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U.S. Advertising Industry Analysis

UpdatedMay 09, 2024
DataAggregated Company Financials
Companies76
  • 7D0.6%
  • 3M11.3%
  • 1Y10.6%
  • YTDn/a

Over the last 7 days, the Advertising industry has remained flat, although notably Integral Ad Science Holding declined by 14%. The past year has been better, since the industry has gained 11% in that time. Earnings are forecast to grow by 26% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 09 May 2024US$93.5bUS$43.0bUS$2.4b22.5x38.6x2.2x
Sat, 06 Apr 2024US$87.9bUS$43.9bUS$2.3b36.4x37.5x2x
Mon, 04 Mar 2024US$86.7bUS$44.0bUS$2.2b43.1x40.2x2x
Wed, 31 Jan 2024US$84.6bUS$42.4bUS$519.3m37.9x163x2x
Fri, 29 Dec 2023US$84.6bUS$42.4bUS$517.9m19.9x163.4x2x
Sun, 26 Nov 2023US$76.9bUS$42.8bUS$472.9m19.1x162.6x1.8x
Tue, 24 Oct 2023US$76.8bUS$42.7bUS$441.7m15.4x173.8x1.8x
Thu, 21 Sep 2023US$80.7bUS$42.7bUS$394.1m18.7x204.7x1.9x
Sat, 19 Aug 2023US$79.0bUS$41.5bUS$374.8m17.5x210.9x1.9x
Mon, 17 Jul 2023US$96.4bUS$41.2b-US$192,643,792.0015.9x-500.6x2.3x
Wed, 14 Jun 2023US$91.2bUS$41.2b-US$192,477,239.0016.1x-474x2.2x
Fri, 12 May 2023US$80.0bUS$41.2bUS$1.8m19.8x43988.7x1.9x
Sun, 09 Apr 2023US$80.3bUS$42.6bUS$154.8m17x518.7x1.9x
Tue, 07 Mar 2023US$78.0bUS$42.4bUS$121.5m23.1x642.5x1.8x
Thu, 02 Feb 2023US$75.3bUS$40.4bUS$2.1b18.8x35.9x1.9x
Sat, 31 Dec 2022US$66.9bUS$40.4bUS$2.1b12.9x31.9x1.7x
Mon, 28 Nov 2022US$70.0bUS$40.3bUS$2.1b13.8x33x1.7x
Wed, 26 Oct 2022US$71.3bUS$39.5bUS$2.1b13.9x34.5x1.8x
Fri, 23 Sep 2022US$39.1bUS$38.0bUS$2.0b12.3x19.1x1x
Sun, 21 Aug 2022US$44.9bUS$38.1bUS$2.1b12x21.5x1.2x
Tue, 19 Jul 2022US$39.4bUS$37.8bUS$2.2b11.1x18.3x1x
Thu, 16 Jun 2022US$41.9bUS$37.8bUS$2.2b12.3x19.1x1.1x
Sat, 14 May 2022US$46.7bUS$37.8bUS$2.3b18x20.4x1.2x
Mon, 11 Apr 2022US$50.8bUS$36.8bUS$2.3b24.3x22.5x1.4x
Wed, 09 Mar 2022US$50.1bUS$36.5bUS$2.4b15.8x20.9x1.4x
Fri, 04 Feb 2022US$54.4bUS$35.7bUS$2.0b19.5x27.4x1.5x
Sun, 02 Jan 2022US$58.1bUS$35.9bUS$1.7b14.2x34.7x1.6x
Tue, 30 Nov 2021US$55.2bUS$35.8bUS$1.7b18.9x31.8x1.5x
Thu, 28 Oct 2021US$54.3bUS$33.0bUS$1.9b21.3x28.7x1.6x
Sat, 25 Sep 2021US$57.9bUS$32.4bUS$1.9b16.2x30.5x1.8x
Mon, 23 Aug 2021US$53.8bUS$32.5bUS$1.9b16.5x28.3x1.7x
Sat, 10 Jul 2021US$59.2bUS$32.4bUS$1.9b17.1x31.4x1.8x
Price to Earnings Ratio

46.1x


Total Market Cap: US$54.4bTotal Earnings: US$1.2bTotal Revenue: US$30.4bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average 98x202220232024
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 38.6x which is lower than its 3-year average PE of 98.0x.
  • The 3-year average PS ratio of 1.7x is lower than the industry's current PS ratio of 2.2x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have grown 27% per year over the last three years.
  • Revenues for these companies have grown 12% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market3.30%
Telecom3.78%
Media2.16%
Advertising0.64%
Publishing4.25%
Cable and Satellite2.64%
Broadcasting1.85%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
OMC Omnicom GroupUS$95.072.6%
+US$477.8m
4.3%PE12.6x
TTD Trade DeskUS$86.020.7%
+US$298.1m
32.4%PE234.9x
IPG Interpublic Group of CompaniesUS$30.971.4%
+US$166.1m
-14.6%PE10.8x
CCO Clear Channel Outdoor HoldingsUS$1.546.2%
+US$43.5m
46.7%PS0.4x
CDLX CardlyticsUS$14.604.5%
+US$30.3m
145.0%PS2.3x
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Latest News

CDLX

US$14.60

Cardlytics

7D

4.5%

1Y

145.0%

CTV

US$1.94

Innovid

7D

-14.2%

1Y

116.8%

PUBM

US$22.58

PubMatic

7D

-2.3%

1Y

49.2%

IBTA

US$96.74

Ibotta

7D

-7.0%

1Y

n/a

OMC

US$95.07

Omnicom Group

7D

2.6%

1Y

4.3%

NCMI

US$4.69

National CineMedia

7D

4.9%

1Y

47.9%

STGW

US$6.97

Stagwell

7D

3.4%

1Y

21.0%

ADV

US$4.26

Advantage Solutions

7D

-3.6%

1Y

184.0%

GAMB

US$9.44

Gambling.com Group

7D

5.8%

1Y

-5.5%

IPG

US$30.97

Interpublic Group of Companies

7D

1.4%

1Y

-14.6%

TTD

US$86.02

Trade Desk

7D

0.7%

1Y

32.4%

IAS

US$8.37

Integral Ad Science Holding

7D

-13.8%

1Y

-44.9%

BOC

US$15.17

Boston Omaha

7D

-4.8%

1Y

-24.3%

HAO

US$7.84

Haoxi Health Technology

7D

-12.0%

1Y

n/a