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WPP plcLSE:WPP Stock Report

Market Cap UK£3.0b
Share Price
UK£2.80
UK£3.07
9.0% undervalued intrinsic discount
1Y-52.0%
7D1.3%
1D
Portfolio Value
View

WPP plc

LSE:WPP Stock Report

Market Cap: UK£3.0b

WPP (WPP) Stock Overview

A creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. More details

WPP fundamental analysis
Snowflake Score
Valuation5/6
Future Growth3/6
Past Performance0/6
Financial Health2/6
Dividends2/6

WPP Community Fair Values

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See what 69 others think this stock is worth. Follow their fair value or set your own to get alerts.

WPP plc Competitors

Price History & Performance

Summary of share price highs, lows and changes for WPP
Historical stock prices
Current Share PriceUK£2.80
52 Week HighUK£6.00
52 Week LowUK£2.19
Beta0.65
1 Month Change5.27%
3 Month Change15.35%
1 Year Change-51.98%
3 Year Change-67.98%
5 Year Change-72.43%
Change since IPO459.20%

Recent News & Updates

Narrative Update May 10

WPP: Weak 2026 Guidance And Sector Pressures Will Limit Future Repricing

Analysts have nudged WPP's average price target slightly higher, with recent moves such as Citi's £0.10 raise and Barclays' lift to £3.00 at Equal Weight reflecting cautious acknowledgement of recent account wins, alongside tempered expectations for profit margins and growth. Analyst Commentary Recent research highlights a mixed backdrop for WPP, with some modest price target increases sitting alongside earlier reductions and continued Neutral or Equal Weight ratings.
Narrative Update Apr 21

WPP: Reset Revenue Outlook And Sector Pressures Will Constrain Future Repricing

Narrative Update on WPP The analyst price target for WPP has been reset to £3.10, down from £3.65, as analysts factor in weaker revenue growth assumptions alongside slightly firmer profit margin expectations. This reflects recent research that kept ratings broadly neutral on the shares.

Recent updates

Narrative Update May 10

WPP: Weak 2026 Guidance And Sector Pressures Will Limit Future Repricing

Analysts have nudged WPP's average price target slightly higher, with recent moves such as Citi's £0.10 raise and Barclays' lift to £3.00 at Equal Weight reflecting cautious acknowledgement of recent account wins, alongside tempered expectations for profit margins and growth. Analyst Commentary Recent research highlights a mixed backdrop for WPP, with some modest price target increases sitting alongside earlier reductions and continued Neutral or Equal Weight ratings.
Narrative Update Apr 21

WPP: Reset Revenue Outlook And Sector Pressures Will Constrain Future Repricing

Narrative Update on WPP The analyst price target for WPP has been reset to £3.10, down from £3.65, as analysts factor in weaker revenue growth assumptions alongside slightly firmer profit margin expectations. This reflects recent research that kept ratings broadly neutral on the shares.
Narrative Update Apr 06

WPP: Weak Margins And AI Uncertainty Will Pressure Future Repricing

Analysts have trimmed WPP's blended price target to the low £3 range, reflecting lower Street targets of £3.10 and £3.00, as well as updated assumptions for weaker profit margins and a much higher implied future P/E multiple. Analyst Commentary Recent Street research around WPP has tilted cautious, with several Bearish analysts revisiting their assumptions on growth, execution and valuation.
Narrative Update Mar 22

WPP: AI Uncertainty Will Eventually Give Way To Agency Model Re Rating

Analysts have trimmed their fair value estimates and lowered price targets for WPP to around £3.00 to £3.10 per share, reflecting higher discount rates, softer margin expectations and a higher assumed future P/E of about 27x, even as some recent research highlights that the business model is intact but still needs better organic growth momentum. Analyst Commentary Recent research on WPP clusters around neutral ratings with modestly trimmed price targets, but the tone is mixed.
Narrative Update Mar 07

WPP: AI Uncertainty And Weak 2026 Outlook Will Pressure Equity Repricing

Our updated narrative reflects a lower fair value estimate for WPP, alongside a reduced analyst price target range, with recent moves such as Citi cutting its target to £3.10 and Barclays raising its target to £3.00 helping to frame a more cautious but still balanced view on the shares. Analyst Commentary Recent research updates present a mixed but generally cautious mood around WPP, with several price targets adjusted to levels closer to where the shares have been trading.
Narrative Update Feb 21

WPP: AI Uncertainty And Restructuring Will Support Long-Term Share Re-Rating

Analysts have reduced their fair value estimate for WPP, with the average price target moving to £3.65. This reflects more cautious assumptions on revenue growth and the discount rate, while maintaining a broadly neutral stance on the shares.
Narrative Update Feb 06

WPP: AI Uncertainty And Prolonged Turnaround Will Reshape Balance Sheet And Deal Prospects

Narrative Update: WPP Analysts have reset their price targets on WPP to £3.65. This reflects a more cautious stance as they weigh ongoing AI related uncertainty, recent target cuts and views that the company still faces a prolonged turnaround and balance sheet challenges.
Analysis Article Feb 06

Earnings Working Against WPP plc's (LON:WPP) Share Price Following 25% Dive

WPP plc ( LON:WPP ) shares have had a horrible month, losing 25% after a relatively good period beforehand. For any...
Narrative Update Jan 23

WPP: Turnaround And AI Fears Will Set Up Repricing Potential

Analysts have trimmed their consolidated fair value estimate for WPP from £5.50 to £5.10 per share. This reflects lower Street price targets around £3.60 to £3.65 and ongoing concerns about turnaround progress, balance sheet strength and uncertainty around artificial intelligence impacts on the business.
Narrative Update Jan 09

WPP: Prolonged Turnaround Will Likely Pressure Balance Sheet Despite Deal Speculation

Analysts have trimmed their average price targets for WPP, with reductions such as £5.50 to £5.10 and £4.20 to £3.60. These changes reflect updated views on the company’s prolonged turnaround, balance sheet needs, and uncertainty around potential corporate interest in the group or its assets.
Narrative Update Dec 17

WPP: Prolonged Turnaround Will Likely Pressure Margins And Balance Sheet

Analysts have reduced their price target on WPP to approximately $24 from about $27, reflecting expectations of weaker organic revenue growth, softer margins, and a longer, more challenging turnaround that warrants a slightly higher risk premium and lower valuation multiple. Analyst Commentary Recent Street research reflects a more guarded stance on WPP, with multiple bearish analysts lowering price targets and highlighting execution and balance sheet risks that could weigh on the company valuation over the medium term.
Narrative Update Dec 03

WPP: Restructuring And AI Initiatives Will Drive Long-Term Share Re-Rating

Analysts have trimmed their price targets on WPP by roughly $3 per share, or about 10 to 15 percent, as they factor in a more cautious outlook tied to prolonged restructuring, balance sheet concerns, and slightly lower medium term growth expectations. Analyst Commentary Recent Street research on WPP highlights a mixed backdrop, with analysts balancing incremental optimism on valuation against ongoing concerns around execution risk and balance sheet strength.
Narrative Update Nov 19

WPP: Ongoing Restructuring Efforts Will Provide Long-Term Upside Potential

Analysts have recently lowered their price targets for WPP, with reductions such as from $27 to $24 and from 420 GBp to 360 GBp. They cite concerns over the company's ongoing restructuring efforts, muted growth prospects, and the need for a stronger balance sheet. Analyst Commentary Recent analyst reports on WPP highlight a mix of cautious optimism and growing concerns regarding the company’s prospects, strategic initiatives, and valuation.
Analysis Article Nov 06

WPP plc (LON:WPP) Not Doing Enough For Some Investors As Its Shares Slump 27%

The WPP plc ( LON:WPP ) share price has fared very poorly over the last month, falling by a substantial 27%. For any...
Narrative Update Nov 03

WPP: Ongoing Restructuring Efforts Will Support Long-Term Earnings Recovery

WPP's analyst price targets have been revised downward, most notably to 510 GBp from 550 GBp, 360 GBp from 420 GBp, and $24 from $27, as analysts cite slower revenue growth expectations and ongoing restructuring challenges as reasons for the updates. Analyst Commentary Following the recent downward revisions in price targets for WPP, analysts shared both optimistic and cautious perspectives regarding the company’s prospects.
Analysis Article Oct 28

These 4 Measures Indicate That WPP (LON:WPP) Is Using Debt Extensively

Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...
Narrative Update Oct 20

AI Adoption And Unified Data Will Transform Digital Advertising

Analysts have reduced their price target for WPP from $27 to $24, citing expectations of a cautious outlook and slightly weaker organic sales growth as the company prepares for another restructuring cycle. Analyst Commentary As WPP enters a new restructuring phase and prepares to report its third-quarter results, analysts remain divided on the company's trajectory, weighing both potential opportunities and challenges.
Narrative Update Oct 06

AI Adoption And Unified Data Will Transform Digital Advertising

WPP's fair value estimate has been revised downward, with analyst price targets moving notably lower, such as a decrease from $27 to $24 and from 575 GBp to 450 GBp. The changes are attributed to ongoing restructuring concerns and expectations of slower organic sales growth. Analyst Commentary Recent analyst updates reflect increased scrutiny on WPP’s outlook, with the majority of coverage showing caution around both execution and medium-term growth potential.
Analysis Article Oct 06

WPP (LON:WPP) Has Announced That Its Dividend Will Be Reduced To £0.075

WPP plc's ( LON:WPP ) dividend is being reduced from last year's payment covering the same period to £0.075 on the 3rd...
Analysis Article Sep 05

WPP's (LON:WPP) Dividend Will Be Reduced To £0.075

WPP plc ( LON:WPP ) has announced it will be reducing its dividend payable on the 3rd of November to £0.075, which is...
Narrative Update Sep 04

AI Adoption And Unified Data Will Transform Digital Advertising

Analysts have reduced WPP's price target, citing persistent weak organic growth, heightened uncertainty from AI-driven industry disruption, and deteriorating market sentiment, with the consensus fair value now standing at £4.54. Analyst Commentary Bearish analysts cite concerns over continued low organic growth rates in the advertising sector, with WPP’s top-line momentum described as lackluster since 2017.
Analysis Article Aug 21

WPP's (LON:WPP) Dividend Is Being Reduced To £0.075

WPP plc ( LON:WPP ) is reducing its dividend to £0.075 on the 3rd of Novemberwhich is 50% less than last year's...
Analysis Article May 16

WPP plc's (LON:WPP) CEO Might Not Expect Shareholders To Be So Generous This Year

Key Insights WPP to hold its Annual General Meeting on 23rd of May CEO Mark Read's total compensation includes salary...
Analysis Article Mar 26

WPP (LON:WPP) Has Announced A Dividend Of £0.244

WPP plc's ( LON:WPP ) investors are due to receive a payment of £0.244 per share on 4th of July. The dividend yield...
Analysis Article Mar 11

WPP's (LON:WPP) Dividend Will Be £0.244

WPP plc ( LON:WPP ) has announced that it will pay a dividend of £0.244 per share on the 4th of July. The dividend...
User avatar
New Narrative Mar 02

GroupM's New Client Wins Like Amazon Will Improve Future Performance

WPP's investment in AI and operational efficiencies aims to boost revenues and margins through enhanced insights and streamlined operations.
Analysis Article Feb 20

Is WPP plc (LON:WPP) Potentially Undervalued?

Today we're going to take a look at the well-established WPP plc ( LON:WPP ). The company's stock saw significant share...
Analysis Article Jan 06

WPP plc's (LON:WPP) Intrinsic Value Is Potentially 59% Above Its Share Price

Key Insights WPP's estimated fair value is UK£12.92 based on 2 Stage Free Cash Flow to Equity WPP is estimated to be...
Analysis Article Dec 04

The Price Is Right For WPP plc (LON:WPP)

When close to half the companies in the United Kingdom have price-to-earnings ratios (or "P/E's") below 16x, you may...
Analysis Article Nov 19

At UK£8.18, Is WPP plc (LON:WPP) Worth Looking At Closely?

Let's talk about the popular WPP plc ( LON:WPP ). The company's shares saw a double-digit share price rise of over 10...
Analysis Article Oct 11

Here's Why WPP (LON:WPP) Has A Meaningful Debt Burden

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article Aug 26

Investors Appear Satisfied With WPP plc's (LON:WPP) Prospects

With a price-to-earnings (or "P/E") ratio of 37.9x WPP plc ( LON:WPP ) may be sending very bearish signals at the...
Analysis Article Aug 10

WPP (LON:WPP) Will Pay A Dividend Of £0.15

WPP plc ( LON:WPP ) has announced that it will pay a dividend of £0.15 per share on the 1st of November. The dividend...
Analysis Article May 22

Benign Growth For WPP plc (LON:WPP) Underpins Its Share Price

When you see that almost half of the companies in the Media industry in the United Kingdom have price-to-sales ratios...
Analysis Article Apr 16

WPP (LON:WPP) Is Paying Out A Dividend Of £0.244

The board of WPP plc ( LON:WPP ) has announced that it will pay a dividend on the 5th of July, with investors receiving...

Shareholder Returns

WPPGB MediaGB Market
7D1.3%0.4%-0.3%
1Y-52.0%-10.9%18.4%

Return vs Industry: WPP underperformed the UK Media industry which returned -10.9% over the past year.

Return vs Market: WPP underperformed the UK Market which returned 18.4% over the past year.

Price Volatility

Is WPP's price volatile compared to industry and market?
WPP volatility
WPP Average Weekly Movement6.0%
Media Industry Average Movement6.1%
Market Average Movement5.7%
10% most volatile stocks in GB Market11.8%
10% least volatile stocks in GB Market3.2%

Stable Share Price: WPP has not had significant price volatility in the past 3 months compared to the UK market.

Volatility Over Time: WPP's weekly volatility (6%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
198598,655Cindy Rose Quackenbushwww.wpp.com

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services.

WPP plc Fundamentals Summary

How do WPP's earnings and revenue compare to its market cap?
WPP fundamental statistics
Market capUK£3.02b
Earnings (TTM)-UK£215.00m
Revenue (TTM)UK£13.55b
0.2x
P/S Ratio
-14.0x
P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
WPP income statement (TTM)
RevenueUK£13.55b
Cost of RevenueUK£11.40b
Gross ProfitUK£2.15b
Other ExpensesUK£2.36b
Earnings-UK£215.00m

Last Reported Earnings

Dec 31, 2025

Next Earnings Date

n/a

Earnings per share (EPS)-0.20
Gross Margin15.84%
Net Profit Margin-1.59%
Debt/Equity Ratio178.1%

How did WPP perform over the long term?

See historical performance and comparison

Dividends

5.4%
Current Dividend Yield
-75%
Payout Ratio

Does WPP pay a reliable dividends?

See WPP dividend history and benchmarks
When do you need to buy WPP by to receive an upcoming dividend?
WPP dividend dates
Ex Dividend DateJun 04 2026
Dividend Pay DateJul 03 2026
Days until Ex dividend2 days
Days until Dividend pay date31 days

Does WPP pay a reliable dividends?

See WPP dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/01 23:29
End of Day Share Price 2026/06/01 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

WPP plc is covered by 34 analysts. 13 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
JULIEN ROCHBarclays
Sarah SimonBerenberg
Annick MaasBernstein