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FOXA: Future Earnings Will Depend On Sustaining Advertising And Audience Strength

Published
08 Aug 24
Updated
25 Apr 26
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AnalystConsensusTarget's Fair Value
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1Y
28.6%
7D
-0.8%

Author's Valuation

US$7110.8% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 25 Apr 26

FOXA: World Cup And Election Advertising Will Offset Higher NFL Rights Costs

Analysts have trimmed their aggregate price target on Fox, with several recent cuts from BofA, Wells Fargo, Goldman Sachs and Barclays. These changes reflect higher perceived risk around upcoming NFL rights costs and mixed views on advertising and sports betting upside.

Analyst Commentary

Recent research on Fox highlights a split between analysts who see value in the current setup and those who focus more on execution risk around sports rights and earnings visibility.

Bullish Takeaways

  • Bullish analysts point to Fox's concentration in live sports and news as an asset mix that can still support engagement and pricing power, which they see as underappreciated in current valuation multiples.
  • The recent share pullback is viewed by some as overdone, creating what they see as a more favorable entry point if Fox delivers on programming and advertising plans.
  • Growth optionality around sports betting integrations, such as data and access layered onto sports rights, is cited as a potential upside driver to both revenue and long term earnings power.
  • Upcoming programming such as FIFA World Cup coverage and a busy mid term election cycle are flagged as potential tailwinds for advertising demand, which could help Fox execute on near term growth initiatives.

Bearish Takeaways

  • Bearish analysts focus on Fox's exposure to upcoming NFL rights renewals, warning that a step up in rights costs could pressure margins and weigh on earnings forecasts if not offset by higher revenue.
  • Some models assume around a 1.5x average annual value step up on NFL rights, with estimates indicating about 22% downside risk to a future EBITDA forecast if these costs are not fully recouped, which feeds into more cautious price targets.
  • There is concern that, despite a share price decline of about 27% over a recent period, the market may not fully reflect longer term contract risk, leaving limited room for execution missteps.
  • Goldman Sachs and other bearish analysts flag the lack of clarity around the final NFL deal as a key overhang, arguing that sentiment and valuation could stay constrained until investors have more visibility on the terms and profit impact.

What's in the News

  • Fox Corporation and Kalshi announced an integration that will bring Kalshi prediction market data into FOX News Channel, FOX Business Network, FOX Weather and the FOX One platform. Kalshi will work directly with FOX teams to support real time data visualization across political, economic, weather and cultural stories (company announcement).
  • Tubi outlined new ad tech and programming initiatives at IAB NewFronts, including Scene Sense pause ads, expanded Pause Ad engagement options, a Connected Conversions product linking CTV viewing to mobile actions, measurement of studio ticket sales via Fandango and a partnership with TikTok on a Creatorverse Incubator (company announcement).
  • Tubi plans to work with Apple TV on exclusive live Formula 1 altcasts for multiple races in the 2026 season, with creator led commentary aimed at viewers who follow sports culture and younger, more digitally focused audiences. Supported races will be detailed later (company announcement).
  • Fox completed a multi year share repurchase program announced in November 2019, buying back a total of 214,845,379 shares for US$8,433.05m. This includes 20,266,959 shares repurchased between October 1, 2025 and December 31, 2025 for US$1,550m (company filing).
  • Fox Corporation declared a dividend of US$0.28 per Class A and Class B share, payable on March 25, 2026 to shareholders of record as of March 4, 2026 (company announcement).

Valuation Changes

  • Fair Value: Model fair value remains unchanged at $71.00 per share. This indicates no adjustment to the central valuation estimate in this update.
  • Discount Rate: The discount rate has risen slightly from 7.15% to about 7.16%, implying a marginally higher required return on Fox's cash flows.
  • Revenue Growth: The revenue growth assumption has eased slightly from about 2.35% to about 2.31%. This is a small reduction in the long term top line outlook used in the model.
  • Net Profit Margin: The net profit margin assumption has edged up from about 11.43% to about 11.44%, reflecting a modestly higher expected share of revenue converting into profit in the forecasts.
  • Future P/E: The future P/E multiple is effectively unchanged, moving only fractionally from about 15.48x to about 15.49x in the updated assumptions.
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Key Takeaways

  • Declining traditional TV viewership and rising content costs threaten Fox's core revenue streams and long-term profitability.
  • Slow digital growth and regulatory risks could undermine audience stability and the company's ability to adapt to changing media trends.
  • Strong demand for live news and sports, digital expansion, pricing power, and operational discipline position Fox for resilient growth despite industry challenges and media shifts.

Catalysts

About Fox
    Operates as a news, sports, and entertainment company in the United States (U.S.).
What are the underlying business or industry changes driving this perspective?
  • The widespread shift away from traditional linear television toward streaming services, especially among younger audiences, poses a major risk to Fox's core broadcast and cable businesses, leading to persistent declines in advertising revenue and a shrinking addressable market; this will likely have a negative impact on top-line growth and future earnings.
  • Generational changes in media consumption-where younger viewers increasingly prefer non-traditional news and sports content-threaten the long-term sustainability of Fox's ratings strength, which underpins both advertising rates and affiliate fee negotiations; this could drive long-term revenue and net margin contraction as the audience base erodes.
  • Higher content acquisition costs, primarily from escalating sports rights fees (e.g., NFL, FIFA), are expected to pressure profitability; if rights inflation outpaces revenue growth from advertising and affiliate fees, compression in net margins and EPS is likely over the coming years.
  • The company's heavy exposure to news and opinion programming may elevate regulatory risk and make it more susceptible to advertiser boycotts in an environment of heightened scrutiny over misinformation and political polarization, driving volatility in advertising yields and potentially weakening revenue stability.
  • Digital transformation efforts, while showing growth at Tubi, are relatively modest compared to major pure-play streaming competitors; if Fox fails to scale its digital business as quickly as needed to offset declines in its linear business, long-term top-line growth and overall earnings will stagnate or decline.
Fox Earnings and Revenue Growth

Fox Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?

  • Analysts are assuming Fox's revenue will grow by 2.3% annually over the next 3 years.
  • Analysts are assuming Fox's profit margins will remain the same at 11.4% over the next 3 years.
  • Analysts expect earnings to reach $2.0 billion (and earnings per share of $5.75) by about April 2029, up from $1.9 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as $1.6 billion.
  • In order for the above numbers to justify the price target of the analysts, the company would need to trade at a PE ratio of 15.5x on those 2029 earnings, up from 14.1x today. This future PE is greater than the current PE for the US Media industry at 14.0x.
  • Analysts expect the number of shares outstanding to decline by 5.39% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.16%, as per the Simply Wall St company report.

Risks

What could happen that would invalidate this narrative?
  • Robust secular trends toward live news and sports consumption, evidenced by Fox's record-breaking Super Bowl and continued cable news dominance, indicate ongoing strong demand for Fox's core content, supporting resilient advertising revenue and stable affiliate fees.
  • Accelerating digital growth initiatives (Tubi's 100M+ MAUs and >30% revenue growth, FOX One launch, and LatAm streaming investments) diversify Fox's audience base, capture younger, cordless viewers, and provide new high-growth revenue streams, increasing the long-term revenue potential and net margins as digital scale improves.
  • Fox's significant pricing power and audience share in political and sports programming-demonstrated by record ad sales in the 2024 election cycle and upfront negotiations with double-digit volume and strong pricing growth-support a strong revenue outlook, even as linear TV faces broad industry headwinds.
  • Strategic operational discipline, continued share repurchases ($5B program increase), and a strong balance sheet (net cash/debt position and substantial free cash flow) demonstrate management's capacity to weather cyclical downturns and to invest in organic and inorganic growth, thereby sustaining earnings per share and shareholder returns.
  • Fox's unique position as both a broadcast and digital innovator (FOX One's DTC bundle, successful Tubi AVOD platform, and planned integration of local and national content) enables the company to adapt to secular shifts in media consumption, potentially offsetting the impact of cord-cutting and maintaining long-term revenue and operating margins.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The analysts have a consensus price target of $71.0 for Fox based on their expectations of its future earnings growth, profit margins and other risk factors.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $97.0, and the most bearish reporting a price target of just $45.0.
  • In order for you to agree with the analysts, you'd need to believe that by 2029, revenues will be $17.8 billion, earnings will come to $2.0 billion, and it would be trading on a PE ratio of 15.5x, assuming you use a discount rate of 7.2%.
  • Given the current share price of $62.85, the analyst price target of $71.0 is 11.5% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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