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Amazon Air Expansion Will Broaden Diversification And Efficiency

Published
24 Sep 24
Updated
04 Oct 25
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AnalystConsensusTarget's Fair Value
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1Y
-14.8%
7D
6.7%

Author's Valuation

US$17.5630.1% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 04 Oct 25

Fair value Increased 5.33%

Amazon Air Expansion Will Broaden Diversification And Efficiency

Analysts have modestly increased their average price target for Sun Country Airlines Holdings from approximately $16.67 to $17.56 per share. They cite sector-wide optimism following updated industry forecasts and a constructive outlook on profitability trends, despite slight adjustments to revenue growth and margin assumptions.

Analyst Commentary

Recent research reports offer both constructive and cautious perspectives on Sun Country Airlines Holdings, reflecting a nuanced outlook on the company’s future performance and valuation.

Bullish Takeaways

  • Bullish analysts have raised their price targets, highlighting confidence in Sun Country Airlines’ growth trajectory and improved profitability outlook.
  • Industry forecasters expect benefits from technology-enabled merchandising platforms, which could add to Sun Country’s competitive edge in product positioning and revenue generation.
  • Long-term profit forecasts have been revised upward, with some estimates exceeding consensus. This suggests analysts see potential for above-average financial execution into 2026 and 2027.
  • The airline sector’s ongoing transformation is viewed as an opportunity for companies adept at adapting their business models. This could bode well for Sun Country’s medium-term growth prospects.

Bearish Takeaways

  • Bearish analysts maintain a cautious stance on valuation. Some retain Neutral ratings despite raising targets, highlighting concerns about the pace and stability of long-term margin improvements.
  • There is a view that while industry profits are concentrated among top players, the broader path to sustainable profitability remains challenging for smaller or less diversified airlines.
  • Lingering questions remain around the durability of revenue growth assumptions, particularly given shifts in consumer travel demand and competitive pressures within the sector.
  • Uncertainties tied to broader economic factors and changing industry dynamics could limit near-term upside. This has prompted strategic caution among some market observers.

What's in the News

  • D. Torque Zubeck, previously of Alaska Airlines and Mesa Airlines, will become Sun Country Airlines' Chief Financial Officer starting September 2, 2025. He will succeed interim CFO Bill Trousdale. (Key Developments)
  • Bill Trousdale, who has been serving as interim Chief Financial Officer, will return to his previous role as Vice President of FP&A and Treasurer effective September 1, 2025. (Key Developments)
  • For the third quarter of 2025, Sun Country Airlines projects total revenue between $250 million and $260 million and an operating income margin of 3% to 6%. (Key Developments)
  • As of June 30, 2025, Sun Country Airlines reported no shares were repurchased during the most recent buyback period. The company completed the announced buyback with zero shares repurchased. (Key Developments)

Valuation Changes

  • Consensus Analyst Price Target has risen slightly from $16.67 to $17.56 per share.
  • Discount Rate increased from 10.13% to 10.43%.
  • Revenue Growth forecast edged lower, moving from 8.46% to 8.17%.
  • Net Profit Margin estimate decreased from 13.23% to 12.68%.
  • Future P/E ratio climbed from 6.48x to 7.23x.

Key Takeaways

  • Expanding cargo operations and digital initiatives are set to diversify revenue and improve efficiency, reducing reliance on seasonal passenger travel.
  • Lower competition and strong leisure demand support fare stability and margin growth, with increased fleet utilization enhancing operational leverage.
  • Heavy reliance on seasonal leisure demand, concentrated markets, fleet transition challenges, rising costs, and structural industry risks threaten revenue consistency, profitability, and long-term growth.

Catalysts

About Sun Country Airlines Holdings
    An air carrier company, operates scheduled passenger, air cargo, charter air transportation, and related services in the United States, Latin America, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Rapid expansion and full ramp-up of the Amazon Air cargo partnership is expected to roughly double cargo revenues by 2027, significantly diversifying revenue streams and reducing reliance on seasonal passenger travel; this should drive higher, more stable EBITDA and earnings.
  • Structural pullbacks by major low-cost competitors and shrinking supply on core Minneapolis routes are reducing competitive pressure, supporting fare stability and potential margin expansion as industry-wide capacity discipline persists; this is likely to positively impact both revenue yields and net margins.
  • Persistent strength in leisure travel demand and solid close-in bookings-especially in peak periods-continues to drive higher unit revenues and offset lower load factors, supporting resilient passenger revenue growth despite broader macro uncertainty.
  • Acceleration of digital initiatives, such as loyalty program launches and crew productivity tools (PBS), is expected to drive direct channel bookings, enhance ancillary revenue, and improve operating efficiency, potentially boosting both top-line growth and net margin as these programs scale.
  • As the company regains passenger fleet utilization and absorbs new aircraft coming off lease, overall capacity and operational leverage are projected to improve through 2026–2027, supporting both revenue growth and net margin expansion as fixed costs are spread across a larger, more productive fleet.

Sun Country Airlines Holdings Earnings and Revenue Growth

Sun Country Airlines Holdings Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Sun Country Airlines Holdings's revenue will grow by 8.5% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 5.4% today to 13.2% in 3 years time.
  • Analysts expect earnings to reach $185.6 million (and earnings per share of $2.75) by about September 2028, up from $58.9 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 6.5x on those 2028 earnings, down from 11.5x today. This future PE is lower than the current PE for the US Airlines industry at 10.5x.
  • Analysts expect the number of shares outstanding to grow by 0.71% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 10.13%, as per the Simply Wall St company report.

Sun Country Airlines Holdings Future Earnings Per Share Growth

Sun Country Airlines Holdings Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Sun Country's business model remains heavily reliant on leisure travel and peak seasonal demand, leading to pronounced earnings volatility and limited pricing power during off-peak periods, which may constrain long-term revenue and margins if macroeconomic conditions dampen discretionary travel.
  • The company maintains a high geographic concentration, particularly focused around Minneapolis and select sun destinations, leaving it exposed to localized demand fluctuations and competitive actions, which could negatively impact revenue stability and net margin over time.
  • Delays in utilization and induction timing for the expanding cargo fleet, as well as ongoing reallocation of fleet between segments, have led to periods of excess costs and underutilized assets-posing ongoing risks of compressed net earnings and elevated unit costs through transitional periods.
  • Elevated capital expenditure requirements for fleet upgrades, inflationary pressures on aircraft and engine assets, and higher labor costs due to new union contracts and pilot wage increases could collectively suppress free cash flow and depress net income as Sun Country seeks operational efficiency.
  • Structural industry threats-including potential increases in carbon taxes or fuel costs due to environmental regulation, aggressive fare competition from ultra-low-cost carriers, and persistent labor shortages across aviation-pose long-term risks to profitability, operational resilience, and share price appreciation.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $16.667 for Sun Country Airlines Holdings based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $20.0, and the most bearish reporting a price target of just $11.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.4 billion, earnings will come to $185.6 million, and it would be trading on a PE ratio of 6.5x, assuming you use a discount rate of 10.1%.
  • Given the current share price of $12.67, the analyst price target of $16.67 is 24.0% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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