H & M Hennes & Mauritz (HM B) Stock Overview
Provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 4/6 |
| Financial Health | 5/6 |
| Dividends | 3/6 |
HM B Community Fair Values
Create NarrativeSee what 33 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
H & M Hennes & Mauritz AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 164.15 |
| 52 Week High | SEK 194.30 |
| 52 Week Low | SEK 124.30 |
| Beta | 1.01 |
| 1 Month Change | -0.27% |
| 3 Month Change | -8.65% |
| 1 Year Change | 19.64% |
| 3 Year Change | 16.68% |
| 5 Year Change | -21.33% |
| Change since IPO | 6,505.65% |
Recent News & Updates
Narrative Update • May 30
HM B: Future Margin Discipline May Support Re Rating Despite Lower Street Expectations
H & M Hennes & Mauritz’s analyst price targets have generally shifted lower, with cuts such as SEK 5 at Deutsche Bank, SEK 9 at Citi and larger reductions at JPMorgan and Morgan Stanley, as analysts reassess the stock’s outlook despite relatively stable modeled fair value and profitability assumptions. Analyst Commentary Recent research has generally pointed to a more cautious stance on H & M Hennes & Mauritz, with several price targets adjusted lower and ratings such as Hold and Underweight reiterated.
Narrative Update • May 14
HM B: Lower Future P/E Assumptions Will Sustain Downside Risk
Narrative Update The analyst price target for H & M Hennes & Mauritz has been revised from SEK 123 to SEK 120. Analysts cite updated assumptions around revenue growth, profit margins, discount rate and future P/E, along with recent target cuts and downgrades from several firms, as the key reasons for the change.Recent updates
Narrative Update • May 30
HM B: Future Margin Discipline May Support Re Rating Despite Lower Street Expectations
H & M Hennes & Mauritz’s analyst price targets have generally shifted lower, with cuts such as SEK 5 at Deutsche Bank, SEK 9 at Citi and larger reductions at JPMorgan and Morgan Stanley, as analysts reassess the stock’s outlook despite relatively stable modeled fair value and profitability assumptions. Analyst Commentary Recent research has generally pointed to a more cautious stance on H & M Hennes & Mauritz, with several price targets adjusted lower and ratings such as Hold and Underweight reiterated.Narrative Update • May 14
HM B: Lower Future P/E Assumptions Will Sustain Downside Risk
Narrative Update The analyst price target for H & M Hennes & Mauritz has been revised from SEK 123 to SEK 120. Analysts cite updated assumptions around revenue growth, profit margins, discount rate and future P/E, along with recent target cuts and downgrades from several firms, as the key reasons for the change.Narrative Update • Apr 21
HM B: Future Margin Discipline And Buybacks May Support Earnings Resilience
Analysts have nudged their price targets on H & M Hennes & Mauritz slightly lower overall. Recent reductions of SEK 3 to SEK 9 from several firms have partially offset earlier increases of SEK 2 to SEK 10.Narrative Update • Apr 06
HM B: Future Margin Discipline And Capital Returns May Support Fair Upside
The analyst fair value estimate for H & M Hennes & Mauritz has been adjusted from SEK 194.0 to SEK 200.0 as analysts factor in updated assumptions on revenue growth, profit margins and discount rate, along with recent Street price target changes and rating revisions. Analyst Commentary Street research on H & M Hennes & Mauritz over recent weeks reflects a mixed backdrop, with several firms adjusting targets and ratings as new information comes through.Analysis Article • Apr 06
H & M Hennes & Mauritz's (STO:HM B) Earnings Offer More Than Meets The Eye
H & M Hennes & Mauritz AB (publ)'s ( STO:HM B ) solid earnings announcement recently didn't do much to the stock price...
Narrative Update • Mar 23
HM B: Future Returns Will Depend On Execution And Capital Return Discipline
Analysts have inched their fair value estimate for H & M Hennes & Mauritz higher to SEK 163.42 from SEK 162.62, reflecting recent mixed Street research in which some banks raised price targets into the mid SEK 170s, while others shifted to more cautious views in the mid SEK 160s and adjusted assumptions for discount rate, revenue growth, profit margins, and future P/E. Analyst Commentary Recent Street research on H & M Hennes & Mauritz points to a mixed setup, with some analysts marking up price targets and others turning more cautious.Narrative Update • Mar 08
HM B: Future Returns Will Hinge On Mixed Execution And Payout Signals
Analysts have increased the fair value estimate for H & M Hennes & Mauritz to SEK 162.62 from SEK 161.86, reflecting updated views on slightly stronger revenue growth and margin assumptions, as well as recent mixed price target changes ranging between SEK 167 and SEK 174. Analyst Commentary Recent Street research around H & M Hennes & Mauritz shows a mix of optimism and caution, with price targets clustered in a relatively tight SEK 167 to SEK 174 range and ratings split between Neutral and Sell.Narrative Update • Feb 22
HM B: Future Margin Execution Will Still Fail To Support Current Pricing
Analysts have nudged their blended fair value estimate for H & M Hennes & Mauritz higher, from about SEK 159 to roughly SEK 162, citing updated assumptions around margins, growth and future P/E multiples, alongside a mix of recent price target cuts and one increase across the Street. Analyst Commentary Recent Street research on H & M Hennes & Mauritz has been mixed, with several firms adjusting ratings and price targets in different directions.Narrative Update • Feb 08
HM B: Elevated Margin Hopes Will Sustain Downside Risk To Future P/E
Analysts have lifted their SEK 113.78 fair value estimate for H & M Hennes & Mauritz to SEK 123.00, reflecting updated assumptions on the discount rate, revenue trends, profit margin, and future P/E, following recent price target moves from several banks. Analyst Commentary Street research on H & M Hennes & Mauritz has been mixed, with some banks lifting price targets while others are trimming them or maintaining cautious ratings.Analysis Article • Feb 02
H & M Hennes & Mauritz AB (publ) Beat Analyst Estimates: See What The Consensus Is Forecasting For This Year
H & M Hennes & Mauritz AB (publ) ( STO:HM B ) last week reported its latest annual results, which makes it a good time...Narrative Update • Jan 25
HM B: Future Earnings Power Will Still Fail To Support Current Pricing
Analysts have modestly lifted their fair value estimate for H & M Hennes & Mauritz to 159.08 from 150.74, reflecting mixed Street price target moves between SEK 107 and SEK 123, along with updated assumptions on discount rate, revenue growth, profit margins and future P/E expectations. Analyst Commentary Street research on H & M Hennes & Mauritz is mixed, with recent changes in price targets clustered between SEK 107 and SEK 123.Narrative Update • Jan 10
HM B: Elevated Margin Assumptions Will Sustain Downside Risk To Future P/E
Analysts have raised their fair value estimate for H & M Hennes & Mauritz from SEK 102.71 to about SEK 113.78, reflecting updated assumptions on discount rate, revenue trends, profit margin and future P/E. Recent Street research has ranged from a lower SEK 107 target to a higher SEK 123 target.Analysis Article • Jan 08
H & M Hennes & Mauritz (STO:HM B) Is Experiencing Growth In Returns On Capital
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • Dec 26
H & M Hennes & Mauritz (STO:HM B) Seems To Use Debt Quite Sensibly
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Narrative Update • Dec 23
HM B: Future Margin Gains And Cost Discipline May Support Fair Outlook
Analysts have moderately increased their price target on H & M Hennes & Mauritz, lifting their fair value estimate by roughly SEK 30 per share to SEK 194, as they factor in slightly stronger profit margins despite trimming long term revenue growth expectations and applying a higher future P E multiple. Analyst Commentary Recent Street research on H & M Hennes & Mauritz reflects a mixed but gradually improving sentiment, with moves in price targets suggesting that expectations for earnings quality and balance sheet resilience are stabilizing.Narrative Update • Dec 09
HM B: Future Margin Gains Will Prove Insufficient To Justify Current Pricing
The analyst price target for H & M Hennes & Mauritz has edged up slightly to SEK 150.74 from SEK 150.65, as analysts factor in modest improvements in profit margins that more than offset slightly softer revenue growth expectations. Analyst Commentary Recent Street research shows a mixed stance on H & M Hennes & Mauritz, with some upward price target revisions offset by renewed caution from more skeptical voices.Narrative Update • Nov 24
HM B: Incremental Price Increases Will Fail To Offset Margin Pressure
H & M Hennes & Mauritz’s analyst price target has been raised slightly, with recent upward moves from SEK 120 to SEK 123, SEK 113 to SEK 115, and SEK 125 to SEK 130. Analysts cite gradual improvements in key financial metrics and outlook.Narrative Update • Nov 07
HM B: Margin Pressure Will Likely Hinder Durable Share Price Recovery
Narrative Update: H & M Hennes & Mauritz Analyst Price Target Analysts have modestly increased their price targets for H & M Hennes & Mauritz. New valuations raise the fair value estimate by approximately SEK 2 to SEK 149.78, reflecting updated profit margin forecasts and adjustments in discount rates.Narrative Update • Oct 24
Discount Rates And New Store Formats Will Support Long-Term Performance
H & M Hennes & Mauritz's analyst price target has seen a modest increase to SEK 147.57 from SEK 147.15, as analysts cite improving revenue growth outlook and slightly lower discount rates, both of which support this upward revision. Analyst Commentary Bullish Takeaways Bullish analysts highlight a series of modest price target increases, signaling renewed optimism for H & M Hennes & Mauritz's valuation prospects.Analysis Article • Oct 18
H & M Hennes & Mauritz (STO:HM B) Has Announced A Dividend Of SEK3.40
The board of H & M Hennes & Mauritz AB (publ) ( STO:HM B ) has announced that it will pay a dividend of SEK3.40 per...Narrative Update • Oct 10
Upgraded Stores And Sellpy Expansion Will Fuel Future Success
Analysts have raised their price targets for H & M Hennes & Mauritz, with estimates increasing from SEK 113 to SEK 115 and from SEK 125 to SEK 130. They cite improvements in expected revenue growth and profit margins.Analysis Article • Oct 05
Why H & M Hennes & Mauritz's (STO:HM B) Earnings Are Better Than They Seem
H & M Hennes & Mauritz AB (publ) ( STO:HM B ) announced a healthy earnings result recently, and the market rewarded it...Analysis Article • Oct 02
H & M Hennes & Mauritz (STO:HM B) Has Announced A Dividend Of SEK3.40
H & M Hennes & Mauritz AB (publ) ( STO:HM B ) will pay a dividend of SEK3.40 on the 12th of November. The payment will...Analysis Article • Sep 29
Results: H & M Hennes & Mauritz AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts
Shareholders of H & M Hennes & Mauritz AB (publ) ( STO:HM B ) will be pleased this week, given that the stock price is...Narrative Update • Sep 26
Upgraded Stores And Sellpy Expansion Will Fuel Future Success
Despite a slight decline in consensus revenue growth forecasts, improved net profit margins have driven a moderate increase in the consensus analyst price target for H & M Hennes & Mauritz from SEK132.96 to SEK136.83. What's in the News H&M collaborated with Arvind Limited and Deven Supercriticals to inaugurate India's first supercritical CO₂ dyeing machine, significantly reducing water, energy, and chemical use in textile dyeing, supporting sustainability and textile innovation.Analysis Article • Sep 25
Subdued Growth No Barrier To H & M Hennes & Mauritz AB (publ)'s (STO:HM B) Price
H & M Hennes & Mauritz AB (publ)'s ( STO:HM B ) price-to-earnings (or "P/E") ratio of 25.3x might make it look like a...Narrative Update • Sep 04
Upgraded Stores And Sellpy Expansion Will Fuel Future Success
The consensus target for H&M remains steady at SEK132.96, as analysts weigh modest sales growth and cost improvements against ongoing margin pressures, sector competition, and valuation concerns. Analyst Commentary Mixed outlook due to recent quarterly results reflecting continued sales growth but margin pressures.Analysis Article • Jul 28
H & M Hennes & Mauritz (STO:HM B) Seems To Use Debt Quite Sensibly
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...Analysis Article • Jul 10
H & M Hennes & Mauritz's (STO:HM B) Dividend Will Be SEK3.40
H & M Hennes & Mauritz AB (publ) ( STO:HM B ) has announced that it will pay a dividend of SEK3.40 per share on the...Analysis Article • Jun 30
Analyst Estimates: Here's What Brokers Think Of H & M Hennes & Mauritz AB (publ) (STO:HM B) After Its Half-Yearly Report
Investors in H & M Hennes & Mauritz AB (publ) ( STO:HM B ) had a good week, as its shares rose 3.6% to close at kr133...Analysis Article • Jun 26
H & M Hennes & Mauritz (STO:HM B) Will Pay A Dividend Of SEK3.40
The board of H & M Hennes & Mauritz AB (publ) ( STO:HM B ) has announced that it will pay a dividend on the 12th of...Analysis Article • Jun 13
Is There Now An Opportunity In H & M Hennes & Mauritz AB (publ) (STO:HM B)?
Let's talk about the popular H & M Hennes & Mauritz AB (publ) ( STO:HM B ). The company's shares received a lot of...
New Narrative • Nov 07
Revamping Digital Experience And Critical Store Placements Propel Brand Growth Forward
Investment in shopping experience, enhancing digital presence, and high-profile marketing boosts brand perception, aiming to drive revenue and market share growth.Shareholder Returns
| HM B | SE Specialty Retail | SE Market | |
|---|---|---|---|
| 7D | 0.09% | -0.4% | -1.6% |
| 1Y | 19.6% | 18.7% | 13.5% |
Return vs Industry: HM B matched the Swedish Specialty Retail industry which returned 18.7% over the past year.
Return vs Market: HM B exceeded the Swedish Market which returned 13.5% over the past year.
Price Volatility
| HM B volatility | |
|---|---|
| HM B Average Weekly Movement | 3.5% |
| Specialty Retail Industry Average Movement | 6.0% |
| Market Average Movement | 6.3% |
| 10% most volatile stocks in SE Market | 13.5% |
| 10% least volatile stocks in SE Market | 3.7% |
Stable Share Price: HM B has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: HM B's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1943 | 97,848 | Daniel Erver | hmgroup.com |
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. It offers sportswear, shoes, bags, accessories, ready-to-wear, activewear, and jeans; interior products, including bed linens, towels and tablecloths, tableware, furniture, and lighting; and beauty products, such as make-up and fragrance collections. The company provides its products under the H&M, H&M HOME, H&M Move, H&M Beauty, COS, Cheap Monday, Weekday, Monki, & Other Stories, ARKET, and Singular Society brand names.
H & M Hennes & Mauritz AB (publ) Fundamentals Summary
| HM B fundamental statistics | |
|---|---|
| Market cap | SEK 262.13b |
| Earnings (TTM) | SEK 12.29b |
| Revenue (TTM) | SEK 222.56b |
21.3x
P/E Ratio1.2x
P/S RatioIs HM B overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| HM B income statement (TTM) | |
|---|---|
| Revenue | SEK 222.56b |
| Cost of Revenue | SEK 102.77b |
| Gross Profit | SEK 119.79b |
| Other Expenses | SEK 107.50b |
| Earnings | SEK 12.29b |
Last Reported Earnings
Feb 28, 2026
Next Earnings Date
Jun 25, 2026
| Earnings per share (EPS) | 7.70 |
| Gross Margin | 53.83% |
| Net Profit Margin | 5.52% |
| Debt/Equity Ratio | 48.8% |
How did HM B perform over the long term?
See historical performance and comparisonDividends
4.3%
Current Dividend Yield93%
Payout RatioDoes HM B pay a reliable dividends?
See HM B dividend history and benchmarks| H & M Hennes & Mauritz dividend dates | |
|---|---|
| Ex Dividend Date | Nov 04 2026 |
| Dividend Pay Date | Nov 10 2026 |
| Days until Ex dividend | 155 days |
| Days until Dividend pay date | 161 days |
Does HM B pay a reliable dividends?
See HM B dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/01 16:56 |
| End of Day Share Price | 2026/05/29 00:00 |
| Earnings | 2026/02/28 |
| Annual Earnings | 2025/11/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
H & M Hennes & Mauritz AB (publ) is covered by 54 analysts. 25 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| Alejandro Conde Fraisoli | Banco Santander |
| Karen Howland | Barclays |