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Digital Upgrades And Menu Innovation Will Unlock New Opportunities

Published
05 Sep 24
Updated
13 Oct 25
AnalystConsensusTarget's Fair Value
US$176.44
27.5% undervalued intrinsic discount
13 Oct
US$127.85
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Author's Valuation

US$176.4427.5% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update13 Oct 25
Fair value Decreased 2.12%

Brinker International's analyst price target has been reduced from $180.25 to $176.44, amid concerns over softer demand trends and moderated expectations for near-term sales growth, according to recent analyst commentary.

Analyst Commentary

Recent analyst actions provide a mixed perspective on Brinker International's outlook, with both bullish and bearish themes emerging as firms adjust their price targets and ratings in response to the latest performance data and industry trends.

Bullish Takeaways
  • Bullish analysts point to sustained positive momentum in Chili's performance, noting the chain's ability to deliver impressive same-store sales growth and expand margins over the past year.
  • Upgrades in ratings and raised price targets reflect confidence in management's strategic direction and successful execution, particularly in driving adjusted EPS growth and strengthening the company's balance sheet.
  • Some analysts are encouraged by continued improvement across key metrics, believing that the company is positioned for solid long-term growth as operational initiatives gain traction.
  • Strong fourth-quarter results, even if more modest than previous quarters, are seen as evidence of Brinker's resilience in a challenging environment.
Bearish Takeaways
  • Bearish analysts are cautious about choppy demand trends in the U.S. restaurant sector and warn that the near-term sales growth outlook has become more conservative.
  • Some firms have lowered their price targets and adopted a more neutral stance, highlighting the risk of a softer finish to the current quarter and potential downside among comparable companies.
  • Skepticism remains regarding management's guidance for positive comparable sales and traffic at Chili's throughout the upcoming fiscal year, with concerns about tougher year-over-year comparisons.
  • Broader industry pressures and uncertainty around maintaining recent growth rates are prompting analysts to moderate their expectations for valuation and future performance.

What's in the News

  • Brinker International provided fiscal 2026 guidance, projecting total revenues between $5.60 billion and $5.70 billion, and net income per diluted share (excluding special items) of $9.90 to $10.50. (Key Developments)
  • The company increased its equity buyback plan authorization by $400 million, raising the total to $4,972.48 million with $507 million remaining. (Key Developments)
  • No shares were repurchased in the most recent tranche, from March 27, 2025 to June 25, 2025. Overall, 131,771,840 shares have been repurchased since 1998, totaling $4,465.84 million. (Key Developments)

Valuation Changes

  • Consensus Analyst Price Target has decreased from $180.25 to $176.44, indicating a slightly lower fair value assigned by analysts.
  • Discount Rate has risen modestly from 9.07% to approximately 9.12%, reflecting a marginal increase in perceived risk or cost of capital.
  • Revenue Growth projections have edged down slightly from 4.67% to 4.65%, suggesting a small reduction in expected top-line expansion.
  • Net Profit Margin expectations have improved, increasing from 9.12% to 9.23%, which signals forecasts for better bottom-line efficiency.
  • Future P/E (price-to-earnings ratio) has declined from 18.28x to 17.72x, which points to a lower earnings multiple applied in forward-looking valuations.

Key Takeaways

  • Menu innovation, digital initiatives, and operational efficiency improvements position Brinker to capture evolving consumer trends and drive future revenue and margin growth.
  • Disciplined capital allocation, remodeling, and value-focused strategies enhance resilience to inflation and support long-term expansion and earnings growth.
  • Heavy reliance on dine-in experiences, rising labor and supply costs, and slow adaptation to health trends threaten Brinker's long-term relevance and profitability amid growing off-premise competition.

Catalysts

About Brinker International
    Engages in the ownership, development, operation, and franchising of casual dining restaurants in the United States and internationally.
What are the underlying business or industry changes driving this perspective?
  • Brinker's investments in menu innovation (e.g., upgraded ribs, new chicken sandwiches, beverage innovation) and a sharper focus on core items with broader appeal to younger demographics position it to capture incremental traffic from shifting population and generational consumption patterns, supporting future revenue growth.
  • Accelerated rollout of its digital initiatives-including a streamlined handheld server app, enhanced marketing via My Chili's Rewards, and expanded high-speed WiFi-positions the company to take advantage of increasing digital ordering and off-premise dining trends, which should support higher average check and drive future revenue and margin expansion.
  • Operational efficiency measures such as kitchen automation (TurboChef rollout), labor optimization, and process improvements (North of Six initiative) are expected to generate ongoing improvements in throughput and cost structure, contributing to sustained operating margin and earnings growth.
  • The company's disciplined capital allocation, stronger balance sheet (deleveraging to 1.7x lease-adjusted leverage), and commitment to remodeling and new unit growth provide increased flexibility to capitalize on suburban/urban development trends, fueling long-term unit growth and future revenue expansion.
  • Brinker's sustained investment in food quality, guest experience, and value-focused menu pricing (barbell strategy) allows it to remain resilient amid inflationary pressures and evolving consumer value perceptions, supporting traffic growth, protecting net margins, and underpinning sustained EPS gains.

Brinker International Earnings and Revenue Growth

Brinker International Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Brinker International's revenue will grow by 4.7% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 7.1% today to 9.1% in 3 years time.
  • Analysts expect earnings to reach $562.8 million (and earnings per share of $12.54) by about September 2028, up from $383.1 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 18.3x on those 2028 earnings, up from 18.1x today. This future PE is lower than the current PE for the US Hospitality industry at 23.9x.
  • Analysts expect the number of shares outstanding to grow by 0.16% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.07%, as per the Simply Wall St company report.

Brinker International Future Earnings Per Share Growth

Brinker International Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The accelerating consumer shift toward off-premise and convenience-focused dining threatens core dine-in traffic growth, as Brinker remains heavily focused on in-restaurant experiences; this could undermine long-term revenue growth if guests increasingly opt for alternatives like delivery-only or meal kits.
  • Persistent labor inflation and industry-wide staff shortages are increasing labor costs, as evidenced by Brinker's ongoing substantial investments in labor (with $160M more spent versus 2022); these pressures could compress operating and net margins in a labor-dependent business model.
  • Increased demand for health-conscious and transparent food options presents a secular headwind, given Brinker's continued focus on value-oriented and indulgent menu items; a failure to adapt quickly may reduce brand relevance over time, potentially limiting revenue from increasingly health-aware consumers.
  • Heavy reliance on legacy core brands (Chili's and Maggiano's) makes Brinker susceptible to traffic declines or brand fatigue, especially as full-service casual dining faces intensified competition from faster-growing fast-casual and quick-service rivals, putting sustained same-store sales and earnings at risk.
  • Volatile food commodity and supply chain costs, compounded by limited pricing power amid competitive discounting and commitment to value menus, can erode restaurant-level and company-wide profitability, as evidenced by unfavorable recent shifts in food and beverage costs and only modest margin expansion forecasts for FY26.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $180.25 for Brinker International based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $215.0, and the most bearish reporting a price target of just $160.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $6.2 billion, earnings will come to $562.8 million, and it would be trading on a PE ratio of 18.3x, assuming you use a discount rate of 9.1%.
  • Given the current share price of $155.72, the analyst price target of $180.25 is 13.6% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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