Rollins (ROL) Stock Overview
Through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 2/6 |
| Past Performance | 3/6 |
| Financial Health | 2/6 |
| Dividends | 4/6 |
ROL Community Fair Values
Create NarrativeSee what 45 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
US$16.2
FV
124.6% overvalued intrinsic discount-16.70%
Revenue growth p.a.
117
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Rollins, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$36.38 |
| 52 Week High | US$66.14 |
| 52 Week Low | US$35.83 |
| Beta | 0.74 |
| 1 Month Change | -17.05% |
| 3 Month Change | -31.95% |
| 1 Year Change | -37.28% |
| 3 Year Change | -6.81% |
| 5 Year Change | -5.11% |
| Change since IPO | 1,905.12% |
Recent News & Updates
Narrative Update • Aug 18
ROL: Core Franchise And Pullback Will Support Future Multiple Recovery
Rollins’ updated analyst price target has moved lower to about $45 from about $59, as analysts factor in softer growth assumptions, reduced profit margin expectations, and a lower future P/E multiple following weaker recent quarters and increased uncertainty around residential demand and leadership changes. Analyst Commentary Recent Street research on Rollins highlights a clear split between investors who still see long term appeal in the business and those who are more focused on softer execution, weaker recent quarters, and valuation reset risk.Seeking Alpha • Aug 14
Rollins: The Selloff Has Created A Compelling Opportunity
Summary Rollins is reiterated as a Buy, with valuation and margin of safety improving amid recent share price declines. Despite near-term consumer weakness and margin pressures, ROL maintains robust M&A activity and expects >6% organic growth with margin improvement in H2. ROL’s strong balance sheet and financial flexibility position it to capitalize on macro weakness and pursue accretive acquisitions. Risks persist from ongoing macro headwinds, but long-term compounding potential and intrinsic value above current levels support the Buy thesis. Read the full article on Seeking Alpha
Narrative Update • Aug 04
ROL: Residential Weakness And Leadership Turmoil Will Test Premium P/E Resilience
Rollins' analyst fair value estimate has moved from $46.00 to $32.00 as analysts factor in lower price targets, softer recent quarters, reduced revenue growth and margin assumptions, and a reset to the future P/E multiple following weaker Q2 results and increased uncertainty around residential trends and management transitions. Analyst Commentary Recent Street research on Rollins points to a more cautious stance as Q2 results, residential softness, and leadership changes filter through analyst models.Recent updates
Narrative Update • Aug 18
ROL: Core Franchise And Pullback Will Support Future Multiple Recovery
Rollins’ updated analyst price target has moved lower to about $45 from about $59, as analysts factor in softer growth assumptions, reduced profit margin expectations, and a lower future P/E multiple following weaker recent quarters and increased uncertainty around residential demand and leadership changes. Analyst Commentary Recent Street research on Rollins highlights a clear split between investors who still see long term appeal in the business and those who are more focused on softer execution, weaker recent quarters, and valuation reset risk.Seeking Alpha • Aug 14
Rollins: The Selloff Has Created A Compelling Opportunity
Summary Rollins is reiterated as a Buy, with valuation and margin of safety improving amid recent share price declines. Despite near-term consumer weakness and margin pressures, ROL maintains robust M&A activity and expects >6% organic growth with margin improvement in H2. ROL’s strong balance sheet and financial flexibility position it to capitalize on macro weakness and pursue accretive acquisitions. Risks persist from ongoing macro headwinds, but long-term compounding potential and intrinsic value above current levels support the Buy thesis. Read the full article on Seeking AlphaNarrative Update • Aug 04
ROL: Residential Weakness And Leadership Turmoil Will Test Premium P/E Resilience
Rollins' analyst fair value estimate has moved from $46.00 to $32.00 as analysts factor in lower price targets, softer recent quarters, reduced revenue growth and margin assumptions, and a reset to the future P/E multiple following weaker Q2 results and increased uncertainty around residential trends and management transitions. Analyst Commentary Recent Street research on Rollins points to a more cautious stance as Q2 results, residential softness, and leadership changes filter through analyst models.Narrative Update • Jul 21
ROL: Core Pest Control Strength And Q2 Update Will Support Future Margin Upside
Rollins' analyst price target has been reset lower, with the updated fair value estimate moving from about $62.94 to $58.88 as analysts factor in softer non-recurring and ancillary revenue trends, near term organic growth pressures compared with Rentokil, and reduced confidence in margin expansion following the CFO departure. Analyst Commentary Recent research on Rollins points to a more balanced setup, with analysts adjusting price targets lower while reassessing how near term growth, margins, and valuation line up with expectations.Narrative Update • Jul 07
ROL: Earnings Setup And Leadership Shift Will Test Premium P/E Resilience
Rollins' analyst price target has been revised from $50 to $46 as analysts weigh slightly lower margin assumptions, a modestly higher discount rate, and recent sector commentary that highlights improving growth at competitor Rentokil, along with mixed views on Rollins' near term organic growth and profitability trajectory. Analyst Commentary Recent research on Rollins reflects a more cautious tone, with several bearish analysts reassessing expectations for organic growth, profitability, and valuation, while also factoring in competitive signals from peers.Narrative Update • Jun 22
ROL: Acquisition Momentum And Leadership Transition Will Support Future Margin Upside
Analysts have lowered their average price target for Rollins to $52 from $70, reflecting increased caution after the CFO's resignation led some to question the company's earlier margin expansion ambitions. Analyst Commentary Recent research on Rollins reflects a split view, with some analysts focusing on execution risks around leadership changes and margin goals, while others highlight ongoing interest in the stock and adjust price targets accordingly.Narrative Update • Jun 05
ROL: Acquisition Track Record And CFO Transition Will Support Future Upside
Analysts trimmed their price expectations for Rollins, with the target easing by about $1 in light of reduced confidence in the company's margin improvement path following the recent CFO change and mixed views on the achievability of prior incremental EBITDA goals. Analyst Commentary Recent research on Rollins shows a split view, with some analysts focusing on execution risks around profitability targets and leadership changes, while others see support for the stock from prior target increases and neutral initiations.Narrative Update • May 21
ROL: Active Acquisition Program And Mixed Research Views Will Support Upside
Analysts have nudged their average price target on Rollins slightly lower, trimming fair value from about $64.25 to roughly $64.06 as they factor in mixed recent research that includes both price target raises and cuts alongside modest tweaks to margin and P/E assumptions. Analyst Commentary Recent research on Rollins reflects a mix of optimism and caution, with several firms adjusting price targets and one new initiation at a neutral rating.
New Narrative • May 02
ROL 05-2026
Rollins is the dominant pure-play compounder in global pest control — a structurally necessary, recession-resistant service business that has grown revenue for 24 consecutive years and delivered ROIC of 23–31% for 12 consecutive years, without a single year of ROIC below 21% even through COVID-19. The investment thesis rests on three mutually reinforcing pillars: (1) a Wide Moat rooted in switching costs — commercial customers cannot switch providers without triggering compliance risk, and residential customers renew habitually at annual price increases of 3–4% above CPI without meaningful churn; (2) a proven M&A flywheel that converts a fragmented industry of 34,000+ U.S. operators into compounding route density and FCF, completing 30–45 bolt-on acquisitions annually at disciplined multiples with zero reported impairments; and (3) a capital-light business model with minimal reinvestment needs, generating FCF of $678M in FY2025 on $3.76B of revenue.Narrative Update • Apr 30
ROL: Active M&A Pipeline And Easing Weather Headwinds Will Support Upside
Rollins' analyst price target has nudged higher to $64.25 from $63.66 as analysts balance slightly revised growth, margin and P/E assumptions with a mix of recent target raises, cuts and rating changes across the Street. Analyst Commentary Recent research on Rollins reflects a mixed but engaged analyst community, with both upgrades and downgrades clustering around the latest quarterly results and refreshed earnings models.Narrative Update • Apr 15
ROL: Mixed Weather And M&A Signals Will Test Premium P/E Expectations
Analyst price targets on Rollins have been nudged lower by a few dollars, reflecting recent target cuts from firms such as UBS, Morgan Stanley and others, as analysts balance expectations for stable revenue and earnings performance with softer quarterly trends and more neutral ratings. Analyst Commentary Recent research on Rollins has shifted toward a more balanced and, in some cases, cautious stance.Narrative Update • Mar 31
ROL: Weather Soft Patch And Active M&A Pipeline Will Support Upside
Analysts have nudged the fair value estimate for Rollins slightly higher to $63.66, reflecting modest tweaks to growth and margin assumptions, along with mixed but generally constructive shifts in recent price targets clustered around the mid to high $60s and $70 range. Analyst Commentary Recent Street research around Rollins points to a mix of optimism and caution, with adjustments to ratings and price targets clustering around the high $60s to $70 range.Narrative Update • Mar 16
ROL: Weather And Execution Risks Will Test Elevated P/E And M&A Ambitions
Analysts have modestly adjusted the Rollins price target to $67. This reflects updated views on revenue growth, profitability, and valuation after recent research that blends cautious reactions to softer organic growth with generally constructive long term expectations for the business services group.Narrative Update • Mar 02
ROL: Weather And Execution Shortfalls Will Pressure Elevated P/E Expectations
The updated analyst price target for Rollins edges down to about $50.00, reflecting slightly lower assumed revenue growth and profit margins, along with a modestly reduced future P/E. Analysts broadly maintain a constructive view on the sector and continue to reference long term growth in revenue, EPS and free cash flow.Narrative Update • Feb 16
ROL: Weather-Linked Soft Patch And M&A Pipeline Will Shape Measured Upside
The analyst price target for Rollins has been trimmed by $1.11 to reflect slightly lower fair value and growth inputs, with analysts citing softer than expected organic growth tied to poor weather and a mix of recent target cuts and one increase across the Street. Analyst Commentary Recent research on Rollins reflects a mixed but focused view on how short term weather impacts and execution feed into valuation and growth expectations.Narrative Update • Feb 02
ROL: Elevated P/E Expectations Will Face Pressure From Execution Risk
Analysts have nudged their price target on Rollins higher, citing slightly stronger assumptions for fair value to about $50.70 and small upward adjustments to revenue, profit margin, and future P/E expectations. Analyst Commentary Recent research has highlighted a mixed tone around Rollins, with some cautious voices balancing out the higher fair value assumptions and price targets.Narrative Update • Jan 19
ROL: Premium Multiple Will Be Tested By Execution Risk On Initiatives
Analysts have inched their price targets on Rollins higher, citing healthy Q3 revenue, EBITDA margin and EPS performance above expectations and the resilience of its essential pest control business model, as well as company specific growth initiatives. Together, these factors support a modest uplift in fair value to about $50.25 and a slightly higher forward P/E assumption of roughly 41.49x.Narrative Update • Jan 05
ROL: Essential Demand And Recent Execution Will Support Measured Upside Ahead
Analysts have nudged their price target for Rollins higher, lifting fair value from approximately $61.61 to $64.53 per share as they factor in modestly stronger revenue growth, slightly higher profit margins, and a resilient, non cyclical pest control business model supported by recent operational outperformance. Analyst Commentary Bullish analysts highlight that the latest upward revision in fair value is underpinned by stronger than expected Q3 execution, with revenue, EBITDA margin, and EPS all surpassing prior forecasts and reinforcing confidence in Rollins' ability to deliver above trend growth.Narrative Update • Dec 15
ROL: Rich Multiple Will Face Test As Growth Expectations Remain Elevated
Analysts have raised their fair value estimate for Rollins to $50.00 from $44.00, citing resilient, largely recurring pest control revenues, stronger margins, and a long runway for sustained growth that supports higher future valuation multiples. Analyst Commentary Recent Street research has reinforced the constructive long term outlook for Rollins, with major firms highlighting the durability of its recurring revenue base, consistent execution, and sizable opportunity to consolidate a fragmented, under penetrated pest control market.Narrative Update • Dec 01
ROL: Recurring Revenue Strength and Untapped Market Will Support Measured Upside Ahead
Analysts have raised their price target for Rollins by $2 to $64, citing the company's resilient business model, strong quarterly performance, and substantial long-term growth potential in the under-penetrated U.S. pest control market. Analyst Commentary Recent analyst updates on Rollins highlight both the strengths underpinning the company’s valuation and the factors warranting continued attention from investors.Narrative Update • Nov 17
ROL: Sector Resilience and Recurring Revenue Will Drive Steady Performance Moving Forward
Analysts have raised their price target for Rollins, increasing it from $60.42 to $61.61. They cite strong quarterly performance as well as the company's ongoing resilience and growth prospects in the pest control sector.Narrative Update • Oct 31
ROL: Recurring Contracts And Market Expansion Will Drive Predictable Returns Ahead
Analysts have increased their price target for Rollins by $0.75 to $60.42. They cite the company's resilient business model and continued outperformance in key financial metrics.Narrative Update • Sep 27
Saela Pest Control Acquisition And Investments Will Improve Efficiency
Analysts have raised their price target for Rollins to $59.67, citing the company's resilient recurring-revenue model, strong recent momentum, and sustained long-term growth prospects in an underpenetrated pest control market. Analyst Commentary Bullish analysts highlight Rollins’ strong business model, with 80% of revenues from recurring service contracts, providing high resilience and visibility.Seeking Alpha • Apr 27
Rollins: Solid Execution With Consistent Pricing Power
Summary Rollins reported strong 1Q25 results with 9.9% revenue growth, driven by organic growth and acquisitions, despite one fewer workday in the quarter. Technician retention and pricing power improvements are expected to support future margin expansion, reinforcing the bullish view on ROL's fundamentals. The Saela acquisition enhances ROL's brand portfolio and geographic footprint, contributing to an increased M&A growth forecast for FY25. Read the full article on Seeking AlphaSeeking Alpha • Apr 15
Rollins: Great Business With An Unreasonable Valuation
Summary Rollins, Inc. is a high-quality, well-run pest control business with a strong brand presence and significant growth potential through organic growth and acquisitions. The company's robust cash flow and consistent revenue growth are commendable, and the company is rewarding shareholders with high dividend yields as well as share repurchases. Despite its strengths, ROL is currently overvalued, trading at a premium compared to both sector medians and its historical averages. Read the full article on Seeking AlphaSeeking Alpha • Jan 10
Rollins Is Still Trading For Almost 50 Times Earnings
Summary Rollins, Inc. remains overvalued despite solid earnings growth and a recession-proof business model, trading at high valuation multiples that are difficult to justify. Recent quarterly results show stable growth with a 9% YoY revenue increase and a 15.7% rise in free cash flow, highlighting operational strength. Rollins has a wide economic moat with consistent high margins and RoIC, but requires high-growth rates to be fairly valued. Despite its strengths, Rollins is not a bargain, and high-growth rates are necessary for it to be considered fairly valued. Read the full article on Seeking AlphaSeeking Alpha • Oct 25
Rollins Q3: Focus On Modernization
Summary I reiterate a “Buy” rating on Rollins, Inc. with a fair value of $65 per share, driven by solid growth and modernization efforts. Rollins achieved 7.7% organic revenue growth despite disruptions from Hurricane Helene, highlighting their resilience and consistent performance. The company focuses on modernization, IT upgrades, and margin improvement, anticipating 3%-4% price increases and 7%-8% organic revenue growth in FY24. Leadership transition in 2025 poses some risks, but I believe Rollins's strategic initiatives will support strong stock performance in the near term. Read the full article on Seeking AlphaSeeking Alpha • Sep 16
Rollins, Inc.: A High-Quality Business With An Overpriced Stock
Summary Rollins, Inc. has expanded primarily through acquisitions, having added over 90 companies since 2021, contributing to its revenue growth of $600 million, reaching $3 billion in 2023. The company boasts a robust financial profile with a gross margin, an operating margin, and a net margin that reflect a healthy business model. Despite the strong historical growth and solid cash flows, the current valuation is a little too expensive for the ROL stock to be considered a buying opportunity. Read the full article on Seeking AlphaSeeking Alpha • Aug 08
Rollins: Solid Organic Growth Outlook
Summary Positive investment outlook for Rollins Inc. with high organic growth and EBITDA margin expansion. Strong performance in 2Q24, with revenue growth and EBITDA margin expansion exceeding expectations. Continued focus on organic growth strategies, pricing power, and margin expansion pave the way for positive performance. Read the full article on Seeking AlphaShareholder Returns
| ROL | US Commercial Services | US Market | |
|---|---|---|---|
| 7D | 0.4% | 1.9% | -2.1% |
| 1Y | -37.3% | -7.5% | 18.8% |
Return vs Industry: ROL underperformed the US Commercial Services industry which returned -7.5% over the past year.
Return vs Market: ROL underperformed the US Market which returned 18.8% over the past year.
Price Volatility
| ROL volatility | |
|---|---|
| ROL Average Weekly Movement | 4.5% |
| Commercial Services Industry Average Movement | 6.8% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.3% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: ROL has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: ROL's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1901 | 21,946 | Jerry Gahlhoff | www.rollins.com |
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics.
Rollins, Inc. Fundamentals Summary
| ROL fundamental statistics | |
|---|---|
| Market cap | US$17.45b |
| Earnings (TTM) | US$531.72m |
| Revenue (TTM) | US$3.92b |
32.9x
P/E Ratio4.5x
P/S RatioIs ROL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| ROL income statement (TTM) | |
|---|---|
| Revenue | US$3.92b |
| Cost of Revenue | US$1.87b |
| Gross Profit | US$2.05b |
| Other Expenses | US$1.52b |
| Earnings | US$531.72m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.11 |
| Gross Margin | 52.37% |
| Net Profit Margin | 13.55% |
| Debt/Equity Ratio | 49.2% |
How did ROL perform over the long term?
See historical performance and comparisonDividends
2.0%
Current Dividend Yield65%
Payout RatioDoes ROL pay a reliable dividends?
See ROL dividend history and benchmarks| Rollins dividend dates | |
|---|---|
| Ex Dividend Date | Aug 10 2026 |
| Dividend Pay Date | Sep 10 2026 |
| Days until Ex dividend | 11 days |
| Days until Dividend pay date | 20 days |
Does ROL pay a reliable dividends?
See ROL dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/20 04:23 |
| End of Day Share Price | 2026/08/20 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Rollins, Inc. is covered by 27 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Manav Patnaik | Barclays |
| Connor Cerniglia | Bernstein |
| Seth Weber | BNP Paribas |