Last Update23 Sep 25Fair value Decreased 3.38%
Analysts have reduced Adobe’s price target to $456.18 due to persistent AI-related uncertainty, slowing revenue growth, and intensified competition, despite continued strong execution and early AI monetization progress.
Analyst Commentary
- Ongoing AI uncertainty and heightened competitive pressures are weighing on long-term growth assumptions and sector valuation multiples, leading to widespread target cuts, despite continued Outperform/Overweight ratings from many bullish analysts.
- Revenue growth has decelerated to 10% year-over-year with guidance for further slowdown, and bearish analysts see little near-term relief for competitive concerns or sentiment until Adobe can provide more decisive updates or new transparency metrics.
- Despite macro and sector headwinds, Adobe posted another quarter of solid performance, consistently beating top-line and ARR expectations, with strong early adoption of AI-driven offerings (Firefly, AI Assistant, Express, GenStudio) and large-deal momentum.
- Bullish analysts highlight Adobe’s early achievement of its $250M AI-first ARR target, robust NNARR ($500M), and positive impact from tiered pricing launches—suggesting effective execution on AI monetization and incremental revenue opportunities.
- Valuations are deemed attractive by several bullish analysts as multiples have compressed to multi-year lows, but improvement in sentiment is seen as contingent upon durable revenue acceleration and clearer evidence that Adobe can sustain growth amid rising AI competition.
What's in the News
- Adobe announced a multi-year partnership with the English Premier League to deliver AI-powered tools and personalized digital experiences to fans, including integration with Fantasy Premier League and creative apps like Adobe Express and Firefly generative AI (Financial Times, Key Developments).
- Adobe continues to advance its AI offerings, launching Acrobat Studio to unite Acrobat, Adobe Express, and AI agents for productivity and creativity, and introducing enterprise-focused AI agents within Adobe Experience Platform to enhance customer experience and marketing campaign optimization for clients such as The Hershey Company, Lenovo, and Wegmans (Key Developments).
- Strategic integrations are expanding, with Webflow launching new AI-powered personalization and A/B testing tools integrated with Adobe Marketo Engage and Adobe Express, enabling marketers to run advanced tests, personalize content, and optimize with real-time insights for brands such as IMB Bank and Dropbox (Key Developments).
- Adobe completed the repurchase of 8 million shares for $2.99 billion from May to August 2025, achieving 8.42% of shares repurchased under its March 2024 buyback authorization, demonstrating continued capital returns to shareholders (Key Developments).
- For Q4 and fiscal year 2025, Adobe guided revenue of $6.075–6.125 billion and EPS of $4.27–4.32 for the quarter, and $23.65–23.70 billion with EPS of $16.53–16.58 for the year; in June 2025, Adobe was dropped from the Russell Top 50 Index (Key Developments).
Valuation Changes
Summary of Valuation Changes for Adobe
- The Consensus Analyst Price Target has fallen slightly from $472.15 to $456.18.
- The Future P/E for Adobe has fallen slightly from 26.16x to 25.08x.
- The Consensus Revenue Growth forecasts for Adobe has fallen slightly from 9.0% per annum to 8.8% per annum.
Key Takeaways
- Adobe’s AI-driven innovations and expanded mobile offerings are set to boost user engagement, drive revenue growth, and enhance creative efficiency.
- The strategic focus on partner ecosystems and product integration promises increased enterprise sales and improved net margins.
- Increasing competition and the need for innovation in AI and digital media could pressure Adobe's pricing, market share, and profitability.
Catalysts
About Adobe- Operates as a technology company worldwide.
- Adobe's continued innovations, such as the Firefly app subscriptions integrating AI models for creative ideation and production, are expected to drive revenue growth through new product offerings and increased adoption among creative and business professionals.
- The introduction of GenStudio and Firefly Services is transforming marketing campaigns by enhancing creativity, personalization, and efficiency, potentially improving Adobe's net margins as these integrated solutions streamline marketing efforts for enterprises.
- Adobe's expansion into mobile and web offerings, including the new Photoshop mobile app and web experience, is aimed at attracting the next generation of creators, which could result in an increase in subscription revenue.
- The strategic focus on AI-infused products like Acrobat AI Assistant and Express is expected to boost user engagement, leading to higher retention and upselling opportunities, thereby positively impacting Adobe's earnings.
- Adobe's commitment to leveraging an ecosystem of partners to deliver their One Adobe solution indicates potential for revenue expansion through increased enterprise sales and enhanced cross-cloud product integration.
Adobe Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Adobe's revenue will grow by 9.0% annually over the next 3 years.
- Analysts assume that profit margins will shrink from 30.4% today to 29.9% in 3 years time.
- Analysts expect earnings to reach $8.7 billion (and earnings per share of $21.7) by about September 2028, up from $6.9 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $10.7 billion in earnings, and the most bearish expecting $7.7 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 26.2x on those 2028 earnings, up from 21.9x today. This future PE is lower than the current PE for the US Software industry at 36.2x.
- Analysts expect the number of shares outstanding to decline by 3.63% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 8.52%, as per the Simply Wall St company report.
Adobe Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Increasing competition in the AI and digital media markets could pressure Adobe's pricing and market share, impacting future revenue growth and earnings.
- The complexity of integrating third-party AI models alongside Adobe's own offerings might pose technological and operational challenges, potentially affecting net margins if not smoothly executed.
- Economic uncertainties, such as changing macroeconomic conditions or reduced enterprise spending on digital transformation, could lead to slower-than-expected growth in subscription revenue.
- The need to continuously innovate and invest in AI and other technologies to maintain competitive advantage may lead to higher operating expenses, impacting net margins and earnings.
- Dependence on successful execution of cross-cloud offerings and the One Adobe sales strategy could result in risks to revenue growth if these strategies do not meet customer needs or expectations effectively.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $472.153 for Adobe based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $605.0, and the most bearish reporting a price target of just $280.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $29.3 billion, earnings will come to $8.7 billion, and it would be trading on a PE ratio of 26.2x, assuming you use a discount rate of 8.5%.
- Given the current share price of $354.06, the analyst price target of $472.15 is 25.0% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.