Creative Realities (CREX) Stock Overview
Provides digital signage and media solutions in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 2/6 |
| Past Performance | 0/6 |
| Financial Health | 0/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
CREX Community Fair Values
Create NarrativeSee what 18 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Creative Realities, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$3.68 |
| 52 Week High | US$4.42 |
| 52 Week Low | US$2.19 |
| Beta | 1.48 |
| 1 Month Change | -4.91% |
| 3 Month Change | -1.60% |
| 1 Year Change | 20.66% |
| 3 Year Change | 41.54% |
| 5 Year Change | -37.73% |
| Change since IPO | -97.69% |
Recent News & Updates
Narrative Update • May 30
CREX: Revised Fair Value Assumptions Will Support Future Upside Potential
Analysts have raised their price target on Creative Realities by $2, citing updated views on fair value, discount rates, and the balance between expected revenue, profit margins, and future P/E assumptions. Analyst Commentary Bullish analysts see the higher price target as better aligned with their updated view of Creative Realities' fair value, based on revised discount rates and an updated balance between expected revenue, profit margins, and future P/E assumptions.
Narrative Update • May 15
CREX: AMC Lobby Expansion And New Assumptions Will Support Future Upside Potential
Analysts have raised their price target on Creative Realities by $2, citing updated assumptions about the discount rate, revenue growth, profit margin, and future P/E as the primary factors behind the change. Analyst Commentary While the higher price target reflects refreshed assumptions, bearish analysts are still highlighting several areas of concern around how those assumptions may play out over time.Narrative Update • Apr 24
CREX: AMC Lobby Network Expansion Will Drive Future Upside Potential
Analysts raised their price target on Creative Realities by $2 to $7.50, citing updates to fair value assumptions and P/E expectations, while also reassessing discount rates, revenue growth and profit margin inputs. Analyst Commentary Analysts describing the price target change to $7.50 frame it as a recalibration of fair value rather than a clear signal of stronger fundamentals.Narrative Update • Apr 07
CREX: Modular Drive Thru Rollout Will Drive Future Upside Potential
Analysts have nudged their price target on Creative Realities slightly higher to about $8.17 per share, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margins, and future P/E that are broadly consistent with prior expectations. What's in the News Creative Realities disclosed that it will be unable to file its next 10-K with the SEC by the required deadline, signaling a delay in the company’s annual reporting process (Delayed SEC Filings).Recent updates
Narrative Update • May 30
CREX: Revised Fair Value Assumptions Will Support Future Upside Potential
Analysts have raised their price target on Creative Realities by $2, citing updated views on fair value, discount rates, and the balance between expected revenue, profit margins, and future P/E assumptions. Analyst Commentary Bullish analysts see the higher price target as better aligned with their updated view of Creative Realities' fair value, based on revised discount rates and an updated balance between expected revenue, profit margins, and future P/E assumptions.Narrative Update • May 15
CREX: AMC Lobby Expansion And New Assumptions Will Support Future Upside Potential
Analysts have raised their price target on Creative Realities by $2, citing updated assumptions about the discount rate, revenue growth, profit margin, and future P/E as the primary factors behind the change. Analyst Commentary While the higher price target reflects refreshed assumptions, bearish analysts are still highlighting several areas of concern around how those assumptions may play out over time.Narrative Update • Apr 24
CREX: AMC Lobby Network Expansion Will Drive Future Upside Potential
Analysts raised their price target on Creative Realities by $2 to $7.50, citing updates to fair value assumptions and P/E expectations, while also reassessing discount rates, revenue growth and profit margin inputs. Analyst Commentary Analysts describing the price target change to $7.50 frame it as a recalibration of fair value rather than a clear signal of stronger fundamentals.Narrative Update • Apr 07
CREX: Modular Drive Thru Rollout Will Drive Future Upside Potential
Analysts have nudged their price target on Creative Realities slightly higher to about $8.17 per share, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margins, and future P/E that are broadly consistent with prior expectations. What's in the News Creative Realities disclosed that it will be unable to file its next 10-K with the SEC by the required deadline, signaling a delay in the company’s annual reporting process (Delayed SEC Filings).Narrative Update • Mar 24
CREX: Modular Drive Thru Expansion Will Support Future Upside Potential
Analysts have lifted their price target on Creative Realities to $8.13, a move they link to updated assumptions that keep fair value, revenue growth at 54.91% and profit margin at 8.51% broadly in line with prior estimates, while making only slight adjustments to the discount rate and future P/E. What's in the News Creative Realities launched Digital Drive Thru 2.0, a modular digital menu board system designed to streamline installation, simplify maintenance and support scalable drive thru setups across QSR, convenience and other operators with drive thru service (Key Developments).Narrative Update • Mar 09
CREX: Drive Thru Expansion Rollout Will Support Future Upside Potential
Analysts have lifted their price target on Creative Realities to $7.00, reflecting updated assumptions for slightly lower discount rates, modestly higher projected revenue growth and profit margins, and a reduced future P/E multiple in their models. What's in the News Creative Realities launched Digital Drive-Thru 2.0, a modular digital menu board system designed for drive-thru environments across QSR, convenience, and other operators with drive-thru service (Key Developments).Narrative Update • Feb 23
CREX: Modular Drive Thru Rollout And New CFO Will Support Future Upside
Analysts have maintained their $8.13 price target for Creative Realities, citing largely consistent assumptions for fair value, discount rate, revenue growth, profit margins, and future P/E as the basis for this steady view. What's in the News Creative Realities launched Digital Drive Thru 2.0, a modular digital menu board system designed to simplify installation, maintenance, and scaling for drive thru operators across quick service restaurants, convenience stores, and other drive thru formats, with early test deployments receiving encouraging operator feedback (Key Developments).Narrative Update • Feb 08
CREX: Large Procurement Pipeline Will Drive Future Upside Despite Bid Delays
Narrative Update on Analyst Price Target Analysts have trimmed their price target on Creative Realities to US$7.00 from US$8.00, citing delays in several large procurement bids reaching completion as a key factor behind the change. Analyst Commentary Analysts reviewing the latest Q3 report are adjusting their views on Creative Realities while still focusing closely on the timing and execution of large procurement bids.Narrative Update • Jan 25
CREX: Large Procurement Pipeline And New Capital Structure Will Support Future Upside
Analysts lowered their price target on Creative Realities to $7 from $8, citing recent bidding activity on several large procurements that have been slow to close. Analyst Commentary Analysts see the revised US$7 price target as a reflection of both opportunity and execution risk tied to Creative Realities' current bidding pipeline and recent Q3 update.Narrative Update • Jan 10
CREX: Q3 Contract Timing And New Capital Raise Will Unlock Upside
Analysts now frame Creative Realities around a lower US$7 price target, down from US$8, citing recent Q3 results and the view that several large procurement bids have been slow to reach completion. Analyst Commentary Bearish analysts are using the lower US$7 price target to flag what they see as a more measured risk and reward profile for Creative Realities after the Q3 update.Narrative Update • Dec 14
CREX: Large Procurement Closings And New Capital Structure Will Drive Future Upside
Analysts have reduced their price target on Creative Realities by $1 to $7 per share. They cite delayed closings on several large procurement bids, while maintaining a positive longer term outlook supported by robust growth and margin assumptions.Narrative Update • Nov 27
CREX: Securing Large Procurements Will Drive Stronger Performance Ahead
Analysts have raised their fair value estimate for Creative Realities to $8.13 from $7.44, citing improved revenue growth projections and stronger profit margin outlooks despite recent price target adjustments in the sector. Analyst Commentary Analyst perspectives on Creative Realities reflect both optimism regarding the company's future and caution about certain execution risks, as recent valuation updates have brought key dynamics into focus.Analysis Article • Nov 16
Creative Realities, Inc. (NASDAQ:CREX) Reported Earnings Last Week And Analysts Are Already Upgrading Their Estimates
As you might know, Creative Realities, Inc. ( NASDAQ:CREX ) last week released its latest quarterly, and things did not...Narrative Update • Nov 12
CREX: Lower Discount Rate Will Boost Confidence Despite Legal Headwinds
Analysts have slightly lowered their price target for Creative Realities, adjusting it from $7.44 to $7.44 per share. This reflects a marginal shift due to minor changes in the discount rate and forward earnings expectations.Narrative Update • Oct 29
Digital Expansion And Successful Mexico Launch Will Support Future Upside
Analysts have raised their price target for Creative Realities from $6.63 to $7.44. They cite improved revenue growth forecasts, despite some adjustments to other key financial assumptions.Analysis Article • Oct 28
The Market Lifts Creative Realities, Inc. (NASDAQ:CREX) Shares 38% But It Can Do More
Creative Realities, Inc. ( NASDAQ:CREX ) shareholders would be excited to see that the share price has had a great...Analysis Article • Oct 10
Is Creative Realities (NASDAQ:CREX) A Risky Investment?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Aug 13
Creative Realities, Inc. (NASDAQ:CREX) Stock's 28% Dive Might Signal An Opportunity But It Requires Some Scrutiny
NasdaqCM:CREX 1 Year Share Price vs Fair Value Explore Creative Realities's Fair Values from the Community and select...Analysis Article • Jun 15
Investors Still Aren't Entirely Convinced By Creative Realities, Inc.'s (NASDAQ:CREX) Revenues Despite 63% Price Jump
Despite an already strong run, Creative Realities, Inc. ( NASDAQ:CREX ) shares have been powering on, with a gain of...Analysis Article • Feb 19
Sentiment Still Eluding Creative Realities, Inc. (NASDAQ:CREX)
With a median price-to-sales (or "P/S") ratio of close to 0.9x in the Media industry in the United States, you could be...
New Narrative • Jan 25
Expansion In Retail Media And IPTV Sectors Is Set To Strengthen Future Operations
Expansion in Retail Media network and digital signage opportunities could drive profitability, supported by growing demand and larger deployments.Seeking Alpha • Feb 07
Creative Realities Poised For An Impressive 2024
Summary Creative Realities is positioned for impressive growth in 2024. EBITDA is likely to go from around breakeven to around $10m in 2024. CREX is trading at a mere 4x multiple of next year's estimated EBITDA. Read the full article on Seeking AlphaAnalysis Article • Nov 01
Creative Realities (NASDAQ:CREX) Has Debt But No Earnings; Should You Worry?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...Analysis Article • Aug 23
Creative Realities, Inc.'s (NASDAQ:CREX) Shares Lagging The Market But So Is The Business
Creative Realities, Inc.'s ( NASDAQ:CREX ) price-to-earnings (or "P/E") ratio of 8x might make it look like a buy right...Seeking Alpha • Aug 15
Creative Realities reports Q2 results
Creative Realities press release (NASDAQ:CREX): Q2 annual recurring revenue run-rate exceeds $14.5M. Revenue of $10.9M (+230.3% Y/Y) misses by $0.2M. FY22 reaffirmed to exceed $43M, vs. consensus of $42.83M. Shares +3.89% AH.Analysis Article • Jun 09
Is Creative Realities (NASDAQ:CREX) Using Too Much Debt?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Shareholder Returns
| CREX | US Media | US Market | |
|---|---|---|---|
| 7D | -2.6% | 0.5% | 1.6% |
| 1Y | 20.7% | -14.8% | 28.2% |
Return vs Industry: CREX exceeded the US Media industry which returned -14.8% over the past year.
Return vs Market: CREX matched the US Market which returned 28.2% over the past year.
Price Volatility
| CREX volatility | |
|---|---|
| CREX Average Weekly Movement | 5.9% |
| Media Industry Average Movement | 9.0% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.8% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: CREX has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: CREX's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| n/a | 238 | Rick Mills | www.cri.com |
Creative Realities, Inc., together with its subsidiaries, provides digital signage and media solutions in the United States and internationally. It resells digital signage hardware from original equipment manufacturers. The company also provides design, deployment, and management of digital signage and in-store retail media networks services, including hardware system design/engineering, hardware installation, content development, and post-development network and field support, as well as AdTech to traffic advertising and content directly and through programmatic channels.
Creative Realities, Inc. Fundamentals Summary
| CREX fundamental statistics | |
|---|---|
| Market cap | US$38.89m |
| Earnings (TTM) | -US$19.73m |
| Revenue (TTM) | US$63.85m |
0.6x
P/S Ratio-2.0x
P/E RatioIs CREX overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| CREX income statement (TTM) | |
|---|---|
| Revenue | US$63.85m |
| Cost of Revenue | US$36.99m |
| Gross Profit | US$26.86m |
| Other Expenses | US$46.59m |
| Earnings | -US$19.73m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -1.87 |
| Gross Margin | 42.07% |
| Net Profit Margin | -30.90% |
| Debt/Equity Ratio | 115.4% |
How did CREX perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/01 20:27 |
| End of Day Share Price | 2026/05/29 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Creative Realities, Inc. is covered by 4 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Brian Kinstlinger | Alliance Global Partners |
| William Sutherland | Benchmark Company |
| Jason Kreyer | Craig-Hallum Capital Group LLC |