adidas (ADS) Stock Overview
Designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 3/6 |
| Past Performance | 5/6 |
| Financial Health | 5/6 |
| Dividends | 3/6 |
ADS Community Fair Values
Create NarrativeSee what 156 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
adidas AG Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | €147.70 |
| 52 Week High | €227.70 |
| 52 Week Low | €129.95 |
| Beta | 1.21 |
| 1 Month Change | 7.38% |
| 3 Month Change | -3.37% |
| 1 Year Change | -29.33% |
| 3 Year Change | -10.40% |
| 5 Year Change | -48.81% |
| Change since IPO | 1,322.73% |
Recent News & Updates
Analysis Article • May 02
adidas AG Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next
adidas AG ( ETR:ADS ) just released its latest first-quarter results and things are looking bullish. Results were good...
Narrative Update • Apr 27
ADS: China Strength And Buybacks Will Support Future Re Rating
Adidas' analyst fair value estimate has been trimmed by about €3 to €196.77 as analysts factor in slightly more cautious revenue growth assumptions, alongside relatively steady profit margin and P/E expectations, following a series of recent price target revisions across the Street. Analyst Commentary Recent research highlights a mixed but generally constructive read on adidas, with several firms trimming price targets while still expressing confidence in execution and the long-term earnings profile.Narrative Update • Apr 10
ADS: Premium Consumers And Buybacks Will Support Future Re Rating
Adidas' analyst price target has shifted modestly higher to €199.96 from €199.42, as analysts balance recent target cuts with views of steady revenue, stable profit margins and a broadly unchanged future P/E outlook. Analyst Commentary Recent research paints a mixed picture, with several firms trimming their price targets on Adidas while keeping positive ratings, and others flagging risks around guidance and sector pressures.Recent updates
Analysis Article • May 02
adidas AG Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next
adidas AG ( ETR:ADS ) just released its latest first-quarter results and things are looking bullish. Results were good...Narrative Update • Apr 27
ADS: China Strength And Buybacks Will Support Future Re Rating
Adidas' analyst fair value estimate has been trimmed by about €3 to €196.77 as analysts factor in slightly more cautious revenue growth assumptions, alongside relatively steady profit margin and P/E expectations, following a series of recent price target revisions across the Street. Analyst Commentary Recent research highlights a mixed but generally constructive read on adidas, with several firms trimming price targets while still expressing confidence in execution and the long-term earnings profile.Narrative Update • Apr 10
ADS: Premium Consumers And Buybacks Will Support Future Re Rating
Adidas' analyst price target has shifted modestly higher to €199.96 from €199.42, as analysts balance recent target cuts with views of steady revenue, stable profit margins and a broadly unchanged future P/E outlook. Analyst Commentary Recent research paints a mixed picture, with several firms trimming their price targets on Adidas while keeping positive ratings, and others flagging risks around guidance and sector pressures.Narrative Update • Mar 26
ADS: Premium Consumers And Buybacks Will Support Future Multiple Expansion
The analyst price target for adidas has been trimmed by a few euros, reflecting slightly lower fair value assumptions and a modest reset in growth and P/E expectations after several firms cut their targets into a €185 to €232 range, while still highlighting solid execution and guidance. Analyst Commentary Recent research has centered on a cluster of price target cuts, with most new targets sitting between €185 and €232 or around $138 for those quoting in U.S. dollars.Narrative Update • Mar 11
ADS: Premium Consumers And Buybacks Will Support Future Margin Resilience
Our analyst fair value estimate for adidas has been reduced from about €221 to €202, reflecting a series of Street price target reductions as analysts factor in more cautious revenue growth, slimmer profit margins, and slightly lower future P/E assumptions. Analyst Commentary Recent Street research on adidas points to a reset lower in price targets, but most firms are still keeping positive or constructive ratings on the shares.Narrative Update • Feb 25
ADS: Premium Consumers And Share Buybacks Will Support Future Margin Resilience
Analysts have trimmed their fair value estimate for adidas by about €1 to roughly €221, reflecting slightly softer assumptions for revenue growth, profit margins and future P/E. This is in line with recent mixed research that includes a reduced price target at Citi, a downgrade at RBC Capital, and a more upbeat initiation at Grupo Santander and higher target at Bernstein.Narrative Update • Feb 11
ADS: Premium Consumers And Buyback Plan Will Support Future Margin Resilience
Analysts have trimmed their consolidated price target for adidas to about €222 from roughly €225, reflecting slightly higher required returns and marginally softer assumptions on growth and profitability, even as some houses still see room for rerating based on sector positioning and the potential for brand recovery. Analyst Commentary Bullish Takeaways Bullish analysts highlight that some sportswear names, including adidas, are viewed as clearly dislocated, with share prices that, in their view, do not fully reflect recent guidance and earnings revisions.Narrative Update • Jan 26
ADS: Premium Consumers And Sports Footwear Demand Will Support Future Margin Resilience
Analysts have made a slight adjustment to their fair value estimate for adidas to €224.84, reflecting updated views on discount rates, revenue growth, profit margins, and future P/E following a mix of recent price target hikes and a downgrade in Street research. Analyst Commentary Recent Street research on adidas offers a mix of optimism and caution, which helps explain the modest tweak to the fair value estimate.Narrative Update • Jan 12
ADS: Premium Consumers And Sports Footwear Shift Will Support Stronger Margins
Analysts have nudged their fair value estimate for adidas higher to about €226.60 from roughly €223.57, reflecting updated price targets and views that greater exposure to premium consumers and sportswear demand could support slightly stronger margins and a modestly higher future P/E. Analyst Commentary Recent street research has tilted constructive on adidas, with several firms adjusting price targets higher in both US dollar and euro terms.Narrative Update • Dec 26
ADS: Brand Strength Will Support Premium Margins As Earnings Power Improves
Analysts have nudged their price target for adidas slightly higher to about EUR 224, supported by new Outperform and Overweight views that emphasize resilient profitability and a modestly richer future earnings multiple, despite slightly softer long term growth assumptions. Analyst Commentary Recent Street research on adidas reflects a generally constructive stance on the shares, with price targets clustered modestly above current levels and supported by expectations of resilient execution, disciplined cost control, and a steady recovery in brand momentum.Narrative Update • Dec 12
ADS: Brand Strength Will Support Premium Margins Despite Intensifying Competitive Pressures
The analyst price target for adidas has been modestly reduced to EUR 222 from EUR 229 as analysts temper their fair value and margin assumptions, despite recent supportive coverage including new Outperform and Overweight ratings. Analyst Commentary Bullish analysts point to a supportive fundamental backdrop for adidas, with recent coverage highlighting confidence in the company’s ability to sustain profitable growth despite a more competitive landscape in sportswear and footwear.Narrative Update • Nov 28
ADS: Revenue Momentum Will Drive Double-Digit Gains Amid Easing Margin Pressures
The analyst price target for adidas has been modestly lowered by approximately EUR 2 to EUR 229. Analysts cite slightly higher discount rates and a conservative outlook for future growth and profitability as the reasons for this adjustment.Narrative Update • Nov 13
ADS: Double-Digit Revenue Growth Will Drive Upside Amid Rising Competition
Analysts have slightly reduced their fair value estimate for adidas, lowering the price target from approximately EUR 234.05 to EUR 231.65 due to modest adjustments to key financial assumptions. These adjustments include slower projected revenue growth and an increased discount rate.Narrative Update • Oct 30
ADS: Stable Profit Margins Will Support Renewed Confidence Amid Legal Scrutiny
Analysts have modestly increased their price target for adidas shares from €234 to €238. They note stable profit margin outlook and minor adjustments to growth assumptions as drivers for the slight upward revision.Analysis Article • Sep 28
adidas (ETR:ADS) Might Have The Makings Of A Multi-Bagger
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Narrative Update • Sep 19
Rising Health Trends Will Expand Global Athleisure And E-commerce
Given that adidas’s key forward metrics—Future P/E and consensus revenue growth—remain virtually unchanged, the marginal downward revision in its consensus analyst price target to €237.35 likely reflects only minor adjustments in sentiment rather than any significant shifts in underlying fundamentals. What's in the News Mexico is considering legal action against Adidas after the company collaborated with a Mexican American designer to launch a product inspired by traditional Indigenous sandals, citing concerns about big companies using Indigenous designs without proper compensation (Reuters).Narrative Update • Sep 04
Rising Health Trends Will Expand Global Athleisure And E-commerce
With both revenue growth forecasts and future P/E ratios holding steady, consensus analyst price targets for adidas remain unchanged at €241.02. What's in the News Mexico is exploring legal action against Adidas after the company collaborated with designer Willy Chavarria on a show inspired by traditional Indigenous sandals, with President Claudia Sheinbaum noting concerns about misuse of Indigenous designs (Reuters).Analysis Article • Sep 02
We Think adidas (ETR:ADS) Can Manage Its Debt With Ease
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysis Article • Jul 25
adidas AG's (ETR:ADS) Price In Tune With Revenues
adidas AG's ( ETR:ADS ) price-to-sales (or "P/S") ratio of 1.5x may not look like an appealing investment opportunity...Analysis Article • May 17
Does adidas (ETR:ADS) Have A Healthy Balance Sheet?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...
New Narrative • Nov 07
Retail Innovation And Global Expansion Drive Growth And Earnings Potential
Strategic retail investments and product innovations aim to boost revenue growth through enhanced brand visibility and consumer engagement.Shareholder Returns
| ADS | DE Luxury | DE Market | |
|---|---|---|---|
| 7D | 0.2% | -0.5% | -0.02% |
| 1Y | -29.3% | -24.7% | 0.1% |
Return vs Industry: ADS underperformed the German Luxury industry which returned -24.7% over the past year.
Return vs Market: ADS underperformed the German Market which returned 0.1% over the past year.
Price Volatility
| ADS volatility | |
|---|---|
| ADS Average Weekly Movement | 5.0% |
| Luxury Industry Average Movement | 4.8% |
| Market Average Movement | 6.0% |
| 10% most volatile stocks in DE Market | 13.2% |
| 10% least volatile stocks in DE Market | 2.6% |
Stable Share Price: ADS has not had significant price volatility in the past 3 months compared to the German market.
Volatility Over Time: ADS's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1920 | 56,713 | Bjorn Gulden | www.adidas-group.com |
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms.
adidas AG Fundamentals Summary
| ADS fundamental statistics | |
|---|---|
| Market cap | €26.65b |
| Earnings (TTM) | €1.38b |
| Revenue (TTM) | €25.25b |
18.8x
P/E Ratio1.0x
P/S RatioIs ADS overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| ADS income statement (TTM) | |
|---|---|
| Revenue | €25.25b |
| Cost of Revenue | €12.28b |
| Gross Profit | €12.97b |
| Other Expenses | €11.59b |
| Earnings | €1.38b |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Jul 30, 2026
| Earnings per share (EPS) | 7.85 |
| Gross Margin | 51.36% |
| Net Profit Margin | 5.45% |
| Debt/Equity Ratio | 47.2% |
How did ADS perform over the long term?
See historical performance and comparisonDividends
1.9%
Current Dividend Yield36%
Payout RatioDoes ADS pay a reliable dividends?
See ADS dividend history and benchmarks| adidas dividend dates | |
|---|---|
| Ex Dividend Date | May 08 2026 |
| Dividend Pay Date | May 12 2026 |
| Days until Ex dividend | 1 day |
| Days until Dividend pay date | 3 days |
Does ADS pay a reliable dividends?
See ADS dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/08 10:26 |
| End of Day Share Price | 2026/05/08 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
adidas AG is covered by 62 analysts. 26 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Knut Woller | Baader Helvea Equity Research |
| Jonathan Komp | Baird |