Last Update 26 Oct 25
Fair value Increased 13%General Motors' fair value estimate has increased from $63.80 to $72.04, as analysts cite strong quarterly results, greater tariff visibility, and an improving long-term profitability outlook as key factors supporting higher price targets.
Analyst Commentary
Analysts have recently weighed in on General Motors with a mix of optimistic and cautious perspectives, reflecting the dynamic market factors that impact the company's outlook. The following summarizes key bullish and bearish takeaways from recent research notes and target adjustments.
- Bullish Takeaways
- Several firms have increased their price targets for General Motors, citing robust quarterly results and upwardly revised guidance, both for near-term and out-year projections.
- Analysts point to greater visibility on tariff impacts and believe that risks are being successfully managed. Ongoing onshoring and supply chain initiatives could further protect margin performance through 2026.
- Enhanced profitability, particularly in North America, is expected as GM continues to exceed consensus operating margin estimates and demonstrates continued strength across internal combustion and electric vehicle (EV) businesses.
- Strong consumer demand, stable industry pricing, and consecutive quarterly beats have led bullish analysts to express confidence that General Motors’ valuation has upside as the company maintains share gains and executes on its growth strategy.
- Bearish Takeaways
- Some cautious analysts have modestly lowered price targets based on concerns that North America volumes may not meet original forecasts, particularly looking ahead to 2026.
- Ongoing industry uncertainties, including possible profit-taking if future guidance fails to exceed expectations, pose risk to sustained valuation gains.
- Further pressure may arise from persistent macroeconomic headwinds, such as high warranty costs or uncertain margin improvement in certain segments, like commercial vehicles and advanced EV models.
- There are also concerns tied to the pace of margin recovery, with some expecting slower improvement and continued losses in select parts of the broader EV and traditional vehicle portfolios.
What's in the News
- General Motors and Stellantis will lose portions of their Canadian tariff exemptions after moving some production out of Ontario plants. This will result in new tariffs on certain U.S.-made vehicles exported to Canada (Bloomberg).
- GM is cutting over 200 salaried jobs at its Detroit-area tech center, primarily within the design engineering team. The company is seeking to offset tariff costs and electric vehicle losses (Wall Street Journal).
- Automakers, including General Motors, are urgently seeking rare earth supplies ahead of Chinese export controls, citing concerns over possible parts shortages and plant disruptions. China currently controls the majority of global rare-earths mining and processing (Reuters).
- The White House is expected to extend an arrangement that eases tariffs for automakers on imported car parts by five years, providing relief to major players like GM (Bloomberg).
- General Motors' early investments in U.S.-based rare-earth magnet production are paying off. This positions the company as the only large U.S. automaker with a sizable direct supply of American-made magnets as China tightens export rules (Wall Street Journal).
Valuation Changes
- The Fair Value Estimate has risen significantly from $63.80 to $72.04, reflecting an improved outlook and revised analysis.
- The Discount Rate remains unchanged at 12.32 percent, indicating stable perceptions of risk.
- Revenue Growth expectations have shifted from a decline of 0.60 percent to an increase of 1.17 percent, signaling a more optimistic sales trajectory.
- The Net Profit Margin has fallen from 4.55 percent to 3.36 percent, highlighting tighter profit expectations compared to previous forecasts.
- The Future P/E Ratio has increased from 8.24x to 11.74x, suggesting a higher valuation multiple for projected earnings.
Key Takeaways
- Aggressive EV expansion, U.S. manufacturing investments, and cost controls are set to boost market share and margins despite regulatory and tariff challenges.
- Growth in software-related recurring revenue and advanced digital technologies promises improved profitability and greater shareholder returns.
- Rising costs, slower EV growth, competitive pressures, and regulatory shifts threaten profitability, margin strength, and the effectiveness of planned investments.
Catalysts
About General Motors- Designs, builds, and sells trucks, crossovers, cars, and automobile parts worldwide.
- GM's rapid expansion of its electric vehicle (EV) portfolio-especially through crossover success, luxury Cadillac EV leadership, and affordable models like the Equinox EV-positions the company to gain market share and drive revenue growth as global electrification accelerates and consumer demand recovers.
- Strategic investments in U.S. manufacturing and battery production, including new chemistries (LMR, LFP) and flexible plant capacity, are expected to offset regulatory/tariff headwinds, reduce per-unit costs, and widen margins as scale increases and new capacity comes online by 2027.
- The growing monetization of software and services such as Super Cruise and OnStar, evidenced by $4 billion in deferred revenue and rapid subscriber growth, creates higher-margin recurring revenue streams, supporting long-term earnings expansion beyond traditional vehicle sales.
- GM is leveraging enhanced digitalization, AI, and over-the-air diagnostics to improve vehicle quality and manufacturing efficiency, which should drive down warranty costs, boost customer loyalty, and improve net margins over time.
- Shareholder return via buybacks (with 15% reduction in shares outstanding last year) and dividend support remains robust, underpinned by strong free cash flow and a resilient balance sheet, setting up potential for sustained growth in earnings per share (EPS).
General Motors Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming General Motors's revenue will decrease by 0.4% annually over the next 3 years.
- Analysts assume that profit margins will increase from 3.5% today to 4.3% in 3 years time.
- Analysts expect earnings to reach $8.0 billion (and earnings per share of $8.55) by about September 2028, up from $6.5 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $12.2 billion in earnings, and the most bearish expecting $6.8 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 7.7x on those 2028 earnings, down from 8.5x today. This future PE is lower than the current PE for the US Auto industry at 18.6x.
- Analysts expect the number of shares outstanding to decline by 7.0% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.
General Motors Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Persistently high tariffs and uncertainty around trade agreements, especially with Korea, Canada, and Mexico, are resulting in $4–5 billion in annual headwinds, with mitigation limited to 30% in the near term, which could depress net margins and earnings if not resolved quickly.
- Higher warranty expenses, including increased claims related to components and software issues in early EV launches, have risen by $300 million year-over-year and are expected to remain a headwind, indicating quality control risks that may impair net margins and customer loyalty.
- The removal of EV tax credits and regulatory changes are expected to reduce consumer incentives; combined with slower-than-anticipated EV adoption and possible decline in scale benefits, this threatens GM's ability to reach profitability on affordable EV models, weighing on both long-term revenue growth and margins.
- Intense competition in both domestic and international markets-particularly from new EV entrants in Europe and China and the ongoing need to keep pricing competitive in fleet sales-creates ongoing pricing pressure and market share vulnerabilities, putting top-line revenue and earnings at risk.
- Significant and sustained levels of capital and R&D expenditures (projected at $10–12 billion annually for the next several years), in the context of a more moderate EV growth outlook, elevate the risk of suboptimal returns on investment and could strain the balance sheet if anticipated improvements in EV profitability and volume do not materialize.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $57.2 for General Motors based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $80.0, and the most bearish reporting a price target of just $38.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $185.3 billion, earnings will come to $8.0 billion, and it would be trading on a PE ratio of 7.7x, assuming you use a discount rate of 12.3%.
- Given the current share price of $58.01, the analyst price target of $57.2 is 1.4% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



