YouGov (YOU) Stock Overview
Provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 4/6 |
| Financial Health | 0/6 |
| Dividends | 5/6 |
YOU Community Fair Values
Create NarrativeSee what 37 others think this stock is worth. Follow their fair value or set your own to get alerts.
Is this the AI replacing marketing professionals?
Key Takeaways EVA Live (Nasdaq:GOAI) has launched NeuroServer , a purpose-built AI system trained specifically for digital advertising rather than built on off-the-shelf AI models. Its custom neural architecture is designed for multi-objective optimisation across real campaign KPIs, and was trained using reinforcement learning in an agency environment, positioning it very differently from typical AI-powered ad-tech tools.Read more
YouGov plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£1.69 |
| 52 Week High | UK£3.99 |
| 52 Week Low | UK£1.35 |
| Beta | 1.4 |
| 1 Month Change | -17.37% |
| 3 Month Change | -33.96% |
| 1 Year Change | -43.91% |
| 3 Year Change | -81.18% |
| 5 Year Change | -83.51% |
| Change since IPO | 478.16% |
Recent News & Updates
Recent updates
What Does YouGov plc's (LON:YOU) Share Price Indicate?
Mar 26
YouGov plc's (LON:YOU) Business Is Trailing The Industry But Its Shares Aren't
Jan 27YouGov plc Just Missed EPS By 8.3%: Here's What Analysts Think Will Happen Next
Oct 18YouGov plc's (LON:YOU) Stock Retreats 27% But Revenues Haven't Escaped The Attention Of Investors
Oct 15YouGov (LON:YOU) Might Be Having Difficulty Using Its Capital Effectively
Aug 06
SP3 Focus And Scandinavian Expansion Will Drive Success
Commitment to SP3 strategy and AI enhancements suggest potential revenue growth and improved product offerings through technology and automation.Sentiment Still Eluding YouGov plc (LON:YOU)
Mar 06Some Investors May Be Worried About YouGov's (LON:YOU) Returns On Capital
Dec 10YouGov plc's (LON:YOU) 26% Jump Shows Its Popularity With Investors
Aug 16YouGov plc (LON:YOU) Stocks Pounded By 50% But Not Lagging Market On Growth Or Pricing
Jun 21Here's What's Concerning About YouGov's (LON:YOU) Returns On Capital
May 06YouGov (LON:YOU) Seems To Use Debt Quite Sensibly
Apr 18YouGov's (LON:YOU) Sluggish Earnings Might Be Just The Beginning Of Its Problems
Apr 03Do YouGov's (LON:YOU) Earnings Warrant Your Attention?
Mar 10Is YouGov plc (LON:YOU) Trading At A 29% Discount?
Feb 24We Like YouGov's (LON:YOU) Returns And Here's How They're Trending
Dec 29Shareholder Returns
| YOU | GB Media | GB Market | |
|---|---|---|---|
| 7D | 4.2% | -1.7% | 2.0% |
| 1Y | -43.9% | -19.0% | 17.9% |
Return vs Industry: YOU underperformed the UK Media industry which returned -19% over the past year.
Return vs Market: YOU underperformed the UK Market which returned 17.9% over the past year.
Price Volatility
| YOU volatility | |
|---|---|
| YOU Average Weekly Movement | 6.6% |
| Media Industry Average Movement | 6.6% |
| Market Average Movement | 5.4% |
| 10% most volatile stocks in GB Market | 11.4% |
| 10% least volatile stocks in GB Market | 3.0% |
Stable Share Price: YOU has not had significant price volatility in the past 3 months compared to the UK market.
Volatility Over Time: YOU's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1998 | 3,119 | Stephan Shakespeare | www.yougov.com |
YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments.
YouGov plc Fundamentals Summary
| YOU fundamental statistics | |
|---|---|
| Market cap | UK£198.79m |
| Earnings (TTM) | UK£12.20m |
| Revenue (TTM) | UK£392.00m |
Is YOU overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| YOU income statement (TTM) | |
|---|---|
| Revenue | UK£392.00m |
| Cost of Revenue | UK£69.80m |
| Gross Profit | UK£322.20m |
| Other Expenses | UK£310.00m |
| Earnings | UK£12.20m |
Last Reported Earnings
Jan 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.10 |
| Gross Margin | 82.19% |
| Net Profit Margin | 3.11% |
| Debt/Equity Ratio | 102.5% |
How did YOU perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/04/01 17:52 |
| End of Day Share Price | 2026/04/01 00:00 |
| Earnings | 2026/01/31 |
| Annual Earnings | 2025/07/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
YouGov plc is covered by 19 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Ciaran Donnelly | Berenberg |
| Robert Chantry | Berenberg |
| William Larwood | Berenberg |