PUMA (PUM) Stock Overview
Engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
PUM Community Fair Values
Create NarrativeSee what 93 others think this stock is worth. Follow their fair value or set your own to get alerts.
PUMA SE Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | €24.32 |
| 52 Week High | €26.21 |
| 52 Week Low | €15.30 |
| Beta | 0.92 |
| 1 Month Change | 10.60% |
| 3 Month Change | 1.54% |
| 1 Year Change | 28.20% |
| 3 Year Change | -55.67% |
| 5 Year Change | -73.73% |
| Change since IPO | 2,382.77% |
Recent News & Updates
Direct To Consumer Shift And Brand Reset Will Support A Healthier Earnings Profile
Catalysts About PUMA PUMA is a global sports brand focused on performance footwear, apparel and accessories sold through wholesale and direct to consumer channels. What are the underlying business or industry changes driving this perspective?
Premium Performance Partnerships And DTC Expansion Will Transform Long Term Brand And Earnings Power
Catalysts About PUMA PUMA designs, develops and sells athletic and sportstyle footwear, apparel and accessories worldwide. What are the underlying business or industry changes driving this perspective?
Long Marketing Commitments And Costly Transformation Will Pressure Margins And Delay Any Recovery
Catalysts About PUMA PUMA designs, manufactures and sells sportswear, footwear and accessories for performance and sport-inspired lifestyle customers worldwide. What are the underlying business or industry changes driving this perspective?Recent updates
Direct To Consumer Shift And Brand Reset Will Support A Healthier Earnings Profile
Catalysts About PUMA PUMA is a global sports brand focused on performance footwear, apparel and accessories sold through wholesale and direct to consumer channels. What are the underlying business or industry changes driving this perspective?Premium Performance Partnerships And DTC Expansion Will Transform Long Term Brand And Earnings Power
Catalysts About PUMA PUMA designs, develops and sells athletic and sportstyle footwear, apparel and accessories worldwide. What are the underlying business or industry changes driving this perspective?Long Marketing Commitments And Costly Transformation Will Pressure Margins And Delay Any Recovery
Catalysts About PUMA PUMA designs, manufactures and sells sportswear, footwear and accessories for performance and sport-inspired lifestyle customers worldwide. What are the underlying business or industry changes driving this perspective?Should You Investigate PUMA SE (ETR:PUM) At €22.40?
Jan 05
PUMA SE (ETR:PUM) May Have Run Too Fast Too Soon With Recent 29% Price Plummet
Nov 08Analysts Have Made A Financial Statement On PUMA SE's (ETR:PUM) Third-Quarter Report
Nov 03These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Extensively
Oct 21Estimating The Intrinsic Value Of PUMA SE (ETR:PUM)
Sep 04These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Extensively
Jul 10Why PUMA SE (ETR:PUM) Could Be Worth Watching
Jun 27The Returns At PUMA (ETR:PUM) Aren't Growing
May 25PUMA SE (ETR:PUM) First-Quarter Results: Here's What Analysts Are Forecasting For This Year
May 10Estimating The Intrinsic Value Of PUMA SE (ETR:PUM)
May 09There's No Escaping PUMA SE's (ETR:PUM) Muted Earnings Despite A 29% Share Price Rise
May 09PUMA (ETR:PUM) Has Announced That Its Dividend Will Be Reduced To €0.61
Apr 09The Market Doesn't Like What It Sees From PUMA SE's (ETR:PUM) Earnings Yet As Shares Tumble 26%
Mar 15When Should You Buy PUMA SE (ETR:PUM)?
Mar 11We Think PUMA (ETR:PUM) Can Stay On Top Of Its Debt
Feb 08Investors Give PUMA SE (ETR:PUM) Shares A 28% Hiding
Jan 24Returns On Capital At PUMA (ETR:PUM) Have Hit The Brakes
Dec 27At €43.83, Is It Time To Put PUMA SE (ETR:PUM) On Your Watch List?
Nov 24Analysts Have Made A Financial Statement On PUMA SE's (ETR:PUM) Third-Quarter Report
Nov 10PUMA SE's (ETR:PUM) P/E Is Still On The Mark Following 27% Share Price Bounce
Nov 08Here's Why PUMA (ETR:PUM) Can Manage Its Debt Responsibly
Oct 21Is PUMA SE (ETR:PUM) Trading At A 36% Discount?
Sep 23PUMA SE's (ETR:PUM) Share Price Matching Investor Opinion
Sep 10Should You Think About Buying PUMA SE (ETR:PUM) Now?
Aug 25PUMA SE Just Missed Earnings - But Analysts Have Updated Their Models
Aug 12PUMA (ETR:PUM) Hasn't Managed To Accelerate Its Returns
Jul 24Calculating The Fair Value Of PUMA SE (ETR:PUM)
Jun 10Is Now The Time To Look At Buying PUMA SE (ETR:PUM)?
May 26PUMA SE's (ETR:PUM) 26% Jump Shows Its Popularity With Investors
May 12These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Reasonably Well
May 08PUMA (ETR:PUM) Is Due To Pay A Dividend Of €0.82
Apr 25PUMA (ETR:PUM) Hasn't Managed To Accelerate Its Returns
Apr 10PUMA SE's (ETR:PUM) P/E Still Appears To Be Reasonable
Mar 27Analysts Are Updating Their PUMA SE (ETR:PUM) Estimates After Its Full-Year Results
Mar 01At €40.55, Is PUMA SE (ETR:PUM) Worth Looking At Closely?
Feb 12Does PUMA (ETR:PUM) Have A Healthy Balance Sheet?
Jan 30Shareholder Returns
| PUM | DE Luxury | DE Market | |
|---|---|---|---|
| 7D | 10.3% | 2.7% | 2.6% |
| 1Y | 28.2% | -23.4% | 11.4% |
Return vs Industry: PUM exceeded the German Luxury industry which returned -19.5% over the past year.
Return vs Market: PUM exceeded the German Market which returned 16.5% over the past year.
Price Volatility
| PUM volatility | |
|---|---|
| PUM Average Weekly Movement | 9.7% |
| Luxury Industry Average Movement | 4.5% |
| Market Average Movement | 6.0% |
| 10% most volatile stocks in DE Market | 13.7% |
| 10% least volatile stocks in DE Market | 2.7% |
Stable Share Price: PUM's share price has been volatile over the past 3 months compared to the German market.
Volatility Over Time: PUM's weekly volatility (10%) has been stable over the past year, but is still higher than 75% of German stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1919 | 19,416 | Arthur Hoeld | www.about.puma.com |
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motor sports, golf, and basketball. The company also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories.
PUMA SE Fundamentals Summary
| PUM fundamental statistics | |
|---|---|
| Market cap | €3.58b |
| Earnings (TTM) | -€673.90m |
| Revenue (TTM) | €7.30b |
Is PUM overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PUM income statement (TTM) | |
|---|---|
| Revenue | €7.30b |
| Cost of Revenue | €4.02b |
| Gross Profit | €3.28b |
| Other Expenses | €3.95b |
| Earnings | -€673.90m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
Apr 30, 2026
| Earnings per share (EPS) | -4.58 |
| Gross Margin | 44.95% |
| Net Profit Margin | -9.24% |
| Debt/Equity Ratio | 76.9% |
How did PUM perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/04/09 05:56 |
| End of Day Share Price | 2026/04/09 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
PUMA SE is covered by 35 analysts. 16 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Carole Madjo | Barclays |
| Licong Liu | Barclays |