Baidu, Inc.

NasdaqGS:BIDU Stock Report

Market Cap: US$55.5b

Baidu Valuation

Is BIDU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of BIDU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: BIDU ($156.08) is trading above our estimate of future cash flow value ($102.32)

Significantly Below Future Cash Flow Value: BIDU is trading above our estimate of future cash flow value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BIDU?

Key metric: As BIDU is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for BIDU. This is calculated by dividing BIDU's market cap by their current earnings.
What is BIDU's PE Ratio?
PE Ratio44.4x
EarningsCN¥8.41b
Market CapCN¥385.95b

Price to Earnings Ratio vs Peers

How does BIDU's PE Ratio compare to its peers?

The above table shows the PE ratio for BIDU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average65.9x
RDDT Reddit
115.9x31.45%US$41.5b
PINS Pinterest
8.8x-7.75%US$17.5b
BILI Bilibili
125.6x37.08%US$13.9b
MTCH Match Group
13.5x11.30%US$7.3b
BIDU Baidu
44.4x30.68%US$55.5b

Price-To-Earnings vs Peers: BIDU is good value based on its Price-To-Earnings Ratio (44.4x) compared to the peer average (65.9x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does BIDU's PE Ratio compare vs other companies in the US Interactive Media and Services Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
JOYY JOYY
2x-82.24%US$3.54b
JFU 9F
1.9xn/aUS$70.76m
CHR Cheer Holding
0.4xn/aUS$7.68m
REDF.Y Rediff.com India
0.06xn/aUS$36.20k
No more companies available in this PE range
BIDU 44.4xIndustry Avg. 15.6xNo. of Companies4PE01224364860+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: BIDU is expensive based on its Price-To-Earnings Ratio (44.4x) compared to the US Interactive Media and Services industry average (15.6x).

Price to Earnings Ratio vs Fair Ratio

What is BIDU's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BIDU PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio44.4x
Fair PE Ratio36.5x

Price-To-Earnings vs Fair Ratio: BIDU is expensive based on its Price-To-Earnings Ratio (44.4x) compared to the estimated Fair Price-To-Earnings Ratio (36.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BIDU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$161.44
US$173.75
+7.63%
19.70%US$266.66US$89.98n/a34
Jan ’27US$130.66
US$152.97
+17.07%
19.44%US$247.30US$89.48n/a31
Dec ’26US$119.71
US$151.44
+26.50%
19.41%US$244.55US$88.49n/a31
Nov ’26US$120.87
US$140.65
+16.37%
24.53%US$244.30US$81.03n/a32
Oct ’26US$137.44
US$125.39
-8.77%
30.61%US$243.09US$76.60n/a32
Sep ’26US$95.30
US$99.68
+4.60%
17.43%US$146.07US$71.64n/a31
Aug ’26US$86.13
US$99.53
+15.56%
17.81%US$145.46US$70.99n/a31
Jul ’26US$86.04
US$106.04
+23.24%
19.46%US$158.80US$76.25n/a33
Jun ’26US$81.90
US$105.76
+29.14%
19.39%US$158.32US$77.37n/a33
May ’26US$87.91
US$110.91
+26.17%
18.43%US$157.21US$76.45n/a33
Apr ’26US$91.63
US$111.24
+21.40%
17.54%US$157.51US$76.24n/a34
Mar ’26US$86.45
US$110.93
+28.32%
17.54%US$157.01US$76.00n/a34
Feb ’26US$90.60
US$108.96
+20.27%
19.85%US$156.99US$76.01n/a34
Jan ’26US$84.31
US$109.61
+30.01%
18.56%US$156.00US$75.72US$130.6635
Dec ’25US$85.05
US$111.42
+31.00%
18.07%US$157.02US$79.08US$119.7137
Nov ’25US$90.02
US$125.54
+39.46%
14.14%US$170.38US$81.71US$120.8737
Oct ’25US$110.28
US$126.46
+14.67%
17.23%US$180.50US$82.95US$137.4437
Sep ’25US$84.62
US$130.66
+54.41%
15.82%US$181.10US$83.90US$95.3036
Aug ’25US$86.42
US$140.79
+62.92%
15.58%US$184.05US$82.48US$86.1336
Jul ’25US$86.21
US$146.42
+69.84%
14.41%US$181.85US$81.94US$86.0435
Jun ’25US$97.20
US$147.99
+52.26%
13.75%US$182.32US$87.89US$81.9036
May ’25US$104.32
US$152.59
+46.27%
15.64%US$208.51US$87.99US$87.9137
Apr ’25US$108.44
US$157.31
+45.07%
16.19%US$213.78US$110.32US$91.6337
Mar ’25US$104.02
US$159.66
+53.49%
15.20%US$215.05US$123.63US$86.4537
Feb ’25US$104.98
US$162.30
+54.60%
15.04%US$213.52US$119.89US$90.6037
Jan ’25US$119.09
US$167.90
+40.98%
14.62%US$215.48US$125.67US$84.3136
US$173.75
Fair Value
10.2% undervalued intrinsic discount
34
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/26 23:51
End of Day Share Price 2026/01/26 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Baidu, Inc. is covered by 76 analysts. 38 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Zixiao YangArete Research Services LLP
null nullArgus Research Company
Jiong ShaoBarclays