Dollar General (DG) Stock Overview
A discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 1/6 |
| Past Performance | 4/6 |
| Financial Health | 4/6 |
| Dividends | 5/6 |
Rewards
Risk Analysis
DG Community Fair Values
Create NarrativeSee what 136 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Dollar General Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$113.29 |
| 52 Week High | US$158.23 |
| 52 Week Low | US$86.25 |
| Beta | 0.28 |
| 1 Month Change | -2.11% |
| 3 Month Change | -22.54% |
| 1 Year Change | 26.60% |
| 3 Year Change | -48.04% |
| 5 Year Change | -44.52% |
| Change since IPO | 398.42% |
Recent News & Updates
Narrative Update • Apr 28
DG: Future Earnings Power Will Rely On Expanding Retail Media Margins
Analysts are maintaining their Dollar General price target at $175, citing updated assumptions that now reflect a discount rate of 7.88%, revenue growth of 5.07%, a profit margin of 4.04%, and a forward P/E of 24.11x. What's in the News Rollout planned for an enhanced, AI-enabled in-store audio network across about 6,000 stores in 48 states through a partnership with QSIC, which is expected to bring total in-store audio coverage to 12,000 locations by Second Quarter 2026.
Narrative Update • Apr 14
DG: Leadership Change And 2026 EPS Outlook Will Shape Fairly Balanced Risk
Analysts have kept Dollar General's fair value estimate effectively unchanged at about $116.63. This reflects only very small adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions.Recent updates
Narrative Update • Apr 28
DG: Future Earnings Power Will Rely On Expanding Retail Media Margins
Analysts are maintaining their Dollar General price target at $175, citing updated assumptions that now reflect a discount rate of 7.88%, revenue growth of 5.07%, a profit margin of 4.04%, and a forward P/E of 24.11x. What's in the News Rollout planned for an enhanced, AI-enabled in-store audio network across about 6,000 stores in 48 states through a partnership with QSIC, which is expected to bring total in-store audio coverage to 12,000 locations by Second Quarter 2026.Narrative Update • Apr 14
DG: Leadership Change And 2026 EPS Outlook Will Shape Fairly Balanced Risk
Analysts have kept Dollar General's fair value estimate effectively unchanged at about $116.63. This reflects only very small adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions.Narrative Update • Mar 31
DG: Leadership Transition And EPS Guidance Will Frame Fairly Valued Multiple Risk
Analysts have revised their Dollar General price target to $116.63 from $103.80, citing updated assumptions for the discount rate, revenue growth, profit margin, and future P/E. These changes collectively point to a different risk and valuation profile for the shares.Narrative Update • Mar 16
DG: Future Earnings Power Will Rely On Expanding Margins
Analysts have increased their price target for Dollar General from about $165 to $175, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E, which together indicate a higher assessed valuation range. What's in the News Dollar General completed the share repurchase program announced on September 5, 2012, having repurchased 123,531,571 shares, representing 45.04% of shares, for a total of $14,618.08m, with no shares repurchased between November 1, 2025 and January 30, 2026 under this tranche (Key Developments).Seeking Alpha • Mar 12
Dollar General: A Big Winner In A Weak Consumer Environment Despite Recent Sell-Off
Summary Dollar General remains a Buy, supported by attractive valuation, improving financials, and robust expansion in the US and Mexico. DG posted strong Q4 and FY2025 results, with free cash flow up ~41.93% YoY, allowing them to complete significant debt reductions. Guidance projects 3.7%-4.2% net sales growth, 2.2%-2.7% same-store sales growth, and a 3.65% to 7.3% YoY EPS increase despite macro risks. Conservative assumptions place fair value well above current levels following the recent sell-off, offering a compelling margin of safety versus current levels. Read the full article on Seeking Alpha
Narrative Update • Mar 02
DG: Completed Buybacks And Raised Guidance Will Support A Measured Earnings Outlook
Narrative Update Overview Analysts have adjusted their price target on Dollar General to about $147.39 from $139.25, citing updates to assumptions around revenue growth, profit margins, discount rate, and future P/E expectations. What's in the News Dollar General completed the repurchase of 123,531,571 shares, representing 45.04% of shares, for a total of US$14,618.08m under its buyback program announced on September 5, 2012 (Key Developments).Narrative Update • Feb 16
DG: Higher EPS Guidance And Completed Buybacks Will Conceal Ongoing Multiple Risk
Analysts have lifted their price target on Dollar General from about $100.54 to roughly $103.80, citing updated assumptions around slightly higher projected revenue growth, profit margins, a modestly lower discount rate, and a small adjustment to the expected future P/E multiple. What's in the News Dollar General reported that from August 2, 2025 to November 1, 2025 it did not repurchase any shares, and that under the buyback announced on September 5, 2012 it has completed the repurchase of 123,531,571 shares, representing 45.04% of shares for a total of US$14,618.08m (Key Developments).Narrative Update • Feb 02
DG: Completed Buybacks And Raised Guidance Will Support Steady Earnings Outlook
Analysts now estimate Dollar General’s fair value at about US$139.25, up from roughly US$122.68, citing updated assumptions for revenue growth, profit margin and future P/E, along with a slightly lower discount rate. What's in the News Dollar General has completed its long running share repurchase program announced on September 5, 2012.Narrative Update • Jan 19
DG: Higher Guidance And Buybacks Will Mask Prolonged Margin And Multiple Pressure
Analysts have nudged their fair value estimate for Dollar General to US$100.54 from about US$98.73, citing slightly higher assumptions for revenue growth, profit margins, the discount rate, and future P/E. What's in the News Dollar General updated its long running share repurchase program, reporting that between August 2, 2025 and November 1, 2025 it bought back 0 shares for US$0.Narrative Update • Jan 05
DG: Earnings Outlook Will Mask Longer-Term Margin And Multiple Compression
Analysts have raised their price target on Dollar General by approximately 6 dollars to about 99 dollars, reflecting slightly lower discount rate assumptions and improved long term profit margin expectations, despite modestly softer revenue growth and valuation multiples. What's in the News Dollar General completed its long running share repurchase program, retiring approximately 123.5 million shares, or about 45% of its shares outstanding, for roughly $14.6 billion since the buyback was launched in 2012 (Key Developments).Analysis Article • Dec 27
After Leaping 27% Dollar General Corporation (NYSE:DG) Shares Are Not Flying Under The Radar
Dollar General Corporation ( NYSE:DG ) shares have continued their recent momentum with a 27% gain in the last month...Narrative Update • Dec 19
DG Will See Higher Future Earnings Power From Margin Expansion
Narrative Update on Dollar General Analyst Price Target Analysts have lifted their price target on Dollar General from approximately $135.00 to about $164.66, citing expectations for stronger profit margins and a slightly higher future earnings multiple, despite modestly slower projected revenue growth and a marginally lower discount rate. What's in the News Raised full year fiscal 2025 diluted EPS guidance to approximately $6.30 to $6.50, up from $5.80 to $6.30, and nudged net sales growth outlook to about 4.7% to 4.9% from 4.3% to 4.8% (Corporate Guidance: Raised) Completed long running share repurchase program originally announced in 2012, retiring 123,531,571 shares, or about 45.04% of shares outstanding, for a total of $14.62 billion (Buyback Tranche Update) Launched its Holiday Toy Book in stores and online, highlighting exclusive, value focused toy assortments and promotions, including an instant 25% savings when customers spend $75 or more on toys in a single transaction (Product-Related Announcements) Valuation Changes Fair Value: Increased significantly from about $135.00 to approximately $164.66 per share, reflecting a higher intrinsic valuation estimate.Analysis Article • Dec 08
Dollar General (NYSE:DG) Has Announced A Dividend Of $0.59
Dollar General Corporation's ( NYSE:DG ) investors are due to receive a payment of $0.59 per share on 20th of January...Analysis Article • Dec 07
Dollar General Corporation Just Recorded A 38% EPS Beat: Here's What Analysts Are Forecasting Next
Shareholders will be ecstatic, with their stake up 21% over the past week following Dollar General Corporation 's...Narrative Update • Dec 04
DG: Holiday Promotions And Improved Guidance Will Support Steady Earnings Outlook
Analysts have modestly raised their price target on Dollar General to approximately $123 from about $120, citing slightly stronger expectations for revenue growth, profit margins, and future valuation multiples. What's in the News Raised full year 2025 to 2026 diluted EPS guidance to approximately $6.30 to $6.50, up from $5.80 to $6.30, signaling improved profitability expectations (Corporate Guidance).Narrative Update • Aug 30
Store Expansion And Digital Initiatives Will Enhance Efficiency And Customer Experience
Dollar General's consensus price target has been revised upward, primarily reflecting an improvement in net profit margin and a slight decline in future P/E, resulting in a new fair value estimate of $119.89. What's in the News Dollar General raised FY26 guidance, now expecting net sales growth of 4.3%-4.8%, same-store sales growth of 2.1%-2.6%, and diluted EPS of $5.80-$6.30, all above prior outlook.Analysis Article • Jul 18
These 4 Measures Indicate That Dollar General (NYSE:DG) Is Using Debt Extensively
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Jun 24
Dollar General (NYSE:DG) Could Be Struggling To Allocate Capital
There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'll want to see a...Analysis Article • May 15
An Intrinsic Calculation For Dollar General Corporation (NYSE:DG) Suggests It's 39% Undervalued
Key Insights Using the 2 Stage Free Cash Flow to Equity, Dollar General fair value estimate is US$144 Current share...Seeking Alpha • Mar 19
Dollar General: New Financial Targets Boost Value Upside Confidence
Summary Adjusting for one-off costs, Dollar General posted a reasonably solid 4Q24 result. New long-term financial targets point to a healthy recovery in Dollar General’s operating profit margin from FY26E onwards. The near-term outlook for Dollar General is somewhat mixed, as management attempts to improve the business whilst simultaneously facing a number of baked-in FY25E cost headwinds. Dollar General remains a valuation-driven Buy for patient investors who are comfortable with the potential for near-term share price volatility. Read the full article on Seeking AlphaSeeking Alpha • Mar 11
Dollar General: A Discount Retailer Selling At Discount Prices
Summary I rate Dollar General a buy due to its deep discount and recessionary resistant business model. While the core consumer for DG is hurting in the macro environment, DG is supporting the customer through the cycle, leading to higher consumables sales and customer loyalty. With higher consumables sales and DG forced to invest in labor, and inflation remaining sticky, margin pressures will remain, but will not be permanent. Despite margin pressure and other headwinds, with the stock price down 69% from its $262 high, I believe DG is showing an attractive risk-adjusted investment. Read the full article on Seeking AlphaSeeking Alpha • Feb 22
Dollar General: Business Economics Worsen, But Low Valuation Limits Risk (Rating Upgrade)
Summary Dollar General's stock has dropped 45% due to increased competition and economic pressures. Despite stable sales, operating margins have collapsed to 4%. Analysts expect a slow recovery in EPS, potentially reaching $10 by 2029-2030, but the company's long-term viability and recovery potential remain uncertain. Dollar General faces significant challenges from online retailers like Temu and in-store giants like Walmart and Costco, which have an edge as more users look toward grocery delivery apps. Despite poor business economics and high theft rates, Dollar General's strong cash flow and liquidity position may sustain it for the next 5-10 years. Dollar General's valuation signals a discount opportunity if the company can secure a lasting niche. Still, I expect a slow demise over the next decade is more likely, with its margin pressures rising with inflation. Read the full article on Seeking AlphaSeeking Alpha • Feb 12
Dollar General: Buy The Real Estate, The Business, Or Both
Summary Dollar General's expansion is slowing, but the company remains a strong investment due to its rural focus and counter-cyclical resilience. Despite a significant earnings decline, Dollar General's strategic remodels and new product offerings position it for future growth. With a P/E multiple of 12.9x and a 3.2% dividend yield, DG shares offer potential for over 25% annual returns. Investing in REITs like Realty Income and Agree Realty provides diversified exposure to Dollar General real estate with less risk. Read the full article on Seeking AlphaSeeking Alpha • Jan 22
Dollar General's Irrational Valuation Is A Rational Buy
Summary Dollar General's stock is significantly undervalued, trading at 11x projected 2025 earnings, presenting a prime buying opportunity with a conservative price target of $101. Dollar General's fundamentals remain strong, with historical performance showing consistent growth in sales, cash flow, and EPS. Implementing a covered straddle projects a potential 213% return over two years, with a breakeven point 12% below today's valuation. Management's initiatives to reduce shrink and improve operations, along with easing macroeconomic conditions, are expected to drive a rebound in Dollar General's stock price. Read the full article on Seeking AlphaSeeking Alpha • Jan 13
Dollar General Is On Sale
Summary Dollar General's stock has dropped 70.1% since August 2022, despite the market rising by 41%, but the company remains profitable and growing. Revenue increased from $34.22 billion in 2021 to $38.69 billion in 2023, driven by new store openings and rising same-store sales. Profit margins have contracted due to higher costs and inventory issues, but the company is still financially healthy with a strong balance sheet. Shares are attractively priced relative to competitors, prompting an upgrade to a ‘buy’ despite current profit and cash flow challenges. Read the full article on Seeking AlphaSeeking Alpha • Dec 23
Dollar General: Margin Erosion Continues, Reiterate Sell
Summary My 'Sell' view on Dollar General has been accurate so far, as the stock has underperformed the S&P 500. Recent revenue delivery in Q3 FY25 has been adequate, posting a mild surprise vs consensus expectations. But the core consumer is still facing an affordability crisis. Dollar General's usage of promotions to sustain business with consumers is impairing gross and EBIT margins. This trend is expected to continue so long as the consumer's budget remains weak. Valuations are heavily discounted, but perhaps justifiably so given weak earnings expectations and EPS downgrades well into next year. Technically, the charts show no signs of bulls. As a silver lining, leading indicators such as the Nov'24 preliminary Consumer Surveys point to an improved consumer outlook ahead. But I want to see the proof in DG's financials before revising my stance. Read the full article on Seeking AlphaSeeking Alpha • Dec 10
Dollar General: Muted Earnings Growth Outlook
Summary I am neutral on Dollar General due to concerns about balancing growth and profitability in an elevated promotional environment. DG's 3Q24 results showed 5% y/y net sales growth, but margin compression led to a 29% y/y decline in EPS to $0.89. While low-single-digit SSSG is achievable, the promotional environment may mute earnings growth, impacting DG's valuation multiple. Read the full article on Seeking AlphaShareholder Returns
| DG | US Consumer Retailing | US Market | |
|---|---|---|---|
| 7D | -1.0% | -0.9% | 2.2% |
| 1Y | 26.6% | 19.8% | 31.1% |
Return vs Industry: DG exceeded the US Consumer Retailing industry which returned 19.8% over the past year.
Return vs Market: DG underperformed the US Market which returned 31.1% over the past year.
Price Volatility
| DG volatility | |
|---|---|
| DG Average Weekly Movement | 4.8% |
| Consumer Retailing Industry Average Movement | 5.3% |
| Market Average Movement | 7.3% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: DG has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: DG's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1939 | 194,000 | Todd Vasos | www.dollargeneral.com |
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. The company also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories.
Dollar General Corporation Fundamentals Summary
| DG fundamental statistics | |
|---|---|
| Market cap | US$24.95b |
| Earnings (TTM) | US$1.51b |
| Revenue (TTM) | US$42.72b |
16.5x
P/E Ratio0.6x
P/S RatioIs DG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| DG income statement (TTM) | |
|---|---|
| Revenue | US$42.72b |
| Cost of Revenue | US$29.62b |
| Gross Profit | US$13.10b |
| Other Expenses | US$11.59b |
| Earnings | US$1.51b |
Last Reported Earnings
Jan 30, 2026
Next Earnings Date
Jun 02, 2026
| Earnings per share (EPS) | 6.87 |
| Gross Margin | 30.66% |
| Net Profit Margin | 3.54% |
| Debt/Equity Ratio | 53.8% |
How did DG perform over the long term?
See historical performance and comparisonDividends
2.1%
Current Dividend Yield34%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/11 11:15 |
| End of Day Share Price | 2026/05/08 00:00 |
| Earnings | 2026/01/30 |
| Annual Earnings | 2026/01/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Dollar General Corporation is covered by 50 analysts. 27 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Christopher Graja | Argus Research Company |
| Meredith Adler | Barclays |
| Seth Sigman | Barclays |