Last Update 29 Oct 25
Analysts have lowered Air Canada's average price target in recent weeks, with cuts ranging from C$1 to C$2 per report. They cited headwinds such as weaker recent results, persistent labor risks, and a lack of near-term positive catalysts.
Analyst Commentary
Recent Street research reveals a mixed outlook among analysts covering Air Canada stock. While some maintain a constructive stance on the company’s execution and long-term prospects, caution remains high due to ongoing operational and market challenges.
Bullish Takeaways
- Bullish analysts continue to see upside potential, as several maintain Outperform and Buy ratings even after lowering their price targets.
- Positive views persist on Air Canada’s ability to navigate competitive pressures in the sector, and long-term growth opportunities remain in focus.
- Despite near-term turbulence, some models still assume improvement in operational performance over the coming quarters. This supports an above-market valuation.
Bearish Takeaways
- Bearish analysts cite persistent headwinds, including recent weak quarterly results and lingering labor-related risks. These issues weigh heavily on sentiment and valuation.
- Concerns over potential pressure on yields and revenue growth are prompting reduced price targets from multiple sources.
- A lack of near-term catalysts continues to challenge bullish theses. Uncertainty around labor negotiations and demand recovery keeps risk elevated.
- Downgrades in rating reflect skepticism over Air Canada’s ability to outperform peers in the coming quarters given current market dynamics.
What's in the News
- The Canadian Union of Public Employees (CUPE), representing 10,000 Air Canada flight attendants, has announced its members will defy a government order to return to work after going on strike and plans to challenge the order in federal court (The Wall Street Journal).
- Air Canada announced a major expansion at Billy Bishop Toronto City Airport, including new transborder routes to New York, Boston, Chicago, and Washington, as well as enhanced onboard amenities and services.
- Ottawa to London Heathrow non-stop flights will be maintained through Winter 2025 to 2026, ensuring year-round UK connectivity from Canada’s capital.
- New regional flights from Ottawa to Fredericton and Moncton, and from Vancouver to Fort McMurray, will begin in December 2025. Increased capacity from Toronto to Sudbury will start in February 2026. At the same time, Air Canada will suspend operations to Bathurst and North Bay, citing commercial viability.
- Air Canada provided earnings guidance for Q3 2025, forecasting operating income between $250 million and $300 million, factoring in significant one-time labor-related charges.
Valuation Changes
- Fair Value Estimate has remained unchanged at CA$24.36 per share.
- Discount Rate is effectively steady at 11.02%.
- Revenue Growth projection has edged down slightly, from 5.53% to 5.49%.
- Net Profit Margin forecast has declined marginally, from 3.02% to 3.00%.
- Future Price-to-Earnings (P/E) ratio estimate has risen modestly from 10.00x to 10.07x.
Key Takeaways
- Strong global travel demand, international network growth, and premium cabin focus are driving sustained revenue gains and competitive market positioning.
- Fleet modernization and digital initiatives are boosting efficiency, ancillary income, and loyalty, supporting margin expansion and recurring earnings growth.
- Rising labor costs, competitive yield pressure, limited geographic diversification, high capital expenditures, and shifting travel demand dynamics threaten profitability and revenue stability.
Catalysts
About Air Canada- Provides domestic, U.S. transborder, and international airline services.
- Robust and sustained demand for international travel-driven by rising global middle-class incomes and increased appetite for experiences-continues to benefit Air Canada's transatlantic and Asia-Pacific routes, underpinning long-term revenue growth and market share expansion.
- Structural growth in corporate travel and high-yield premium cabins, supported by global business expansion and experience-centric consumer behavior, is evidenced by strong premium product demand (close to 31% of passenger revenue and further growth anticipated), which should positively impact yields and net margins.
- Aggressive international long-haul network expansion (notably into Latin America, Europe, and Southeast Asia), alongside successful development of sixth freedom traffic, positions Air Canada to capture a larger share of connecting global passengers, supporting both top-line growth and load factor resilience.
- Fleet modernization and upcoming entry of next-gen fuel-efficient aircraft (A220s, 737 MAX, and A321XLRs) are expected to drive down per-seat costs and enhance operational efficiency, supporting margin expansion and improved long-term earnings.
- Digital and loyalty initiatives, including Aeroplan partnership growth and enhanced member amenities (like free Wi-Fi), are increasing ancillary revenues and building a recurring, high-margin earnings stream, diversifying the revenue base and supporting more consistent free cash flow and earnings growth.
Air Canada Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Air Canada's revenue will grow by 5.6% annually over the next 3 years.
- Analysts assume that profit margins will shrink from 6.6% today to 3.3% in 3 years time.
- Analysts expect earnings to reach CA$869.3 million (and earnings per share of CA$3.07) by about September 2028, down from CA$1.5 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting CA$1.1 billion in earnings, and the most bearish expecting CA$667 million.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 9.5x on those 2028 earnings, up from 3.9x today. This future PE is lower than the current PE for the CA Airlines industry at 15.9x.
- Analysts expect the number of shares outstanding to decline by 7.0% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 11.02%, as per the Simply Wall St company report.
Air Canada Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Rising labor costs, including significant increases due to new and anticipated collective agreements (notably with pilots already ratified and ongoing flight attendant negotiations), have driven a 16% year-over-year labor expense increase on less than 1% headcount growth, pressuring net margins and earnings.
- Persistent and increasing competition on key international routes-especially in the Pacific (notably from China and Hong Kong)-has led to declining unit passenger revenues and yield pressure, which threatens future revenue growth and overall profitability.
- Structural demand weakness in certain core markets, including an 11% decline in transborder revenues on reduced demand for U.S. travel, creates long-term revenue risk due to Air Canada's limited geographic diversification and heavy reliance on these markets.
- High and ongoing capital expenditures for fleet modernization (A220s, 737 MAX, imminent A321XLRs and 787s) combined with volatile fuel prices and currency fluctuations sustain pressure on free cash flow, increase depreciation expense, and could negatively impact net margins if returns on investment are not realized.
- Demographic shifts, changing booking patterns, and potential normalization of remote work (noted as causing shifts in leisure/corporate demand curves and seasonality) may limit long-term passenger growth-particularly in premium/business segments-thereby constraining revenues and jeopardizing earnings stability.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of CA$25.293 for Air Canada based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$32.0, and the most bearish reporting a price target of just CA$17.4.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CA$26.3 billion, earnings will come to CA$869.3 million, and it would be trading on a PE ratio of 9.5x, assuming you use a discount rate of 11.0%.
- Given the current share price of CA$19.24, the analyst price target of CA$25.29 is 23.9% higher. Despite analysts expecting the underlying buisness to decline, they seem to believe it's more valuable than what the market thinks.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



