Loading...
PUM logo

PUMA SEXTRA:PUM Stock Report

Market Cap €4.3b
Share Price
€29.07
€17.5
66.1% overvalued intrinsic discount
1Y27.5%
7D1.0%
1D
Portfolio Value
View

PUMA SE

XTRA:PUM Stock Report

Market Cap: €4.3b

PUMA (PUM) Stock Overview

Engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. More details

PUM fundamental analysis
Snowflake Score
Valuation3/6
Future Growth3/6
Past Performance0/6
Financial Health2/6
Dividends0/6

PUM Community Fair Values

Create Narrative

See what 87 others think this stock is worth. Follow their fair value or set your own to get alerts.

PUMA SE Competitors

Price History & Performance

Summary of share price highs, lows and changes for PUMA
Historical stock prices
Current Share Price€29.07
52 Week High€30.31
52 Week Low€15.30
Beta1.0
1 Month Change11.89%
3 Month Change30.48%
1 Year Change27.50%
3 Year Change-38.42%
5 Year Change-68.59%
Change since IPO2,867.69%

Recent News & Updates

New Narrative Mar 29

Direct To Consumer Shift And Brand Reset Will Support A Healthier Earnings Profile

Catalysts About PUMA PUMA is a global sports brand focused on performance footwear, apparel and accessories sold through wholesale and direct to consumer channels. What are the underlying business or industry changes driving this perspective?
New Narrative Mar 14

Premium Performance Partnerships And DTC Expansion Will Transform Long Term Brand And Earnings Power

Catalysts About PUMA PUMA designs, develops and sells athletic and sportstyle footwear, apparel and accessories worldwide. What are the underlying business or industry changes driving this perspective?

Recent updates

New Narrative Mar 29

Direct To Consumer Shift And Brand Reset Will Support A Healthier Earnings Profile

Catalysts About PUMA PUMA is a global sports brand focused on performance footwear, apparel and accessories sold through wholesale and direct to consumer channels. What are the underlying business or industry changes driving this perspective?
New Narrative Mar 14

Premium Performance Partnerships And DTC Expansion Will Transform Long Term Brand And Earnings Power

Catalysts About PUMA PUMA designs, develops and sells athletic and sportstyle footwear, apparel and accessories worldwide. What are the underlying business or industry changes driving this perspective?
New Narrative Feb 28

Long Marketing Commitments And Costly Transformation Will Pressure Margins And Delay Any Recovery

Catalysts About PUMA PUMA designs, manufactures and sells sportswear, footwear and accessories for performance and sport-inspired lifestyle customers worldwide. What are the underlying business or industry changes driving this perspective?
Analysis Article Jan 05

Should You Investigate PUMA SE (ETR:PUM) At €22.40?

PUMA SE ( ETR:PUM ), is not the largest company out there, but it led the XTRA gainers with a relatively large price...
Analysis Article Nov 08

PUMA SE (ETR:PUM) May Have Run Too Fast Too Soon With Recent 29% Price Plummet

PUMA SE ( ETR:PUM ) shares have had a horrible month, losing 29% after a relatively good period beforehand. For any...
Analysis Article Nov 03

Analysts Have Made A Financial Statement On PUMA SE's (ETR:PUM) Third-Quarter Report

It's been a sad week for PUMA SE ( ETR:PUM ), who've watched their investment drop 16% to €18.42 in the week since the...
Analysis Article Oct 21

These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Extensively

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Sep 04

Estimating The Intrinsic Value Of PUMA SE (ETR:PUM)

Key Insights PUMA's estimated fair value is €22.27 based on 2 Stage Free Cash Flow to Equity PUMA's €19.94 share price...
Analysis Article Jul 10

These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Extensively

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Jun 27

Why PUMA SE (ETR:PUM) Could Be Worth Watching

While PUMA SE ( ETR:PUM ) might not have the largest market cap around , it led the XTRA gainers with a relatively...

Shareholder Returns

PUMDE LuxuryDE Market
7D1.0%6.3%0.7%
1Y27.5%-19.2%2.0%

Return vs Industry: PUM exceeded the German Luxury industry which returned -19.2% over the past year.

Return vs Market: PUM exceeded the German Market which returned 2% over the past year.

Price Volatility

Is PUM's price volatile compared to industry and market?
PUM volatility
PUM Average Weekly Movement6.3%
Luxury Industry Average Movement5.0%
Market Average Movement6.1%
10% most volatile stocks in DE Market13.2%
10% least volatile stocks in DE Market2.7%

Stable Share Price: PUM has not had significant price volatility in the past 3 months compared to the German market.

Volatility Over Time: PUM's weekly volatility (6%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
191920,000Arthur Hoeldwww.about.puma.com

PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motor sports, golf, and basketball. The company also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories.

PUMA SE Fundamentals Summary

How do PUMA's earnings and revenue compare to its market cap?
PUM fundamental statistics
Market cap€4.28b
Earnings (TTM)-€637.40m
Revenue (TTM)€7.17b
0.6x
P/S Ratio
-6.7x
P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PUM income statement (TTM)
Revenue€7.17b
Cost of Revenue€3.94b
Gross Profit€3.23b
Other Expenses€3.87b
Earnings-€637.40m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

Jul 30, 2026

Earnings per share (EPS)-4.33
Gross Margin45.05%
Net Profit Margin-8.89%
Debt/Equity Ratio89.8%

How did PUM perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/31 22:41
End of Day Share Price 2026/05/29 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

PUMA SE is covered by 38 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Volker BosseBaader Helvea Equity Research
Carole MadjoBarclays
Licong LiuBarclays