Imperial Brands (IMB) Stock Overview
Manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 2/6 |
| Past Performance | 1/6 |
| Financial Health | 1/6 |
| Dividends | 4/6 |
Rewards
Risk Analysis
IMB Community Fair Values
Create NarrativeSee what 125 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Imperial Brands PLC Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£26.68 |
| 52 Week High | UK£36.32 |
| 52 Week Low | UK£26.26 |
| Beta | 0.17 |
| 1 Month Change | -5.27% |
| 3 Month Change | -18.41% |
| 1 Year Change | -5.69% |
| 3 Year Change | 53.33% |
| 5 Year Change | 65.20% |
| Change since IPO | 560.40% |
Recent News & Updates
Recent updates
Narrative Update • May 28
IMB: Future Returns Will Rely On Execution And Ongoing Cash Returns
Narrative Update: Imperial Brands Analyst Price Target Shift The analyst price target for Imperial Brands has been cut from about £34.65 to roughly £33.14, as analysts factor in slightly higher perceived risk, softer revenue and margin expectations, and a higher assumed future P/E. This is consistent with the more cautious stance reflected in recent downgrades and target trims from several banks.
Narrative Update • Apr 21
IMB: Earnings Resilience And Cash Flows Will Support Future Upside
The analyst price target for Imperial Brands has been reduced by about £0.55. Analysts cite slightly higher discount rate assumptions and modestly softer revenue growth, profit margin and future P/E expectations as the key drivers of the change.Narrative Update • Apr 07
IMB: Stronger Margins And Higher Future P E Multiple Will Support Upside
Analysts have adjusted their price target on Imperial Brands to £41.80, reflecting updated views on a higher discount rate, a slightly softer revenue growth outlook, a modestly stronger profit margin, and a marginally higher future P/E assumption. What's in the News Reports indicate that progress on a U.S. fast track scheme for nicotine pouches has slowed, affecting the timing of regulatory review for products in this category (Reuters).Narrative Update • Mar 23
IMB: Future Returns Will Rely On Execution And Repurchases At Fair Value
Analysts have nudged their Imperial Brands price target slightly higher to £34.65, reflecting modest tweaks to their discount rate and forward P/E assumptions rather than a change in the underlying fair value view. Valuation Changes Fair Value: unchanged at £34.65, indicating no shift in the central valuation estimate.Narrative Update • Mar 09
IMB: Future Returns Will Rely On Execution And Repurchases At Fair Value
Analysts have maintained their fair value estimate for Imperial Brands at £34.65 and adjusted assumptions around the discount rate and future P/E. This reflects updated views on the risk profile and earnings multiple rather than a change in the underlying valuation.Narrative Update • Feb 23
IMB: Refreshed Assumptions Will Support A Higher Future Earnings Multiple
Analysts have nudged their Imperial Brands price target higher, increasing their fair value estimate from £39.00 to about £41.80 as they refresh assumptions around discount rates, revenue trends, profit margins and future P/E expectations. Valuation Changes Fair Value: The estimated fair value per share has risen slightly from £39.00 to about £41.80.
Narrative Update • Feb 08
IMB: Higher Street Optimism Will Clash With Future P E Compression Risk
The analyst price target for Imperial Brands edges higher to £27.50 from £27.00, reflecting updated views on the discount rate, revenue growth, profit margins and future P/E after recent Street research, where several firms raised their targets into the £27.00 to £36.50 range. Analyst Commentary Recent Street research on Imperial Brands has centered on how much earnings visibility and cash generation are already reflected in the share price, with targets now clustered between £27.00 and £36.50.Narrative Update • Jan 24
IMB: Future Returns Will Depend On Execution And Ongoing Share Repurchases
Analysts have nudged their price targets on Imperial Brands higher, with recent moves such as £34.25 to £36.50, £24.00 to £27.00 and £33.50 to £35.00. These changes have helped to lift our fair value estimate to £34.65, supported by updated assumptions on discount rate, revenue trends, margins and future P/E.Analysis Article • Jan 16
Imperial Brands (LON:IMB) Is Achieving High Returns On Its Capital
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Narrative Update • Jan 10
IMB: Future P E Compression Will Drive Downside Despite Ongoing Buybacks
Our Imperial Brands analyst price target moves from £24.34 to £27.00, reflecting analysts’ higher Street targets in the £27.00 to £36.50 range and updated assumptions on discount rate, revenue trajectory and future P/E multiples. Analyst Commentary Recent Street research on Imperial Brands clusters in a relatively tight band between £27.00 and £36.50, which frames how the market is thinking about upside versus risk.Narrative Update • Dec 25
IMB: Future Returns Will Depend On Execution And Ongoing Share Repurchases
Analysts have modestly raised their consolidated price target range on Imperial Brands to approximately 2,700 to 3,650 GBp, reflecting increased confidence in the company’s valuation despite slightly higher discount rates and marginally softer revenue growth and margin assumptions. Analyst Commentary Recent price target revisions indicate that bullish analysts see improving risk reward for Imperial Brands, with upside potential supported by consistent execution on its strategic plan and disciplined capital allocation.Narrative Update • Dec 10
IMB: Future Returns Will Likely Depend On Execution And Ongoing Share Repurchases
The analyst price target for Imperial Brands has been modestly increased to approximately $34.46 from $34.38, as analysts cite a slightly lower discount rate, a marginally improved long-term revenue trajectory, and a stable profitability and valuation profile. Analyst Commentary Recent research updates on Imperial Brands reflect a generally constructive stance, with several price target increases clustered over a short period, which points to improving confidence in the company’s execution and cash generation profile.Narrative Update • Nov 26
IMB: Future Returns Will Likely Depend On Execution And Shareholder Returns Plans
Imperial Brands' fair value price target has increased from £33.19 to £34.38 per share, as analysts updated their outlook based on improved revenue growth expectations and several recent upward revisions to price targets by major institutions. Analyst Commentary Recent analyst updates on Imperial Brands highlight both ongoing optimism and circumspect caution regarding the company's near-term outlook.Narrative Update • Nov 05
IMB: Future Returns Will Likely Hinge On Margins And Share Buyback Plans
Narrative Update on Imperial Brands Analysts have nudged their price target for Imperial Brands higher, from £33.00 to £33.50, citing reaffirmed confidence in the company's outlook and stable financial metrics. Analyst Commentary Bullish Takeaways Bullish analysts point to the recent price target increase, which reflects growing conviction in Imperial Brands’ capacity for steady value creation.Analysis Article • Oct 24
If EPS Growth Is Important To You, Imperial Brands (LON:IMB) Presents An Opportunity
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Narrative Update • Oct 22
Analysts Boost Imperial Brands Target on Strong Margins and Share Buyback Program
Narrative Update on Imperial Brands Analysts have raised their price target for Imperial Brands by £0.50 to £33.19. This change reflects improved profit margins and a slightly better revenue outlook.Narrative Update • Oct 08
NGP Expansion And Share Buybacks Will Strengthen Long-Term Value
Imperial Brands’ analyst price target has risen modestly from £32.60 to £33.15 as analysts cite slightly improved profit margin expectations along with a marginal reduction in discount rate assumptions. What's in the News The U.S. Food and Drug Administration has permitted Juul Labs' original vaporizer and certain refill cartridges to remain on the U.S. market.Analysis Article • Oct 05
Lacklustre Performance Is Driving Imperial Brands PLC's (LON:IMB) Low P/E
With a price-to-earnings (or "P/E") ratio of 9.4x Imperial Brands PLC ( LON:IMB ) may be sending bullish signals at the...Analysis Article • Sep 17
Investors Shouldn't Overlook Imperial Brands' (LON:IMB) Impressive Returns On Capital
To find a multi-bagger stock, what are the underlying trends we should look for in a business? In a perfect world, we'd...Narrative Update • Sep 06
NGP Expansion And Share Buybacks Will Strengthen Long-Term Value
The consensus Price Target for Imperial Brands rose marginally to £32.60, primarily reflecting a higher future P/E multiple, with the overall fair value change remaining minimal. What's in the News The FDA has approved Juul Labs' original vaporizer and specific refill cartridges to remain on the U.S. market, which could have competitive implications for Imperial Brands and other major tobacco companies (Wall Street Journal).Analysis Article • Jul 18
Is Imperial Brands PLC (LON:IMB) Trading At A 44% Discount?
Key Insights Imperial Brands' estimated fair value is UK£51.65 based on 2 Stage Free Cash Flow to Equity Current share...Analysis Article • Jul 03
Imperial Brands (LON:IMB) Seems To Use Debt Quite Sensibly
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysis Article • Jun 18
Why Investors Shouldn't Be Surprised By Imperial Brands PLC's (LON:IMB) Low P/E
Imperial Brands PLC's ( LON:IMB ) price-to-earnings (or "P/E") ratio of 9.2x might make it look like a buy right now...
New Narrative • Nov 24
Calculated Moves In NGP And Buybacks Propel Expanding Profit Margins And Shareholder Value
Strategic focus and strong pricing in key markets enhance revenue growth and margins through brand and sales execution.Shareholder Returns
| IMB | GB Tobacco | GB Market | |
|---|---|---|---|
| 7D | -4.3% | -6.7% | -0.9% |
| 1Y | -5.7% | 22.5% | 18.0% |
Return vs Industry: IMB underperformed the UK Tobacco industry which returned 26.7% over the past year.
Return vs Market: IMB underperformed the UK Market which returned 18.4% over the past year.
Price Volatility
| IMB volatility | |
|---|---|
| IMB Average Weekly Movement | 3.8% |
| Tobacco Industry Average Movement | 3.8% |
| Market Average Movement | 5.7% |
| 10% most volatile stocks in GB Market | 12.0% |
| 10% least volatile stocks in GB Market | 3.2% |
Stable Share Price: IMB has not had significant price volatility in the past 3 months compared to the UK market.
Volatility Over Time: IMB's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1636 | 25,100 | Lukas Paravicini | www.imperialbrandsplc.com |
Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. It offers a range of cigarettes, tobacco accessories, vapour, heated tobacco, and oral nicotine. The company sells its products under various brands, including JPS, Davidoff, Gauloises, West, Winston, Kool, Lambert & Butler, P&S, Fortuna, Nobel, News, Backwoods, Champion, Golden Virginia, FINE, Rizla, Blu, Pulze, Skruf, and Zone.
Imperial Brands PLC Fundamentals Summary
| IMB fundamental statistics | |
|---|---|
| Market cap | UK£20.63b |
| Earnings (TTM) | UK£1.74b |
| Revenue (TTM) | UK£19.41b |
11.9x
P/E Ratio1.1x
P/S RatioIs IMB overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| IMB income statement (TTM) | |
|---|---|
| Revenue | UK£19.41b |
| Cost of Revenue | UK£12.37b |
| Gross Profit | UK£7.04b |
| Other Expenses | UK£5.30b |
| Earnings | UK£1.74b |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Nov 17, 2026
| Earnings per share (EPS) | 2.25 |
| Gross Margin | 36.26% |
| Net Profit Margin | 8.96% |
| Debt/Equity Ratio | 235.0% |
How did IMB perform over the long term?
See historical performance and comparisonDividends
6.0%
Current Dividend Yield76%
Payout RatioDoes IMB pay a reliable dividends?
See IMB dividend history and benchmarks| Imperial Brands dividend dates | |
|---|---|
| Ex Dividend Date | May 21 2026 |
| Dividend Pay Date | Jun 30 2026 |
| Days until Ex dividend | 14 days |
| Days until Dividend pay date | 26 days |
Does IMB pay a reliable dividends?
See IMB dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/02 12:05 |
| End of Day Share Price | 2026/06/02 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/09/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Imperial Brands PLC is covered by 28 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Simon Hales | Barclays |
| Pallav Mittal | Barclays |
| Gaurav Jain | Barclays |