Xponential Fitness (XPOF) Stock Overview
Through its subsidiaries, operates as a boutique fitness brands franchisor in North America. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 1/6 |
| Dividends | 0/6 |
XPOF Community Fair Values
Create NarrativeSee what others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Xponential Fitness, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$6.78 |
| 52 Week High | US$11.14 |
| 52 Week Low | US$3.83 |
| Beta | 1.07 |
| 1 Month Change | 26.97% |
| 3 Month Change | 0.44% |
| 1 Year Change | -32.87% |
| 3 Year Change | -61.37% |
| 5 Year Change | n/a |
| Change since IPO | -44.65% |
Recent News & Updates
Narrative Update • Jun 29
XPOF: Higher Discount Rates Will Test Deal Hopes And Margin Assumptions
Analysts have lowered their average price target for Xponential Fitness to $6 from $8, citing higher discount rates and softer revenue growth expectations. These factors are only partly offset by firmer profit margin and P/E assumptions, while recent research also highlights potential value from a possible change of control transaction.
Narrative Update • Jun 15
XPOF: Reset Plan And Deal Incentives Will Unlock Brand Value Potential
Analysts now peg Xponential Fitness' fair value at approximately $9.83 per share, down from about $10.00. This reflects slightly lower modeled revenue growth, a modestly higher profit margin outlook, a reduced future P/E assumption, and recent Street research that includes both target cuts and an $8 price target tied to potential deal activity.
Narrative Update • Jun 01
XPOF: Revised Incentives And Deal Review Will Reshape 2026 Reset
Narrative Update Analysts have trimmed their average price target on Xponential Fitness by $1 to $8, reflecting updated views that weigh slower revenue growth against higher expected profit margins and the potential value of a near term transaction under the company’s revised executive incentive structure. Analyst Commentary Recent research on Xponential Fitness highlights a split view, with bullish analysts focusing on potential corporate actions and margin improvement, while more cautious analysts focus on operating trends and execution risk.Narrative Update • May 13
XPOF: Reset Plan And Franchise Backlog Conversion Will Unlock Brand Value Potential
Analysts have nudged the average price target for Xponential Fitness to $10.00, reflecting updated views that factor in modest revenue growth assumptions, slightly higher profit margins, and a higher future P/E multiple, even as several firms recently adjusted their targets and ratings to account for weaker same store sales, slower franchise backlog conversion, and near term operational challenges. Analyst Commentary Recent research has been mixed for Xponential Fitness, but there are a few clear positive threads that bullish analysts keep coming back to, even as they adjust models for softer comps, slower franchise conversion, and higher leverage.Recent updates
Narrative Update • Jun 29
XPOF: Higher Discount Rates Will Test Deal Hopes And Margin Assumptions
Analysts have lowered their average price target for Xponential Fitness to $6 from $8, citing higher discount rates and softer revenue growth expectations. These factors are only partly offset by firmer profit margin and P/E assumptions, while recent research also highlights potential value from a possible change of control transaction.Narrative Update • Jun 15
XPOF: Reset Plan And Deal Incentives Will Unlock Brand Value Potential
Analysts now peg Xponential Fitness' fair value at approximately $9.83 per share, down from about $10.00. This reflects slightly lower modeled revenue growth, a modestly higher profit margin outlook, a reduced future P/E assumption, and recent Street research that includes both target cuts and an $8 price target tied to potential deal activity.Narrative Update • Jun 01
XPOF: Revised Incentives And Deal Review Will Reshape 2026 Reset
Narrative Update Analysts have trimmed their average price target on Xponential Fitness by $1 to $8, reflecting updated views that weigh slower revenue growth against higher expected profit margins and the potential value of a near term transaction under the company’s revised executive incentive structure. Analyst Commentary Recent research on Xponential Fitness highlights a split view, with bullish analysts focusing on potential corporate actions and margin improvement, while more cautious analysts focus on operating trends and execution risk.Narrative Update • May 13
XPOF: Reset Plan And Franchise Backlog Conversion Will Unlock Brand Value Potential
Analysts have nudged the average price target for Xponential Fitness to $10.00, reflecting updated views that factor in modest revenue growth assumptions, slightly higher profit margins, and a higher future P/E multiple, even as several firms recently adjusted their targets and ratings to account for weaker same store sales, slower franchise backlog conversion, and near term operational challenges. Analyst Commentary Recent research has been mixed for Xponential Fitness, but there are a few clear positive threads that bullish analysts keep coming back to, even as they adjust models for softer comps, slower franchise conversion, and higher leverage.Narrative Update • Apr 21
XPOF: Franchise Reset And Marketing Investment Will Unlock Brand Value Potential
Analysts have reset the narrative fair value on Xponential Fitness from $14.35 to $10.00. This reflects a lower assumed future P/E multiple alongside mixed research commentary that balances sector tailwinds with company-specific comp pressure, slower franchise conversion, and an investment-heavy period ahead.Narrative Update • Apr 07
XPOF: Activist Pressure And Franchise Reset May Unlock Long Term Brand Value
Analysts have reduced the fair value estimate for Xponential Fitness from $19.39 to $14.35, as recent research highlights softer revenue expectations, lower profit margins, higher required returns, and more conservative P/E assumptions amid operational and same store sales headwinds. Analyst Commentary Recent Street research on Xponential Fitness reflects a mixed backdrop, with several firms reducing price targets and ratings as they reassess same store sales trends, operational execution, and leverage on the balance sheet.Narrative Update • Mar 24
XPOF: 2026 Investment Year Reset Will Prioritize Healthier Member Acquisition
The updated analyst price target for Xponential Fitness edges down from about $8.55 to roughly $8.39, as analysts factor in softer same store sales trends, slower conversion of the franchise backlog, weaker 2026 guidance, and an investment year ahead, while still acknowledging supportive fitness industry demand and brand value at Club Pilates. Analyst Commentary Recent research on Xponential Fitness highlights a split view, with some analysts focused on brand strength and long term potential, while others are more focused on near term execution risks and guidance.Narrative Update • Mar 09
XPOF: Asset Light Model Will Rely On 2026 Investment Year Reset
The updated analyst price target for Xponential Fitness has been reduced from $10.90 to $8.55. Analysts attribute this change to lower expectations for comparable sales, weaker guidance, higher discount rates, and a planned investment-focused year in 2026.Narrative Update • Feb 23
XPOF: Asset Light Fitness Model Will Benefit From Stable Long Term Assumptions
Analysts have maintained their $10.90 price target for Xponential Fitness, making only slight adjustments to the discount rate and future P/E assumptions. They continue to view the current fair value as consistent with their updated risk and earnings outlook.Narrative Update • Feb 09
XPOF: Wellness Demand Will Test Stable Outlook And Margin Assumptions
Analysts have modestly adjusted their price targets for Xponential Fitness, citing slightly different assumptions for discount rates, revenue growth, profit margins, and future P/E multiples. Together, these factors support an updated fair value of about US$8.00 per share compared with the prior US$8.00 view.Analysis Article • Feb 03
Why We Like The Returns At Xponential Fitness (NYSE:XPOF)
Did you know there are some financial metrics that can provide clues of a potential multi-bagger? Typically, we'll want...Narrative Update • Jan 25
XPOF: Wellness Demand Will Face Adjusted Guidance And Margin Execution Tests
Analysts have trimmed their price target for Xponential Fitness to US$8.00 from US$8.00, citing updated assumptions around revenue growth, profit margin, and a higher future P/E multiple. What's in the News Xponential Fitness reiterated earnings guidance for the year ending December 31, 2025, with expected revenue in the range of US$300.0 million to US$310.0 million (Key Developments).Narrative Update • Jan 10
XPOF: Asset Light Fitness Model Will Capture Rising Wellness Prioritization
Analysts held their fair value view on Xponential Fitness steady around $10.90 while refining assumptions on discount rate, margins and future P/E. They point to UBS's new Neutral rating with an $8 price target and focus on scalable, asset light fitness models as a key reason for the pricing update at the Street level.Narrative Update • Dec 25
XPOF: Wellness Demand Will Meet Execution And Profitability Tests Ahead
Analysts have modestly reduced their price target on Xponential Fitness to $8.00 from $9.00. This change reflects a lower fair value and tempered expectations for revenue growth and profitability, even as they still see support from broader consumer shifts toward scalable, health and wellness focused fitness models.Analysis Article • Dec 14
Improved Revenues Required Before Xponential Fitness, Inc. (NYSE:XPOF) Stock's 31% Jump Looks Justified
Those holding Xponential Fitness, Inc. ( NYSE:XPOF ) shares would be relieved that the share price has rebounded 31% in...Narrative Update • Dec 11
XPOF: Asset-Light Model Will Benefit From Rising Health And Wellness Prioritization
Analysts have modestly raised their price target on Xponential Fitness to $8.00, citing expectations for faster revenue growth and a lower perceived risk profile, despite slightly softer long term margin assumptions. Analyst Commentary Analysts view Xponential Fitness as a direct beneficiary of accelerating consumer prioritization of health and wellness, particularly among younger demographics, but see execution and business model risks that temper near term enthusiasm.Narrative Update • Nov 27
XPOF: Durable Asset-Light Model Will Capture Growing US Health Priority Trend
Analysts have slightly reduced their fair value estimate for Xponential Fitness from $11.10 to $10.90, citing changing consumer priorities and a cautious outlook on scalable and asset-light fitness models. Analyst Commentary Analysts have provided a balanced perspective on Xponential Fitness, reflecting both optimism about industry trends and caution about potential challenges.Narrative Update • Nov 11
XPOF: Expanded Health Prioritization Will Drive Member Growth in Coming Years
Analysts have lowered their fair value estimate for Xponential Fitness from $12.33 to $11.10 per share, citing evolving consumer health priorities and an uncertain near-term growth outlook. Analyst Commentary Recent analyst evaluations reflect a balanced view on Xponential Fitness, emphasizing both growth opportunities and structural challenges facing the company.Seeking Alpha • Sep 28
Xponential Fitness: Despite Being Cheap, Certain Risks Make This A Challenge
Summary Xponential Fitness operates as a major franchisor of boutique health and wellness brands, showing strong revenue and studio growth. Despite top-line expansion, XPOF faces bottom-line volatility, rising net debt, and ongoing government investigations impacting its financial performance. XPOF trades at attractive valuation multiples compared to peers like PLNT and LTH, making it appealing from a value perspective. Given profitability concerns and regulatory risks, I rate XPOF as a 'hold' and recommend a cautious approach for now. Read the full article on Seeking AlphaNarrative Update • Aug 08
International Expansion Will Capture Rising Wellness Demand
Despite improved regulatory clarity and expectations for stronger growth execution and market share gains, Xponential Fitness’s consensus analyst price target has been revised downward from $13.78 to $12.67. Analyst Commentary Recent no-action decision from the SEC investigation removes a significant uncertainty overhang.Analysis Article • Jun 18
Why The 25% Return On Capital At Xponential Fitness (NYSE:XPOF) Should Have Your Attention
If you're looking for a multi-bagger, there's a few things to keep an eye out for. One common approach is to try and...Analysis Article • May 14
Xponential Fitness, Inc. (NYSE:XPOF) Held Back By Insufficient Growth Even After Shares Climb 28%
Those holding Xponential Fitness, Inc. ( NYSE:XPOF ) shares would be relieved that the share price has rebounded 28% in...Analysis Article • May 11
Xponential Fitness, Inc. Reported A Surprise Loss, And Analysts Have Updated Their Forecasts
Last week, you might have seen that Xponential Fitness, Inc. ( NYSE:XPOF ) released its first-quarter result to the...Seeking Alpha • Apr 24
Xponential Fitness: Despite Negatives, All Is Not Lost
Summary Xponential Fitness' Club Pilates is highly valuable, initially undervalued due to a short report and regulatory issues, now showing potential for growth with new management. Regulatory issues are clearing, with California's inquiry resolved and positive signs from the SEC, prompting an increased investment position in Q1. Despite disappointing earnings and guidance, Club Pilates performs well, and management is considering divesting underperforming brands, suggesting potential future positive developments. The upcoming investor day in May hints at good news, but the mistake was increasing the position based on regulatory rather than operational improvements. Read the full article on Seeking AlphaSeeking Alpha • Mar 29
Xponential Fitness: Why I Bought More
Summary Xponential Fitness reported Q4 '24 post-market on March 13th, with shares declining 40%. The company also announced that they restated their 2023 financials. This quarter was about taking a medicine once for historical missteps, and it was the new CEO's first full quarter, as he came on only in June of 2024. With the new CEO's experience at Adidas and Taco Bell and a new management team, I believe the company can expand internationally and achieve healthy franchisor economics. Read the full article on Seeking AlphaAnalysis Article • Mar 09
Xponential Fitness, Inc.'s (NYSE:XPOF) 27% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
Xponential Fitness, Inc. ( NYSE:XPOF ) shares have had a horrible month, losing 27% after a relatively good period...Analysis Article • Feb 27
Returns Are Gaining Momentum At Xponential Fitness (NYSE:XPOF)
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'd...Analysis Article • Jan 23
Subdued Growth No Barrier To Xponential Fitness, Inc. (NYSE:XPOF) With Shares Advancing 27%
Xponential Fitness, Inc. ( NYSE:XPOF ) shares have continued their recent momentum with a 27% gain in the last month...Analysis Article • Nov 26
What Xponential Fitness, Inc.'s (NYSE:XPOF) 26% Share Price Gain Is Not Telling You
Xponential Fitness, Inc. ( NYSE:XPOF ) shareholders would be excited to see that the share price has had a great month...Seeking Alpha • Nov 18
Xponential Fitness: An Exercise In Judging Management Potential
Summary Xponential Fitness had a troublesome 2023, but the latter half of 2024 has changed the narrative of this ticker. In June of this year, Mark King was hired as the new CEO. Mark, previously of Adidas North America and Taco Bell, profitably grew both brands. I believe he is poised to do the same in his new position, and he is actively hiring a new management team. While the shares are up since the announcement of the new CEO, I believe significant upside potential remains. Read the full article on Seeking AlphaAnalysis Article • Nov 10
Returns Are Gaining Momentum At Xponential Fitness (NYSE:XPOF)
To find a multi-bagger stock, what are the underlying trends we should look for in a business? Typically, we'll want to...
New Narrative • Sep 24
Mark King's Leadership And Strategic Shifts Set To Propel Business Growth And Profitability
Mark King's appointment as CEO suggests strategic shifts aimed at operational improvements and business growth, without mentioning specific performance metrics.Analysis Article • Aug 28
Xponential Fitness, Inc.'s (NYSE:XPOF) Popularity With Investors Under Threat As Stock Sinks 25%
Xponential Fitness, Inc. ( NYSE:XPOF ) shares have retraced a considerable 25% in the last month, reversing a fair...Analysis Article • Aug 09
Returns Are Gaining Momentum At Xponential Fitness (NYSE:XPOF)
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Seeking Alpha • Jul 26
Xponential Fitness: Asymmetrical Reward Payoff At Current Valuations
Summary Xponential Fitness is a global franchisor of boutique fitness brands with diversified revenue streams. The company's differentiated model and competitive advantages drive top-line growth and higher margins vs. peers. XPOF's attractive economics, >90% FCF conversion, and extensive growth runway imply an intrinsic value of $32/share. Read the full article on Seeking AlphaAnalysis Article • Jul 05
Xponential Fitness, Inc.'s (NYSE:XPOF) Shares Climb 70% But Its Business Is Yet to Catch Up
Xponential Fitness, Inc. ( NYSE:XPOF ) shares have had a really impressive month, gaining 70% after a shaky period...Shareholder Returns
| XPOF | US Hospitality | US Market | |
|---|---|---|---|
| 7D | -3.8% | -0.1% | 1.6% |
| 1Y | -32.9% | -8.1% | 18.6% |
Return vs Industry: XPOF underperformed the US Hospitality industry which returned -8.1% over the past year.
Return vs Market: XPOF underperformed the US Market which returned 18.6% over the past year.
Price Volatility
| XPOF volatility | |
|---|---|
| XPOF Average Weekly Movement | 9.0% |
| Hospitality Industry Average Movement | 7.6% |
| Market Average Movement | 7.3% |
| 10% most volatile stocks in US Market | 16.7% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: XPOF has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: XPOF's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2017 | 292 | Mike Nuzzo | www.xponential.com |
Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness brands franchisor in North America. The company’s brands portfolio consist of Club Pilates, a Pilates facility franchisor; StretchLab, a fitness concept offering one-on-one assisted stretching services; YogaSix, a yoga concept; Pure Barre, a total body workout concept that uses the ballet barre to perform small isometric movements; and BFT, a high-intensity interval training concept that combines functional, high-energy strength, cardio, and conditioning-based classes to achieve the unique health of its members. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.
Xponential Fitness, Inc. Fundamentals Summary
| XPOF fundamental statistics | |
|---|---|
| Market cap | US$333.41m |
| Earnings (TTM) | -US$48.04m |
| Revenue (TTM) | US$298.71m |
1.0x
P/S Ratio-5.9x
P/E RatioIs XPOF overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| XPOF income statement (TTM) | |
|---|---|
| Revenue | US$298.71m |
| Cost of Revenue | US$98.37m |
| Gross Profit | US$200.34m |
| Other Expenses | US$248.38m |
| Earnings | -US$48.04m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -1.15 |
| Gross Margin | 67.07% |
| Net Profit Margin | -16.08% |
| Debt/Equity Ratio | -135.8% |
How did XPOF perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/05 05:27 |
| End of Day Share Price | 2026/07/02 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Xponential Fitness, Inc. is covered by 15 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jonathan Komp | Baird |
| Alexander Perry | BofA Global Research |
| Jeffrey Van Sinderen | B. Riley Securities, Inc. |