Uber’s recent moves in Türkiye are hard to ignore.
In the past year, $UBER has committed over $1B across Trendyol Go and Getir delivery assets — paying ~0.34–0.41x gross bookings for businesses operating at ~4% global EBITDA margins. That’s meaningful capital deployed into what they clearly view as a long-term growth market.
A few takeaways for ride-hailing investors:
- Türkiye is now a priority market. Uber wouldn’t be allocating this level of capital otherwise.
- After 11 years of limited organic traction, Uber is choosing inorganic growth.
- These deals are focused on delivery — Uber’s secondary segment.
Why this matters for Marti Technologies (NYSE American: MRT), the local competitor and the one that is the only at scale ride-hailing operator in the country:
Ride-hailing is structurally a higher-margin business (~8% global EBITDA for Uber vs. ~4% for delivery). If Uber sees this much value in Türkiye’s delivery market, it reinforces the long-term opportunity in the larger and more economically attractive ride-hailing segment — where Marti is the only scaled, locally built operator.
Uber validating Türkiye = validation of market depth and demand.
For investors watching emerging mobility markets, this is an important signal.
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