PROG Holdings (PRG) Stock Overview
A financial technology holding company, provides payment options to consumers in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 1/6 |
| Past Performance | 0/6 |
| Financial Health | 3/6 |
| Dividends | 4/6 |
Rewards
Risk Analysis
PRG Community Fair Values
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Analyst Price Targets
PROG Holdings, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$33.46 |
| 52 Week High | US$41.14 |
| 52 Week Low | US$25.80 |
| Beta | 1.83 |
| 1 Month Change | 6.46% |
| 3 Month Change | -9.76% |
| 1 Year Change | 18.11% |
| 3 Year Change | 0.81% |
| 5 Year Change | -36.53% |
| Change since IPO | 617.00% |
Recent News & Updates
Seeking Alpha • May 15
PROG Holdings: Return To Growth
Summary PROG Holdings, Inc. is undervalued, returning to sustainable GMV and revenue growth through 2028, driven by the Purchasing Power acquisition and BNPL segment expansion. Management projects ~$614 million in free cash flow by 2028, enabling significant share repurchases and supporting a stable dividend policy. Purchasing Power is expected to comprise ~22.9% of PRG's revenue mix by 2028 and contribute ~$98 million in free cash flow. At a projected 12-15x P/E, PRG could reach a $55-$69 stock price by 2028, offering a potential total return of 56-95%. Read the full article on Seeking Alpha
Narrative Update • May 15
PRG: Higher 2026 Guidance And Dividend Growth Will Support Future Upside
Analysts have adjusted their price target on PROG Holdings to $57, up from $55. This reflects updated assumptions around discount rates, revenue growth, profit margins, and a future P/E of 11.18x.Recent updates
Seeking Alpha • May 15
PROG Holdings: Return To Growth
Summary PROG Holdings, Inc. is undervalued, returning to sustainable GMV and revenue growth through 2028, driven by the Purchasing Power acquisition and BNPL segment expansion. Management projects ~$614 million in free cash flow by 2028, enabling significant share repurchases and supporting a stable dividend policy. Purchasing Power is expected to comprise ~22.9% of PRG's revenue mix by 2028 and contribute ~$98 million in free cash flow. At a projected 12-15x P/E, PRG could reach a $55-$69 stock price by 2028, offering a potential total return of 56-95%. Read the full article on Seeking AlphaNarrative Update • May 15
PRG: Higher 2026 Guidance And Dividend Growth Will Support Future Upside
Analysts have adjusted their price target on PROG Holdings to $57, up from $55. This reflects updated assumptions around discount rates, revenue growth, profit margins, and a future P/E of 11.18x.
Narrative Update • May 01
PRG: Dividend Hike And Repurchase Progress Will Support Bullish Earnings Outlook
Analysts now estimate the fair value for PROG Holdings at about $43.29, down approximately $0.43 from the prior figure of $43.71, reflecting updated views on revenue growth, profit margins, and an adjusted future P/E assumption. What's in the News PROG Holdings updated full year 2026 guidance for total revenues from continuing operations to a range of US$2.95b to US$3.07b, compared with the prior range of US$3.02b to US$3.14b, reflecting the application of revenue recognition standard ASC 606 to Purchasing Power’s Travel and Service product categories (company guidance).Narrative Update • Apr 16
PRG: Dividend Increases And Capital Returns Will Support Future Upside
Analysts have nudged their price target on PROG Holdings to $55.00, reflecting slightly adjusted assumptions for revenue growth, profit margin, discount rate, and future P/E that collectively support a marginally higher valuation. What's in the News Updated full year 2026 guidance now points to total revenues from continuing operations of US$2.95b to US$3.07b, compared with the prior range of US$3.02b to US$3.14b.Narrative Update • Apr 01
PRG: Higher Profitability Assumptions And Dividend Growth Will Support Future Upside
Analysts have lifted their price target for PROG Holdings from $50.00 to about $54.79, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E. What's in the News PROG Holdings updated its full year 2026 revenue guidance to a range of US$2.95b to US$3.07b, compared with the prior range of US$3.02b to US$3.14b, reflecting revised expectations following the acquisition of Purchasing Power in January 2026 (corporate guidance).
Narrative Update • Mar 18
PRG: Higher Fair Value And Dividend Will Support Constructive Earnings Outlook
Analysts now place PROG Holdings' fair value at $35.00, up from $31.00. This reflects updated views on discount rates, revenue growth assumptions and future P/E expectations.Narrative Update • Mar 04
PRG: Dividend Increase And Guidance Will Support Bullish Earnings Outlook
Analysts have raised their price target on PROG Holdings from about $41 to roughly $44, citing updated assumptions that indicate higher revenue growth, slightly stronger profit margins, and a lower future P/E multiple. What's in the News The Board of Directors declared a quarterly cash dividend of $0.14 per share, payable on March 24, 2026 to shareholders of record on March 12, 2026, compared with the prior quarterly dividend of $0.13 per share (Key Developments).Narrative Update • Feb 17
PRG: Analyst Day Outlook And Margin Assumptions Will Support Measured Earnings View
Analysts have kept their price target for PROG Holdings steady at $31.00. They cite updated assumptions around a slightly lower discount rate, revised revenue growth expectations, modestly higher profit margin forecasts, and a small adjustment to the future P/E multiple as the key drivers behind the unchanged valuation.Narrative Update • Feb 03
PRG: Analyst Day Outlook Will Support Bullish View On Future Earnings
Analysts have raised their price target on PROG Holdings to $41.00 from $41.00, citing updated assumptions around revenue growth, discount rate and future P/E that slightly reshape their view of the stock's risk and earnings profile. What's in the News PROG Holdings scheduled an Analyst and Investor Day to provide an in-depth overview of its vision for the business.Narrative Update • Jan 20
PRG: Higher Margin Outlook Will Support Bullish View On Future Earnings
Analysts have adjusted their price target on PROG Holdings to $41.00 from $38.57, linking this change to updated assumptions for revenue growth, profit margins, discount rate, and future P/E multiples. What's in the News PROG Holdings plans an Analyst and Investor Day to provide an overview of its vision, key growth drivers, capital allocation priorities, and longer term financial objectives (Key Developments).Narrative Update • Jan 06
PRG: Higher Profit Outlook And Buybacks Will Support Future Upside
Analysts now place PROG Holdings' fair value at US$50.00 per share, up from US$45.00, reflecting updated assumptions around the discount rate, revenue growth, profit margin, and future P/E expectations. What's in the News PROG Holdings plans an Analyst and Investor Day to share its longer term vision, key growth drivers, capital allocation priorities, and financial objectives (company event filing).Narrative Update • Dec 15
PRG: Higher Profit Margins And Buybacks Will Support Measured Earnings Outlook
Analysts have raised their price target on PROG Holdings to approximately $31 per share from about $27, reflecting improved expectations for future profitability and valuation multiples, despite slightly higher discount-rate assumptions. What's in the News PROG Holdings will host an Analyst and Investor Day to outline its strategic vision, key growth drivers, capital allocation priorities, and long term financial objectives (Key Developments).Analysis Article • May 01
PROG Holdings, Inc.'s (NYSE:PRG) CEO Compensation Is Looking A Bit Stretched At The Moment
Key Insights PROG Holdings' Annual General Meeting to take place on 7th of May Total pay for CEO Steve Michaels...Analysis Article • Mar 02
PROG Holdings' (NYSE:PRG) Upcoming Dividend Will Be Larger Than Last Year's
PROG Holdings, Inc. ( NYSE:PRG ) has announced that it will be increasing its periodic dividend on the 25th of March to...Analysis Article • Feb 28
Earnings Working Against PROG Holdings, Inc.'s (NYSE:PRG) Share Price Following 34% Dive
Unfortunately for some shareholders, the PROG Holdings, Inc. ( NYSE:PRG ) share price has dived 34% in the last thirty...
New Narrative • Sep 24
Innovative E-Commerce Integrations And AI Propel Revenue And Net Margin Growth
Enhanced credit quality applicants and strategic investments in technology are poised to significantly impact future revenue growth and net margins.Analysis Article • Aug 10
Even With A 26% Surge, Cautious Investors Are Not Rewarding PROG Holdings, Inc.'s (NYSE:PRG) Performance Completely
PROG Holdings, Inc. ( NYSE:PRG ) shareholders would be excited to see that the share price has had a great month...Shareholder Returns
| PRG | US Consumer Finance | US Market | |
|---|---|---|---|
| 7D | -0.9% | -0.3% | 1.1% |
| 1Y | 18.1% | 7.8% | 28.7% |
Return vs Industry: PRG exceeded the US Consumer Finance industry which returned 7.8% over the past year.
Return vs Market: PRG underperformed the US Market which returned 28.7% over the past year.
Price Volatility
| PRG volatility | |
|---|---|
| PRG Average Weekly Movement | 9.0% |
| Consumer Finance Industry Average Movement | 6.6% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.4% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: PRG has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: PRG's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1955 | 1,235 | Steve Michaels | progholdings.com |
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans.
PROG Holdings, Inc. Fundamentals Summary
| PRG fundamental statistics | |
|---|---|
| Market cap | US$1.34b |
| Earnings (TTM) | US$125.98m |
| Revenue (TTM) | US$2.48b |
10.6x
P/E Ratio0.5x
P/S RatioIs PRG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRG income statement (TTM) | |
|---|---|
| Revenue | US$2.48b |
| Cost of Revenue | US$1.62b |
| Gross Profit | US$863.49m |
| Other Expenses | US$737.51m |
| Earnings | US$125.98m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 3.14 |
| Gross Margin | 34.77% |
| Net Profit Margin | 5.07% |
| Debt/Equity Ratio | 120.9% |
How did PRG perform over the long term?
See historical performance and comparisonDividends
1.7%
Current Dividend Yield17%
Payout RatioDoes PRG pay a reliable dividends?
See PRG dividend history and benchmarks| PROG Holdings dividend dates | |
|---|---|
| Ex Dividend Date | May 19 2026 |
| Dividend Pay Date | Jun 02 2026 |
| Days until Ex dividend | 6 days |
| Days until Dividend pay date | 8 days |
Does PRG pay a reliable dividends?
See PRG dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/25 11:02 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
PROG Holdings, Inc. is covered by 17 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Alexander Maroccia | Berenberg |
| Jason Haas | BofA Global Research |
| Harold Goetsch | B. Riley Securities, Inc. |