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Consumer Preferences And Operational Efficiency Will Build Future Resilience

Published
02 Sep 24
Updated
07 Dec 25
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AnalystConsensusTarget's Fair Value
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1Y
-34.5%
7D
-5.6%

Author's Valuation

US$33.8416.7% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 07 Dec 25

Fair value Decreased 2.13%

CPB: New Finance Leadership Will Support Future Performance Despite Recent Governance Turbulence

Analysts have modestly reduced their price target on Campbell's, trimming fair value by approximately $0.74 per share to reflect slightly higher discount rates, softer long term revenue growth expectations, and a marginally lower projected profit margin, despite a small uptick in anticipated future valuation multiples.

What's in the News

  • Campbell's placed vice president of information technology Martin Bally on temporary leave after a lawsuit alleged he called company products "highly processed" and "for poor people," while the company publicly defended the quality of its soups and ingredients (Wall Street Journal).
  • Campbell launched a limited edition Campbell's Sides Collection by Cynthia Rowley and Kit Keenan, featuring casserole-ready Holiday Tote and Party Bag accessories designed to keep side dishes warm and social media ready during holiday gatherings.
  • The company appointed Todd E. Cunfer as Chief Financial Officer, effective October 20, 2025, succeeding Carrie L. Anderson and assigning him to lead Campbell's broad finance and strategy functions following senior roles at Freshpet, Simply Good Foods, and The Hershey Company.
  • Campbell's was removed from the FTSE All World Index, signaling a shift in its index representation for global equity investors.

Valuation Changes

  • Fair value was modestly reduced from approximately $34.58 to $33.84 per share, reflecting slightly more conservative assumptions.
  • The discount rate rose slightly from about 6.78 percent to 6.96 percent, increasing the required return applied to future cash flows.
  • Revenue growth was downgraded significantly from roughly negative 0.02 percent to about negative 0.29 percent, implying a weaker long-term top-line outlook.
  • The net profit margin was trimmed from around 8.48 percent to 8.10 percent, signaling slightly lower expected profitability.
  • The future P/E ratio increased modestly from about 14.39x to 14.95x, indicating a slightly higher anticipated valuation multiple.

Key Takeaways

  • Shifting consumer trends toward convenience, health, and at-home cooking support demand for Campbell's core products, premium offerings, and higher-margin innovations.
  • Expanded cost-saving measures, supply chain resilience, and strong brand investments strengthen margins, operational efficiency, and revenue growth amid industry challenges.
  • Reliance on traditional processed foods, cost pressures, and slow innovation threaten Campbell's profitability, market share, and long-term growth amid shifting consumer preferences and increased competition.

Catalysts

About Campbell's
    Manufactures and markets food and beverage products in the United States and internationally.
What are the underlying business or industry changes driving this perspective?
  • The sustained trend of consumers valuing convenience and stocking pantries, combined with a persistent preference for at-home cooking, is expected to drive stable or growing demand for Campbell's shelf-stable core categories (soups, broths, sauces), supporting resilient revenue streams and reducing downside risk in sales.
  • Product innovation aligned with health and wellness, such as the removal of FD&C colors, launches of avocado oil Kettle Chips and Pacific bone broths, and premium options like Milano White Chocolate cookies, positions Campbell's to capture premium pricing and higher margins, as well as expand share with health-oriented and younger consumers.
  • Ongoing execution of expanded cost savings initiatives and supply chain optimization-including the newly raised $375 million target-should progressively improve operational efficiency, bolster net margins, and generate incremental earnings growth over the next several years.
  • Enhanced marketing investment and focused support for high-potential brands (notably Rao's and Goldfish) are expected to drive brand awareness, household penetration, and buy rates, fueling revenue growth above low industry averages and countering volume headwinds.
  • Campbell's broad domestic production footprint and inventory management capabilities provide strategic insulation against supply chain shocks and regulatory disruptions, supporting margin stability and reducing execution risk as supply chain resilience becomes increasingly vital in the packaged food sector.

Campbell's Earnings and Revenue Growth

Campbell's Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Campbell's's revenue will decrease by 0.0% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 5.9% today to 8.5% in 3 years time.
  • Analysts expect earnings to reach $868.6 million (and earnings per share of $2.96) by about September 2028, up from $602.0 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $1.2 billion in earnings, and the most bearish expecting $689 million.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 14.4x on those 2028 earnings, down from 16.7x today. This future PE is lower than the current PE for the US Food industry at 19.5x.
  • Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 6.78%, as per the Simply Wall St company report.

Campbell's Future Earnings Per Share Growth

Campbell's Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Heightened input cost pressures from tariffs on imported aluminum (for soup cans) and Rao's Italian sauce, with mitigation options limited by lack of domestic sourcing, are expected to cause significant and lasting margin compression and earnings headwinds-particularly in the Meals & Beverages segment-potentially pressuring long-term profitability and EPS growth.
  • Persistent volume declines in key categories (notably snacks and ready-to-serve soups), despite stable household penetration, indicate ongoing buy-rate reductions and category headwinds; this suggests risk of continued organic revenue stagnation if consumer demand for traditional processed foods fails to rebound.
  • Heavy reliance on cost savings and productivity initiatives (increased targets to 5% of cost of goods sold), coupled with ongoing integration of acquisitions, raises the risk that future savings will be harder to realize without impacting operational effectiveness, potentially leading to diminishing returns or increased restructuring costs weighing on net margins.
  • Secular consumer shift toward fresh, less-processed, and clean-label foods, coupled with strong private label competition in snacks and pantry staples, threatens Campbell's core product relevance-especially among younger demographics-putting long-term revenue growth and market share at risk.
  • Exposure to concentrated markets (primarily North American soups and snacks) paired with slow underlying category growth and the dilution from recent divestitures increases vulnerability to domestic demand shifts; failure to diversify geographically or to accelerate innovation adoption may constrain top-line growth and earnings resilience over multiple years.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $34.579 for Campbell's based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $62.0, and the most bearish reporting a price target of just $29.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $10.2 billion, earnings will come to $868.6 million, and it would be trading on a PE ratio of 14.4x, assuming you use a discount rate of 6.8%.
  • Given the current share price of $33.74, the analyst price target of $34.58 is 2.4% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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