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Digital Payment Expansion Will Unlock New Global Merchant Channels

Published
10 Nov 24
Updated
04 Sep 25
AnalystConsensusTarget's Fair Value
€1,812.87
16.6% undervalued intrinsic discount
04 Sep
€1,512.60
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1Y
6.7%
7D
4.6%

Author's Valuation

€1.81k16.6% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update04 Sep 25

Adyen's unchanged analyst price target of €1813 reflects both confidence in its core business resilience and long-term growth prospects, despite near-term estimate reductions driven by missed financial targets and external pressures impacting performance.


Analyst Commentary


  • Bullish analysts note resilient sales performance in Q2 despite tariff headwinds, citing continued strength in the core business.
  • Bearish analysts cite missed volume, revenue, and EBITDA estimates, with guidance for calendar year 2025 acceleration being pulled back.
  • Adjustments reflect external factors negatively impacting recent performance, considered to be largely outside Adyen's control.
  • Price targets reduced to reflect a more conservative earnings outlook and a realistic near-term earnings setup.
  • Despite short-term estimate cuts, ongoing confidence in Adyen’s long-term growth algorithm and underlying business fundamentals remains among bullish analysts.

What's in the News


  • Adyen expects net revenue growth for the year to be similar to first half growth, per new earnings guidance.
  • Adyen held an Analyst/Investor Day.
  • Adyen partnered with JOE & THE JUICE to deploy its SFO1 payment terminals in stores, enhancing in-store payment, loyalty, data-driven engagement, and digital ordering experiences in the U.S. and Europe.

Valuation Changes


Summary of Valuation Changes for Adyen

  • The Consensus Analyst Price Target remained effectively unchanged, at €1813.
  • The Discount Rate for Adyen remained effectively unchanged, at 5.61%.
  • The Consensus Revenue Growth forecasts for Adyen remained effectively unchanged, at 21.3% per annum.

Key Takeaways

  • Comprehensive digital solutions and new value-added offerings are deepening existing client relationships and expanding revenue streams.
  • Innovation, modular services, and merchant wins are driving operating leverage, supporting margin expansion and multi-year top-line growth.
  • Adyen faces margin pressure from competitive, regulatory, and macroeconomic challenges, with its growth reliant on enterprise wins, wallet share gains, and successful product adoption.

Catalysts

About Adyen
    Operates a payments platform in Europe, the Middle East, Africa, North America, the Asia Pacific, and Latin America.
What are the underlying business or industry changes driving this perspective?
  • Strong expansion of share of wallet with existing customers, underpinned by demand for comprehensive digital payment solutions and new value-added modules (e.g. Adyen Uplift, Protect), is likely to drive sustained top-line growth and support higher net revenues in the coming years.
  • The rapid growth in merchant wins and onboarding of new enterprise and vertical SaaS platforms-especially with the 2025 cohort outpacing prior years-significantly expands Adyen's future addressable base and transaction volumes, supporting multi-year revenue acceleration.
  • Modularization and innovation (such as risk/fraud services, Intelligent Routing) enable differentiated, value-added pricing and higher take rates, which should support net margin expansion as operating leverage from scale continues to materialize.
  • Ongoing investments and traction in next-generation financial products (e.g., card issuing, embedded platform financial services) deepen client relationships, raise average revenue per merchant, and create new earnings streams, positively impacting margins over the long term.
  • Adyen's global platform and regulatory licenses position it to capitalize on secular growth in e-commerce, omnichannel retail, and alternative payment adoption, as merchants seek seamless international expansion and support, directly benefiting future transaction and revenue growth.

Adyen Earnings and Revenue Growth

Adyen Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Adyen's revenue will grow by 21.3% annually over the next 3 years.
  • Analysts are assuming Adyen's profit margins will remain the same at 45.5% over the next 3 years.
  • Analysts expect earnings to reach €1.8 billion (and earnings per share of €55.09) by about September 2028, up from €996.5 million today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as €1.4 billion.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 37.1x on those 2028 earnings, down from 44.1x today. This future PE is greater than the current PE for the NL Diversified Financial industry at 7.3x.
  • Analysts expect the number of shares outstanding to grow by 0.07% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 5.61%, as per the Simply Wall St company report.

Adyen Future Earnings Per Share Growth

Adyen Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Exposure to macroeconomic headwinds, such as tariffs and currency volatility (e.g., APAC merchants trading into the US facing tariff impacts, strong euro/weak dollar), may continue to hamper regional transaction volumes and overall revenue growth unless offset by other regions or successful market expansion.
  • Adyen's growth is highly dependent on ongoing share of wallet gains and large enterprise customer wins; any slowdown in merchant expansion, lower penetration within its existing customer base, or concentration risk (should key large customers reduce volumes or switch providers) could create revenue volatility and limit top-line growth.
  • Competitive pressures-including commoditization of core payment services, increasing modularization, and margin compression-noted both from legacy incumbents and fintech disruptors, threaten to erode net margins and earnings over time despite Adyen's recent operating leverage improvements.
  • Limited visibility into accelerating adoption and monetization of new and value-added products (e.g., modular services, Uplift, issuing, stablecoin capabilities) raises execution risks; if uptake is slower than projected, or if merchants demand core services for free or at lower pricing, revenue and net margin improvement may disappoint.
  • Growing regulatory scrutiny, compliance demands (banking licenses across jurisdictions), and evolving risks around cybersecurity/fraud-as highlighted through merchant demand for lower fraud rates and ongoing investments-may increase operational costs, require sustained investment, and drag on earnings and margins over the long term.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of €1812.874 for Adyen based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of €2450.0, and the most bearish reporting a price target of just €1400.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be €3.9 billion, earnings will come to €1.8 billion, and it would be trading on a PE ratio of 37.1x, assuming you use a discount rate of 5.6%.
  • Given the current share price of €1394.4, the analyst price target of €1812.87 is 23.1% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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