Primo Brands (PRMB) Stock Overview
Operates as a branded beverage company in North America. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 3/6 |
| Past Performance | 2/6 |
| Financial Health | 1/6 |
| Dividends | 2/6 |
Rewards
Risk Analysis
PRMB Community Fair Values
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Analyst Price Targets
Primo Brands Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$20.75 |
| 52 Week High | US$26.21 |
| 52 Week Low | US$14.36 |
| Beta | 0.71 |
| 1 Month Change | -13.22% |
| 3 Month Change | -14.08% |
| 1 Year Change | -13.65% |
| 3 Year Change | 40.68% |
| 5 Year Change | 24.48% |
| Change since IPO | 348.65% |
Recent News & Updates
Primo Brands: Strong Q2 Confirms Bullish Thesis
Summary Primo Brands Corporation is rated BUY, leveraging robust 2Q26 results, improved operating leverage, and a compelling valuation discount. PRMB raised 2026 sales guidance to +2–4% growth, driven by premium brand momentum and higher-margin direct sales outperforming expectations. Operational efficiencies, including delivery route optimization and internal driver hiring, have expanded EBITDA margins and enhanced free cash flow trends. Recent share price weakness from a major institutional sell-off presents a buying opportunity, with PRMB trading at a 28% EV/EBITDA discount to its peak. Read the full article on Seeking Alpha
PRMB: Leadership Changes And Buybacks Will Support Measured Multiple Reassessment
Primo Brands' fair value estimate has been raised from $22.00 to $25.00, as analysts factor in updated assumptions for revenue growth, profit margins and future P/E multiples that align with a series of higher Street price targets in the $29 to $35 range. Analyst Commentary Recent Street research on Primo Brands has centered on how current trading levels compare with updated price targets in the high US$20s to mid US$30s.Recent updates
Primo Brands: Strong Q2 Confirms Bullish Thesis
Summary Primo Brands Corporation is rated BUY, leveraging robust 2Q26 results, improved operating leverage, and a compelling valuation discount. PRMB raised 2026 sales guidance to +2–4% growth, driven by premium brand momentum and higher-margin direct sales outperforming expectations. Operational efficiencies, including delivery route optimization and internal driver hiring, have expanded EBITDA margins and enhanced free cash flow trends. Recent share price weakness from a major institutional sell-off presents a buying opportunity, with PRMB trading at a 28% EV/EBITDA discount to its peak. Read the full article on Seeking AlphaPRMB: Leadership Changes And Buybacks Will Support Measured Multiple Reassessment
Primo Brands' fair value estimate has been raised from $22.00 to $25.00, as analysts factor in updated assumptions for revenue growth, profit margins and future P/E multiples that align with a series of higher Street price targets in the $29 to $35 range. Analyst Commentary Recent Street research on Primo Brands has centered on how current trading levels compare with updated price targets in the high US$20s to mid US$30s.
PRMB: Q2 Beat And Buyback Activity Are Expected To Support Repricing
Primo Brands sees its analyst price target move from $28.09 to $30.36, with analysts pointing to updated expectations for revenue growth, profit margins, and valuation multiples following recent Q2 results and research updates. Analyst Commentary Recent Street research on Primo Brands clusters around higher price targets following the Q2 update, but there are still clear areas that analysts want to see the company execute on.PRMB: Buyback Completion And Q2 Setup Will Support Bullish Repricing
Analysts have lifted their price target on Primo Brands to $29 from $26, citing a more constructive setup heading into the Q2 report and updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E. What's in the News Primo Brands disclosed that from January 1, 2026 to March 31, 2026, the company repurchased 1,539,175 shares for US$29 million, representing 0.42% of its shares under the existing buyback program.PRMB: Leadership Restructuring And Buybacks Expected To Support Measured Future Upside
Analysts have lifted their price target for Primo Brands from $18.00 to $22.00, citing updated assumptions for revenue growth, profit margins, and future P/E. These updates feed into a higher fair value estimate despite a slightly higher discount rate.
PRMB: Buyback Momentum Will Support Stronger Margins And Future Returns
Analysts have reduced their price target on Primo Brands to $34.85 from $40.78, citing updated assumptions that combine a higher discount rate with expectations for stronger revenue growth, wider profit margins, and a lower future P/E multiple. What's in the News for Primo Brands Primo Brands reported that from January 1, 2026 to March 31, 2026, it repurchased 1,539,175 shares, representing 0.42% of shares, for a total of $29 million under its ongoing buyback program.Returns On Capital At Primo Brands (NYSE:PRMB) Have Hit The Brakes
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'll...Primo Brands Corporation (NYSE:PRMB) Stock's 28% Dive Might Signal An Opportunity But It Requires Some Scrutiny
To the annoyance of some shareholders, Primo Brands Corporation ( NYSE:PRMB ) shares are down a considerable 28% in the...Primo Brands (NYSE:PRMB) Has A Somewhat Strained Balance Sheet
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Primo Brands: Management Has A Lot Of Work Ahead Of Them
Summary Primo Brands Corporation reported Q4 sales of $1.4B, up 28.7%, but missed consensus estimates by $180M, with non-GAAP EPS at $0.13, missing by $0.05. Gross margins improved to 31.4%, but operating margins fell to 7% due to acquisition costs, resulting in a GAAP loss for the year. The company's cash position improved post-merger, but high debt and interest expenses remain concerns; cost-cutting initiatives are expected to improve financial health. Management projects $300M in synergy savings by 2026, but sales growth is projected at a modest 3-5%; debt reduction and operational improvements are crucial. Read the full article on Seeking AlphaShareholder Returns
| PRMB | US Beverage | US Market | |
|---|---|---|---|
| 7D | -5.7% | -2.1% | -2.2% |
| 1Y | -13.6% | 13.3% | 13.1% |
Return vs Industry: PRMB underperformed the US Beverage industry which returned 13.3% over the past year.
Return vs Market: PRMB underperformed the US Market which returned 13.1% over the past year.
Price Volatility
| PRMB volatility | |
|---|---|
| PRMB Average Weekly Movement | 5.5% |
| Beverage Industry Average Movement | 5.2% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.4% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: PRMB has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: PRMB's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| n/a | 12,000 | Eric Foss | www.primobrands.com |
Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher.
Primo Brands Corporation Fundamentals Summary
| PRMB fundamental statistics | |
|---|---|
| Market cap | US$7.45b |
| Earnings (TTM) | US$111.70m |
| Revenue (TTM) | US$6.74b |
Is PRMB overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRMB income statement (TTM) | |
|---|---|
| Revenue | US$6.74b |
| Cost of Revenue | US$4.67b |
| Gross Profit | US$2.07b |
| Other Expenses | US$1.96b |
| Earnings | US$111.70m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.31 |
| Gross Margin | 30.75% |
| Net Profit Margin | 1.66% |
| Debt/Equity Ratio | 173.0% |
How did PRMB perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/11 21:37 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Primo Brands Corporation is covered by 13 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Lauren Lieberman | Barclays |
| Andrew Strelzik | BMO Capital Markets Equity Research |
| Peter Galbo | BofA Global Research |