Last Update 10 Nov 25
Fair value Decreased 2.66%2020: Share Repurchases And New Partnerships Will Drive Strength Ahead
Analysts have lowered their price target for ANTA Sports Products from ¥117.27 to ¥114.14, citing slight decreases in revenue growth assumptions and the company’s removal from a key regional conviction list.
Analyst Commentary
Analysts have provided a range of perspectives following the recent adjustments to ANTA Sports Products' price target and its removal from a key regional list.
Bullish Takeaways
- Bullish analysts note that the company maintains a solid brand presence in key Asian markets, supporting long-term growth prospects.
- Ongoing investments in digital transformation and direct-to-consumer channels are expected to contribute to operational efficiency and margin improvement.
- Strategic partnerships and new product launches continue to drive customer engagement and expand market share.
Bearish Takeaways
- Bearish analysts cite the company's removal from a major regional conviction list as a signal of tempered confidence in near-term outperformance.
- There are concerns over slightly reduced revenue growth assumptions amid increasingly competitive market conditions.
- Execution risks related to the current macroeconomic environment may limit upside in both valuation and financial performance.
What's in the News
- ANTA Sports Products commenced a new share repurchase program on September 22, 2025, with authorization to buy back up to 283,262,350 shares, representing 10% of issued share capital. (Key Developments)
- From January 1 to May 7, 2025, the company repurchased 9,104,400 shares for HKD 697.99 million, bringing total shares repurchased under the current buyback to 25,410,400 for HKD 1,974.42 million. (Key Developments)
- The company announced an interim dividend of HKD 1.37 per share for the six months ended June 30, 2025, with payment set for September 23, 2025. (Key Developments)
- ANTA Sports entered a strategic partnership with MUSINSA to create MUSINSA China, a joint venture to promote business expansion in the Chinese market. MUSINSA will hold a 60% stake and ANTA Sports will hold 40%. (Key Developments)
- ANTA Sports was approached by the Pinault family as a potential buyer for PUMA SE, amid ongoing M&A discussions about the German sports brand. (Key Developments)
Valuation Changes
- Fair Value Estimate: Lowered from ¥117.27 to ¥114.14, reflecting a modest decrease in overall valuation.
- Discount Rate: Increased slightly from 9.16% to 9.25%, indicating marginally higher perceived risk.
- Revenue Growth Forecast: Reduced from 10.08% to 9.98%, signaling slightly softer growth expectations.
- Net Profit Margin: Edged down from 18.32% to 18.21%, suggesting a small decline in profit expectations.
- Future P/E Ratio: Decreased from 20.98x to 20.67x, which implies a modest adjustment in earnings multiple assumptions.
Key Takeaways
- Investment in R&D and AI technologies aims to enhance product offerings and efficiency, contributing to sales growth, improved margins, and earnings growth.
- Multi-brand management and globalization efforts, along with ESG initiatives, aim to expand global revenue streams, enhance brand reputation, and improve shareholder value.
- Increased competition, high operational costs, and low consumer confidence in China may negatively impact ANTA Sports Products' revenue growth and profit margins.
Catalysts
About ANTA Sports Products- Engages in the research and development, design, manufacturing, and marketing of shoes, apparel, and accessories in the Mainland of China, Hong Kong, Macao, and internationally.
- Continued investment in R&D and innovation, particularly for FILA and other brands, is expected to drive high-quality product offerings, enhancing brand value and sales growth. This can positively impact revenue and potentially improve long-term net margins.
- The deployment of advanced AI technologies in operations, product design, and marketing is set to increase efficiency and sales conversion rates, which may enhance operating profit margins and contribute to earnings growth.
- Strategic focus on multi-brand management and globalization efforts, including replicating success in China to international markets, aims to expand market reach and revenue streams outside of Greater China, positively influencing overall company revenue.
- The ongoing share buyback program can increase earnings per share (EPS) and provide a positive signal to the market, potentially driving share price appreciation and returning value to shareholders.
- Commitment to ESG improvements, such as sustainable packaging and carbon reduction initiatives, may enhance brand reputation and consumer loyalty, contributing to long-term sustainable revenue and potentially improving net margins through operational efficiencies.
ANTA Sports Products Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming ANTA Sports Products's revenue will grow by 10.1% annually over the next 3 years.
- Analysts assume that profit margins will shrink from 19.7% today to 18.3% in 3 years time.
- Analysts expect earnings to reach CN¥18.5 billion (and earnings per share of CN¥6.48) by about September 2028, up from CN¥14.9 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as CN¥15.5 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 21.2x on those 2028 earnings, up from 16.0x today. This future PE is greater than the current PE for the HK Luxury industry at 10.3x.
- Analysts expect the number of shares outstanding to decline by 0.32% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 9.04%, as per the Simply Wall St company report.
ANTA Sports Products Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- The company's overall gross profit margin decreased by 0.4 percentage points, with specific declines noted in the ANTA core brand and FILA, due to increased investments in R&D and merchandising. This could negatively impact net margins.
- Operating profit margin decreased by 1.2 percentage points, indicating increasing operational costs, particularly in maintaining the competitiveness and quality of products for ANTA and FILA brands, potentially affecting overall earnings.
- The global market concentration for major brands is rising, while in China it has fallen, possibly indicating increased competition from international brands, which could impact revenue growth.
- The Chinese consumer market showed relatively low growth, with consumer confidence at low levels, posing risks to ANTA’s revenue growth prospects in its primary market.
- High advertising and R&D expenses, representing significant portions of revenue at 9% and 2.8% respectively, could strain profit margins if these investments don’t result in proportionate revenue growth.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of HK$118.721 for ANTA Sports Products based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of HK$142.75, and the most bearish reporting a price target of just HK$95.35.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CN¥101.0 billion, earnings will come to CN¥18.5 billion, and it would be trading on a PE ratio of 21.2x, assuming you use a discount rate of 9.0%.
- Given the current share price of HK$93.1, the analyst price target of HK$118.72 is 21.6% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

