Rogers CommunicationsRCI.B
RCI.B logo
Fair Value
CA$72.64
Share price23 Jun
CA$46.1536.5% undervalued intrinsic discount
Loading
1Y4.53%
7D0.022%

Shaw Integration And 5G Rollout Will Drive Digital Adoption

Analyst High Target compiles bullish analysts opinions to create narratives which represent one standard deviation above the consensus price target, using forecasted revenue and earnings figures, as well as the transcripts of earnings calls

Published
09 Jun 25
Updated
23 Jun 26
Views
60
Not Invested

Last Update 23 Jun 26

RCI.B: Future Cash Flows Seen Supported By Ongoing 5G Network Expansion

Analysts have nudged their average price target on Rogers Communications higher by a few dollars to around CA$72.64, reflecting updated expectations for slightly stronger revenue growth, a modestly lower profit margin profile, and a future P/E near 21.6x.

Analyst Commentary

Recent Street research on Rogers Communications points to a more constructive tone, with several bullish analysts raising price targets and issuing upgrades around updated revenue, margin, and P/E assumptions.

Across these reports, the common thread is that current valuation, paired with execution on existing plans, is seen as supportive of slightly higher price levels for Rogers Communications over time.

Bullish Takeaways

  • Several bullish analysts have raised their price targets on Rogers Communications by amounts ranging from about C$2 to C$4.50, which aligns with the higher average target around C$72.64 and signals more confidence in where the stock could trade relative to its projected P/E of about 21.6x.
  • Upgrades tied to higher earnings and cash flow estimates suggest that, in the eyes of these analysts, Rogers Communications may have a clearer path to delivering on its financial forecasts, which can help support the current valuation framework.
  • Adjustments that reference slightly stronger revenue expectations indicate that bullish analysts see room for Rogers Communications to better use its existing assets and customer base, supporting the case for the revised targets.
  • Despite some earlier price target trims from certain firms, the more recent wave of upward revisions, including from JPMorgan, highlights a shift toward a more constructive outlook on execution and growth assumptions embedded in current models.

What’s in the News for Rogers Communications

  • Rogers Communications has reportedly offered voluntary buyouts to roughly half of its staff, according to the Globe and Mail, signaling a company wide restructuring of its workforce. (Source: Globe and Mail)
  • The company completed a CAD 22 million 5G+ network build at BMO Field and nearby Toronto locations, along with a CAD 5 million investment in Vancouver, to support connectivity for major soccer events and other large gatherings.
  • Rogers expanded its 5G mobile services to 14 more communities across eastern Ontario as part of the EORN Cell Gap Project, contributing to a broader buildout that includes around 346 new cell towers and upgrades to 311 existing sites.
  • Through its Citytv and Rogers Sports & Media units, Rogers Communications is increasing original content output, including a new season of Hudson & Rex, a fourth season of Law & Order Toronto: Criminal Intent, and the Canadian series Deadliest Catch: Northern Edge scheduled to premiere Winter 2027.
  • Rogers announced new customer offerings, including satellite to mobile roaming coverage in the U.S. for certain plans and the Rogers Red Partner program, which combines point of sale technology with a business credit card aimed at small and medium sized businesses.

Valuation Changes for Rogers Communications

  • Fair Value: CA$72.64 fair value estimate is unchanged, indicating no revision to the overall valuation anchor used for Rogers Communications.
  • Discount Rate: Discount rate remains at 6.354%, so the required return assumption applied to future cash flows is consistent with prior estimates.
  • Revenue Growth: Revenue growth assumption has risen slightly from 2.25% to 2.27%, a modest uptick in projected top line expansion in CA$ terms.
  • Net Profit Margin: Net profit margin assumption has fallen slightly from 9.36% to 9.18%, reflecting a minor reduction in expected earnings efficiency on CA$ revenue.
  • Future P/E: Future P/E multiple has risen slightly from 21.21x to 21.63x, implying a modestly higher valuation multiple applied to projected earnings.
10 viewsusers have viewed this narrative update

Key Takeaways

  • Strategic asset monetization, technology rollouts, and integration synergies are set to drive superior earnings growth and free cash flow far beyond consensus expectations.
  • Expanding connectivity offerings position the company to capture an outsized market share and unlock substantial long-term revenue and margin growth.
  • Regulatory pressures, market maturity, high leverage, increased competition, and uncertain innovation returns threaten Rogers' revenue growth and financial stability.

Catalysts

About Rogers Communications
    Operates as a communications and media company in Canada.
What are the underlying business or industry changes driving this perspective?
  • Analyst consensus expects solid deleveraging, but the pace and magnitude are being undervalued: Rogers has achieved pre-Shaw leverage levels nine months ahead of plan, and with substantial free cash flow, ongoing real estate asset sales, and rapid debt repurchases, the company could meaningfully accelerate its path toward net leverage below 3.0 times-resulting in lower interest expense and strikingly higher earnings growth.
  • Analysts broadly highlight upside from sports assets and associated monetization, but recent pro forma revenue/EBITDA guidance does not capture large synergy opportunities or potential re-rating of MLSE and Blue Jays valuations; full consolidation, cost/risk integration, and potential value unlocking transactions could add billions to the balance sheet and sharply boost net asset value, driving a material step-up in reported profits and possible special distributions.
  • Rogers' satellite-to-mobile service, nationwide Wi-Fi 7 deployment, and unique 5G/"storm-ready" bundled offerings open up vast underserved geographic markets and new use-cases, presenting a multi-year growth runway well beyond what consensus models assume; this will drive high ARPU and subscriber momentum, with a disproportionate positive impact on future revenue and EBITDA growth.
  • The ongoing population expansion and urbanization in Canada, combined with Rogers' expanding out-of-footprint 5G home internet, allows for rapidly accelerating broadband penetration; as more Canadians demand high-speed, reliable connectivity for work and IoT-enabled lifestyles, Rogers is uniquely positioned to capture outsized share in both consumer and commercial markets, lifting long-term revenue growth far above current expectations.
  • Integration synergies from the Shaw acquisition and Rogers' leadership in digitization and AI/automation will yield structurally lower opex and capital intensity than anticipated by analyst consensus, allowing for a long-term step change in net margin expansion and higher free cash flow conversion far exceeding peer group and market expectations.
Rogers Communications Earnings and Revenue Growth

Rogers Communications Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?

  • This narrative explores a more optimistic perspective on Rogers Communications compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
  • The bullish analysts are assuming Rogers Communications's revenue will grow by 2.3% annually over the next 3 years.
  • The bullish analysts assume that profit margins will shrink from 31.7% today to 9.2% in 3 years time.
  • The bullish analysts expect earnings to reach CA$2.2 billion (and earnings per share of CA$4.1) by about June 2029, down from CA$7.1 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as CA$1.7 billion.
  • In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 21.6x on those 2029 earnings, up from 3.9x today. This future PE is greater than the current PE for the CA Wireless Telecom industry at 3.9x.
  • The bullish analysts expect the number of shares outstanding to remain consistent over the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 6.35%, as per the Simply Wall St company report.

Risks

What could happen that would invalidate this narrative?
  • Heightened regulatory scrutiny is already impacting Rogers' outlook, as recent CRTC decisions threaten to force open access to its networks and cap returns, potentially forcing capital cuts and jeopardizing billions in network investment, which can negatively impact long-term revenue growth and capital returns.
  • The company faces a maturing Canadian wireless and cable market, as evidenced by declining wireless net additions (61,000 this quarter versus 162,000 last year), downward trending ARPU (reporting a 3% decline year-over-year), and flattening cable revenue, increasing the risk of stagnating top line revenue and compressing net margins.
  • High leverage remains a structural risk: even with deleveraging progress, the pro forma leverage ratio following the MLSE acquisition rises back near 4x, leaving Rogers exposed to rising interest expenses and limited financial flexibility, which may weigh on future earnings if organic growth lags or market rates rise.
  • Intensifying price competition, ongoing migration away from traditional video, and continued decline in ARPU (driven by lower outbound roaming and more aggressive multiline discounts) all highlight secular challenges to Rogers' ability to sustain margin expansion and service revenue growth.
  • The deployment of satellite-to-mobile texting and other innovations faces both uncertain monetization and significant competitive threats from global players like Starlink, meaning new services may be offset by both eroding legacy revenue and new sources of competition for both subscribers and service revenue.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The assumed bullish price target for Rogers Communications is CA$72.64, which represents up to two standard deviations above the consensus price target of CA$60.44. This valuation is based on what can be assumed as the expectations of Rogers Communications's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$74.0, and the most bearish reporting a price target of just CA$50.0.
  • In order for you to agree with the more bullish analyst cohort, you'd need to believe that by 2029, revenues will be CA$23.8 billion, earnings will come to CA$2.2 billion, and it would be trading on a PE ratio of 21.6x, assuming you use a discount rate of 6.4%.
  • Given the current share price of CA$51.33, the analyst price target of CA$72.64 is 29.3% higher. Despite analysts expecting the underlying business to decline, they seem to believe it's more valuable than what the market thinks.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

Have other thoughts on Rogers Communications?

Create your own narrative on this stock, and estimate its Fair Value using our Valuator tool.

Create Narrative

How well do narratives help inform your perspective?

Disclaimer

AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

Read more narratives

Fair Value vs Share Price

CA$72.64
vs CA$46.1536.5% undervalued intrinsic discount
PastFuture024b2015201820212024202620272029Revenue CA$23.8bEarnings CA$2.2b
2.3%
Revenue growth
9.2%
Profit margin

Recent News & Updates

No updates

Recent updates

No updates

Stay ahead on Rogers Communications

  • Fair value estimate changes
  • Narrative and analyst updates
  • Key company announcements

Company analysis

Very undervalued established dividend payer.

Market capCA$24.4b
PB1.4x
Estimated Growth1.4%
Dividend Yield4.3%
Full analysis

CEO & management

Anthony Staffieri
CEO
2.4yrs
CEO Tenure

Operates as a communications, sports, and entertainment company in Canada.