstein