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BHG Group AB (publ)OM:BHG Stock Report

Market Cap SEK 5.3b
Share Price
SEK 29.30
My Fair Value
SEK 35
16.3% undervalued intrinsic discount
1Y49.0%
7D2.8%
Portfolio Value
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BHG Group AB (publ)

OM:BHG Stock Report

Market Cap: SEK 5.3b

BHG Group (BHG) Stock Overview

Operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. More details

BHG fundamental analysis
Snowflake Score
Valuation4/6
Future Growth4/6
Past Performance0/6
Financial Health4/6
Dividends0/6

Rewards

Trading at 38.9% below our estimate of its fair value

Earnings are forecast to grow 80.96% per year

Risk Analysis

No risks detected for BHG from our risk checks.

BHG Community Fair Values

Create Narrative

See what 7 others think this stock is worth. Follow their fair value or set your own to get alerts.

View Stock Community

BHG Group AB (publ) Competitors

Price History & Performance

Summary of share price highs, lows and changes for BHG Group
Historical stock prices
Current Share PriceSEK 29.30
52 Week HighSEK 31.20
52 Week LowSEK 16.41
Beta1.87
1 Month Change9.57%
3 Month Change19.11%
1 Year Change49.03%
3 Year Change58.21%
5 Year Change-78.46%
Change since IPO-30.24%

Recent News & Updates

BHG Group AB (publ) (STO:BHG) Shares Could Be 46% Below Their Intrinsic Value Estimate

Sep 11
BHG Group AB (publ) (STO:BHG) Shares Could Be 46% Below Their Intrinsic Value Estimate

Recent updates

BHG Group AB (publ) (STO:BHG) Shares Could Be 46% Below Their Intrinsic Value Estimate

Sep 11
BHG Group AB (publ) (STO:BHG) Shares Could Be 46% Below Their Intrinsic Value Estimate

Further Upside For BHG Group AB (publ) (STO:BHG) Shares Could Introduce Price Risks After 25% Bounce

Sep 11
Further Upside For BHG Group AB (publ) (STO:BHG) Shares Could Introduce Price Risks After 25% Bounce

Is BHG Group (STO:BHG) Using Debt Sensibly?

May 14
Is BHG Group (STO:BHG) Using Debt Sensibly?

Cautious Investors Not Rewarding BHG Group AB (publ)'s (STO:BHG) Performance Completely

Mar 05
Cautious Investors Not Rewarding BHG Group AB (publ)'s (STO:BHG) Performance Completely

kr27.00 - That's What Analysts Think BHG Group AB (publ) (STO:BHG) Is Worth After These Results

Feb 01
kr27.00 - That's What Analysts Think BHG Group AB (publ) (STO:BHG) Is Worth After These Results

Revenues Tell The Story For BHG Group AB (publ) (STO:BHG) As Its Stock Soars 28%

Oct 28
Revenues Tell The Story For BHG Group AB (publ) (STO:BHG) As Its Stock Soars 28%

BHG Group (STO:BHG) Is Experiencing Growth In Returns On Capital

Oct 25
BHG Group (STO:BHG) Is Experiencing Growth In Returns On Capital

Analysts Are Updating Their BHG Group AB (publ) (STO:BHG) Estimates After Its Second-Quarter Results

Jul 22
Analysts Are Updating Their BHG Group AB (publ) (STO:BHG) Estimates After Its Second-Quarter Results

BHG Group AB (publ)'s (STO:BHG) 26% Price Boost Is Out Of Tune With Revenues

Jun 01
BHG Group AB (publ)'s (STO:BHG) 26% Price Boost Is Out Of Tune With Revenues

A Look At The Fair Value Of BHG Group AB (publ) (STO:BHG)

May 26
A Look At The Fair Value Of BHG Group AB (publ) (STO:BHG)

Is BHG Group (STO:BHG) A Risky Investment?

May 08
Is BHG Group (STO:BHG) A Risky Investment?

BHG Group AB (publ)'s (STO:BHG) 26% Jump Shows Its Popularity With Investors

Apr 05
BHG Group AB (publ)'s (STO:BHG) 26% Jump Shows Its Popularity With Investors

Is BHG Group (STO:BHG) Using Debt In A Risky Way?

Jan 22
Is BHG Group (STO:BHG) Using Debt In A Risky Way?

Some Shareholders Feeling Restless Over BHG Group AB (publ)'s (STO:BHG) P/S Ratio

Jan 04
Some Shareholders Feeling Restless Over BHG Group AB (publ)'s (STO:BHG) P/S Ratio

Is BHG Group (STO:BHG) Using Too Much Debt?

Oct 22
Is BHG Group (STO:BHG) Using Too Much Debt?

When Should You Buy BHG Group AB (publ) (STO:BHG)?

Jul 26
When Should You Buy BHG Group AB (publ) (STO:BHG)?

Returns On Capital Signal Tricky Times Ahead For BHG Group (STO:BHG)

Jul 07
Returns On Capital Signal Tricky Times Ahead For BHG Group (STO:BHG)

Is BHG Group (STO:BHG) A Risky Investment?

Jun 02
Is BHG Group (STO:BHG) A Risky Investment?

BHG Group (STO:BHG) Could Be Struggling To Allocate Capital

Apr 08
BHG Group (STO:BHG) Could Be Struggling To Allocate Capital

What Is BHG Group AB (publ)'s (STO:BHG) Share Price Doing?

Mar 21
What Is BHG Group AB (publ)'s (STO:BHG) Share Price Doing?

Is BHG Group (STO:BHG) Using Too Much Debt?

Feb 15
Is BHG Group (STO:BHG) Using Too Much Debt?

What Does BHG Group AB (publ)'s (STO:BHG) Share Price Indicate?

Dec 10
What Does BHG Group AB (publ)'s (STO:BHG) Share Price Indicate?

Is BHG Group (STO:BHG) Using Too Much Debt?

Sep 06
Is BHG Group (STO:BHG) Using Too Much Debt?

Shareholder Returns

BHGSE Specialty RetailSE Market
7D2.8%1.7%2.9%
1Y49.0%11.3%2.2%

Return vs Industry: BHG exceeded the Swedish Specialty Retail industry which returned 11% over the past year.

Return vs Market: BHG exceeded the Swedish Market which returned 2.3% over the past year.

Price Volatility

Is BHG's price volatile compared to industry and market?
BHG volatility
BHG Average Weekly Movement5.3%
Specialty Retail Industry Average Movement6.1%
Market Average Movement5.5%
10% most volatile stocks in SE Market11.9%
10% least volatile stocks in SE Market2.9%

Stable Share Price: BHG has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: BHG's weekly volatility (5%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
20061,468Gustaf Ohrnwww.wearebhg.com

BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products.

BHG Group AB (publ) Fundamentals Summary

How do BHG Group's earnings and revenue compare to its market cap?
BHG fundamental statistics
Market capSEK 5.25b
Earnings (TTM)-SEK 336.80m
Revenue (TTM)SEK 10.43b
0.5x
P/S Ratio
-15.6x
P/E Ratio

Is BHG overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
BHG income statement (TTM)
RevenueSEK 10.43b
Cost of RevenueSEK 8.69b
Gross ProfitSEK 1.74b
Other ExpensesSEK 2.07b
Earnings-SEK 336.80m

Last Reported Earnings

Sep 30, 2025

Next Earnings Date

Jan 27, 2026

Earnings per share (EPS)-1.88
Gross Margin16.64%
Net Profit Margin-3.23%
Debt/Equity Ratio31.0%

How did BHG perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/10/27 05:17
End of Day Share Price 2025/10/27 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

BHG Group AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Fredrik IvarssonABG Sundal Collier Sponsored
Erik MobergBerenberg