Integral Ad Science Holding Corp.

NasdaqGS:IAS Stock Report

Market Cap: US$1.7b

Integral Ad Science Holding Valuation

Is IAS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of IAS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

US$40.15
Fair Value
74.6% undervalued intrinsic discount
9
Number of Analysts

Below Fair Value: IAS ($10.2) is trading below our estimate of fair value ($40.15)

Significantly Below Fair Value: IAS is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for IAS?

Key metric: As IAS is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for IAS. This is calculated by dividing IAS's market cap by their current earnings.
What is IAS's PE Ratio?
PE Ratio30.5x
EarningsUS$55.76m
Market CapUS$1.70b

Price to Earnings Ratio vs Peers

How does IAS's PE Ratio compare to its peers?

The above table shows the PE ratio for IAS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average57.4x
DV DoubleVerify Holdings
35.1x24.68%US$1.8b
EEX Emerald Holding
122.5x99.21%US$974.0m
MGNI Magnite
63.6x48.52%US$2.9b
CRTO Criteo
8.2x2.70%US$1.1b
IAS Integral Ad Science Holding
30.5x19.72%US$1.7b

Price-To-Earnings vs Peers: IAS is good value based on its Price-To-Earnings Ratio (30.5x) compared to the peer average (57.4x).

Price to Earnings Ratio vs Industry

How does IAS's PE Ratio compare vs other companies in the US Media Industry?

7 CompaniesPrice / EarningsEstimated GrowthMarket Cap
DISH DISH Network
2.5x-71.89%US$3.08b
GTN Gray Media
3.7x-14.89%US$580.73m
TSQ Townsquare Media
3x-24.86%US$106.40m
MDIA MediaCo Holding
3.1xn/aUS$103.16m
IAS 30.5xIndustry Avg. 20.5xNo. of Companies7PE01632486480+
7 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: IAS is expensive based on its Price-To-Earnings Ratio (30.5x) compared to the US Media industry average (20.8x).

Price to Earnings Ratio vs Fair Ratio

What is IAS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

IAS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio30.5x
Fair PE Ratio20.6x

Price-To-Earnings vs Fair Ratio: IAS is expensive based on its Price-To-Earnings Ratio (30.5x) compared to the estimated Fair Price-To-Earnings Ratio (20.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst IAS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$10.20
US$10.59
+3.81%
6.03%US$12.00US$10.00n/a9
Sep ’26US$8.99
US$13.04
+45.00%
19.69%US$18.00US$9.00n/a14
Aug ’26US$7.86
US$13.46
+71.30%
19.57%US$18.00US$9.00n/a14
Jul ’26US$8.40
US$13.39
+59.44%
19.66%US$18.00US$9.00n/a14
Jun ’26US$8.14
US$13.39
+64.53%
19.66%US$18.00US$9.00n/a14
May ’26US$7.11
US$13.89
+95.40%
21.26%US$18.00US$7.00n/a14
Apr ’26US$8.07
US$14.47
+79.32%
14.92%US$18.00US$9.00n/a15
Mar ’26US$10.52
US$14.97
+42.33%
10.28%US$18.00US$12.00n/a16
Feb ’26US$10.51
US$14.74
+40.24%
11.72%US$18.00US$10.00n/a17
Jan ’26US$10.44
US$14.74
+41.18%
11.72%US$18.00US$10.00n/a17
Dec ’25US$11.18
US$14.97
+33.93%
9.13%US$18.00US$12.57n/a16
Nov ’25US$11.90
US$15.79
+32.65%
12.77%US$20.00US$12.57n/a16
Oct ’25US$10.55
US$16.00
+51.66%
11.86%US$20.00US$13.00US$10.1815
Sep ’25US$11.63
US$16.00
+37.58%
11.86%US$20.00US$13.00US$8.9915
Aug ’25US$9.92
US$15.40
+55.24%
15.33%US$20.00US$12.00US$7.8615
Jul ’25US$9.71
US$15.63
+60.92%
18.78%US$22.00US$12.00US$8.4016
Jun ’25US$9.26
US$15.63
+68.74%
18.78%US$22.00US$12.00US$8.1416
May ’25US$9.71
US$16.62
+71.14%
17.25%US$22.00US$12.00US$7.1117
Apr ’25US$9.71
US$17.53
+80.57%
13.15%US$22.00US$12.00US$8.0715
Mar ’25US$10.20
US$18.33
+79.74%
10.66%US$22.00US$16.00US$10.5215
Feb ’25US$15.00
US$20.67
+37.78%
14.32%US$27.00US$17.00US$10.5115
Jan ’25US$14.39
US$20.92
+45.40%
14.58%US$27.00US$17.00US$10.4413
Dec ’24US$14.63
US$20.81
+42.23%
15.30%US$27.00US$16.50US$11.1813
Nov ’24US$11.36
US$21.65
+90.61%
14.75%US$25.00US$15.00US$11.9013
Oct ’24US$11.89
US$22.35
+87.94%
11.22%US$25.00US$16.00US$10.5513
US$10.59
Fair Value
3.7% undervalued intrinsic discount
9
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/10/06 05:21
End of Day Share Price 2025/10/06 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Integral Ad Science Holding Corp. is covered by 23 analysts. 14 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Vikram KesavabhotlaBaird
Raimo LenschowBarclays
Mark ZgutowiczBenchmark Company