China Literature (772) Stock Overview
An investment holding company, operates an online literature platform in the People’s Republic of China. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 6/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
No risks detected for 772 from our risk checks.
772 Community Fair Values
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Analyst Price Targets
LO
Lou_Basenese
Community ContributorUS$2.5FV • 54.4% undervalued intrinsic discount
3.1%Revenue growth p.a.
1.6k
6
1
21
China Literature Limited Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | HK$24.56 |
| 52 Week High | HK$46.88 |
| 52 Week Low | HK$24.10 |
| Beta | 1.28 |
| 1 Month Change | -4.81% |
| 3 Month Change | -29.83% |
| 1 Year Change | -9.54% |
| 3 Year Change | -31.11% |
| 5 Year Change | -68.04% |
| Change since IPO | -76.02% |
Recent News & Updates
772: Non Cash Goodwill Impairment Will Support Future Upside Potential
Analysts have trimmed their fair value estimate for China Literature by HK$0.51 to HK$40.43, as they factor in a slightly lower future P/E assumption while keeping growth and margin expectations broadly unchanged. What's in the News The board has proposed amendments to the Memorandum of Association and Articles of Association to align with updated Listing Rules on paperless listing and to adopt a tenth amended and restated version of these documents, subject to shareholder approval by special resolution at the upcoming AGM (Key Developments).772: Higher Future P/E And Non Cash Impairment Will Support Upside
Analysts have trimmed their HK$ price target for China Literature from about HK$43.16 to roughly HK$40.94, reflecting updated assumptions for slightly lower revenue growth and profit margins, along with a higher expected future P/E multiple. What's in the News The board has proposed amendments to the Memorandum of Association and Articles of Association to align with updated Listing Rules that expand the paperless listing regime, with a new tenth amended and restated version to be adopted if shareholders approve a special resolution at the AGM (company announcement).
772: Future P/E And Margins Will Absorb New Goodwill Impairment
Analysts have trimmed their price target on China Literature to HK$49.84 from HK$51.99, citing updated views on revenue growth, profit margins, and future P/E assumptions. What's in the News The board has proposed amendments to the Memorandum of Association and Articles of Association to align with updated Listing Rules related to an expanded paperless listing regime, subject to shareholder approval at the AGM.
772: Goodwill Impairment Will Create Attractive Entry Point For Future Upside
Analysts have raised their price target for China Literature from HK$26.08 to HK$33.07, citing updated assumptions around revenue growth, profit margins and a higher projected P/E multiple. What's in the News China Literature guided for an IFRS loss attributable to equity holders of about RMB 750 million to RMB 850 million for the 2025 financial year, mainly linked to an impairment of goodwill from the 2018 acquisition of New Classics Media Holdings Limited.Recent updates
772: Non Cash Goodwill Impairment Will Support Future Upside Potential
Analysts have trimmed their fair value estimate for China Literature by HK$0.51 to HK$40.43, as they factor in a slightly lower future P/E assumption while keeping growth and margin expectations broadly unchanged. What's in the News The board has proposed amendments to the Memorandum of Association and Articles of Association to align with updated Listing Rules on paperless listing and to adopt a tenth amended and restated version of these documents, subject to shareholder approval by special resolution at the upcoming AGM (Key Developments).772: Higher Future P/E And Non Cash Impairment Will Support Upside
Analysts have trimmed their HK$ price target for China Literature from about HK$43.16 to roughly HK$40.94, reflecting updated assumptions for slightly lower revenue growth and profit margins, along with a higher expected future P/E multiple. What's in the News The board has proposed amendments to the Memorandum of Association and Articles of Association to align with updated Listing Rules that expand the paperless listing regime, with a new tenth amended and restated version to be adopted if shareholders approve a special resolution at the AGM (company announcement).772: Future P/E And Margins Will Absorb New Goodwill Impairment
Analysts have trimmed their price target on China Literature to HK$49.84 from HK$51.99, citing updated views on revenue growth, profit margins, and future P/E assumptions. What's in the News The board has proposed amendments to the Memorandum of Association and Articles of Association to align with updated Listing Rules related to an expanded paperless listing regime, subject to shareholder approval at the AGM.772: Goodwill Impairment Will Create Attractive Entry Point For Future Upside
Analysts have raised their price target for China Literature from HK$26.08 to HK$33.07, citing updated assumptions around revenue growth, profit margins and a higher projected P/E multiple. What's in the News China Literature guided for an IFRS loss attributable to equity holders of about RMB 750 million to RMB 850 million for the 2025 financial year, mainly linked to an impairment of goodwill from the 2018 acquisition of New Classics Media Holdings Limited.772: Higher Margins And Future P/E Will Offset Goodwill Impairment Risk
Analysts have nudged their fair value estimate for China Literature higher from HK$51.00 to about HK$52.00, reflecting updated assumptions that combine slightly lower revenue growth with a modestly higher profit margin outlook and a small lift in the assumed future P/E multiple. What's in the News Guidance for a goodwill impairment of about RMB 1.8b related to New Classics Media for the year ended December 31, 2025, based on a preliminary assessment of recoverable amount versus carrying value (Key Developments).772: Future P/E Repricing And Dividend Prospects Will Support Upside
Analysts have nudged their fair value estimate for China Literature higher from roughly HK$41.28 to about HK$43.16, citing updated assumptions around discount rates, growth, profit margins and future P/E expectations. What's in the News China Literature guided to an impairment of goodwill of about RMB 1.8b related to New Classics Media after a preliminary assessment of goodwill as of December 31, 2025 (Key Developments).China Literature Limited's (HKG:772) Intrinsic Value Is Potentially 51% Above Its Share Price
Feb 15
772: Future Earnings Multiple And Dividend Prospects Will Support Strong Upside
Analysts have nudged their price target for China Literature slightly, reflecting small adjustments to revenue growth, profit margin, and future P/E assumptions rather than a major shift in their overall view. What's in the News A board meeting is scheduled for March 17, 2026, to review and approve the annual results for the year ending December 31, 2025.772: Higher Future P/E And Margins Will Support A Stronger Price
Analysts have raised their price target for China Literature slightly to reflect a fair value move from about ¥50.51 to roughly ¥51.00, citing updated assumptions for revenue growth, profit margins, and a higher forward P/E multiple. What's in the News A board meeting is scheduled for March 17, 2026, with plans to review and approve annual results for the year ending December 31, 2025, for China Literature and its subsidiaries (Key Developments).772: Future Earnings Multiple And Dividend Prospects Will Support Strong Upside
Analysts have nudged their fair value estimate for China Literature higher from about HK$40.06 to roughly HK$41.28, citing updated assumptions around revenue growth, profit margins and a slightly richer future P/E multiple. What's in the News Board meeting scheduled for March 17, 2026, to review and approve the annual results for the year ending December 31, 2025, for China Literature and its subsidiaries (Key Developments).Some Investors May Be Worried About China Literature's (HKG:772) Returns On Capital
Dec 27772: Margins And Earnings Power Will Support A Stronger Future Price
Narrative Update on China Literature The analyst price target for China Literature has been raised from approximately $48.35 to $50.51. Analysts are factoring in slightly faster expected revenue growth, improved profit margins, and a modestly lower future P/E multiple, despite a marginally higher discount rate.772: Stable Margins And Earnings Multiple Will Support Strong Future Upside
Analysts have left their price target for China Literature unchanged, citing a consistent fair value of HKD 40.06. Stable revenue growth and profit margin expectations are seen as offsetting a slightly lower projected future P E multiple.China Literature Limited's (HKG:772) Price Is Out Of Tune With Revenues
Dec 04772: Share Buybacks And Measured Performance Will Shape Future Outlook
Analysts have raised their price target for China Literature from $39.17 to $40.06, citing minor improvements in projected revenue growth and future valuation metrics. What's in the News Between January 1, 2025 and May 30, 2025, China Literature repurchased 6,138,800 shares, amounting to 0.6% of its total shares, for HKD 152.84 million.772: Share Buybacks And Stable Outlook Will Influence Future Performance
Analysts have maintained their price target for China Literature at approximately $39.17. They cite updated discount rate assumptions that reflect a slightly more cautious outlook, while forecasts for growth and profitability remain stable.At HK$43.98, Is China Literature Limited (HKG:772) Worth Looking At Closely?
Nov 04Buyback Momentum And Tencent Synergy Will Drive Future Profitability With AI Initiatives
Analysts have marginally increased their price target for China Literature to RMB 39.17 from RMB 39.14, citing stable expectations for revenue growth and profit margins. What's in the News From January 1, 2025 to May 30, 2025, China Literature repurchased 6,138,800 shares, representing 0.6% of its total shares for HKD 152.84 million.Is China Literature Limited (HKG:772) Trading At A 39% Discount?
Oct 21IP Merchandising, AI And Tencent Integration Will Unlock New Opportunities
Analysts have raised their price target for China Literature from RMB38.22 to RMB39.14, citing slightly higher revenue growth projections and a broadly steady profit outlook. What's in the News China Literature repurchased 6,138,800 shares between January 1, 2025 and May 30, 2025, representing 0.6 percent of shares for HKD 152.84 million under the ongoing buyback program (Key Developments).The Returns On Capital At China Literature (HKG:772) Don't Inspire Confidence
Sep 22China Literature's (HKG:772) Soft Earnings Are Actually Better Than They Appear
Aug 19China Literature Limited's (HKG:772) Shares Climb 33% But Its Business Is Yet to Catch Up
Aug 18Integrating AI Like DeepSeek-R1 Will Improve Content Creation And Expand Global Reach
The notable increase in China Literature’s analyst price target reflects substantial upgrades to both revenue growth and net profit margin forecasts, resulting in a new fair value estimate of HK$35.90. What's in the News Board meeting scheduled to consider interim results for the six months ending June 30, 2025, and potential interim dividend payment.Results: China Literature Limited Exceeded Expectations And The Consensus Has Updated Its Estimates
Aug 14Some Confidence Is Lacking In China Literature Limited's (HKG:772) P/S
Jun 23Slowing Rates Of Return At China Literature (HKG:772) Leave Little Room For Excitement
May 16
Integrating AI Like DeepSeek-R1 Will Improve Content Creation And Expand Global Reach
Integration of AI in content creation boosts user engagement and content quality, driving future online reading revenue growth.China Literature Limited Just Missed Earnings; Here's What Analysts Are Forecasting Now
Mar 20What Is China Literature Limited's (HKG:772) Share Price Doing?
Mar 09China Literature Limited (HKG:772) Shares Could Be 46% Below Their Intrinsic Value Estimate
Feb 23There's Been No Shortage Of Growth Recently For China Literature's (HKG:772) Returns On Capital
Feb 06China Literature Limited (HKG:772) Not Lagging Market On Growth Or Pricing
Jan 20China Literature's (HKG:772) Returns On Capital Are Heading Higher
Oct 18After Leaping 31% China Literature Limited (HKG:772) Shares Are Not Flying Under The Radar
Oct 01Is It Too Late To Consider Buying China Literature Limited (HKG:772)?
Jul 29Investors Will Want China Literature's (HKG:772) Growth In ROCE To Persist
Jun 21China Literature Limited's (HKG:772) P/E Is On The Mark
May 21We Like The Quality Of China Literature's (HKG:772) Earnings
May 01Why China Literature Limited (HKG:772) Could Be Worth Watching
Apr 26China Literature Limited Just Missed EPS By 5.9%: Here's What Analysts Think Will Happen Next
Mar 20Here's What's Concerning About China Literature's (HKG:772) Returns On Capital
Mar 07At HK$29.80, Is China Literature Limited (HKG:772) Worth Looking At Closely?
Jan 15Investors Still Waiting For A Pull Back In China Literature Limited (HKG:772)
Dec 29Be Wary Of China Literature (HKG:772) And Its Returns On Capital
Oct 13At HK$28.20, Is It Time To Put China Literature Limited (HKG:772) On Your Watch List?
Sep 26China Literature Limited (HKG:772) Shares Could Be 25% Below Their Intrinsic Value Estimate
Aug 13China Literature (HKG:772) Is Doing The Right Things To Multiply Its Share Price
Jul 12Should You Think About Buying China Literature Limited (HKG:772) Now?
Jun 13These 4 Measures Indicate That China Literature (HKG:772) Is Using Debt Safely
May 31Is There An Opportunity With China Literature Limited's (HKG:772) 48% Undervaluation?
May 03China Literature (HKG:772) Will Be Hoping To Turn Its Returns On Capital Around
Apr 03Is There Now An Opportunity In China Literature Limited (HKG:772)?
Feb 22China Literature Limited (HKG:772) Shares Could Be 49% Below Their Intrinsic Value Estimate
Jan 14Shareholder Returns
| 772 | HK Media | HK Market | |
|---|---|---|---|
| 7D | -5.0% | 2.1% | -0.8% |
| 1Y | -9.5% | -6.0% | 20.2% |
Return vs Industry: 772 underperformed the Hong Kong Media industry which returned -6% over the past year.
Return vs Market: 772 underperformed the Hong Kong Market which returned 20.2% over the past year.
Price Volatility
| 772 volatility | |
|---|---|
| 772 Average Weekly Movement | 8.6% |
| Media Industry Average Movement | 9.4% |
| Market Average Movement | 7.1% |
| 10% most volatile stocks in HK Market | 14.8% |
| 10% least volatile stocks in HK Market | 3.5% |
Stable Share Price: 772 has not had significant price volatility in the past 3 months compared to the Hong Kong market.
Volatility Over Time: 772's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2002 | 1,700 | Xiaonan Hou | yuewen.com |
China Literature Limited, an investment holding company, operates an online literature platform in the People’s Republic of China. The company operates through Online business, and Intellectual Property Operations and Others segments. It is involved in the business of online text, online advertising, and game publishing, as well as comics and audio books reading via self-owned platforms under the QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics brands.
China Literature Limited Fundamentals Summary
| 772 fundamental statistics | |
|---|---|
| Market cap | HK$25.09b |
| Earnings (TTM) | -HK$890.53m |
| Revenue (TTM) | HK$8.45b |
3.0x
P/S Ratio-28.2x
P/E RatioIs 772 overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| 772 income statement (TTM) | |
|---|---|
| Revenue | CN¥7.37b |
| Cost of Revenue | CN¥3.83b |
| Gross Profit | CN¥3.54b |
| Other Expenses | CN¥4.31b |
| Earnings | -CN¥776.05m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.76 |
| Gross Margin | 48.03% |
| Net Profit Margin | -10.54% |
| Debt/Equity Ratio | 0% |
How did 772 perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/03 07:37 |
| End of Day Share Price | 2026/04/30 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
China Literature Limited is covered by 25 analysts. 13 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Eddie Leung | BofA Global Research |
| Xueqing Zhang | China International Capital Corporation Limited |
| Leo Liu | China Merchants Securities (HK) Co., Ltd |