Crocs (CROX) Stock Overview
Designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and kids under the Crocs and HEYDUDE Brands in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 4/6 |
| Past Performance | 0/6 |
| Financial Health | 3/6 |
| Dividends | 0/6 |
CROX Community Fair Values
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Analyst Price Targets
Top Community Narratives
US$151.43
FV
33.9% undervalued intrinsic discount3.00%
Revenue growth p.a.
813
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Crocs, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$100.14 |
| 52 Week High | US$122.84 |
| 52 Week Low | US$73.21 |
| Beta | 1.54 |
| 1 Month Change | 20.62% |
| 3 Month Change | 19.33% |
| 1 Year Change | 5.72% |
| 3 Year Change | -8.84% |
| 5 Year Change | -5.68% |
| Change since IPO | 601.51% |
Recent News & Updates
Crocs: Finally A Bounce
Apr 20
CROX: Mixed Rating Shifts And Buybacks Will Shape Balanced Risk Reward Outlook
The analyst price target for Crocs has been adjusted from $102.91 to $108.25 as analysts balance improved demand signals and a slightly lower discount rate with more conservative assumptions on profit margins and future P/E multiples. Analyst Commentary Recent research on Crocs shows a mix of optimism around demand trends and brand reset efforts, alongside caution on valuation, margins and execution risk.
CROX: Tariff Relief And DTC Focus Will Support Future Margin Resilience
Analyst price targets for Crocs have been revised modestly higher to $130.00, with analysts pointing to valuation support after the recent selloff, more balanced views on revenue and margin potential, and recognition of both tariff relief and ongoing competitive and wholesale headwinds. Analyst Commentary Recent research on Crocs reflects a mix of caution and renewed interest, with several bullish analysts highlighting valuation support after the share price pullback and incremental positives around tariffs and brand execution.CROX: Inventory Reset And DTC Focus Will Drive Future Rebound
Analysts have modestly lifted the fair value estimate for Crocs to $130, reflecting updated views on revenue growth, profit margins, and the stock's P/E outlook in light of recent rating changes and price target revisions across the Street. Analyst Commentary Recent Street research around Crocs has been mixed, but there are several clear pockets of optimism that help frame the updated fair value view.CROX: Mixed Rating Shifts And Buybacks Will Support Future Upside
Crocs' updated analyst price target edges higher to $102.91, as analysts weigh a series of recent target hikes in the $9 to $23 range alongside new downgrades that highlight more mixed sentiment around the stock. Analyst Commentary Analyst views on Crocs are split, with several firms lifting price targets while others move to more cautious ratings.Recent updates
Crocs: Finally A Bounce
Apr 20CROX: Mixed Rating Shifts And Buybacks Will Shape Balanced Risk Reward Outlook
The analyst price target for Crocs has been adjusted from $102.91 to $108.25 as analysts balance improved demand signals and a slightly lower discount rate with more conservative assumptions on profit margins and future P/E multiples. Analyst Commentary Recent research on Crocs shows a mix of optimism around demand trends and brand reset efforts, alongside caution on valuation, margins and execution risk.CROX: Tariff Relief And DTC Focus Will Support Future Margin Resilience
Analyst price targets for Crocs have been revised modestly higher to $130.00, with analysts pointing to valuation support after the recent selloff, more balanced views on revenue and margin potential, and recognition of both tariff relief and ongoing competitive and wholesale headwinds. Analyst Commentary Recent research on Crocs reflects a mix of caution and renewed interest, with several bullish analysts highlighting valuation support after the share price pullback and incremental positives around tariffs and brand execution.CROX: Inventory Reset And DTC Focus Will Drive Future Rebound
Analysts have modestly lifted the fair value estimate for Crocs to $130, reflecting updated views on revenue growth, profit margins, and the stock's P/E outlook in light of recent rating changes and price target revisions across the Street. Analyst Commentary Recent Street research around Crocs has been mixed, but there are several clear pockets of optimism that help frame the updated fair value view.CROX: Mixed Rating Shifts And Buybacks Will Support Future Upside
Crocs' updated analyst price target edges higher to $102.91, as analysts weigh a series of recent target hikes in the $9 to $23 range alongside new downgrades that highlight more mixed sentiment around the stock. Analyst Commentary Analyst views on Crocs are split, with several firms lifting price targets while others move to more cautious ratings.CROX: Mixed Rating Shifts And Buybacks Will Steady Fairly Valued Shares
The analyst fair value estimate for Crocs has increased by about $13 to $102.91, as analysts weigh a mix of fresh price target increases and several recent downgrades in their updated assumptions. Analyst Commentary Recent Street research on Crocs reflects a mixed tone, with some firms lifting price targets while others are stepping back or turning more cautious.
CROX: Promotional Pullback And Holiday Deals Will Pressure Near-Term Margins
Our analyst price target for Crocs is unchanged at US$71.00, as mixed recent research updates and a slightly higher discount rate are offset by analyst expectations for stronger profit margins and a lower forward P/E assumption. Analyst Commentary Street research on Crocs has been mixed recently, with several bearish analysts reducing their stance on the shares even as some are turning slightly more constructive.CROX: Mixed Ratings And Promotion Reset Will Guide Fairly Valued Shares
Narrative update on Crocs The analyst price target for Crocs has been reset lower from $100 to $89.75, as analysts balance softer projected revenue growth and profit margins with mixed rating changes and ongoing promotional and growth initiatives that they see as supportive for the business over the longer term. Analyst Commentary Recent Street research on Crocs paints a mixed picture, with some analysts becoming more cautious while others move from an outright negative stance to a more balanced view.CROX: Mixed Ratings And Promotion Pullback Will Shape Fairly Valued Shares
Analysts kept their fair value estimate for Crocs steady at US$89.75, with only minor tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions. This reflects a mixed but more balanced set of views after recent rating shifts and channel checks across the U.S. and China.CROX Initiatives Will Pressure Near-Term Results And Limit Upside Potential
Analysts have nudged their fair value estimate for Crocs higher from $67 to $71 per share, reflecting greater confidence in the company’s improving profitability and long-term earnings power despite near-term pressures from strategic initiatives and more cautious sentiment in recent checks. Analyst Commentary Bearish analysts acknowledge that Crocs is pursuing strategic initiatives aimed at strengthening the brand and improving long term profitability, but they see these efforts as a headwind to near term execution and financial visibility.CROX Shares Will Reflect U.S. Demand Reset And Promotion Pullback Over Time
Analysts have trimmed their fair value estimate for Crocs shares by approximately $2, reflecting cautious views on U.S. demand headwinds and promotional pullbacks that, while pressuring near term results, are expected to support healthier margins and a lower future earnings multiple over time. Analyst Commentary Analysts remain divided on Crocs, balancing concern over near term demand softness with recognition that current strategic moves could enhance the brand and earnings quality over time.Asia And Europe Expansion Will Secure Lasting Market Strength
Analysts lowered their price target for Crocs from $91.83 to $87.83 amid concerns about softening sales growth, U.S. consumer demand shifts, macro headwinds, and ongoing pressure from the HEYDUDE brand, despite some optimism over management's reaffirmed guidance and leadership changes. Analyst Commentary Ongoing concerns about muted sales growth, limited visibility into revenue recovery through 2026, and challenging U.S. market trends are prompting downward price target revisions and rating downgrades by bearish analysts.Crocs' (NASDAQ:CROX) Conservative Accounting Might Explain Soft Earnings
Aug 14
Investors Give Crocs, Inc. (NASDAQ:CROX) Shares A 27% Hiding
Aug 10Asia And Europe Expansion Will Secure Lasting Market Strength
The sharp downward revision in Crocs’ analyst price target reflects materially lowered revenue growth expectations, despite improved net profit margins, leading to a reduced fair value of $95.08. What's in the News Crocs, Inc.Improved Earnings Required Before Crocs, Inc. (NASDAQ:CROX) Shares Find Their Feet
May 02Crocs: Long-Term Opportunity Outweighs Short-Term Uncertainty
Apr 22Crocs Is Positioned For Long-Term Outperformance
Mar 18Predicting a Steady Future for Crocs with Modest Growth and a 10% Discount Rate
International Expansion - Crocs continues to see growth in Asia and Europe, with opportunities to further penetrate emerging markets.Down 50% In 8 Months, Is Crocs Stock A Buy Ahead Of Earnings?
Feb 12Crocs May Have Finally Bottomed
Jan 12Crocs' Valuation Can Be Capitalized On In The Near Term
Dec 12Crocs: Near-Term Pressures May Keep The Stock In Check
Nov 20Crocs' Q3: Smart Capital Allocation & Cheap Valuation Outweigh HEYDUDE Headwinds - Buy The Dip
Oct 30Crocs: A Value Play Despite Uncertainties
Sep 24
Expanding Global Presence And Product Innovation Set To Elevate Brand Desirability And Financial Fortunes
Focusing on global brand desirability through product and marketing investments aims to boost consumer engagement and long-term growth.Crocs' Reversal May Already Be Here, As HEYDUDE Bottoms
Aug 24Crocs: 3 Reasons Why I Am Buying The Dip
Aug 17Crocs: Despite Some Challenges, This Shoemaker Is Widely Undervalued
Jul 17Crocs' Stock Is Still Cheap
Jun 22Crocs Remains A Growth Driver - HeyDude's New Management Looks Promising
Jun 15Crocs: Strategic Catalysts To Drive Sustained Growth
May 18Crocs: Maintaining My 'Buy' Rating As Headwinds From Heydude Likely Priced In
May 11Shareholder Returns
| CROX | US Luxury | US Market | |
|---|---|---|---|
| 7D | -3.9% | -5.2% | -0.2% |
| 1Y | 5.7% | -0.4% | 27.6% |
Return vs Industry: CROX exceeded the US Luxury industry which returned 0.9% over the past year.
Return vs Market: CROX underperformed the US Market which returned 29.1% over the past year.
Price Volatility
| CROX volatility | |
|---|---|
| CROX Average Weekly Movement | 8.0% |
| Luxury Industry Average Movement | 7.1% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.2% |
| 10% least volatile stocks in US Market | 3.3% |
Stable Share Price: CROX has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: CROX's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1999 | 8,010 | Andrew Rees | www.crocs.com |
Crocs, Inc. together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and kids under the Crocs and HEYDUDE Brands in the United States and internationally. The company offers various footwear products, including clogs, sandals, loafers, classics, fuzz, platforms, boots, sandals, slides, slippers, sneakers, flip flops, and flats, as well as totes, backpacks, belt bags, socks, bag charms, cases, attachments, cartoon characters products, and touchland and other accessories. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, outlet stores, and kiosks/store-in-store locations.
Crocs, Inc. Fundamentals Summary
| CROX fundamental statistics | |
|---|---|
| Market cap | US$5.03b |
| Earnings (TTM) | -US$81.20m |
| Revenue (TTM) | US$4.04b |
1.2x
P/S Ratio-62.0x
P/E RatioIs CROX overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| CROX income statement (TTM) | |
|---|---|
| Revenue | US$4.04b |
| Cost of Revenue | US$1.68b |
| Gross Profit | US$2.36b |
| Other Expenses | US$2.44b |
| Earnings | -US$81.20m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
Apr 30, 2026
| Earnings per share (EPS) | -1.62 |
| Gross Margin | 58.33% |
| Net Profit Margin | -2.01% |
| Debt/Equity Ratio | 95.2% |
How did CROX perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/04/30 14:23 |
| End of Day Share Price | 2026/04/29 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Crocs, Inc. is covered by 24 analysts. 13 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jonathan Komp | Baird |
| Adrienne Yih-Tennant | Barclays |
| Aubrey Tianello | BNP Paribas |