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Mobile strategy pays off as churn falls

Published
17 Feb 26
Updated
04 Jun 26
Views
27
04 Jun
JP¥3,650.00
AstrisCorporateAdvisory's Fair Value
JP¥3,260.90
11.9% overvalued intrinsic discount
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1Y
47.6%
7D
1.4%

Author's Valuation

JP¥3.26k11.9% overvalued intrinsic discount

AstrisCorporateAdvisory's Fair Value

Last Update 04 Jun 26

Further results from brand strategy execution

Q4 FY3/26 results update

FY3/26 guidance beat – FY3/26 Q1-4 sales and OP beat company guidance amid further evidence of effective mobile LTV (Lifetime Value) brand strategy execution and price revisions. Full-year sales rose +2.4% YoY to ¥86.35bn and OP rose +5.2% YoY to ¥18.69bn versus company guidance for sales of ¥85bn and OP of ¥18.2bn. This 14th consecutive year of OP growth, together with the sales and EPS rise, marked a strong start to its medium-term management plan.

Further growth forecast for FY3/27 – The company forecasts sales growth to accelerate to +4.2% YoY (¥90bn), helped partly by last year’s price revisions, further brand strategy traction, Business Services’ revenue growth and au Denki net additions.

Shareholder returns remain in focus

MTMP (FY3/26-FY3/31) aims for ¥100bn sales by FY3/31 – Almost all of the additional ¥15.69bn in sales needed to meet this target will be generated by Business Services and au Denki, amid intense competition in the mobile business.

Mobile branding strategy shows results – The company’s age-specific au plans are raising its competitiveness, encouraging users to its more profitable flagship brand from its lower-priced UQ service. Meanwhile, UQ user loyalty is improving through promoting bundle plans centered on device purchases.

Focus on shareholder returns – ¥5bn spent on its recently-completed buyback, representing 100% of volume, due to share price appreciation. A new ¥5bn program and planned 26th straight annual DPS hike for 3/27, highlights a continued focus on shareholder returns.

Valuations – According to our estimates for FY3/27, the shares are trading on a PER of 24.1x and a free cash flow yield of 4.0%. Total shareholder returns for FY3/27 will reach 84.1% on our estimates, assuming a dividend payout ratio of 47.7% and the company spending the maximum planned ¥5bn on share buybacks.

Full report here

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Q3 FY3/26 results update

Strong progress towards full-year forecast – FY3/26 Q1-3 sales rose +3.1% YoY to ¥64.36bn and OP increased +4.5% YoY to ¥14.35bn, as the company’s focus on improving mobile customer LTV (Lifetime Value) started showing results, with churn declining YoY for the first time in 9 quarters. Additionally, the impact from service price revisions and inter-brand migration improvement led to total mobile revenue rising +6.1% YoY. Handset sales were strong as its UQ Mobile strategy focused on devices paid off, as did its strategy to offer device bundles when customers migrated from UQ to au. Furthermore, its entry into the electricity retail market is improving au Denki’s cost structure. We think the company has enough momentum to produce full-year results ahead of its guidance.

Growth businesses to drive MTMP

MTMP (FY3/26-FY3/31) aims for ¥100bn sales by FY3/31 – Almost all of the additional ¥15.69bn in sales needed to meet this target will be generated by the Solutions Business and au Denki, amid intense competition in the mobile business.

Mobile branding strategy shows results – The company’s age-specific au plans are raising its competitiveness, encouraging to users to its more profitable flagship brand from its lower-priced UQ service. Meanwhile, UQ user loyalty is improving through promoting bundle plans centered on device purchases.

Shareholder returns will continue to rise through the MTMP – According to our estimates for FY3/27, shares are trading on an estimated PER of 22.6x and a free cash flow yield of 4.1%. Total shareholder returns for FY3/26 will reach 84.1% on our estimates, assuming a dividend payout ratio of 46.1% and the company spending the maximum planned ¥5bn on share buybacks.

Full report available at this link

Description: Okinawa Cellular is a telecoms provider operating parent KDDI’s brands in Japan’s southernmost prefecture of the same name. It offers both mobile and FTTH services.

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