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Upcoming Federal Policy Shifts Will Open New Opportunities In Cannabis Markets

Published
04 May 25
Updated
23 Oct 25
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AnalystConsensusTarget's Fair Value
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1Y
-24.3%
7D
-10.9%

Author's Valuation

US$1.7826.5% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 23 Oct 25

Fair value Increased 60%

Analysts have raised their price target on Tilray Brands from $1.50 to $2.00, citing recent shifts in U.S. federal policy toward cannabis and the company's strong positioning to benefit from potential market expansion.

Analyst Commentary

Following the price target increase, analysts have shared both optimistic and cautious perspectives on Tilray Brands, reflecting on the company's future prospects and potential risks.

Bullish Takeaways

  • Bullish analysts highlight Tilray's brand strength and scale as key advantages in leveraging potential U.S. market expansion if federal cannabis policy continues to shift.
  • The company's strong balance sheet positions it well to make strategic investments and capture growth opportunities as regulations evolve.
  • Recent federal discussions around reclassifying marijuana, while not full legalization, could improve market sentiment and create favorable tailwinds for future revenue growth.
  • Continued buy ratings suggest confidence in Tilray's ability to execute and defend its market share during times of significant regulatory change.

Bearish Takeaways

  • Bearish analysts remain cautious about the lack of immediate legalization, noting that policy changes may progress slowly or stall. This could limit the near-term boost to valuation.
  • The U.S. cannabis landscape remains highly competitive, posing execution risks for Tilray even with a strong brand and balance sheet.
  • Any regulatory progress short of legalization may not be sufficient to drive meaningful revenue in the short term. This could impact the pace of growth.

What's in the News

  • Tilray Medical has announced expansion of its medical cannabis operations into Panama through a joint venture with Top Tech Global Inc. The company received a license to cultivate, manufacture, and distribute medical cannabis products across the country (Key Developments).
  • Redhook Brewing by Tilray introduced "Redhook 81," a new light lager celebrating the brand’s legacy. The company also launched the "Redhook '81 Quittin' Time Kit" sweepstakes, open in select U.S. states for customers 21 and older (Key Developments).
  • Tilray is marking Oktoberfest season with the release of a lineup of limited-time, German-inspired craft beers across its beer brands, including Atwater Brewery, Blue Point, Breckenridge Brewery, Terrapin Beer Company, and Widmer Brothers (Key Developments).
  • Former President Donald Trump is reportedly considering reclassifying marijuana as a less dangerous drug. This potential policy shift could impact publicly traded cannabis companies, including Tilray (The Wall Street Journal).

Valuation Changes

  • Fair Value has risen from $1.11 to $1.78, reflecting analyst optimism following recent developments.
  • Discount Rate is unchanged and remains steady at 6.45%, indicating stable perceptions of risk.
  • Revenue Growth projections have decreased slightly from 4.60% to 4.52%.
  • Net Profit Margin has edged down marginally from 22.09% to 22.06%.
  • Future P/E (price-to-earnings ratio) has increased significantly from 8.28x to 14.09x, suggesting higher expectations for future earnings growth.

Key Takeaways

  • Expansion in Europe and category diversification are driving strong growth, margin improvements, and long-term revenue potential as global cannabis markets develop.
  • Operational efficiencies and a solid financial position support continued cost optimization, strategic acquisitions, and international market entry for ongoing earnings growth.
  • Persistent regulatory hurdles, market pressures, and industry headwinds continue to constrain Tilray's revenue growth, profitability, and exposure to solvency and dilution risks.

Catalysts

About Tilray Brands
    A lifestyle consumer products company, engages in the research, cultivation, processing, and distribution of medical cannabis products in Canada, the United States, Europe, the Middle East, Africa, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Tilray's international cannabis business is achieving rapid organic growth, with European cannabis revenue up 112% YoY (excluding Australia) and significant share gains in Germany due to regulatory tailwinds, broader medical adoption, and expanding legalization-supporting a long runway for top-line revenue acceleration as global cannabis markets open.
  • Sustained innovation and consumer focus in wellness, energy drinks, non-alcoholic beverages, and hemp-based foods positions Tilray to capture the surge in demand for plant-based, functional, and health-oriented products, which should drive diversified, higher-margin revenues and gross margin expansion.
  • Operational scale from strategic acquisitions (craft beer/spirits) and production footprint consolidation (now 90% in-house) is enabling continued cost optimization, SKU rationalization, and manufacturing efficiency, translating into stronger gross/net margins and improved EBITDA in upcoming periods.
  • Ongoing consolidation and stabilization in Canada's cannabis sector and a shift toward higher-margin SKUs (e.g., premium flower, beverages, edibles) are reducing price compression and illicit market share, while regulatory reforms (potential for broader retail/access, excise tax changes) offer future revenue and profitability upside.
  • Tilray's robust balance sheet, substantial cash reserves, and ongoing debt reduction afford flexibility to pursue geographic expansion, new international market entries in Europe/Middle East/Asia, and opportunistic acquisitions-enhancing long-term earnings growth and financial resilience.

Tilray Brands Earnings and Revenue Growth

Tilray Brands Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Tilray Brands's revenue will grow by 4.6% annually over the next 3 years.
  • Analysts are not forecasting that Tilray Brands will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Tilray Brands's profit margin will increase from -266.3% to the average CA Pharmaceuticals industry of 20.6% in 3 years.
  • If Tilray Brands's profit margin were to converge on the industry average, you could expect earnings to reach $193.4 million (and earnings per share of $0.14) by about August 2028, up from $-2.2 billion today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 7.8x on those 2028 earnings, up from -0.3x today. This future PE is lower than the current PE for the CA Pharmaceuticals industry at 18.1x.
  • Analysts expect the number of shares outstanding to grow by 7.0% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 6.45%, as per the Simply Wall St company report.

Tilray Brands Future Earnings Per Share Growth

Tilray Brands Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Persistently slow and uncertain progress on U.S. cannabis legalization continues to limit Tilray's addressable market, with management citing that "U.S. regulatory changes have not advanced the way we'd hoped," which has suppressed share price, led to multi-billion dollar impairment charges, and risks continued stagnation in revenue and market cap.
  • Ongoing price compression, illicit market competition, and heavy excise tax burdens in the Canadian cannabis market have significantly impacted revenues-management noted price compression cost over $250 million in five years-potentially limiting future revenue growth and constraining margins.
  • Softness and overall decline in industry-wide craft beer demand, combined with "SKU rationalization," missed distribution resets, and adverse weather, resulted in weaker-than-expected beverage revenues; persistent headwinds or further category contraction will negatively impact Tilray's diversified revenue and gross margin.
  • Long-term lack of operating profitability is evidenced by continued net losses (a net loss of $2.2 billion in FY 2025, with $31 million in cash losses from operations) and negative free cash flow (negative $114 million FY 2025), highlighting challenges in achieving structural cost efficiency and sustainable earnings, and heightening dilution or solvency risk.
  • Increased regulatory risk in international core markets, such as potential restrictive legislation in Germany (e.g., limiting telemedicine or mail-order medical cannabis), can disrupt access, pricing, or demand and limit the scalability of high-margin international revenues that management is relying on for future growth.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $0.928 for Tilray Brands based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $1.5, and the most bearish reporting a price target of just $0.6.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $940.4 million, earnings will come to $193.4 million, and it would be trading on a PE ratio of 7.8x, assuming you use a discount rate of 6.4%.
  • Given the current share price of $0.65, the analyst price target of $0.93 is 29.9% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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