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GRMN: Fitness And Wearables Momentum Will Drive Resilience Amid Macroeconomic Uncertainty

Published
08 Aug 24
Updated
03 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
-2.0%
7D
-6.4%

Author's Valuation

US$231.1411.1% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 03 Nov 25

Fair value Increased 5.87%

Garmin’s analyst price target has increased from $218.33 to $231.14. Analysts cite ongoing momentum in the company’s fitness and smart wearables segments, along with strong innovation and resilient demand.

Analyst Commentary

Recent updates from Street research show a divergence of opinion among analysts regarding Garmin’s near-term prospects and valuation. Price targets have moved in both directions, reflecting different views on the company’s growth, resilience, and sector trends.

Bullish Takeaways

  • Bullish analysts have highlighted Garmin’s accelerating revenue growth, particularly in its fitness and smart wearables segments. This is seen as a key driver behind recent price target increases.
  • There is widespread recognition of Garmin’s strong execution and innovation. These factors are viewed as positioning the company well for ongoing momentum despite broader market volatility.
  • Some analysts project a substantial total return potential from current price levels. Raised targets indicate expectations for continued share appreciation over the coming year.
  • The company’s core outdoor and fitness business lines are showing notable resilience in the face of a challenging macroeconomic backdrop.

Bearish Takeaways

  • Bearish analysts remain cautious about Garmin’s valuation. Some have expressed concerns that current momentum in key segments may not be sustainable through the second half of the year.
  • There are reservations regarding the ability of the core business units to maintain their level of demand and growth as broader economic conditions evolve.
  • Certain analysts continue to assign Underweight or Underperform ratings. This reflects apprehension about upside potential relative to existing market expectations.

What's in the News

  • Garmin updated its earnings guidance for the fiscal year 2025, now anticipating revenue of approximately $7.10 billion and an operating margin of 25.2%.
  • The company completed a share repurchase tranche, buying back 159,000 shares valued at $36.5 million from June to September 2025. This contributes to a total of 986,000 shares repurchased for $193.29 million since February 2024.
  • Garmin unveiled the GPSMAP 9000xsv series, high-performance chartplotters for pilots and anglers. These devices feature 10-, 13-, and 17-inch 4K touchscreen displays, advanced sonar, and gigabit networking capabilities. Expected availability is November with prices starting at $3,199.99.
  • Through a collaboration with Truemed, qualified customers can now use pre-tax HSA/FSA funds for reimbursement of purchases of select Garmin smartwatches, fitness trackers, cycling trainers, and cycling computers.
  • Garmin announced the D2 Air X15 and D2 Mach 2 aviator smartwatches with AMOLED displays, advanced avionics connectivity, voice commands, and up to 26 days of battery life. The D2 Air X15 starts at $649.99 and the D2 Mach 2 ranges up to $1,499.99.

Valuation Changes

  • Consensus Analyst Price Target has risen from $218.33 to $231.14, reflecting increased optimism about Garmin's market valuation.
  • Discount Rate climbed slightly from 7.72% to 7.73%. This suggests a marginally higher expected return requirement by analysts.
  • Revenue Growth forecast dipped from 8.16% to 7.67%. This indicates tempered expectations for future sales expansion.
  • Net Profit Margin improved from 21.39% to 21.80%. This signals expectations for higher operating profitability.
  • Future P/E ratio increased from 28.78x to 29.53x. This implies a modest uplift in anticipated earnings multiples for Garmin shares.

Key Takeaways

  • Garmin's premium services and advanced wearables boost revenue, enhancing margins in both Fitness and service segments due to high demand.
  • New aviation products, and expanding foreign markets, drive growth across Aviation and international segments, improving revenues and mitigating trade risks.
  • Rising operational expenses and market challenges in Marine and Outdoor could impact Garmin's revenue growth and compress margins amidst global trade and currency fluctuations.

Catalysts

About Garmin
    Designs, develops, manufactures, markets, and distributes a range of wireless devices worldwide.
What are the underlying business or industry changes driving this perspective?
  • The launch of the Garmin Connect+ premium service, which offers AI-based health and fitness insights, is likely to boost subscription-based revenue growth and improve overall margins through higher-margin services.
  • The new vívoactive 6 smartwatch release, with advanced features like an AMOLED display and enhanced sports apps, suggests potential revenue growth in the Fitness segment, supported by strong demand for advanced wearables.
  • The introduction of the new PC-12 Pro and PC-7 MKX aircraft, featuring Garmin's G3000 Prime flight deck, indicates solid growth prospects for the Aviation segment, potentially boosting revenue and operating margins through high-value product deliveries.
  • Strengthening foreign markets, with significant revenue contribution from EMEA (23% growth) and APAC (9% growth), support overall revenue growth and mitigate trade risks, with favorable foreign currency exchange likely improving margins.
  • Diversified product launches in the Outdoor segment, including the Instinct 3 Adventure watch series, are set to drive future revenue growth, capitalizing on Garmin's strong brand and product innovation in high-demand areas.

Garmin Earnings and Revenue Growth

Garmin Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Garmin's revenue will grow by 7.9% annually over the next 3 years.
  • Analysts assume that profit margins will shrink from 23.2% today to 21.5% in 3 years time.
  • Analysts expect earnings to reach $1.8 billion (and earnings per share of $9.58) by about September 2028, up from $1.6 billion today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 28.2x on those 2028 earnings, down from 29.3x today. This future PE is greater than the current PE for the US Consumer Durables industry at 11.5x.
  • Analysts expect the number of shares outstanding to grow by 0.24% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.72%, as per the Simply Wall St company report.

Garmin Future Earnings Per Share Growth

Garmin Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The global trade environment's shifting policies, including increased tariffs on products manufactured outside the U.S., could increase costs and affect Garmin's net margins if not offset by currency benefits.
  • The Marine segment saw a revenue decrease primarily due to promotion timing and continued market softness, which could lead to flat revenue growth and negatively affect earnings.
  • Economic uncertainty and potential reduced demand for certain products in the Outdoor segment could moderate growth, potentially impacting revenue and net margins.
  • Operating expenses, including rising R&D and SG&A costs, grew by 10%, which could compress operating margins if revenue growth doesn’t keep pace.
  • Increased focus on foreign currency fluctuations due to a significant portion of revenue generated in non-U.S. dollar currencies could impact revenue unpredictably if the U.S. dollar strengthens.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $213.833 for Garmin based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $285.0, and the most bearish reporting a price target of just $167.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $8.5 billion, earnings will come to $1.8 billion, and it would be trading on a PE ratio of 28.2x, assuming you use a discount rate of 7.7%.
  • Given the current share price of $238.5, the analyst price target of $213.83 is 11.5% lower. Despite analysts expecting the underlying buisness to improve, they seem to believe the market's expectations are too high.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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