S4 Capital (SFOR) Stock Overview
Provides digital advertising, marketing, and technology services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 5/6 |
| Dividends | 2/6 |
SFOR Community Fair Values
Create NarrativeSee what 33 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
S4 Capital plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£0.42 |
| 52 Week High | UK£0.48 |
| 52 Week Low | UK£0.16 |
| Beta | 0.60 |
| 1 Month Change | 6.96% |
| 3 Month Change | 92.05% |
| 1 Year Change | 55.33% |
| 3 Year Change | -66.33% |
| 5 Year Change | -92.41% |
| Change since IPO | -69.27% |
Recent News & Updates
Narrative Update • May 16
SFOR: Future Repricing Will Depend On Margin Delivery And Dividend Stability
S4 Capital's analyst price target has been raised to £0.41 from £0.27, as analysts factor in a lower discount rate, a smaller expected revenue decline, a reduced profit margin, and a much higher assumed future P/E multiple, supported by recent price target lifts from Morgan Stanley and Deutsche Bank. Analyst Commentary Recent Street research on S4 Capital has centred on a series of price target adjustments in the low-20 GBp range, with some analysts updating their models to reflect changes in discount rates, revenue expectations, profit margins and assumed future P/E multiples.
Narrative Update • May 01
SFOR: Higher Price Objectives And Dividend Proposal Will Support Future Re Rating
Analysts have inched their average price target for S4 Capital higher to about £0.52, citing recent target increases from £0.20 to £0.22 and small upward moves from both Morgan Stanley and Deutsche Bank as support for a slightly more constructive view on the shares. Analyst Commentary Recent research points to a slightly more constructive tone around S4 Capital, with several bullish analysts adjusting their views in favour of higher price targets and reiterating neutral stances rather than turning more cautious.
Narrative Update • Apr 17
SFOR: Narrow Price Range Will Test Fragile Profitability Expectations
Analysts have lifted their price targets on S4 Capital to around £0.22 to £0.24 per share, citing updated assumptions on discount rates, revenue trends and profitability, along with recent target increases from major banks. Analyst Commentary Recent research points to a clustered set of price targets around £0.22 to £0.24 per share, with some banks adjusting their views in relatively small increments.Narrative Update • Apr 02
SFOR: Improved Margins And Lower Discount Rate Will Support Future Re Rating
Analysts have lifted their price targets on S4 Capital to £0.52 from £0.38, citing updated assumptions that reflect a lower discount rate, a smaller revenue decline, slightly higher expected P/E, and improved profit margin expectations. Analyst Commentary Recent research suggests that several bullish analysts see the latest price target revisions as a sign that S4 Capital's valuation case has improved, even if their overall stance on the shares remains measured.Recent updates
Narrative Update • May 16
SFOR: Future Repricing Will Depend On Margin Delivery And Dividend Stability
S4 Capital's analyst price target has been raised to £0.41 from £0.27, as analysts factor in a lower discount rate, a smaller expected revenue decline, a reduced profit margin, and a much higher assumed future P/E multiple, supported by recent price target lifts from Morgan Stanley and Deutsche Bank. Analyst Commentary Recent Street research on S4 Capital has centred on a series of price target adjustments in the low-20 GBp range, with some analysts updating their models to reflect changes in discount rates, revenue expectations, profit margins and assumed future P/E multiples.Narrative Update • May 01
SFOR: Higher Price Objectives And Dividend Proposal Will Support Future Re Rating
Analysts have inched their average price target for S4 Capital higher to about £0.52, citing recent target increases from £0.20 to £0.22 and small upward moves from both Morgan Stanley and Deutsche Bank as support for a slightly more constructive view on the shares. Analyst Commentary Recent research points to a slightly more constructive tone around S4 Capital, with several bullish analysts adjusting their views in favour of higher price targets and reiterating neutral stances rather than turning more cautious.Narrative Update • Apr 17
SFOR: Narrow Price Range Will Test Fragile Profitability Expectations
Analysts have lifted their price targets on S4 Capital to around £0.22 to £0.24 per share, citing updated assumptions on discount rates, revenue trends and profitability, along with recent target increases from major banks. Analyst Commentary Recent research points to a clustered set of price targets around £0.22 to £0.24 per share, with some banks adjusting their views in relatively small increments.Narrative Update • Apr 02
SFOR: Improved Margins And Lower Discount Rate Will Support Future Re Rating
Analysts have lifted their price targets on S4 Capital to £0.52 from £0.38, citing updated assumptions that reflect a lower discount rate, a smaller revenue decline, slightly higher expected P/E, and improved profit margin expectations. Analyst Commentary Recent research suggests that several bullish analysts see the latest price target revisions as a sign that S4 Capital's valuation case has improved, even if their overall stance on the shares remains measured.Narrative Update • Mar 19
SFOR: Margin Recovery Outlook Will Drive Future Repricing Confidence
Analysts have lifted their price target on S4 Capital to £0.22 from £0.20, citing updated views on fair value, discount rate, revenue trends, profit margins and future P/E assumptions. Analyst Commentary Bullish Takeaways Bullish analysts see the move to a £0.22 price target as a recalibration of fair value that better reflects updated assumptions on revenue trends and profit margins.Narrative Update • Mar 05
SFOR: Higher Price Objectives And Profit Margins Will Support Future Re Rating Potential
Narrative Update Analysts have lifted their blended price target on S4 Capital to £0.22 per share from £0.20. This reflects updated views on fair value, a slightly higher discount rate, weaker revenue expectations, modestly better profit margins and a lower assumed future P/E multiple.Narrative Update • Feb 19
SFOR: Fair Outlook Balances Tougher 2025 Revenue Guidance With Refined Expectations
S4 Capital's fair value estimate has edged up to £0.209 per share, with analysts citing recently higher price targets around £0.22, along with slightly adjusted assumptions for the discount rate, revenue decline and future P/E. Analyst Commentary Street research around S4 Capital has been mixed, with some price targets edging higher while others have been trimmed.Narrative Update • Feb 04
SFOR: Bearish View Will Focus On Tougher 2025 Revenue Guidance
Analysts have nudged their price target on S4 Capital slightly higher to reflect a modest upward revision of £0.04 in expected valuation, citing updated assumptions around discount rates, profit margins, and a lower future P/E multiple as key inputs to their refreshed view. Analyst Commentary Recent research on S4 Capital highlights a mix of cautious and more constructive views on the shares, with price targets adjusted in both directions.Narrative Update • Jan 21
SFOR: Cautious Outlook Will Balance Fair Price View With Tougher 2025 Revenue Guidance
Analysts have trimmed their price target on S4 Capital to £0.24 from £0.26, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E that point to a more cautious outlook for the shares. Analyst Commentary Bearish analysts are treating the latest price target move to £0.24 as a signal that they see less upside in the shares under their updated assumptions for fair value and risk.Analysis Article • Jan 08
What S4 Capital plc's (LON:SFOR) 34% Share Price Gain Is Not Telling You
Those holding S4 Capital plc ( LON:SFOR ) shares would be relieved that the share price has rebounded 34% in the last...Narrative Update • Jan 06
SFOR: Improved Profitability And Cash Flow Will Support Future Re Rating Potential
Analysts have trimmed their price expectations for S4 Capital, with the consensus price target now at £0.24, a £0.02 reduction supported by recent Street research that points to a lower £0.24 target from £0.26. Analyst Commentary The recent move to a £0.24 consensus target reflects a more cautious stance, but it still signals that analysts see scope for S4 Capital to execute on its plan and stabilise its valuation.Narrative Update • Dec 13
SFOR: Improved Profitability And Cash Flow Will Drive Future Upside Potential
The analyst price target for S4 Capital has been reduced from 26 GBp to 24 GBp, as analysts factor in higher discount rates, weaker revenue growth expectations, and a lower fair value estimate, despite improved profitability and a more reasonable future P/E multiple. Analyst Commentary Recent research updates reflect a cautious but not outright negative stance on S4 Capital, with price targets adjusted to reflect a more conservative outlook on growth and discount rates.Analysis Article • Nov 24
S4 Capital plc's (LON:SFOR) Popularity With Investors Under Threat As Stock Sinks 25%
S4 Capital plc ( LON:SFOR ) shares have had a horrible month, losing 25% after a relatively good period beforehand. The...Narrative Update • Sep 16
Restructuring, AI Services And NVIDIA Partnership Will Transform Operations
Despite a substantial improvement in net profit margin and a sharply lower future P/E—indicating better profitability and earnings outlook—analysts have meaningfully reduced their fair value estimate for S4 Capital, cutting the price target from £0.388 to £0.343. What's in the News S4 Capital’s Monks announced a strategic partnership with VAST Data to provide AI-powered media archive management and fan engagement infrastructure, aiming to transform live sports and entertainment production workflows and monetize content archives.Analysis Article • Apr 25
Some Confidence Is Lacking In S4 Capital plc (LON:SFOR) As Shares Slide 25%
The S4 Capital plc ( LON:SFOR ) share price has fared very poorly over the last month, falling by a substantial 25...
New Narrative • Mar 11
MonksFlow's AI Automation Will Strengthen Future Net Margins
Focus on AI and automation, particularly Monks.Flow, should reduce costs and boost earnings through operational efficiency.Analysis Article • Feb 14
There's Been No Shortage Of Growth Recently For S4 Capital's (LON:SFOR) Returns On Capital
If you're looking for a multi-bagger, there's a few things to keep an eye out for. In a perfect world, we'd like to see...Analysis Article • Dec 21
Investors Aren't Buying S4 Capital plc's (LON:SFOR) Revenues
When you see that almost half of the companies in the Media industry in the United Kingdom have price-to-sales ratios...Analysis Article • Nov 08
S4 Capital (LON:SFOR) Has A Somewhat Strained Balance Sheet
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' It's only natural to consider a company's...Analysis Article • Sep 15
Slammed 25% S4 Capital plc (LON:SFOR) Screens Well Here But There Might Be A Catch
S4 Capital plc ( LON:SFOR ) shares have had a horrible month, losing 25% after a relatively good period beforehand. The...Analysis Article • Jul 31
S4 Capital plc (LON:SFOR) Soars 26% But It's A Story Of Risk Vs Reward
S4 Capital plc ( LON:SFOR ) shares have had a really impressive month, gaining 26% after a shaky period beforehand...Analysis Article • Jul 03
S4 Capital's (LON:SFOR) Returns On Capital Are Heading Higher
What are the early trends we should look for to identify a stock that could multiply in value over the long term? In a...Analysis Article • Apr 04
Even With A 28% Surge, Cautious Investors Are Not Rewarding S4 Capital plc's (LON:SFOR) Performance Completely
S4 Capital plc ( LON:SFOR ) shareholders would be excited to see that the share price has had a great month, posting a...Shareholder Returns
| SFOR | GB Media | GB Market | |
|---|---|---|---|
| 7D | 2.1% | 3.1% | 0.2% |
| 1Y | 55.3% | -14.3% | 16.8% |
Return vs Industry: SFOR exceeded the UK Media industry which returned -14.3% over the past year.
Return vs Market: SFOR exceeded the UK Market which returned 16.8% over the past year.
Price Volatility
| SFOR volatility | |
|---|---|
| SFOR Average Weekly Movement | 10.2% |
| Media Industry Average Movement | 6.2% |
| Market Average Movement | 5.7% |
| 10% most volatile stocks in GB Market | 11.9% |
| 10% least volatile stocks in GB Market | 3.1% |
Stable Share Price: SFOR's share price has been volatile over the past 3 months compared to the UK market.
Volatility Over Time: SFOR's weekly volatility (10%) has been stable over the past year, but is still higher than 75% of UK stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| n/a | 6,307 | n/a | www.s4capital.com |
S4 Capital plc, together with its subsidiaries, provides digital advertising, marketing, and technology services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers contents, campaigns, and assets for paid, social, and earned media, such as digital platforms and apps, as well as brand activations. It also provides campaign management analytics, creative production and ad serving, platform and systems integration, transition, and training and education services.
S4 Capital plc Fundamentals Summary
| SFOR fundamental statistics | |
|---|---|
| Market cap | UK£278.79m |
| Earnings (TTM) | -UK£24.80m |
| Revenue (TTM) | UK£754.80m |
0.4x
P/S Ratio-11.2x
P/E RatioIs SFOR overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| SFOR income statement (TTM) | |
|---|---|
| Revenue | UK£754.80m |
| Cost of Revenue | UK£81.80m |
| Gross Profit | UK£673.00m |
| Other Expenses | UK£697.80m |
| Earnings | -UK£24.80m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.038 |
| Gross Margin | 89.16% |
| Net Profit Margin | -3.29% |
| Debt/Equity Ratio | 64.1% |
How did SFOR perform over the long term?
See historical performance and comparisonDividends
2.6%
Current Dividend Yield-30%
Payout RatioDoes SFOR pay a reliable dividends?
See SFOR dividend history and benchmarks| S4 Capital dividend dates | |
|---|---|
| Ex Dividend Date | Jun 04 2026 |
| Dividend Pay Date | Jul 10 2026 |
| Days until Ex dividend | 14 days |
| Days until Dividend pay date | 50 days |
Does SFOR pay a reliable dividends?
See SFOR dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/20 23:51 |
| End of Day Share Price | 2026/05/20 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
S4 Capital plc is covered by 16 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| JULIEN ROCH | Barclays |
| Johnathan Barrett | CGS International |
| Thomas Singlehurst | Citigroup Inc |