Olaplex Holdings, Inc.

NasdaqGS:OLPX Stock Report

Market Cap: US$1.1b

Olaplex Holdings Valuation

Is OLPX undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of OLPX when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Fair Value: OLPX ($1.64) is trading below our estimate of fair value ($2.47)

Significantly Below Fair Value: OLPX is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for OLPX?

Key metric: As OLPX is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for OLPX. This is calculated by dividing OLPX's market cap by their current revenue.
What is OLPX's PS Ratio?
PS Ratio2.6x
SalesUS$418.58m
Market CapUS$1.09b

Price to Sales Ratio vs Peers

How does OLPX's PS Ratio compare to its peers?

The above table shows the PS ratio for OLPX vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.4x
EPC Edgewell Personal Care
0.4x1.34%US$872.2m
NUS Nu Skin Enterprises
0.4x-0.56%US$562.6m
HLF Herbalife
0.4x2.62%US$1.8b
USNA USANA Health Sciences
0.4x4.60%US$400.9m
OLPX Olaplex Holdings
2.6x2.91%US$1.1b

Price-To-Sales vs Peers: OLPX is expensive based on its Price-To-Sales Ratio (2.6x) compared to the peer average (0.4x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does OLPX's PS Ratio compare vs other companies in the US Personal Products Industry?

28 CompaniesPrice / SalesEstimated GrowthMarket Cap
COTY Coty
0.5x1.94%US$2.67b
HLF Herbalife
0.4x2.62%US$1.75b
EPC Edgewell Personal Care
0.4x1.34%US$872.17m
NUS Nu Skin Enterprises
0.4x-0.56%US$562.58m
OLPX 2.6xIndustry Avg. 0.8xNo. of Companies28PS0246810+
28 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: OLPX is expensive based on its Price-To-Sales Ratio (2.6x) compared to the US Personal Products industry average (0.8x).

Price to Sales Ratio vs Fair Ratio

What is OLPX's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

OLPX PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio2.6x
Fair PS Ratio0.9x

Price-To-Sales vs Fair Ratio: OLPX is expensive based on its Price-To-Sales Ratio (2.6x) compared to the estimated Fair Price-To-Sales Ratio (0.9x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst OLPX forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$1.64
US$2.02
+23.09%
38.85%US$4.00US$1.40n/a8
Jan ’27US$1.34
US$1.89
+40.86%
45.97%US$4.00US$1.20n/a8
Dec ’26US$1.14
US$1.89
+65.57%
45.97%US$4.00US$1.20n/a8
Nov ’26US$1.04
US$2.01
+92.99%
42.43%US$4.00US$1.25n/a7
Oct ’26US$1.30
US$2.06
+58.24%
39.63%US$4.00US$1.50n/a7
Sep ’26US$1.43
US$2.06
+43.86%
39.63%US$4.00US$1.50n/a7
Aug ’26US$1.31
US$2.05
+56.49%
39.99%US$4.00US$1.50n/a7
Jul ’26US$1.52
US$2.06
+36.26%
39.62%US$4.00US$1.40n/a7
Jun ’26US$1.32
US$2.06
+56.39%
39.62%US$4.00US$1.40n/a7
May ’26US$1.31
US$1.98
+50.76%
41.19%US$4.00US$1.20n/a8
Apr ’26US$1.29
US$2.04
+57.95%
37.77%US$4.00US$1.40n/a8
Mar ’26US$1.45
US$2.12
+46.12%
34.40%US$4.00US$1.50n/a8
Feb ’26US$1.56
US$2.12
+35.82%
34.40%US$4.00US$1.50n/a8
Jan ’26US$1.73
US$2.21
+27.53%
48.69%US$5.00US$1.50US$1.348
Dec ’25US$1.93
US$2.21
+14.31%
48.69%US$5.00US$1.50US$1.148
Nov ’25US$1.85
US$2.56
+38.44%
37.20%US$5.00US$2.00US$1.049
Oct ’25US$2.33
US$2.56
+9.92%
37.20%US$5.00US$2.00US$1.309
Sep ’25US$2.09
US$2.56
+22.54%
37.20%US$5.00US$2.00US$1.439
Aug ’25US$1.91
US$2.36
+23.33%
42.83%US$5.00US$1.50US$1.319
Jul ’25US$1.54
US$2.36
+52.96%
42.83%US$5.00US$1.50US$1.529
Jun ’25US$1.78
US$2.36
+32.33%
42.83%US$5.00US$1.50US$1.329
May ’25US$1.40
US$2.63
+88.09%
66.91%US$7.50US$1.50US$1.319
Apr ’25US$1.94
US$2.69
+38.89%
64.24%US$7.50US$1.80US$1.299
Mar ’25US$1.82
US$2.61
+43.47%
68.16%US$7.50US$1.25US$1.459
Feb ’25US$2.35
US$3.13
+32.98%
66.96%US$7.50US$1.50US$1.5610
Jan ’25US$2.54
US$3.10
+21.85%
68.17%US$7.50US$1.50US$1.7310
US$2.02
Fair Value
18.8% undervalued intrinsic discount
8
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/19 18:59
End of Day Share Price 2026/01/16 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Olaplex Holdings, Inc. is covered by 17 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Lauren LiebermanBarclays
Lauren LiebermanBarclays
Jonathan KeypourBofA Global Research