Wix.com Ltd.

NasdaqGS:WIX Stock Report

Market Cap: US$4.4b

Wix.com Future Growth

Future criteria checks 5/6

Wix.com is forecast to grow earnings and revenue by 35.2% and 11.5% per annum respectively. EPS is expected to grow by 33.4% per annum. Return on equity is forecast to be 72.2% in 3 years.

Key information

35.2%

Earnings growth rate

33.45%

EPS growth rate

IT earnings growth15.8%
Revenue growth rate11.5%
Future return on equity72.17%
Analyst coverage

Good

Last updated27 Apr 2026

Recent future growth updates

Recent updates

WIX: AI Traffic Headwinds Will Set Up Longer Term Monetization Upside

Wix.com's updated analyst price target moves slightly lower, with fair value now at $117.35 versus $120.55, as analysts recalibrate models following a broad wave of target cuts and several downgrades that highlight questions around AI related traffic risks, margin visibility, and the investment ramp tied to Base44 and Wix Harmony. Analyst Commentary Recent research on Wix.com shows a wide range of opinions, with several firms trimming price targets or downgrading ratings while still pointing to growth initiatives like Base44 and Wix Harmony as important drivers to watch.

WIX: Elevated AI And Base44 Investment Will Support Long-Term Monetization Potential

The updated analyst fair value estimate for Wix.com has shifted from $158.20 to $120.55. This reflects a broad round of target cuts as analysts factor in higher discount rates, a less certain margin path and recent downgrades, even as they still highlight elements like Base44 momentum, Harmony rollout and ongoing buybacks in their research.

Wix: The Unprofitable Deep Value Company

Apr 06

WIX: AI Execution And Capital Returns Will Support Long Term Upside

Analysts have trimmed the fair value estimate for Wix.com from about $203.01 to roughly $170.08. This reflects a series of reduced price targets and fresh Neutral ratings that point to questions around margin trajectory, AI related traffic risks for core customers, and the investment required to scale newer offerings like Base44 and Harmony.

WIX: AI Traffic Risks And Heavier Investment Will Reshape Margin Profile

The analyst fair value estimate for Wix.com has been reset from $115 to $90, as analysts balance stronger Base44 growth and updated Street price targets against concerns about margin pressure, AI driven traffic risks, and a year of heavier investment. Analyst Commentary Recent Street research on Wix.com reflects a mixed backdrop, with several bearish analysts resetting expectations around valuation, execution, and growth risk even as product initiatives like Base44 and Harmony receive attention.

WIX: AI Execution And Micro Business Retention Will Drive Long Term Upside

The analyst price target for Wix.com has shifted from about $210 to roughly $203, as analysts factor in higher perceived risk from AI-driven competition and a more conservative P/E multiple, even while their models still reflect slightly stronger revenue growth and profitability assumptions. Analyst Commentary Recent Street research on Wix.com reflects a reset in price targets, but many bullish analysts still frame the debate around valuation, AI risk, and the company’s ability to execute against its core micro business customer base.

WIX: Elevated AI Spending Will Pressure Margins Yet Support Long Term Upside

Analysts have trimmed their Wix.com price targets by $5 to $60 across several firms, reflecting caution around near term margin pressure from Vibe coding and Base44 related spending, even as they highlight ongoing revenue growth assumptions and a still supportive long term AI website builder thesis. Analyst Commentary Recent Street research shows a clear tilt toward more conservative expectations for Wix.com, with several firms cutting price targets and flagging execution risks tied to new initiatives like Vibe coding and Base44.

Wix.com Ltd. (NASDAQ:WIX) Shares Slammed 25% But Getting In Cheap Might Be Difficult Regardless

Feb 06
Wix.com Ltd. (NASDAQ:WIX) Shares Slammed 25% But Getting In Cheap Might Be Difficult Regardless

WIX: Elevated AI And Base44 Spend Will Support Long-Term Monetization Potential

Analysts have trimmed their fair value estimate for Wix.com from $164.00 to $158.20, reflecting lower price targets across several firms as they factor in higher near term AI and Base44 related costs alongside slightly softer margin assumptions, even as they continue to highlight resilience in the core business and potential longer term benefits from AI driven offerings. Analyst Commentary Recent research notes show that while price targets for Wix.com have been reduced, many analysts still see a mix of attractive upside drivers and execution risks, especially around AI initiatives and Base44 related spending.

WIX: Elevated AI Spending Will Reshape Margins Yet Support Long Term Upside

Analysts have trimmed their fair value estimate for Wix.com from US$160 to about US$115, as higher discount rate assumptions, lower projected profit margins linked to elevated AI and Base44 investment, and tempered revenue growth expectations now offset still supportive views on the company's future P/E and long term AI opportunity. Analyst Commentary Recent Street research on Wix.com has centered on how heavier AI and Base44 spending is reshaping the risk and reward profile, with several bearish analysts cutting price targets while still acknowledging long term potential in AI driven website building and related services.

WIX: AI And Base44 Spending Will Set Up Long Term Upside

Analysts have trimmed their price targets on Wix.com, with our fair value estimate moving from $254.14 to $210.00. They are factoring in higher investment spending that is pressuring margins and free cash flow in the near term, while still recognizing the company’s AI and Base44 initiatives as important long-term drivers.

WIX: Elevated AI And Base44 Investment Will Drive Long-Term Monetization Potential

Analysts have trimmed their fair value estimate for Wix.com to $164.00 from $167.15, citing lowered Street price targets amid higher near term AI and Base44 investment pressure on margins, even as they remain constructive on the company’s long term AI led growth and monetization potential. Analyst Commentary Bullish analysts highlight that Wix.com continues to deliver accelerating bookings and revenue growth, underpinned by strong new cohort momentum and outperformance from Base44 despite near term margin pressure.

WIX: Elevated AI Spend Will Drive Long-Term Market Leadership Confidence

Analysts have trimmed their average price target on Wix.com by about $0.60 to roughly $167.15, citing near term margin pressure from elevated AI and Base44 related investments, even as they maintain confidence in the company’s long term growth and monetization potential. Analyst Commentary Street research following Wix.com's latest results reflects a more nuanced stance, with price targets reset lower but ratings largely remaining positive as investors recalibrate near term expectations around margins and free cash flow.

WIX: Expanding AI Investment Will Drive Long-Term Market Leadership

Wix.com's analyst price target has been lowered from $206.09 to $167.76 per share. Analysts cite increased spending, delayed AI product launches, and elevated margin pressures, despite continued growth in revenue and bookings.

Wix.com Ltd.'s (NASDAQ:WIX) 26% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/ERatio

Nov 20
Wix.com Ltd.'s (NASDAQ:WIX) 26% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/ERatio

Wix.com Ltd. (NASDAQ:WIX) Looks Just Right With A 36% Price Jump

Sep 10
Wix.com Ltd. (NASDAQ:WIX) Looks Just Right With A 36% Price Jump

AI Adoption And Base44 Integration Will Fuel Future Expansion

Analysts remain constructive on Wix.com given its focus on high-quality monetization, AI-driven growth initiatives, and potential Alibaba partnership upside, though concerns about AI disruption and execution on new features temper sentiment, resulting in an unchanged consensus price target of $206.09. Analyst Commentary Bullish analysts highlight Wix's strategic pivot toward monetization quality, AI-led upsell, and product attach, indicating a next phase of growth beyond simple customer expansion.

Is There Now An Opportunity In Wix.com Ltd. (NASDAQ:WIX)?

Jul 21
Is There Now An Opportunity In Wix.com Ltd. (NASDAQ:WIX)?

Wix.com Ltd.'s (NASDAQ:WIX) Share Price Matching Investor Opinion

Jul 03
Wix.com Ltd.'s (NASDAQ:WIX) Share Price Matching Investor Opinion

Does Wix.com (NASDAQ:WIX) Deserve A Spot On Your Watchlist?

May 17
Does Wix.com (NASDAQ:WIX) Deserve A Spot On Your Watchlist?

An Intrinsic Calculation For Wix.com Ltd. (NASDAQ:WIX) Suggests It's 24% Undervalued

Apr 15
An Intrinsic Calculation For Wix.com Ltd. (NASDAQ:WIX) Suggests It's 24% Undervalued

Wix.com: Where Undervaluation, Tariff Defensibility, And Growth Catalysts Meet

Apr 07

Wix.com's Q4 Earnings: The Market Might Have Overreacted

Feb 20

At US$227, Is It Time To Put Wix.com Ltd. (NASDAQ:WIX) On Your Watch List?

Feb 05
At US$227, Is It Time To Put Wix.com Ltd. (NASDAQ:WIX) On Your Watch List?

Wix.com: Full Steam Ahead

Dec 21

Calculating The Intrinsic Value Of Wix.com Ltd. (NASDAQ:WIX)

Dec 12
Calculating The Intrinsic Value Of Wix.com Ltd. (NASDAQ:WIX)

Wix Q3: Surpassing 'Rule Of 40' Ahead Of Schedule

Nov 21

Some Shareholders Feeling Restless Over Wix.com Ltd.'s (NASDAQ:WIX) P/S Ratio

Nov 05
Some Shareholders Feeling Restless Over Wix.com Ltd.'s (NASDAQ:WIX) P/S Ratio

Is Wix.com Ltd. (NASDAQ:WIX) Potentially Undervalued?

Oct 06
Is Wix.com Ltd. (NASDAQ:WIX) Potentially Undervalued?

There's Been No Shortage Of Growth Recently For Wix.com's (NASDAQ:WIX) Returns On Capital

Sep 18
There's Been No Shortage Of Growth Recently For Wix.com's (NASDAQ:WIX) Returns On Capital
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Wix's Critical Moves And AI Innovation Set To Propel Future Earnings And Stakeholder Value

Wix's strategic executions and innovative solutions, leading to accelerated bookings growth, indicate a positive outlook for future revenue enhancement.

Wix's Profitability Focus Is Increasingly Showing

Aug 07

Earnings and Revenue Growth Forecasts

NasdaqGS:WIX - Analysts future estimates and past financials data (USD Millions)
DateRevenueEarningsFree Cash FlowCash from OpAvg. No. Analysts
12/31/20282,9222457056949
12/31/20272,58616561762421
12/31/20262,2857252251122
12/31/20251,99351573583N/A
9/30/20251,929139549558N/A
6/30/20251,869166550559N/A
3/31/20251,815148515529N/A
12/31/20241,761138478497N/A
9/30/20241,70493427454N/A
6/30/20241,65373344388N/A
3/31/20241,60768263316N/A
12/31/20231,56233182248N/A
9/30/20231,513-9140211N/A
6/30/20231,465-6373147N/A
3/31/20231,420-2082597N/A
12/31/20221,388-425-3437N/A
9/30/20221,366-495-655N/A
6/30/20221,340-431-519N/A
3/31/20221,310-282-2034N/A
12/31/20211,270-1172866N/A
9/30/20211,224-184473N/A
6/30/20211,157-917293N/A
3/31/20211,077-248104122N/A
12/31/2020984-167129148N/A
9/30/2020911-175143161N/A
6/30/2020853-136153172N/A
3/31/2020803-95136160N/A
12/31/2019758-88127150N/A
9/30/2019721-71N/A144N/A
6/30/2019680-59N/A136N/A
3/31/2019640-48N/A126N/A
12/31/2018604-37N/A116N/A
9/30/2018558-38N/A105N/A
6/30/2018513-47N/A99N/A
3/31/2018471-55N/A91N/A
12/31/2017426-56N/A83N/A
9/30/2017391-56N/A78N/A
6/30/2017356-51N/A66N/A
3/31/2017321-48N/A58N/A
12/31/2016290-47N/A41N/A
9/30/2016263-52N/A30N/A
6/30/2016241-54N/A27N/A
3/31/2016221-55N/A21N/A
12/31/2015204-51N/A21N/A
9/30/2015188-55N/A12N/A
6/30/2015172-56N/A5N/A

Analyst Future Growth Forecasts

Earnings vs Savings Rate: WIX's forecast earnings growth (35.2% per year) is above the savings rate (3.4%).

Earnings vs Market: WIX's earnings (35.2% per year) are forecast to grow faster than the US market (15.8% per year).

High Growth Earnings: WIX's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: WIX's revenue (11.5% per year) is forecast to grow faster than the US market (11% per year).

High Growth Revenue: WIX's revenue (11.5% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: WIX's Return on Equity is forecast to be very high in 3 years time (72.2%).

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/04/30 23:20
End of Day Share Price 2026/04/30 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Wix.com Ltd. is covered by 40 analysts. 22 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Vikram KesavabhotlaBaird
Trevor YoungBarclays
Mark ZgutowiczBenchmark Company