Under Armour (UAA) Stock Overview
Engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 3/6 |
| Dividends | 0/6 |
UAA Community Fair Values
Create NarrativeSee what 60 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Under Armour, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$5.50 |
| 52 Week High | US$8.15 |
| 52 Week Low | US$4.13 |
| Beta | 1.73 |
| 1 Month Change | -11.29% |
| 3 Month Change | -29.03% |
| 1 Year Change | -17.79% |
| 3 Year Change | -22.64% |
| 5 Year Change | -75.64% |
| Change since IPO | 73.91% |
Recent News & Updates
Recent updates
Seeking Alpha • May 01
Under Armour: Waiting On The Turnaround While Downside Looks Limited
Summary Under Armour remains in a prolonged turnaround, with management aiming for stabilization—not growth—by fiscal 2027. Recent financials show continued revenue and margin declines; Q3 revenue fell 5%, and gross margin dropped 310 bps to 44.4%. Restructuring is expected to conclude next quarter, with significant cost reductions and SKU rationalization already achieved. I maintain a buy rating, seeing limited downside at current valuation, strong brand value, and potential for upside on positive surprises. Read the full article on Seeking Alpha
Narrative Update • Apr 19
UAA: Future Brand Reset And Execution Will Support Earnings Power Reassessment
Under Armour's analyst price targets have moved higher by several dollars per share, as analysts broadly reassess the brand's earnings potential and P/E assumptions following a wave of recent target increases across the Street. Analyst Commentary Recent research updates on Under Armour include a mix of higher price targets from several firms and a downgrade from one major bank, giving you a more balanced picture of how the Street is sizing up the risk and reward profile.
Narrative Update • Apr 04
UAA: Higher P/E Repricing Could Offset Near Term Earnings Concerns
Under Armour's updated analyst price target rounds to about $12.10, with analysts pointing to adjusted expectations for growth, margins, and a higher assumed future P/E multiple as key drivers of the shift. Analyst Commentary Recent Street research on Under Armour has been active, with several bullish analysts adjusting their price targets and one fresh downgrade introducing a more cautious view.Narrative Update • Mar 21
UAA: Future Brand Reset And Execution Will Drive Earnings Power Reassessment
Analysts have increased the Under Armour price target by $2 to reflect recent broad-based target increases across Wall Street. They also modestly updated assumptions for discount rate, revenue growth, profit margin and future P/E.Narrative Update • Mar 07
UAA: Higher Margin Outlook And Consensus Repricing Could Drive Shares Higher
Under Armour's updated analyst price target has increased to $12.09 from $10.34, as analysts incorporate Street research that reflects revised assumptions for adjusted revenue growth, higher projected profit margins, and a lower future P/E multiple across recent target increases. Analyst Commentary Recent Street research around Under Armour highlights a cluster of higher price targets that feed into the updated average target of $12.09.Narrative Update • Feb 21
UAA: Future Brand Reset And Execution Will Shape Margin Recovery
Under Armour's updated analyst price target rises by about $1.23 to $7.73, as analysts factor in a higher assumed future P/E of roughly 19.7x, along with modest tweaks to fair value, discount rate, revenue growth, and profit margin inputs. Analyst Commentary Recent research updates on Under Armour show a mix of optimism around potential upside and caution around execution risk, with a cluster of firms lifting price targets while at least one turned more cautious.Narrative Update • Feb 07
UAA: Future Margin Recovery Will Depend On Executing Profitability Initiatives
Narrative Update on Under Armour Analysts have raised their price target range for Under Armour, with one move highlighted by a shift from about US$5.87 to roughly US$6.51, citing updated views on discount rates, revenue growth, profit margins and a lower assumed future P/E multiple. Analyst Commentary Recent research updates on Under Armour cluster around modestly higher price targets and refreshed views on how the company might execute on its plan and be valued by the market.Analysis Article • Jan 07
Under Armour, Inc. (NYSE:UAA) Stock Rockets 25% As Investors Are Less Pessimistic Than Expected
Under Armour, Inc. ( NYSE:UAA ) shareholders would be excited to see that the share price has had a great month...Narrative Update • Nov 28
UAA: Margin Recovery Will Follow If Tariff Pressures Begin To Ease
Analysts have slightly raised their fair value target for Under Armour from $5.83 to $5.87, citing tempered expectations for growth and profit margins amid industry headwinds and ongoing tariff pressures. Analyst Commentary Recent analyst research reflects a mix of optimism and caution as Under Armour faces evolving market dynamics.Narrative Update • Nov 14
UAA: Margin Resilience Will Support Recovery Despite Current Industry Headwinds
Under Armour's analyst price target has been revised downward from $6.17 to $5.83, as analysts cite growing concerns about margin pressures, softer demand, and delayed recovery expectations in a challenging industry environment. Analyst Commentary Recent analyst reviews provide a mixed outlook for Under Armour as the company faces both ongoing challenges and areas of potential resilience in the current retail environment.Analysis Article • Aug 20
Under Armour, Inc.'s (NYSE:UAA) 26% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
Under Armour, Inc. ( NYSE:UAA ) shareholders that were waiting for something to happen have been dealt a blow with a...Analysis Article • Aug 15
We Like Under Armour's (NYSE:UAA) Earnings For More Than Just Statutory Profit
NYSE:UAA 1 Year Share Price vs Fair Value Explore Under Armour's Fair Values from the Community and select yours The...Narrative Update • Aug 10
Brand-First Transformation Will Expand Global Market Potential
Despite improved revenue growth forecasts for Under Armour, a higher discount rate has outweighed these gains, leading to a reduced consensus analyst price target from $7.42 to $6.90. What's in the News Under Armour expects Q2 FY26 revenue to decline 6%-7%, with a low-double-digit decrease in North America, high-single-digit growth in EMEA, and low-teens percent decline in Asia-Pacific; operating income is projected between a $10M loss and breakeven, with adjusted EPS of $0.01–$0.02.Analysis Article • Aug 09
Under Armour (NYSE:UAA) Might Have The Makings Of A Multi-Bagger
NYSE:UAA 1 Year Share Price vs Fair Value Explore Under Armour's Fair Values from the Community and select yours What...Analysis Article • Jul 21
Is Now An Opportune Moment To Examine Under Armour, Inc. (NYSE:UAA)?
Under Armour, Inc. ( NYSE:UAA ), is not the largest company out there, but it received a lot of attention from a...Analysis Article • Jul 02
Investor Optimism Abounds Under Armour, Inc. (NYSE:UAA) But Growth Is Lacking
With a median price-to-sales (or "P/S") ratio of close to 0.5x in the Luxury industry in the United States, you could...Analysis Article • May 21
Are Under Armour, Inc. (NYSE:UAA) Investors Paying Above The Intrinsic Value?
Key Insights The projected fair value for Under Armour is US$5.01 based on 2 Stage Free Cash Flow to Equity Under...Analysis Article • May 03
Investors Met With Slowing Returns on Capital At Under Armour (NYSE:UAA)
If you're looking for a multi-bagger, there's a few things to keep an eye out for. Typically, we'll want to notice a...
New Narrative • Apr 24
New Premium Footwear And Apparel Will Shape Future Success
Under Armour's focus on reducing discounts and revamping product lines aims to boost pricing power and enhance revenue quality.Analysis Article • Apr 15
Under Armour (NYSE:UAA) Takes On Some Risk With Its Use Of Debt
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Mar 26
Subdued Growth No Barrier To Under Armour, Inc.'s (NYSE:UAA) Price
It's not a stretch to say that Under Armour, Inc.'s ( NYSE:UAA ) price-to-sales (or "P/S") ratio of 0.5x right now...Analysis Article • Feb 12
Under Armour, Inc. (NYSE:UAA) Shares Could Be 42% Below Their Intrinsic Value Estimate
Key Insights Under Armour's estimated fair value is US$12.46 based on 2 Stage Free Cash Flow to Equity Under Armour's...Seeking Alpha • Feb 06
Under Armour's Sell Less, Earn More Strategy Progressed In Q3, But I Have A Hold Rating
Summary Under Armour founder CEO Kevin Plank has been back in place as CEO for ~9 months, intent on enhancing the brand's image beyond low-cost wholesaling. The company's recent earnings report shows progress, with raised guidance and strong gross margins, but challenges remain in inventory and shifting consumer perception. Concerns over tariffs and manufacturing footprint in Asia add uncertainty to the story. Despite a strong balance sheet, I prefer to sit on the sidelines. I have a Hold rating on UAA/UA stock. Read the full article on Seeking AlphaSeeking Alpha • Jan 27
Under Armour: A Semi-Successful Turnaround Is Priced In
Summary In the past decade, Under Armour's aggressive growth strategy deteriorated the brand, while the company continued to grow through aggressive discounting and forced store expansion. Under Armour is now going through a major brand turnaround as founder Kevin Plank took over as CEO in 2024. The turnaround is still in its early stages. A semi-successful turnaround is priced in at Under Armour's current stock level. Read the full article on Seeking AlphaAnalysis Article • Jan 22
Returns On Capital At Under Armour (NYSE:UAA) Have Hit The Brakes
If you're looking for a multi-bagger, there's a few things to keep an eye out for. Typically, we'll want to notice a...Seeking Alpha • Jan 10
Under Armour: The Stock Is At A Crossroad
Summary I am neutral on Under Armour due to uncertainty in its near-term performance and potential for either recovery or further decline. UAA's recent poor performance, including three consecutive quarters of revenue decline and intense competition, raises concerns about its ability to regain growth. Management's focus on innovative products, increased marketing, and footwear expansion offers hope but comes with risks and potential short-term margin impacts. UAA's valuation hinges on returning to positive growth; failure to do so could lead to a significant downgrade in its valuation multiple. Read the full article on Seeking AlphaAnalysis Article • Dec 28
Under Armour (NYSE:UAA) Takes On Some Risk With Its Use Of Debt
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...Analysis Article • Dec 06
Under Armour, Inc.'s (NYSE:UAA) Business Is Yet to Catch Up With Its Share Price
With a median price-to-sales (or "P/S") ratio of close to 0.8x in the Luxury industry in the United States, you could...Analysis Article • Oct 01
Slowing Rates Of Return At Under Armour (NYSE:UAA) Leave Little Room For Excitement
To find a multi-bagger stock, what are the underlying trends we should look for in a business? Ideally, a business will...Analysis Article • Sep 13
Under Armour (NYSE:UAA) Has A Somewhat Strained Balance Sheet
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Aug 29
Under Armour, Inc.'s (NYSE:UAA) Popularity With Investors Is Under Threat From Overpricing
It's not a stretch to say that Under Armour, Inc.'s ( NYSE:UAA ) price-to-sales (or "P/S") ratio of 0.6x right now...Analysis Article • Aug 11
At US$7.90, Is It Time To Put Under Armour, Inc. (NYSE:UAA) On Your Watch List?
Under Armour, Inc. ( NYSE:UAA ), might not be a large cap stock, but it saw a significant share price rise of 24% in...Analysis Article • Jun 05
Estimating The Fair Value Of Under Armour, Inc. (NYSE:UAA)
Key Insights Under Armour's estimated fair value is US$7.72 based on 2 Stage Free Cash Flow to Equity With US$7.02...Analysis Article • May 23
The Returns At Under Armour (NYSE:UAA) Aren't Growing
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Shareholder Returns
| UAA | US Luxury | US Market | |
|---|---|---|---|
| 7D | 9.6% | 7.6% | 1.1% |
| 1Y | -17.8% | -9.9% | 28.7% |
Return vs Industry: UAA underperformed the US Luxury industry which returned -9.9% over the past year.
Return vs Market: UAA underperformed the US Market which returned 28.7% over the past year.
Price Volatility
| UAA volatility | |
|---|---|
| UAA Average Weekly Movement | 7.6% |
| Luxury Industry Average Movement | 6.7% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.4% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: UAA has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: UAA's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1996 | 10,032 | Kevin Plank | www.underarmour.com |
Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use.
Under Armour, Inc. Fundamentals Summary
| UAA fundamental statistics | |
|---|---|
| Market cap | US$2.32b |
| Earnings (TTM) | -US$495.64m |
| Revenue (TTM) | US$4.97b |
0.5x
P/S Ratio-4.7x
P/E RatioIs UAA overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| UAA income statement (TTM) | |
|---|---|
| Revenue | US$4.97b |
| Cost of Revenue | US$2.69b |
| Gross Profit | US$2.27b |
| Other Expenses | US$2.77b |
| Earnings | -US$495.64m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -1.16 |
| Gross Margin | 45.75% |
| Net Profit Margin | -9.98% |
| Debt/Equity Ratio | 84.2% |
How did UAA perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/25 16:16 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2026/03/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Under Armour, Inc. is covered by 52 analysts. 23 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| John Staszak | Argus Research Company |
| Jonathan Komp | Baird |
| Matthew McClintock | Barclays |