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GRMN: Fitness And Wearables Momentum Will Drive Resilience Amid Macroeconomic Uncertainty

Published
08 Aug 24
Updated
03 Dec 25
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AnalystConsensusTarget's Fair Value
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1Y
-7.2%
7D
2.2%

Author's Valuation

US$231.1414.7% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 03 Dec 25

GRMN: Fitness And Wearables Strength Will Drive Over 25% Upside Ahead

Analysts have nudged their price target on Garmin higher to reflect modestly improved long term growth and profitability assumptions, citing accelerating revenue momentum in fitness and smart wearables and updated targets now ranging roughly from about $190 to just over $300 per share.

Analyst Commentary

Recent Street research reflects a widening range of views on Garmin, with some bullish analysts lifting targets meaningfully while more cautious voices continue to highlight valuation and portfolio mix risks.

Bullish Takeaways

  • Bullish analysts point to accelerating revenue growth in fitness and smart wearables as evidence that Garmin is executing well against secular demand trends in health and performance tracking.
  • Higher price targets embed expectations for sustained margin resilience, with scale benefits and a richer mix of higher value devices supporting long term profitability.
  • The implied upside of more aggressive targets suggests confidence that the market is still undervaluing Garmin's innovation pipeline and recurring engagement within its device ecosystem.
  • Supportive commentary highlights that consistent product refreshes and disciplined capital allocation can sustain double digit total return potential from current levels.

Bearish Takeaways

  • Bearish analysts, even while modestly lifting targets, retain a more cautious stance, arguing that the stock already discounts much of the current operational strength.
  • Concerns remain that growth in fitness and wearables could normalize from recent highs, limiting multiple expansion if revenue momentum slows.
  • Some see risk that competition in smart wearables and connected devices caps pricing power, putting pressure on longer term margin assumptions.
  • Valuation frameworks on the cautious side emphasize that Garmin's premium to broader hardware and consumer tech peers leaves less room for execution missteps.

What's in the News

  • Launched inReach Mini 3 Plus, a compact satellite communicator with voice and photo messaging, interactive SOS and up to 330 hours of battery life for off-grid adventurers (Product announcement)
  • Secured selection by the Brazilian Air Force, via Ace Aeronautics, to equip 24 UH-60L Black Hawk helicopters with the G5000H integrated flight deck, expanding Garmin's defense and aerospace footprint (Client announcement)
  • Updated 2025 guidance to approximately $7.10 billion in revenue and a 25.2% operating margin, reinforcing expectations for solid top line growth and robust profitability (Corporate guidance)
  • Expanded marine electronics portfolio with GPSMAP 9000xsv high resolution chartplotters and Garmin OnBoard, a wireless man overboard and engine cutoff system, targeting higher value boating and fishing use cases (Product announcements)
  • Continued to broaden wearable and fitness ecosystems with new aviator smartwatches, kids LTE smartwatch Bounce 2, Venu 4 health focused smartwatch, Instinct Crossover AMOLED hybrid, Descent X30 dive computer, and Rally pedal power meters plus Edge 550/850 cycling computers (Product announcements)

Valuation Changes

  • Fair Value: Unchanged at approximately $231 per share, indicating no material shift in intrinsic value estimates.
  • Discount Rate: Increased slightly from about 7.91 percent to 7.95 percent, reflecting a modestly higher assumed cost of capital.
  • Revenue Growth: Essentially unchanged at roughly 7.66 percent, signaling stable expectations for long term top line expansion.
  • Net Profit Margin: Effectively flat at about 21.8 percent, suggesting steady assumptions for long run profitability.
  • Future P/E: Increased marginally from roughly 29.5x to 29.6x, implying a slightly higher valuation multiple on forward earnings.

Key Takeaways

  • Garmin's premium services and advanced wearables boost revenue, enhancing margins in both Fitness and service segments due to high demand.
  • New aviation products, and expanding foreign markets, drive growth across Aviation and international segments, improving revenues and mitigating trade risks.
  • Rising operational expenses and market challenges in Marine and Outdoor could impact Garmin's revenue growth and compress margins amidst global trade and currency fluctuations.

Catalysts

About Garmin
    Designs, develops, manufactures, markets, and distributes a range of wireless devices worldwide.
What are the underlying business or industry changes driving this perspective?
  • The launch of the Garmin Connect+ premium service, which offers AI-based health and fitness insights, is likely to boost subscription-based revenue growth and improve overall margins through higher-margin services.
  • The new vívoactive 6 smartwatch release, with advanced features like an AMOLED display and enhanced sports apps, suggests potential revenue growth in the Fitness segment, supported by strong demand for advanced wearables.
  • The introduction of the new PC-12 Pro and PC-7 MKX aircraft, featuring Garmin's G3000 Prime flight deck, indicates solid growth prospects for the Aviation segment, potentially boosting revenue and operating margins through high-value product deliveries.
  • Strengthening foreign markets, with significant revenue contribution from EMEA (23% growth) and APAC (9% growth), support overall revenue growth and mitigate trade risks, with favorable foreign currency exchange likely improving margins.
  • Diversified product launches in the Outdoor segment, including the Instinct 3 Adventure watch series, are set to drive future revenue growth, capitalizing on Garmin's strong brand and product innovation in high-demand areas.

Garmin Earnings and Revenue Growth

Garmin Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Garmin's revenue will grow by 7.9% annually over the next 3 years.
  • Analysts assume that profit margins will shrink from 23.2% today to 21.5% in 3 years time.
  • Analysts expect earnings to reach $1.8 billion (and earnings per share of $9.58) by about September 2028, up from $1.6 billion today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 28.2x on those 2028 earnings, down from 29.3x today. This future PE is greater than the current PE for the US Consumer Durables industry at 11.5x.
  • Analysts expect the number of shares outstanding to grow by 0.24% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.72%, as per the Simply Wall St company report.

Garmin Future Earnings Per Share Growth

Garmin Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The global trade environment's shifting policies, including increased tariffs on products manufactured outside the U.S., could increase costs and affect Garmin's net margins if not offset by currency benefits.
  • The Marine segment saw a revenue decrease primarily due to promotion timing and continued market softness, which could lead to flat revenue growth and negatively affect earnings.
  • Economic uncertainty and potential reduced demand for certain products in the Outdoor segment could moderate growth, potentially impacting revenue and net margins.
  • Operating expenses, including rising R&D and SG&A costs, grew by 10%, which could compress operating margins if revenue growth doesn’t keep pace.
  • Increased focus on foreign currency fluctuations due to a significant portion of revenue generated in non-U.S. dollar currencies could impact revenue unpredictably if the U.S. dollar strengthens.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $213.833 for Garmin based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $285.0, and the most bearish reporting a price target of just $167.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $8.5 billion, earnings will come to $1.8 billion, and it would be trading on a PE ratio of 28.2x, assuming you use a discount rate of 7.7%.
  • Given the current share price of $238.5, the analyst price target of $213.83 is 11.5% lower. Despite analysts expecting the underlying buisness to improve, they seem to believe the market's expectations are too high.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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