Last Update 04 Nov 25
Fair value Increased 3.26%Analysts have raised their price targets for Rogers Communications, reflecting an increase from approximately C$59 to as high as C$62. They cite improved margin forecasts, lower costs, and sustained growth expectations.
Analyst Commentary
Recent research reports from major banks and brokerages provide insight into how the Street views Rogers Communications’ growth prospects and risks. Analysts have issued several price target increases reflecting optimism about the company's performance as well as areas of continued scrutiny.
Bullish Takeaways- Bullish analysts anticipate higher future EBITDA, driven by expectations for operational improvement and specific catalysts, such as the Blue Jays playoff run positively influencing revenue.
- Margin expansion is a key factor cited in price target increases. Several analysts note that lower cost trends are supporting more favorable financial projections for the coming year.
- Recent price target hikes reflect robust confidence in sustained growth. Ongoing investments and market positioning are seen as supporting long-term value creation.
- Consistent upward revisions to price targets from the low to high C$50s into the C$60s signal improved sentiment regarding execution and outlook compared to earlier in the year.
- Some analysts are maintaining more cautious ratings, such as "Sector Perform" or "Equal Weight," which indicates concerns that upside may be limited at current valuation levels.
- There is a focus on execution risk, with a need for Rogers Communications to deliver on margin and cost containment initiatives to support elevated targets.
- Sustained improvement in operational performance remains a requirement for further re-rating. Any disappointment could result in underperformance versus peers.
- Competitive pressures and broader macro uncertainties are factors that bearish analysts believe could temper the company's growth trajectory in the near term.
What's in the News
- Rogers announced Rogers Xfinity Pro, a next-generation WiFi add-on featuring a WiFi 7-enabled gateway, device prioritization, and Storm Ready WiFi backup for uninterrupted connectivity. (Key Developments)
- The company reaffirmed its financial guidance for 2025 and is maintaining its expectation for total service revenue growth of 3% to 5%. (Key Developments)
- The Superior Court of Quebec authorized a national class action against Rogers, Fido, and Chatr in relation to a nationwide service interruption that occurred in April 2021. (Key Developments)
- The expansion of Rogers Satellite service now provides three times more coverage than other Canadian providers and allows text messaging in remote and hard-to-reach locations across Canada. (Key Developments)
- Rogers introduced Xfinity StreamSaver, a bundled streaming plan that offers Netflix, Disney+, and Apple TV+ with over 30% monthly savings compared to individual subscriptions. (Key Developments)
Valuation Changes
- The Fair Value Estimate has risen slightly, increasing from CA$56.84 to CA$58.69.
- The Discount Rate has fallen significantly, moving from 6.67% to 5.97%. This reflects a reduced risk premium for the company.
- The Revenue Growth Forecast showed a slight decrease, now at 3.91% compared to the previous 4.00% estimate.
- The Net Profit Margin is up notably, rising from 10.41% to 11.56%. This suggests improved profitability expectations.
- The Future P/E Ratio has decreased from 15.78x to 14.26x, pointing to an expectation of stronger earnings relative to the share price.
Key Takeaways
- Expanded rural wireless coverage and advanced infrastructure investments position Rogers to capture new subscribers and drive growth through innovative services and connectivity.
- Cost efficiencies, disciplined deleveraging, and potential sports/media asset monetization support higher earnings, margin improvement, and investment capacity for future opportunities.
- Regulatory risks, market saturation, ARPU pressure, high leverage, and ongoing cord-cutting threaten Rogers' long-term revenue growth, profitability, and financial flexibility.
Catalysts
About Rogers Communications- Operates as a communications and media company in Canada.
- Rogers' launch of satellite-to-mobile texting, with a road map to add voice and data services, greatly expands their wireless coverage across rural and remote regions, positioning the company to benefit from rising demand for reliable connectivity and to tap into new subscriber growth opportunities; this is likely to impact future revenue and ARPU positively.
- The continued deployment and expansion of 5G and Wi-Fi 7 infrastructure, along with the introduction of advanced services like fixed wireless internet and bundled offerings, allows Rogers to capitalize on increasing mobile data consumption and connected device proliferation, supporting both subscriber additions and higher margins in future periods.
- Successful cost efficiency initiatives in Cable-encompassing network integration, reduced capital intensity, and improvements in customer care-are structurally lowering expenses and supporting higher EBITDA margins, setting a foundation for more robust earnings growth as the company scales.
- The near-term integration and longer-term monetization of sports/media assets, notably MLSE, remains a significant hidden value driver; proactive moves to surface or monetize these assets could unlock value for shareholders and bolster net earnings.
- A disciplined approach to delevering following the Shaw acquisition, demonstrated by the accelerated reduction in leverage and improved free cash flow, enhances Rogers' capacity to invest in future growth trends (like AI-driven services and digital infrastructure) while protecting net margins.
Rogers Communications Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Rogers Communications's revenue will grow by 4.0% annually over the next 3 years.
- Analysts assume that profit margins will increase from 7.3% today to 10.4% in 3 years time.
- Analysts expect earnings to reach CA$2.4 billion (and earnings per share of CA$4.61) by about September 2028, up from CA$1.5 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as CA$1.8 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 15.4x on those 2028 earnings, down from 17.5x today. This future PE is lower than the current PE for the CA Wireless Telecom industry at 17.5x.
- Analysts expect the number of shares outstanding to grow by 1.08% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 6.91%, as per the Simply Wall St company report.
Rogers Communications Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Regulatory uncertainty-particularly the CRTC's recent decision to mandate access for competitors on large networks and the possibility of further government intervention-poses long-term risks of reduced pricing power and potential cuts to capital investment, which could compress revenues and margins.
- Slowing growth in wireless subscriber net adds-driven by reduced immigration and overall market maturation-signals that the Canadian wireless market is approaching saturation, limiting Rogers' ability to drive substantial top-line revenue expansion in the long term.
- Ongoing ARPU (average revenue per user) pressures, partially caused by intense promotional activity, competitive pricing, the proliferation of multi-line discounts, and declining roaming revenues, threaten to suppress service revenue growth and net earnings.
- High leverage following recent acquisitions (Shaw and MLSE), even after progress on delevering, raises long-term refinancing and interest rate risks that could constrain financial flexibility and weigh on net margins if organic growth and cost synergies do not fully materialize.
- Secular trends of cord-cutting and persistent video subscriber losses in the Cable segment, as well as shifting media consumption patterns to OTT platforms, continue to erode legacy revenues, challenging the sustainability of both Cable and Media profitability and overall EBITDA expansion.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of CA$55.441 for Rogers Communications based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$71.0, and the most bearish reporting a price target of just CA$40.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CA$23.4 billion, earnings will come to CA$2.4 billion, and it would be trading on a PE ratio of 15.4x, assuming you use a discount rate of 6.9%.
- Given the current share price of CA$49.27, the analyst price target of CA$55.44 is 11.1% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



