Wix.com (WIX) Stock Overview
Operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
WIX Community Fair Values
Create NarrativeSee what 86 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Wix.com Ltd. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$76.58 |
| 52 Week High | US$190.93 |
| 52 Week Low | US$40.16 |
| Beta | 1.02 |
| 1 Month Change | 11.39% |
| 3 Month Change | 66.80% |
| 1 Year Change | -55.38% |
| 3 Year Change | -19.66% |
| 5 Year Change | -63.82% |
| Change since IPO | 369.53% |
Recent News & Updates
Narrative Update • Sep 03
WIX: AI Cost Pressures And Reinvestment Will Constrain Future Profitability
The fair value estimate for Wix.com has been raised from $45 to $50 as analysts factor in recent price target increases across the Street and updated views on improving margins, AI-driven cost efficiencies, and ongoing reinvestment into marketing. Analyst Commentary Street research on Wix.com shows a mix of optimism on AI driven margin progress and caution around execution risks in the core business.
Narrative Update • Aug 14
WIX: AI Execution And Cost Restructuring Will Drive Future Margin Expansion
For Wix.com, the updated analyst price target reflects a moderation in fair value from $117.92 to $112.11 as analysts weigh improved AI driven efficiency at Base44 and higher long term P/E assumptions against more cautious views on growth and margins. Analyst Commentary Recent Street research on Wix.com shows a mix of optimism and caution, with bullish analysts highlighting AI driven efficiency at Base44, improving unit economics and solid execution in recent quarters, while more cautious voices focus on core website trends, partner channel headwinds and the need for clearer proof that AI investments can support durable growth and margins.Recent updates
Narrative Update • Sep 03
WIX: AI Cost Pressures And Reinvestment Will Constrain Future Profitability
The fair value estimate for Wix.com has been raised from $45 to $50 as analysts factor in recent price target increases across the Street and updated views on improving margins, AI-driven cost efficiencies, and ongoing reinvestment into marketing. Analyst Commentary Street research on Wix.com shows a mix of optimism on AI driven margin progress and caution around execution risks in the core business.Narrative Update • Aug 14
WIX: AI Execution And Cost Restructuring Will Drive Future Margin Expansion
For Wix.com, the updated analyst price target reflects a moderation in fair value from $117.92 to $112.11 as analysts weigh improved AI driven efficiency at Base44 and higher long term P/E assumptions against more cautious views on growth and margins. Analyst Commentary Recent Street research on Wix.com shows a mix of optimism and caution, with bullish analysts highlighting AI driven efficiency at Base44, improving unit economics and solid execution in recent quarters, while more cautious voices focus on core website trends, partner channel headwinds and the need for clearer proof that AI investments can support durable growth and margins.Seeking Alpha • Aug 04
Wix: Structural Profitability Improvements To Base44 Are Encouraging (Downgrade)
Summary Wix.com delivered healthy Q2 results, spiking ~5% post-earnings but remains down over 40% YTD, remaining a compelling rebound opportunity. I am moderating my rating from "Strong Buy" to "Buy" due to valuation, increased execution risk from guidance reduction, and broader software value opportunities. Wix is revamping Base44 to run on its own proprietary LLM (Base 1), which is expected to improve inference costs substantially and drive margin benefits for the company in 2H. Base44 profitability improvements stack on top of 20% layoffs announced in June to give Wix a meaningful profit growth runway. Read the full article on Seeking AlphaNarrative Update • Jul 31
WIX: AI Investment Cycle And Cost Restructuring Will Support Future Upside
Analysts have revised the Wix.com fair value estimate lower from $129.85 to $117.92, reflecting a series of cuts to Street price targets as they weigh slower expected revenue growth, higher investment tied to AI and Base44, and evolving views on margins and future P/E multiples. Analyst Commentary Street research on Wix.com over the past several months shows a mix of caution around near term growth and margins alongside confidence in the company’s product direction and AI roadmap.Narrative Update • Jul 17
WIX: AI And Base44 Spending Will Drive Prolonged Margin Compression
For Wix.com, the analyst fair value estimate has been revised from $90.00 to $45.00 as analysts factor in reduced growth expectations, margin pressure tied to Base44 and AI related costs, softer core bookings, and lower long term P/E assumptions, which are reflected in a lower average Street price target range. Analyst Commentary Recent research on Wix.com reflects a clear shift toward more cautious expectations, with many price targets moving lower and several ratings cut as analysts reassess growth, margins, and the balance of risk and reward.
Narrative Update • Jul 02
WIX: AI Spending And Restructuring Will Shape Future Earnings Recovery Potential
Analysts have trimmed the fair value estimate for Wix.com from $86.05 to $78.63, reflecting lower price targets tied to softer growth expectations, higher discount rates, and mixed views on margin pressure versus efficiency gains across recent research updates. Analyst Commentary Recent research on Wix.com shows a clear reset in expectations, with many firms cutting price targets and revisiting their assumptions on growth, margins, and the balance between investment and profitability.Narrative Update • Jun 18
WIX: AI Restructuring And Cost Cuts Will Support Future Stock Upside
Analysts have cut the fair value estimate for Wix.com from about $170.08 to $129.85, reflecting broadly lower Street price targets as they factor in softer core bookings, margin pressure from Base44 and AI related costs, and a higher required return on the stock. Analyst Commentary Street research on Wix.com has turned more cautious overall, but there are still Bullish analysts highlighting reasons the stock could appeal to investors focused on execution, valuation and long term growth drivers.Analysis Article • Jun 17
Wix.com (WIX) Stock Could Be 48% Undervalued After AI Deals And $2b Buyback
Wix.com (NasdaqGS:WIX) has become a focus for investors after high profile integrations with OpenAI's Codex Enterprise and Microsoft 365 Copilot, alongside a newly announced US$2b buyback and solid recent financial results. See our latest analysis for Wix.com. Despite high profile AI partnerships and the US$2b buyback announcement, Wix.com’s recent share price return has been weak, with the stock down 18.52% over 30 days and 55.88% year to date, while the 1 year total shareholder return has...Narrative Update • Jun 04
WIX: AI Investments And Restructuring Will Set Up Longer Term Monetization Upside
Analysts have trimmed their outlook for Wix.com, with the updated fair value estimate moving from about $117 to roughly $86 as they factor in lower price targets tied to forex headwinds, margin pressure from Base44 and AI costs, and a slower core partners business, despite ongoing product and AI-related initiatives. Analyst Commentary Recent research on Wix.com reflects a split view, with many firms trimming price targets and several shifting to more neutral stances after Q1 results, heavier AI and Base44 investment, and weaker free cash flow margin guidance.Narrative Update • Apr 30
WIX: AI Traffic Headwinds Will Set Up Longer Term Monetization Upside
Wix.com's updated analyst price target moves slightly lower, with fair value now at $117.35 versus $120.55, as analysts recalibrate models following a broad wave of target cuts and several downgrades that highlight questions around AI related traffic risks, margin visibility, and the investment ramp tied to Base44 and Wix Harmony. Analyst Commentary Recent research on Wix.com shows a wide range of opinions, with several firms trimming price targets or downgrading ratings while still pointing to growth initiatives like Base44 and Wix Harmony as important drivers to watch.Narrative Update • Apr 15
WIX: Elevated AI And Base44 Investment Will Support Long-Term Monetization Potential
The updated analyst fair value estimate for Wix.com has shifted from $158.20 to $120.55. This reflects a broad round of target cuts as analysts factor in higher discount rates, a less certain margin path and recent downgrades, even as they still highlight elements like Base44 momentum, Harmony rollout and ongoing buybacks in their research.Narrative Update • Apr 01
WIX: AI Execution And Capital Returns Will Support Long Term Upside
Analysts have trimmed the fair value estimate for Wix.com from about $203.01 to roughly $170.08. This reflects a series of reduced price targets and fresh Neutral ratings that point to questions around margin trajectory, AI related traffic risks for core customers, and the investment required to scale newer offerings like Base44 and Harmony.Narrative Update • Mar 18
WIX: AI Traffic Risks And Heavier Investment Will Reshape Margin Profile
The analyst fair value estimate for Wix.com has been reset from $115 to $90, as analysts balance stronger Base44 growth and updated Street price targets against concerns about margin pressure, AI driven traffic risks, and a year of heavier investment. Analyst Commentary Recent Street research on Wix.com reflects a mixed backdrop, with several bearish analysts resetting expectations around valuation, execution, and growth risk even as product initiatives like Base44 and Harmony receive attention.Narrative Update • Mar 04
WIX: AI Execution And Micro Business Retention Will Drive Long Term Upside
The analyst price target for Wix.com has shifted from about $210 to roughly $203, as analysts factor in higher perceived risk from AI-driven competition and a more conservative P/E multiple, even while their models still reflect slightly stronger revenue growth and profitability assumptions. Analyst Commentary Recent Street research on Wix.com reflects a reset in price targets, but many bullish analysts still frame the debate around valuation, AI risk, and the company’s ability to execute against its core micro business customer base.Narrative Update • Feb 18
WIX: Elevated AI Spending Will Pressure Margins Yet Support Long Term Upside
Analysts have trimmed their Wix.com price targets by $5 to $60 across several firms, reflecting caution around near term margin pressure from Vibe coding and Base44 related spending, even as they highlight ongoing revenue growth assumptions and a still supportive long term AI website builder thesis. Analyst Commentary Recent Street research shows a clear tilt toward more conservative expectations for Wix.com, with several firms cutting price targets and flagging execution risks tied to new initiatives like Vibe coding and Base44.Analysis Article • Feb 06
Wix.com Ltd. (NASDAQ:WIX) Shares Slammed 25% But Getting In Cheap Might Be Difficult Regardless
To the annoyance of some shareholders, Wix.com Ltd. ( NASDAQ:WIX ) shares are down a considerable 25% in the last...Narrative Update • Feb 04
WIX: Elevated AI And Base44 Spend Will Support Long-Term Monetization Potential
Analysts have trimmed their fair value estimate for Wix.com from $164.00 to $158.20, reflecting lower price targets across several firms as they factor in higher near term AI and Base44 related costs alongside slightly softer margin assumptions, even as they continue to highlight resilience in the core business and potential longer term benefits from AI driven offerings. Analyst Commentary Recent research notes show that while price targets for Wix.com have been reduced, many analysts still see a mix of attractive upside drivers and execution risks, especially around AI initiatives and Base44 related spending.Narrative Update • Jan 21
WIX: Elevated AI Spending Will Reshape Margins Yet Support Long Term Upside
Analysts have trimmed their fair value estimate for Wix.com from US$160 to about US$115, as higher discount rate assumptions, lower projected profit margins linked to elevated AI and Base44 investment, and tempered revenue growth expectations now offset still supportive views on the company's future P/E and long term AI opportunity. Analyst Commentary Recent Street research on Wix.com has centered on how heavier AI and Base44 spending is reshaping the risk and reward profile, with several bearish analysts cutting price targets while still acknowledging long term potential in AI driven website building and related services.Narrative Update • Jan 06
WIX: AI And Base44 Spending Will Set Up Long Term Upside
Analysts have trimmed their price targets on Wix.com, with our fair value estimate moving from $254.14 to $210.00. They are factoring in higher investment spending that is pressuring margins and free cash flow in the near term, while still recognizing the company’s AI and Base44 initiatives as important long-term drivers.Narrative Update • Dec 23
WIX: Elevated AI And Base44 Investment Will Drive Long-Term Monetization Potential
Analysts have trimmed their fair value estimate for Wix.com to $164.00 from $167.15, citing lowered Street price targets amid higher near term AI and Base44 investment pressure on margins, even as they remain constructive on the company’s long term AI led growth and monetization potential. Analyst Commentary Bullish analysts highlight that Wix.com continues to deliver accelerating bookings and revenue growth, underpinned by strong new cohort momentum and outperformance from Base44 despite near term margin pressure.Narrative Update • Dec 09
WIX: Elevated AI Spend Will Drive Long-Term Market Leadership Confidence
Analysts have trimmed their average price target on Wix.com by about $0.60 to roughly $167.15, citing near term margin pressure from elevated AI and Base44 related investments, even as they maintain confidence in the company’s long term growth and monetization potential. Analyst Commentary Street research following Wix.com's latest results reflects a more nuanced stance, with price targets reset lower but ratings largely remaining positive as investors recalibrate near term expectations around margins and free cash flow.Narrative Update • Nov 25
WIX: Expanding AI Investment Will Drive Long-Term Market Leadership
Wix.com's analyst price target has been lowered from $206.09 to $167.76 per share. Analysts cite increased spending, delayed AI product launches, and elevated margin pressures, despite continued growth in revenue and bookings.Analysis Article • Nov 20
Wix.com Ltd.'s (NASDAQ:WIX) 26% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/ERatio
Wix.com Ltd. ( NASDAQ:WIX ) shares have had a horrible month, losing 26% after a relatively good period beforehand. The...Analysis Article • Sep 10
Wix.com Ltd. (NASDAQ:WIX) Looks Just Right With A 36% Price Jump
Wix.com Ltd. ( NASDAQ:WIX ) shares have had a really impressive month, gaining 36% after a shaky period beforehand...Narrative Update • Sep 04
AI Adoption And Base44 Integration Will Fuel Future Expansion
Analysts remain constructive on Wix.com given its focus on high-quality monetization, AI-driven growth initiatives, and potential Alibaba partnership upside, though concerns about AI disruption and execution on new features temper sentiment, resulting in an unchanged consensus price target of $206.09. Analyst Commentary Bullish analysts highlight Wix's strategic pivot toward monetization quality, AI-led upsell, and product attach, indicating a next phase of growth beyond simple customer expansion.Analysis Article • Jul 21
Is There Now An Opportunity In Wix.com Ltd. (NASDAQ:WIX)?
While Wix.com Ltd. ( NASDAQ:WIX ) might not have the largest market cap around , it received a lot of attention from a...Analysis Article • Jul 03
Wix.com Ltd.'s (NASDAQ:WIX) Share Price Matching Investor Opinion
With a price-to-earnings (or "P/E") ratio of 62.1x Wix.com Ltd. ( NASDAQ:WIX ) may be sending very bearish signals at...Analysis Article • May 17
Does Wix.com (NASDAQ:WIX) Deserve A Spot On Your Watchlist?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Apr 15
An Intrinsic Calculation For Wix.com Ltd. (NASDAQ:WIX) Suggests It's 24% Undervalued
Key Insights Wix.com's estimated fair value is US$209 based on 2 Stage Free Cash Flow to Equity Wix.com is estimated to...Seeking Alpha • Apr 07
Wix.com: Where Undervaluation, Tariff Defensibility, And Growth Catalysts Meet
Summary Wix.com has rebounded from its 2022 lows, achieving the 'Rule of 40' with accelerating growth and improving profitability, and is now targeting 'Rule of 45' in 2025. After a 40% drawdown amid a broad market selloff, Wix is undervalued with strong growth catalysts, including two major product launches focused on AI and Self Creators. Wix's business model, with substantial revenue from Creative Subscriptions and faster-growing Business Solutions, supports continued double-digit revenue growth and improved profitability. Valued below peers and market averages, Wix is poised for a 30% upside, with a price target of $190, making it a 'Strong Buy'. Read the full article on Seeking AlphaShareholder Returns
| WIX | US IT | US Market | |
|---|---|---|---|
| 7D | 0.5% | -3.5% | -2.2% |
| 1Y | -55.4% | 0.3% | 13.1% |
Return vs Industry: WIX underperformed the US IT industry which returned 0.3% over the past year.
Return vs Market: WIX underperformed the US Market which returned 13.1% over the past year.
Price Volatility
| WIX volatility | |
|---|---|
| WIX Average Weekly Movement | 11.0% |
| IT Industry Average Movement | 10.6% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.4% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: WIX's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: WIX's weekly volatility (11%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2006 | 4,371 | Avishai Abrahami | www.wix.com |
Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform.
Wix.com Ltd. Fundamentals Summary
| WIX fundamental statistics | |
|---|---|
| Market cap | US$3.16b |
| Earnings (TTM) | -US$174.65m |
| Revenue (TTM) | US$2.13b |
1.5x
P/S Ratio-18.4x
P/E RatioIs WIX overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| WIX income statement (TTM) | |
|---|---|
| Revenue | US$2.13b |
| Cost of Revenue | US$711.86m |
| Gross Profit | US$1.42b |
| Other Expenses | US$1.60b |
| Earnings | -US$174.65m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -4.17 |
| Gross Margin | 66.64% |
| Net Profit Margin | -8.19% |
| Debt/Equity Ratio | -93.5% |
How did WIX perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/11 21:41 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Wix.com Ltd. is covered by 42 analysts. 23 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Vikram Kesavabhotla | Baird |
| Trevor Young | Barclays |
| Sunil Rajgopal | Berenberg |