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Lean Savings And New Products Will Unlock Future Powersports Potential

Published
23 Dec 24
Updated
27 Aug 25
AnalystConsensusTarget's Fair Value
CA$73.88
6.5% overvalued intrinsic discount
27 Aug
CA$78.65
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1Y
-18.0%
7D
2.1%

Author's Valuation

CA$73.9

6.5% overvalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update20 Aug 25
Fair value Increased 6.21%

Analysts raised BRP’s price target from CA$69.56 to CA$73.06 on increased confidence in demand trends, market share gains, cost discipline, and improved margin outlook.


Analyst Commentary


  • Bullish analysts cited improving retail demand trends and stronger than expected seasonality in key product categories.
  • Upward revisions are driven by positive management commentary around inventory normalization and margin expansion.
  • Increased visibility on cost discipline and progress on expense reduction initiatives contributed to higher earnings expectations.
  • Stronger-than-projected North American powersports market share gains supported upward price target adjustments.
  • Better backlog conversion and improving dealer sentiment enhanced forecasts for free cash flow generation.

What's in the News


  • BRP unveiled extensive 2026 Can-Am ATV and SSV innovations, including the Outlander Electric (47 hp, 50-mile range, Level 2 charging), industry-first semi-active suspension for ATVs, new Outlander MAX 6x6 options, and Maverick R X rc for rock-crawling.
  • BRP reinforced its electrification leadership, now offering electric ATVs, motorcycles (Can-Am Pulse/Origin), four electric snowmobiles (Ski-Doo/Lynx), and kart racing powertrains, all powered by BRP’s modular in-house Rotax E-Power system.
  • The next-generation 2026 Can-Am Traxter SSV launched with a new 95 hp, 999cc Rotax engine, stronger chassis, best-in-class payload/towing/cargo, improved suspension, enhanced comfort, and doubled electrical output for accessories.
  • BRP reported no share repurchases under its current buyback program.
  • José Boisjoli will retire as President, CEO, and Chair by fiscal year-end after 22 years, with a CEO search underway; under his leadership, BRP tripled revenue and powersports market share.

Valuation Changes


Summary of Valuation Changes for BRP

  • The Consensus Analyst Price Target has risen from CA$69.56 to CA$73.06.
  • The Future P/E for BRP has risen slightly from 11.98x to 12.54x.
  • The Discount Rate for BRP remained effectively unchanged, moving only marginally from 7.23% to 7.10%.

Key Takeaways

  • Strategic inventory reduction and new product launches position BRP to align volumes and capture consumer interest, driving revenue growth.
  • Operational efficiency gains and a focus on core segments enhance profitability and market leadership potential, supporting earnings growth.
  • Geopolitical tensions, tariff risks, and economic uncertainties are creating forecasting challenges and impacting BRP's production, market share, margins, and investor confidence.

Catalysts

About BRP
    Designs, develops, manufactures, distributes, and markets powersports vehicles and marine products in the United States, Canada, Europe, the Asia Pacific, Mexico, Austria, and internationally.
What are the underlying business or industry changes driving this perspective?
  • BRP has significantly reduced network inventory, especially in key segments like ORV, which positions the company to better align retail and wholesale volumes, potentially driving top-line growth as inventory levels normalize. This is expected to improve revenues as industry conditions stabilize.
  • The introduction of new products, such as Can-Am electric motorcycles and updated ATV platforms, is expected to generate consumer interest and drive sales, which can contribute to revenue growth.
  • BRP has achieved over $200 million in lean savings, indicating an improvement in operational efficiency, which could enhance net margins by reducing costs and improving profitability.
  • The decision to sell the Marine business allows BRP to focus on its core Powersports segment, potentially leading to better allocation of resources and investment into high-growth areas, positively impacting earnings.
  • The anticipation of a market rebound and BRP’s positioning as the #1 OEM in Powersports provides an opportunity to capture greater market share and leverage consumer demand recovery, expected to increase revenues and support earnings growth.

BRP Earnings and Revenue Growth

BRP Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming BRP's revenue will grow by 3.9% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 2.4% today to 6.1% in 3 years time.
  • Analysts expect earnings to reach CA$522.5 million (and earnings per share of CA$7.57) by about August 2028, up from CA$181.4 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 12.7x on those 2028 earnings, down from 31.7x today. This future PE is lower than the current PE for the CA Leisure industry at 25.2x.
  • Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.13%, as per the Simply Wall St company report.

BRP Future Earnings Per Share Growth

BRP Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The ongoing geopolitical dynamics and tariff disputes are creating an unpredictable operating and demand environment, impacting consumer confidence and making it difficult for the company to forecast demand, which could affect future revenue projections.
  • A softer industry and continued pressure on consumer demand have led to reduced shipments and lower production volumes, resulting in potential short-term market share losses and impacting net margins and earnings.
  • The potential imposition of new tariffs, particularly a 25% tariff on products produced in Canada and Mexico for the U.S., presents a significant risk that could impact costs and lead to decreased net margins.
  • Overproduction in the past and higher noncurrent inventory from other OEMs might lead to increased competitive pricing pressures and promotional activities, affecting pricing strategies and subsequently revenues and earnings.
  • The company's decision to refrain from providing fiscal year 2026 guidance due to uncertainties, including potential impacts from tariffs and economic conditions, highlights the challenges in predicting financial performance, thus posing a risk to investor confidence in earnings stability.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of CA$73.882 for BRP based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$97.0, and the most bearish reporting a price target of just CA$50.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CA$8.6 billion, earnings will come to CA$522.5 million, and it would be trading on a PE ratio of 12.7x, assuming you use a discount rate of 7.1%.
  • Given the current share price of CA$78.7, the analyst price target of CA$73.88 is 6.5% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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