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U.S. Advertising Industry Analysis

UpdatedJun 14, 2026
DataAggregated Company Financials
Companies83
  • 7D0.5%
  • 3M-8.9%
  • 1Y-36.2%
  • YTDn/a

In the last week, the Advertising industry is flat overall, with Liftoff Mobile standing out by going down 8.9%. Unfortunately though, the industry is down 36% over the past 12 months. Earnings are forecast to grow by 33% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 14 Jun 2026US$46.7bUS$41.9b-US$932,315,703.5527.4x-50.1x1.1x
Tue, 12 May 2026US$49.6bUS$42.6b-US$911,028,821.1920x-54.5x1.2x
Thu, 09 Apr 2026US$47.8bUS$39.7b-US$1,374,758,508.1616.6x-34.8x1.2x
Sat, 07 Mar 2026US$57.7bUS$39.8b-US$1,312,103,308.7131.4x-44x1.4x
Mon, 02 Feb 2026US$58.2bUS$38.3b-US$6,157,692.3027.3x-9456.7x1.5x
Wed, 31 Dec 2025US$62.8bUS$38.3b-US$2,417,318.4931.5x-25960.4x1.6x
Fri, 28 Nov 2025US$59.9bUS$38.9bUS$43.7m35x1369x1.5x
Sun, 26 Oct 2025US$76.0bUS$43.7bUS$564.5m37.6x134.6x1.7x
Tue, 23 Sep 2025US$74.0bUS$43.6bUS$599.6m46.2x123.3x1.7x
Thu, 21 Aug 2025US$70.5bUS$43.5bUS$609.3m30.5x115.8x1.6x
Sat, 19 Jul 2025US$84.9bUS$43.4bUS$902.0m48.6x94.1x2x
Mon, 16 Jun 2025US$76.1bUS$43.6bUS$1.4b37.2x54.4x1.7x
Wed, 14 May 2025US$80.9bUS$42.7bUS$1.5b25.2x54.9x1.9x
Fri, 11 Apr 2025US$65.9bUS$42.7bUS$1.8b15.2x37.5x1.5x
Sun, 09 Mar 2025US$77.0bUS$42.8bUS$1.6b17.7x47.5x1.8x
Tue, 04 Feb 2025US$104.8bUS$43.5bUS$1.6b20.5x65.7x2.4x
Thu, 02 Jan 2025US$103.7bUS$43.5bUS$1.6b27.8x64.9x2.4x
Sat, 30 Nov 2024US$114.6bUS$43.5bUS$1.7b33x69.2x2.6x
Mon, 28 Oct 2024US$107.6bUS$43.4bUS$2.0b13.6x54.4x2.5x
Wed, 25 Sep 2024US$103.0bUS$43.1bUS$2.2b14x47.6x2.4x
Fri, 23 Aug 2024US$100.6bUS$43.2bUS$2.2b18.3x46.8x2.3x
Sun, 21 Jul 2024US$94.7bUS$43.1bUS$2.6b23.9x35.9x2.2x
Tue, 18 Jun 2024US$94.1bUS$43.1bUS$2.5b20.3x36.9x2.2x
Thu, 16 May 2024US$92.7bUS$43.1bUS$2.5b20.2x37.8x2.2x
Sat, 13 Apr 2024US$88.7bUS$43.9bUS$2.3b35.7x37.9x2x
Mon, 11 Mar 2024US$86.1bUS$44.0bUS$2.1b38.2x40.8x2x
Wed, 07 Feb 2024US$80.2bUS$42.2bUS$590.7m33.8x135.7x1.9x
Fri, 05 Jan 2024US$79.9bUS$42.4bUS$518.4m21.1x154.2x1.9x
Sun, 03 Dec 2023US$79.8bUS$42.8bUS$472.8m19.4x168.9x1.9x
Tue, 31 Oct 2023US$73.3bUS$42.7bUS$441.7m12.8x165.9x1.7x
Thu, 28 Sep 2023US$78.4bUS$42.7bUS$391.3m17.7x200.3x1.8x
Sat, 26 Aug 2023US$81.7bUS$41.6bUS$386.0m15x211.5x2x
Mon, 24 Jul 2023US$89.4bUS$41.2b-US$136,646,932.0014.8x-654.6x2.2x
Wed, 21 Jun 2023US$89.3bUS$41.2b-US$192,233,345.0015.8x-464.5x2.2x
Price to Earnings Ratio

-464.5x


Total Market Cap: US$89.3bTotal Earnings: -US$192,233,345.00Total Revenue: US$41.2bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average -508.8x202420252026
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The 3-year average PS ratio of 1.9x is higher than the industry's current PS ratio of 1.1x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have deteriorated over the last three years.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has caused losses to expand.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market0.87%
Telecom-1.86%
Media0.14%
Advertising0.52%
Cable and Satellite2.78%
Broadcasting-0.93%
Publishing-4.63%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
OMC Omnicom GroupUS$76.681.8%
+US$390.5m		10.4%PE346.9x
MGNI MagniteUS$16.2510.7%
+US$224.8m		-5.0%PE14.7x
STGW StagwellUS$6.633.0%
+US$47.1m		51.4%PE86.3x
BUUU BUUU GroupUS$17.818.7%
+US$23.7m		n/aPS44.5x
PERI Perion NetworkUS$8.426.9%
+US$21.2m		-11.0%PS0.8x

Latest News

TTD
US$19.28
Trade Desk
7D
-3.4%
1Y
-71.6%
MGNI
US$16.25
Magnite
7D
10.7%
1Y
-5.0%
NIQ
US$8.27
NIQ Global Intelligence
7D
-1.0%
1Y
n/a
FLNT
US$2.68
Fluent
7D
20.7%
1Y
48.9%
Narrative Update • Jun 12

FLNT: Creator Network Expansion Will Drive Bullish 2026 Reassessment

Narrative update on Fluent Analysts have kept their price target for Fluent steady at $4.25, with the stance supported by recent research that highlights a generally positive view on the stock. What's in the News Fluent launched Trevant, a creator marketing agency that builds creator first content and runs fully managed programs, paid amplification, and advanced measurement as an evolution of its AdParlor business.
IBTA
US$31.38
Ibotta
7D
-4.5%
1Y
-24.7%
STGW
US$6.63
Stagwell
7D
3.0%
1Y
51.4%
GOAI
US$2.37
Eva Live
7D
-21.0%
1Y
18.5%
LFTO
US$24.48
Liftoff Mobile
7D
-8.9%
1Y
n/a
Seeking Alpha • Jun 08

Liftoff Mobile: Starting Its Public Life Strong

Summary Liftoff Mobile delivered a strong IPO, pricing above range and rising further post-offering, reflecting robust growth and profitability. LFTO reported 2025 revenues of $685M (+32%) and 24% GAAP operating margins, with accelerating Q1 growth and significant operating leverage. At ~$25/share, the company trades at ~20x run-rate earnings, with leverage declining rapidly as margins and revenues expand. Despite compelling financials and reasonable valuation, I remain cautious due to business model risks, technological disruption, and platform dependencies. Read the full article on Seeking Alpha
OMC
US$76.68
Omnicom Group
7D
1.8%
1Y
10.4%
TJGC
US$5.53
TJGC Group
7D
-20.3%
1Y
-50.8%
TTGT
US$3.62
TechTarget
7D
-6.5%
1Y
-48.8%
MNTN
US$8.68
MNTN
7D
-7.4%
1Y
-53.1%
EEX
US$5.02
Emerald Holding
7D
1.0%
1Y
7.5%
Narrative Update • May 30

EEX: Apollo Takeover Terms And Execution Risks Will Shape Future Upside

Analysts have trimmed their price target on Emerald Holding to $5.03. This reflects updated views on discount rate, revenue growth, profit margin and future P/E assumptions following recent downgrades from multiple firms.
PERI
US$8.42
Perion Network
7D
6.9%
1Y
-11.0%
TC
US$9.50
Token Cat
7D
6.7%
1Y
-40.7%
BUUU
US$17.81
BUUU Group
7D
8.7%
1Y
n/a