Playtika Holding (PLTK) Stock Overview
Develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 1/6 |
| Dividends | 0/6 |
PLTK Community Fair Values
Create NarrativeSee what 18 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Playtika Holding Corp. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$3.21 |
| 52 Week High | US$5.05 |
| 52 Week Low | US$2.64 |
| Beta | 1.08 |
| 1 Month Change | -12.05% |
| 3 Month Change | 9.93% |
| 1 Year Change | -33.95% |
| 3 Year Change | -68.41% |
| 5 Year Change | -87.31% |
| Change since IPO | -89.85% |
Recent News & Updates
Narrative Update • May 27
PLTK: Superplay Earnouts Will Constrain Free Cash Flow And Future Upside
Analysts have lowered Playtika Holding's average price target to about $3, reflecting expectations for flat revenue, higher discount rates and pressure on free cash flow in 2026, even as margin trends benefit from the SuperPlay acquisition and growing direct to consumer contributions. Analyst Commentary Recent Street research reflects a cautious stance on Playtika, with several firms trimming price targets and moving to more neutral ratings following the latest earnings updates.Seeking Alpha • May 16
Playtika's Strong Guidance Signals A Real Turn (Rating Upgrade)
Summary Playtika is rated a strong buy, with a 29% gain since the last Buy at $2.87, driven by rapid D2C growth and raised FY26 guidance. PLTK’s DTC platform revenue surged 62.8% YoY, now 39.2% of total, while Disney Solitaire’s Q1 revenue hit $123.3 million, supporting optimism for new-game traction. Adjusted EBITDA margin dropped to 16.8% in Q1 due to front-loaded investments, but management expects normalization and a full-year margin of 27.3%-27.7%. Valuation remains compelling at 4.2x forward EV/EBITDA, with upside over 200% if FY26 guidance is met; liquidity and leverage appear manageable barring major external shocks. Read the full article on Seeking Alpha
Narrative Update • May 01
PLTK: Future Margin Expansion And SuperPlay Integration Will Support Equity Upside
Analysts have reduced the consolidated price targets on Playtika, with the updated fair value estimate now near $10.90. They are factoring in softer expectations reflected in new targets around $3 to $5.50, along with views that SuperPlay related earnouts, direct to consumer margin trends, and limited free cash flow in 2026 are shaping a more cautious outlook.Recent updates
Narrative Update • May 27
PLTK: Superplay Earnouts Will Constrain Free Cash Flow And Future Upside
Analysts have lowered Playtika Holding's average price target to about $3, reflecting expectations for flat revenue, higher discount rates and pressure on free cash flow in 2026, even as margin trends benefit from the SuperPlay acquisition and growing direct to consumer contributions. Analyst Commentary Recent Street research reflects a cautious stance on Playtika, with several firms trimming price targets and moving to more neutral ratings following the latest earnings updates.Seeking Alpha • May 16
Playtika's Strong Guidance Signals A Real Turn (Rating Upgrade)
Summary Playtika is rated a strong buy, with a 29% gain since the last Buy at $2.87, driven by rapid D2C growth and raised FY26 guidance. PLTK’s DTC platform revenue surged 62.8% YoY, now 39.2% of total, while Disney Solitaire’s Q1 revenue hit $123.3 million, supporting optimism for new-game traction. Adjusted EBITDA margin dropped to 16.8% in Q1 due to front-loaded investments, but management expects normalization and a full-year margin of 27.3%-27.7%. Valuation remains compelling at 4.2x forward EV/EBITDA, with upside over 200% if FY26 guidance is met; liquidity and leverage appear manageable barring major external shocks. Read the full article on Seeking AlphaNarrative Update • May 01
PLTK: Future Margin Expansion And SuperPlay Integration Will Support Equity Upside
Analysts have reduced the consolidated price targets on Playtika, with the updated fair value estimate now near $10.90. They are factoring in softer expectations reflected in new targets around $3 to $5.50, along with views that SuperPlay related earnouts, direct to consumer margin trends, and limited free cash flow in 2026 are shaping a more cautious outlook.
Narrative Update • Apr 16
PLTK: Future Returns Will Depend On Margin Expansion Despite Earnout Headwinds
Narrative Update on Playtika Holding Analysts have reduced their average price targets on Playtika by several dollars to a range of approximately $3 to $5, citing updated earnings models, expectations for no growth in 2026, and concerns that SuperPlay earnout obligations could absorb much of the near term free cash flow available to equity. Analyst Commentary Recent Street research on Playtika clusters around lower price targets and more cautious ratings, but it still highlights some areas that analysts view as constructive for execution and profitability.Narrative Update • Apr 02
PLTK: Margin Support And Earnout Obligations Will Shape Future Upside Potential
Analysts have trimmed Playtika Holding's fair value estimate from $4.00 to $3.00, pointing to lower price targets across the Street and concerns that SuperPlay earnout obligations and limited free cash flow in 2026 may offset the benefits from stabilizing revenue and margin support from direct to consumer channels. Analyst Commentary Recent research updates show a clear tilt toward caution, with several firms marking down their price targets and, in some cases, lowering ratings following Playtika's latest earnings and updated outlook.Narrative Update • Mar 19
PLTK: Future Returns Will Rely On Margin Expansion And Free Cash Flow Recovery
Analyst price targets for Playtika Holding have moved lower in recent weeks, with several firms cutting targets into a $3 to $5.50 range as analysts factor in constrained free cash flow from SuperPlay earnouts, alongside stable revenue trends and improving margins. Analyst Commentary Bullish Takeaways Bullish analysts highlight that margin expansion linked to the SuperPlay acquisition and higher direct to consumer contributions supports the current earnings profile, even as revenue trends are described as stable rather than growth driven.Narrative Update • Mar 04
PLTK: Stable Earnings Power Will Support Future Upside Despite SuperPlay Obligations
Our updated fair value estimate for Playtika Holding edges down to $10.90 from $11.43, as analysts trim price targets to a $3 to $5.50 range and flag SuperPlay earnout obligations, refinancing needs, and constrained free cash flow, even as they acknowledge stable revenue trends and margin support. Analyst Commentary Street research on Playtika has shifted toward more cautious valuations, with several firms trimming price targets into a US$3 to US$5.50 band while largely maintaining neutral stances.Narrative Update • Feb 18
PLTK: Improved Margins And NFL Collaboration Will Support Future Upside
Analysts have adjusted their price target on Playtika Holding to $4.00, reflecting slightly revised assumptions around discount rate, revenue growth, profit margins and forward P/E, while keeping their overall valuation view essentially unchanged. What's in the News The World Series of Poker free-to-play app has launched a collaboration with the National Football League, adding limited-time NFL-themed content for users through February 8, 2026 (Key Developments).Narrative Update • Feb 04
PLTK: Future Shareholder Returns Will Be Driven By Capital Returns And M&A
Analysts have adjusted their price targets on Playtika Holding only marginally, reflecting updated assumptions for revenue trends, profit margins, and future P/E that remain broadly in line with prior views. What's in the News World Series of Poker free-to-play app launched an NFL collaboration running through February 8, 2026, adding limited-time NFL themed features, missions, puzzles, avatars, and events across web, iOS, and Android (Key Developments).Narrative Update • Jan 21
PLTK: Higher Margins And NFL Partnership Will Support Future Upside
Analysts have adjusted their price targets for Playtika Holding slightly lower in US$ terms, reflecting updated views on revenue growth, discount rates, and future P/E expectations, while also acknowledging a modestly higher profit margin outlook. What's in the News World Series of Poker free to play app launched a limited time collaboration with the National Football League, adding NFL themed features, missions, avatars, puzzles, and tournaments through February 8, 2026 across web, iOS, and Android (Key Developments).Analysis Article • Jan 16
Why Playtika Holding Corp. (NASDAQ:PLTK) Could Be Worth Watching
While Playtika Holding Corp. ( NASDAQ:PLTK ) might not have the largest market cap around , it saw significant share...Narrative Update • Jan 07
PLTK: Share Repurchases And M&A Pipeline Will Support Future Upside Potential
Analysts now estimate Playtika Holding's fair value at about $11.43, down from roughly $11.96. The change reflects updated assumptions for softer revenue growth, a slightly higher discount rate, a higher future P/E multiple, and a modestly lower profit margin outlook.Narrative Update • Dec 19
PLTK: Future Shareholder Returns Will Be Driven By Capital Return Strategy
Narrative Update on Playtika Holding Analysts have modestly revised their price target on Playtika Holding, nudging it higher by a low single digit percentage in dollar terms. This reflects steady assumptions for fair value, discount rate, revenue growth, profit margins, and future P/E multiples despite a lack of new Street research catalysts.Narrative Update • Dec 05
PLTK: Future Cash Flows Will Support Upside Despite Lowered Expectations
Analysts reduced their price target on Playtika Holding from $5.50 to $4.00, reflecting tempered expectations for the stock despite largely unchanged assumptions for fair value, discount rate, revenue growth, profit margin, and future valuation multiples. Analyst Commentary Analysts highlight a more balanced risk reward profile for Playtika following the price target reduction, noting that the lower target better reflects current operational execution and growth visibility.Analysis Article • Nov 26
Playtika Holding's (NASDAQ:PLTK) Dividend Will Be $0.10
The board of Playtika Holding Corp. ( NASDAQ:PLTK ) has announced that it will pay a dividend of $0.10 per share on the...Narrative Update • Nov 21
PLTK: Revenue Guidance And Cash Flow Will Support Forward Momentum
Narrative Update: Analyst Price Target Revision for Playtika Holding Analysts have reduced their price target for Playtika Holding from $5.50 to $4.00, citing increased discount rates, slower revenue growth, and contracting profit margins as key factors in their revised outlook. Analyst Commentary Recent analyst research has highlighted both optimism and caution regarding Playtika Holding's future performance.Analysis Article • Nov 12
Investors Still Aren't Entirely Convinced By Playtika Holding Corp.'s (NASDAQ:PLTK) Earnings Despite 25% Price Jump
Playtika Holding Corp. ( NASDAQ:PLTK ) shares have had a really impressive month, gaining 25% after a shaky period...Narrative Update • Nov 05
PLTK: Rising Profit Margins Will Drive Renewed Market Optimism Going Forward
Narrative Update on Playtika Holding Analysts have lowered their price target for Playtika Holding from $5.50 to $4.00. They cite slower revenue growth expectations, even as profit margins and valuation metrics have improved.Analysis Article • Aug 15
Some May Be Optimistic About Playtika Holding's (NASDAQ:PLTK) Earnings
NasdaqGS:PLTK 1 Year Share Price vs Fair Value Explore Playtika Holding's Fair Values from the Community and select...Narrative Update • Aug 08
Expanding Global Mobile Adoption And Direct Payments Will Unlock Possibilities
Analysts have reduced their price target for Playtika Holding, primarily due to a significant downward revision in revenue growth forecasts, resulting in the fair value estimate dropping from $7.44 to $6.92. What's in the News Playtika revised revenue guidance to $2.70–$2.75 billion.Analysis Article • Jul 16
Here's What's Concerning About Playtika Holding's (NASDAQ:PLTK) Returns On Capital
There are a few key trends to look for if we want to identify the next multi-bagger. One common approach is to try and...Analysis Article • Jun 11
Playtika Holding's (NASDAQ:PLTK) Dividend Will Be $0.10
Playtika Holding Corp. ( NASDAQ:PLTK ) will pay a dividend of $0.10 on the 7th of July. Based on this payment, the...Analysis Article • May 11
Playtika Holding Corp. Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
Shareholders might have noticed that Playtika Holding Corp. ( NASDAQ:PLTK ) filed its quarterly result this time last...Analysis Article • Apr 14
Capital Allocation Trends At Playtika Holding (NASDAQ:PLTK) Aren't Ideal
Did you know there are some financial metrics that can provide clues of a potential multi-bagger? Typically, we'll want...Analysis Article • Mar 24
Slammed 42% Playtika Holding Corp. (NASDAQ:PLTK) Screens Well Here But There Might Be A Catch
The Playtika Holding Corp. ( NASDAQ:PLTK ) share price has fared very poorly over the last month, falling by a...Analysis Article • Mar 02
Playtika Holding (NASDAQ:PLTK) Will Pay A Dividend Of $0.10
Playtika Holding Corp. ( NASDAQ:PLTK ) will pay a dividend of $0.10 on the 4th of April. Based on this payment, the...Seeking Alpha • Feb 12
Playtika: Battling Stagnation With The Acquisition Of SuperPlay
Summary Playtika is a mobile gaming company using a free-to-play model with monetization through in-app purchases and advertising, with a growth strategy focused on acquisitions. Nine of Playtika's eleven games are acquired titles, with the planned acquisitions of SuperPlay's top games providing an estimated 6.6% to PLTK's revenue. Playtika's flagship game, Slotomania, has seen declining popularity, and efforts to reverse this trend remain uncertain. SuperPlay's acquisition is seen as a key opportunity for growth. Playtika's financials are stable, with positive but stagnant top and bottom lines. The company has manageable debt, though its balance sheet is not pristine. Investors should hold Playtika's stock until there is more clarity on SuperPlay's impact on overall revenue growth, leading to the stabilization and growth of its core gaming portfolio. Read the full article on Seeking AlphaAnalysis Article • Feb 06
Playtika Holding Corp. (NASDAQ:PLTK) Doing What It Can To Lift Shares
With a price-to-earnings (or "P/E") ratio of 12.6x Playtika Holding Corp. ( NASDAQ:PLTK ) may be sending bullish...Analysis Article • Dec 12
Playtika Holding (NASDAQ:PLTK) May Have Issues Allocating Its Capital
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Ideally, a...Seeking Alpha • Nov 24
Playtika: Massive Clients, R&D, And Now Pays Dividends
Summary I am buying shares of Playtika Holding Corp. due to its strong cash flow, profitability, and undervaluation compared to competitors. PLTK's significant investment in R&D and partnerships with Apple, Google, and Facebook suggest potential for future game development and revenue growth. Despite some debt, PLTK's declining net Debt/EBITDA ratio and dividend payments make it an attractive investment at current price levels. Risks include potential game blocks by Google and geopolitical issues, but the company's ability to generate stable free cash flow supports my buy rating. Read the full article on Seeking AlphaAnalysis Article • Nov 15
There May Be Reason For Hope In Playtika Holding's (NASDAQ:PLTK) Disappointing Earnings
The market for Playtika Holding Corp.'s ( NASDAQ:PLTK ) shares didn't move much after it posted weak earnings recently...Analysis Article • Nov 01
Playtika Holding Corp.'s (NASDAQ:PLTK) Share Price Is Matching Sentiment Around Its Earnings
With a price-to-earnings (or "P/E") ratio of 13.6x Playtika Holding Corp. ( NASDAQ:PLTK ) may be sending bullish...Seeking Alpha • Sep 20
Playtika: Looking For Growth Through A Pivotal Acquisition
Summary Playtika continues to see revenue declines and lower margins from its existing games portfolio. Management has turned to M&A to fuel growth through the acquisition of SuperPlay. This acquisition could potentially return Playtika to mid-single digit organic growth but will lead to lower overall margins. The acquisition will substantially increase Playtika’s leverage, thus elevating its risk profile, leading me to maintain my Hold rating on the shares. Read the full article on Seeking Alpha
New Narrative • Sep 09
Expanding DTC Platforms And Tactical Acquisitions Fuel Optimistic Revenue And Margin Growth In Gaming Industry
Expansion of DTC platforms and strategic acquisitions like Animals and Coins aim to enhance margins and diversify Playtika's game portfolio.Analysis Article • Aug 08
Is Now An Opportune Moment To Examine Playtika Holding Corp. (NASDAQ:PLTK)?
While Playtika Holding Corp. ( NASDAQ:PLTK ) might not have the largest market cap around , it received a lot of...Shareholder Returns
| PLTK | US Entertainment | US Market | |
|---|---|---|---|
| 7D | -10.1% | -2.4% | 1.2% |
| 1Y | -34.0% | -15.4% | 27.0% |
Return vs Industry: PLTK underperformed the US Entertainment industry which returned -15.4% over the past year.
Return vs Market: PLTK underperformed the US Market which returned 27% over the past year.
Price Volatility
| PLTK volatility | |
|---|---|
| PLTK Average Weekly Movement | 8.4% |
| Entertainment Industry Average Movement | 9.2% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.9% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: PLTK has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: PLTK's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2010 | 3,175 | Robert Antokol | www.playtika.com |
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms.
Playtika Holding Corp. Fundamentals Summary
| PLTK fundamental statistics | |
|---|---|
| Market cap | US$1.29b |
| Earnings (TTM) | -US$294.50m |
| Revenue (TTM) | US$2.79b |
0.4x
P/S Ratio-4.1x
P/E RatioIs PLTK overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PLTK income statement (TTM) | |
|---|---|
| Revenue | US$2.79b |
| Cost of Revenue | US$753.30m |
| Gross Profit | US$2.04b |
| Other Expenses | US$2.34b |
| Earnings | -US$294.50m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.77 |
| Gross Margin | 73.04% |
| Net Profit Margin | -10.54% |
| Debt/Equity Ratio | -515.3% |
How did PLTK perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/03 21:38 |
| End of Day Share Price | 2026/06/03 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Playtika Holding Corp. is covered by 16 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Colin Sebastian | Baird |
| Omar Dessouky | BofA Global Research |
| William Lampen | BTIG |